1. Interoperability:
Opening the Door to Innovation
Participants’ Theater,
Press Conference and Reception

2. Theme
• Interoperability opens the door to Innovation
– This is all about the universe of testing and interoperability, showcasing the tools of
the trade, standards and specifications that are setting the bar for the industry and
the various companies committed to moving the industry forward.
• Showcase
– Network- BBF standards adhering network products
• Highlight BBF.247 ONU Cert Program & BBF.255 OLT/ONU interoperability
• Highlight BBSuite Release 7 “Multiservice Arch”
• Anchor: LAN
– Management- TR-069 adherent ACS and devices
• Highlight BBF.069 CPE Cert Program
• Anchor: UNH-IOL
– Connected Home- Latest Connected Home and IPTV solutions
• Highlighting latest CPE, M2M, IPTV and wiring solutions for the home
• Anchor: Broadband Forum
(potentially invite partner organizations to participate)

3. Who might want to
be a part of this Pavilion?
• BBF.247 certified products
– Currently companies: Alcatel Lucent, Broadcom, Cambridge Industries
Group Ltd., FiberHome, Huawei Technologies Co., Ltd., PMC Sierra, PT
Inovação S.A., Tecom Co., Ltd. and ZTE Corporation
• BBF.069 certified products
– Currently companies: ActionTec, Broadcom, Cisco, D-Link, Huawei and
Lantiq
• ACS vendors
– Axeros, Juniper, Alcatel-Lucent, Cisco, Huawei, NEC, Pace, Sagem & others
• OLT vendors
• Femto AP, STB or Security/Utility devices that adhere to TR-069 related
data models
• Test equipment
• Labs
– LAN, UNH-IOL

4. Innovation Theater Area
• Daily Presentations
– All Pavilion participants will have
daily speaking slots
• Service Provider Reception
– Gifts and guided walk through of
Pavilion
• Press Conference
– Announcing
• mid-year BB and IPTV sub growth
• Latest certification news
• Release of BBS.7 “Multi-service
Architecture”

5. Giveaways
• Interop Pint Glasses
• BBF Certification Stickers
• BBF Blueprints
• Daily drawings for vendor donated gifts
– Passport to Excellence
• Directing all guests to visit our member companies on the floor,
get three companies to stamp your ‘passport’ and return to be
entered into daily drawing
• Will include 75 word boilerplate & logo on all BBF member
companies on the floor, a map and a place to collect stamps
• Reception fare- free drinks & food, goodie bag w
vendor giveaways, BBF brochures, IRGs and sponsored
t-shirts

6. Customised Solution @ BBWF 2013
• A 2m x 1m Pod for each
member
• Monitor, power, spotlight
s, fascia panel included
• Each start-up will be
assigned their very own
microsite on the event
website
• Event Guide Promotion
- Each Start-up will be
featured with their
logo, company
profile, website address
and social media profiles
• 1 Full conference pass
• 2 Booth Passes
• Colour Coded carpeting, banner and
signage
• Full coverage of
the Showcase in
the main event
brochure
• A full page advert
dedicated to
promoting the
Showcase
• Full PR support via
the official PR
agency Proactive
PR
• Rotating web
banner on the
event website
• Editorial coverage
of the
Showcase, to
include text
interviews, article
s, blogging via
Broadband World
News