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Raise the Curtain!
The New Theatre 1912-35 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1912 Italian Renaissance interior c. 1919
Fire destroyed the roof and the interior of the  New Theatre   on January 23, 1936.
Named “The Dixie”  by 14-year old Mildred Klotz (Mrs. Ralph Degen) who won the $50 prize and a lifetime pass for naming the theatre ,[object Object],[object Object]
The Dixie over the years ,[object Object],[object Object],[object Object],[object Object]
Staunton Performing Arts Center . . . to create a performing arts center where there are performances and educational events that are available and accessible to all interested persons, both adult and youth by restoring and renovating the historic Dixie Theatre and the adjacent Arcadia Building. MISSION STATEMENT
Staunton Performing Arts Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VISION STATEMENT
Accomplishments to date ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overall goal:  integrate two properties into one theatre complex
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Restore and renovate the Main Stage  Interior of  The Dixie, 1936 Photo courtesy of Theatre Historical Society of America, Elmhurst, IL
Main Stage Theatre
Main Stage seating might have flat floor near stage like plans for the Takoma Theatre, Washington, DC Renderings © Westlake Reed Leskosky, 2010. All Rights Reserved.
First Floor Lobby Renovate the Arcadia for lobby,  theatre support, and rental opportunities
Second Floor Lobby
Community events Mary Baldwin College Broman Series Faculty and Student Recitals Heifetz International Music Institute Staunton Music Festival Waynesboro Symphony Orchestra Woodrow Wilson Presidential Library lectures Mary Baldwin College Spring Musical
Regional performances Jimmy Fortune Waynesboro Players Bill Wellington The Ballet Box Robin & Linda Williams John McCutcheon
Music, comedy, drama, and dance Ladysmith Black Mambazo The Capitol Steps A Streetcar Named Desire Chris Kattan Dr. John George Winston Cavani String Quartet
Live performances in high definition projected on the wide screen ,[object Object],[object Object],[object Object],[object Object],[object Object]
Family and children’s programming Super Scientific Circus Tomas Kubinek Fred Garbo Inflatable Theater Tales & Scales Mark Nizer Vienna Choir Boys
Staunton could become an  Ashland, Oregon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Main Stage Plus” need CURRENT PROJECT BUDGET - DRAFT Construction and Renovation * $ 6,620,759  Main Stage Sound, Stage, and Lighting 1,551,499  Contingency Fee 758,805  Professional Fees: Design and Theatrical Engineering** 1,002,868  Hazardous Material Abatement 85,454  Mortgage Balance for Arcadia Building  397,700  Project Manager and other professional consulting fees 250,000 Estimated project need $10,667,085  Identified funding sources Capital Campaign Pledge Balance 150,000  Cash 250,000  Net Sale of State AND Federal Historic Tax Credits *** 2,514,730  Net New Market Tax Credits **** 2,400,000 Estimated Enterprise Zone  (60% of $250,000, eq. from B. Hamilton) 150,000  Total Identified funding sources $5,464,730  ESTIMATED REMAINING NEED $5,202,355  * and ** K+L estimates (Kjellstrom + Lee Construction, Richmond firm, with office in Staunton) ***net 30% of construction & engineering costs, includes Brokerage Fees **** net 30% of construction & sound, stage, lighting
Annual Economic Impact of the Theatre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Partners The success of the Staunton Performing Arts Center will represent the true power of partnerships. We will work collaboratively with the following key organizations to further strengthen the arts and quality of life in our region.   American Shakespeare Center Ballet Box CenterStage! Frontier Culture Museum Heifetz International Music Institute Historic Staunton Foundation Mary Baldwin College Schola Cantorum of Waynesboro Shenandoah Civic Dance Company  Staunton Choral Society Staunton Music Festival Stonewall Brigade Band Stonewall Jackson Hotel & Conference Center The Arts Initiative at Virginia Tech The Ovation Singers Valley Symphonic Concerts  Wayne Theatre Alliance Waynesboro Choral Society  Waynesboro Players Waynesboro Symphony Orchestra Woodrow Wilson Presidential Library Public and private school districts (grades K -12) from Staunton, Augusta County, and surrounding region.
Why we need the  Staunton Performing Arts Center   1.  Entertainment:  To enhance entertainment and educational opportunities in the region by providing a state-of-the-art venue.   2.  Economy:  To enhance the economic success of the City of Staunton and Augusta County, thus supporting “destination tourism” by creating a “Theatre District.”  3.  Children:  To provide a live, major theatre experience for children that cannot be provided in our schools and will supplement their arts education.   4  Architecture:  To save The Dixie, one of America’s most unique Art Moderne theatres of the 1930s – an architecturally-significant historic theatre designed by the renowned theatre architect John Eberson (1875–1954).   5.  Quality of Life:  To enrich the quality of life in this culturally rich area and historic community.
[object Object],[object Object],[object Object],[object Object],Positives ,[object Object],[object Object],[object Object],[object Object],The current climate Challenges
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leadership Initiative
Create a month-by-month organizational plan – how the funds will be raised for the project and steps taken that take us through construction to opening. Create a detailed and compelling “operating business plan” for the first 2-3 years of operation once the project is complete – with commitments from potential users and partners. Create a detailed organizational plan and business plan
Staunton Performing Arts Center Board of Directors and Staff Janie Ballurio, President  Melaleuca Wellness Company Tom Cook, Vice President  Retired, U.S. Air Force Bev Coffman, Secretary   Shutter Up Company Lou Ann Vincent, Treasurer  Sheppard and Vincent, CPAs, PC Susan Brown  StellarOne Bank Brandon Collins   Arts Advocate Ray Cubbage  Miller House B&B Inn Brent Douglass  Mary Baldwin College Rosallen McMath  Community Volunteer Herb Godschalk  Fisher Auto Parts Douglas Roller   Next Generation Design Karen Romig  Staunton Visitors Center Justin Reiter  Heifetz International Music Institute James Robertson  Arts Advocate Emmett Toms   Dominion Virginia Power Helen Willard  Fisher Auto Parts STAFF Judith Mosedale   Executive Director Jennifer Hudnall  Office Manager
Staunton Performing Arts Center Advisory Board Robert N. Avery   Artist John Avoli   Frontier Culture Museum Kit Carter  Coffman Caarter Tree Farm Rick Chittum   Chittum’s Tree Farm Lee Cochran   Community Volunteer Ralph Alan Cohen   American Shakespeare Center Talmage Cooley   Retired, Judge Thomas Dahl Triangle Realty Joe Dockery   Dockery Clinic of Chiropractic Tommie Duke  Duke and Fitzpenn Dudley “Bud” Flanders Retired, Attorney   Jimmy Fortune   Professional Musician Pamela Fox  Mary Baldwin College Bill and Kathy Frazier   Frazier Associates Marney Gibbs   Community Volunteer Paulyn Heinmiller   Grey Gables Farm Karen Elizabeth Hembree  Sprint Corporation Linda Holden  The Fashion Gallery  Ernest Holley   Retired, High School Counselor Pamela Huggins  Community Volunteer Jennifer Kirkland  Attorney, Musician   Michael Organ  Belle Grae Inn  Carl Rosberg  nTelos Corporation Mrs. Roy R. Smith   Community Volunteer Larry Smith   Nationwide Insurance Company June Steel   Community Volunteer Sergei Troubetzkoy   Bedford Bureau of Tourism Robin & Linda Williams   Professional Musicians
We hope that you will help us  Raise the Curtain

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Revised case statement 11 2-11

  • 2.
  • 3. Fire destroyed the roof and the interior of the New Theatre on January 23, 1936.
  • 4.
  • 5.
  • 6. Staunton Performing Arts Center . . . to create a performing arts center where there are performances and educational events that are available and accessible to all interested persons, both adult and youth by restoring and renovating the historic Dixie Theatre and the adjacent Arcadia Building. MISSION STATEMENT
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Main Stage seating might have flat floor near stage like plans for the Takoma Theatre, Washington, DC Renderings © Westlake Reed Leskosky, 2010. All Rights Reserved.
  • 13. First Floor Lobby Renovate the Arcadia for lobby, theatre support, and rental opportunities
  • 15. Community events Mary Baldwin College Broman Series Faculty and Student Recitals Heifetz International Music Institute Staunton Music Festival Waynesboro Symphony Orchestra Woodrow Wilson Presidential Library lectures Mary Baldwin College Spring Musical
  • 16. Regional performances Jimmy Fortune Waynesboro Players Bill Wellington The Ballet Box Robin & Linda Williams John McCutcheon
  • 17. Music, comedy, drama, and dance Ladysmith Black Mambazo The Capitol Steps A Streetcar Named Desire Chris Kattan Dr. John George Winston Cavani String Quartet
  • 18.
  • 19. Family and children’s programming Super Scientific Circus Tomas Kubinek Fred Garbo Inflatable Theater Tales & Scales Mark Nizer Vienna Choir Boys
  • 20.
  • 21. “ Main Stage Plus” need CURRENT PROJECT BUDGET - DRAFT Construction and Renovation * $ 6,620,759 Main Stage Sound, Stage, and Lighting 1,551,499 Contingency Fee 758,805 Professional Fees: Design and Theatrical Engineering** 1,002,868 Hazardous Material Abatement 85,454 Mortgage Balance for Arcadia Building 397,700 Project Manager and other professional consulting fees 250,000 Estimated project need $10,667,085 Identified funding sources Capital Campaign Pledge Balance 150,000 Cash 250,000 Net Sale of State AND Federal Historic Tax Credits *** 2,514,730 Net New Market Tax Credits **** 2,400,000 Estimated Enterprise Zone (60% of $250,000, eq. from B. Hamilton) 150,000 Total Identified funding sources $5,464,730 ESTIMATED REMAINING NEED $5,202,355 * and ** K+L estimates (Kjellstrom + Lee Construction, Richmond firm, with office in Staunton) ***net 30% of construction & engineering costs, includes Brokerage Fees **** net 30% of construction & sound, stage, lighting
  • 22.
  • 23. Community Partners The success of the Staunton Performing Arts Center will represent the true power of partnerships. We will work collaboratively with the following key organizations to further strengthen the arts and quality of life in our region. American Shakespeare Center Ballet Box CenterStage! Frontier Culture Museum Heifetz International Music Institute Historic Staunton Foundation Mary Baldwin College Schola Cantorum of Waynesboro Shenandoah Civic Dance Company Staunton Choral Society Staunton Music Festival Stonewall Brigade Band Stonewall Jackson Hotel & Conference Center The Arts Initiative at Virginia Tech The Ovation Singers Valley Symphonic Concerts Wayne Theatre Alliance Waynesboro Choral Society Waynesboro Players Waynesboro Symphony Orchestra Woodrow Wilson Presidential Library Public and private school districts (grades K -12) from Staunton, Augusta County, and surrounding region.
  • 24. Why we need the Staunton Performing Arts Center   1. Entertainment: To enhance entertainment and educational opportunities in the region by providing a state-of-the-art venue.   2. Economy: To enhance the economic success of the City of Staunton and Augusta County, thus supporting “destination tourism” by creating a “Theatre District.” 3. Children: To provide a live, major theatre experience for children that cannot be provided in our schools and will supplement their arts education.   4 Architecture: To save The Dixie, one of America’s most unique Art Moderne theatres of the 1930s – an architecturally-significant historic theatre designed by the renowned theatre architect John Eberson (1875–1954).   5. Quality of Life: To enrich the quality of life in this culturally rich area and historic community.
  • 25.
  • 26.
  • 27. Create a month-by-month organizational plan – how the funds will be raised for the project and steps taken that take us through construction to opening. Create a detailed and compelling “operating business plan” for the first 2-3 years of operation once the project is complete – with commitments from potential users and partners. Create a detailed organizational plan and business plan
  • 28. Staunton Performing Arts Center Board of Directors and Staff Janie Ballurio, President Melaleuca Wellness Company Tom Cook, Vice President Retired, U.S. Air Force Bev Coffman, Secretary Shutter Up Company Lou Ann Vincent, Treasurer Sheppard and Vincent, CPAs, PC Susan Brown StellarOne Bank Brandon Collins Arts Advocate Ray Cubbage Miller House B&B Inn Brent Douglass Mary Baldwin College Rosallen McMath Community Volunteer Herb Godschalk Fisher Auto Parts Douglas Roller Next Generation Design Karen Romig Staunton Visitors Center Justin Reiter Heifetz International Music Institute James Robertson Arts Advocate Emmett Toms Dominion Virginia Power Helen Willard Fisher Auto Parts STAFF Judith Mosedale Executive Director Jennifer Hudnall Office Manager
  • 29. Staunton Performing Arts Center Advisory Board Robert N. Avery Artist John Avoli Frontier Culture Museum Kit Carter Coffman Caarter Tree Farm Rick Chittum Chittum’s Tree Farm Lee Cochran Community Volunteer Ralph Alan Cohen American Shakespeare Center Talmage Cooley Retired, Judge Thomas Dahl Triangle Realty Joe Dockery Dockery Clinic of Chiropractic Tommie Duke Duke and Fitzpenn Dudley “Bud” Flanders Retired, Attorney Jimmy Fortune Professional Musician Pamela Fox Mary Baldwin College Bill and Kathy Frazier Frazier Associates Marney Gibbs Community Volunteer Paulyn Heinmiller Grey Gables Farm Karen Elizabeth Hembree Sprint Corporation Linda Holden The Fashion Gallery Ernest Holley Retired, High School Counselor Pamela Huggins Community Volunteer Jennifer Kirkland Attorney, Musician Michael Organ Belle Grae Inn Carl Rosberg nTelos Corporation Mrs. Roy R. Smith Community Volunteer Larry Smith Nationwide Insurance Company June Steel Community Volunteer Sergei Troubetzkoy Bedford Bureau of Tourism Robin & Linda Williams Professional Musicians
  • 30. We hope that you will help us Raise the Curtain