A presentation on using a sidewalk art competition as a way to enhance the image of #Nanaimo BC Comparing the street art project to the successful Parksville Sandcastle festival.

1. Street Art
Competition
Nanaimo Annual
PROPOSAL
(PART OF CULTURE DAYS NANAIMO)
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2. Objectives
Enhance the image of Nanaimo as a fun, interesting place to live, work, play
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3. Background
Nanaimo has been a working city of Coal, distribution and forestry
As those traditional industries have died or slowed Nanaimo is transitioning to an attractive place to live
and work with a beautiful harbour and waterfront walkway
It does not however have any specific image
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4. Prior Examples
We have examples nearby of towns acquiring an image to consider
Parksville with it’s sandcastle Festival
Chemainus with Murals
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5. Parksville has created a wonderful annual event
Click here to see photos of the 2013 event
http://www.parksvillebeachfest.ca/cms.asp?wpID=17
Attendance has grown from 100 in 1982 to 100,000 in recent years
Hotels, restaurants, and many other businesses have experienced a major upswing in business
Parksville
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6. Artus-Pocus
We are organizing a “street art” or “chalk art” competition as part of the “Culture Days” event
from Sept. 27 – 29, 2013
The concept is to solicite teams to create works of art in chalk on the road, sidewalk or buildings
which are a “trompe l’oeil” ; That is an illusion – hence the proposed name
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7. Street Art
Street Art or Chalk Art is a fun, creative, interactive process whereby “artists” plan and execute
(large) scale murals or tableaus in public spaces; streets, sidewalks, building walls, etc
The idea is to create a “trompe l’oeil” i.e. to “trick the eye” into thinking there is some real
(impossible) scene in front of the viewer
◦ A canyon in the middle of the street
◦ A waterfall
◦ A gnome sweeping leaves under the sidewalk
See examples following
CONTACT JEAGLES@SHAW.CA 250-713-8756

8. CONTACT JEAGLES@SHAW.CA 250-713-8756

9. CONTACT JEAGLES@SHAW.CA 250-713-8756

10. CONTACT JEAGLES@SHAW.CA 250-713-8756

11. CONTACT JEAGLES@SHAW.CA 250-713-8756

12. Proposal
I propose to organize a regional contest similar to the Parksville sandcastle competition or the
Dragon Boat Festival
Competitors would deposit $100 (or scaled) to reserve a plot to do art on the street
A parallel free street art section with chalk would provide a small (6ft-4ft) piece of sidewalk for
Nanaimo youth to draw on – fun, judged? Prizes?
One or more large regional sponsor would be secured to provide prizes and chalk
CONTACT JEAGLES@SHAW.CA 250-713-8756

13. Fun Drawing
In addition to the competition people
of all ages will be able have their own
4 ft. x 6 ft. space to do a drawing
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14. DNBIA Link
I am asking the DNBIA for support in the form of agreement to close off Commercial or the
waterfront walkway?? To provide space to create the art
Whatever street(s) are chosen, we would approach the city for permits
This would be part of the “Culture Days” event on Sept 27-29 and would be promoted along
with all Culture Days events but would use Social Media to reach the broader regional audience.
CONTACT JEAGLES@SHAW.CA 250-713-8756

15. Wall Examples
Imagine you could get
an arresting image like
the one to the right on
the old Sam the Record
Man building on the
main road- that would
get visiting drivers
attention
CONTACT JEAGLES@SHAW.CA 250-713-8756

16. Potential
Sponsors
49th Parallel Grocery
Fairway Grocers
Hydroponic Co.
Opus art supply
Shaw
BC Ferry
Long Lake Nurseries - Gord
VIU
To provide Prizes
CONTACT JEAGLES@SHAW.CA 250-713-8756

17. Nanaimo
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18. Partner
Groups
 YPN
 DNBIA
 City of Nanaimo
 Nanaimo Development Corp
 VIU
 Twitter – Don
 Destination BC
 Chamber of Commerce
 Rotary
 Newspapers, TV
 Things to do Magazines
Broadcast
Develop speech and
twitter & Facebook &
Pinterest package to send
out for each organization
Don help?
CONTACT JEAGLES@SHAW.CA 250-713-8756

19. Promotion
Ideas
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20. How to get
Involved
Call or email
CONTACT JEAGLES@SHAW.CA 250-713-8756