3. Background
Created by Kevin Godley, the internationally
acclaimed musician (10cc, Godley & Creme) and
video director (U2, Paul McCartney), WWB is
based in Dublin, Ireland.
The app has already generated incredible buzz,
including investment by one of Europe's leading
VC groups, the cover of the Los Angeles Times
Business section and Sunday Times Culture
section as well as recognition and awards at
SXSW, Eurosonic and the NAMM TEC Awards.
WholeWorldBand’s aim is to be a
major contributor in how music is
created, shared and monetized in the
digital age.
4. Some notable acts already on the platform include:
Stewart Copeland (The Police), Phil Manzanera (Roxy Music), Taylor Hawkins (Foo
Fighters), Within Temptation, Xzibit, David Gray, Dave Stewart (Eurythmics),
Ronnie Wood (The Rolling Stones) and Passenger.
5. “Internetization” of front of Music Business Value Chain
24/7 Audio/Visual studio in the cloud
Mobile music app with WOW factor
Socially Networked - Viral
Enables very personal Artist/Band/Fan engagement
Creates new music content and revenue opportunity
The Value Chain
6. A market of ~890m users equating to over 8m paying customers in 5 years’
time
Access to artists with
a cumulative fan base
of over 890m
Device penetration
Individual artist
agreements
Frame/Label/Partner
Agreements
Pro & pro-am
musicians
Bedroom Divas &
Guitar Heros
B2C - Scale
9. A great idea is as useful as a chocolate teapot if you don’t
have the team to deliver it
MAAD People on your team are essential
Motivational Fit
Attitude
Ability
Decision making
There are no wrong decisions….. Focus on making the
best bad ones!
When things are not going to plan……change the plan!
Theory Vs. Practice
10.
11. A market of ~890m users equating to over 8m paying customers in 5 years’ time
Access to artists with
a cumulative fan base
of over 890m
Device penetration
Individual artist
agreements
Frame/Label/Partner
Agreements
Pro & pro-am
musicians
Bedroom Divas &
Guitar Heros
B2B-> B2C-> Scale
B2B
- Brands
- TV
- Partners
