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@Grinblo | Going to War Over UX#ReasonsTo
GOINGTOWAR
OVERUX
Reasons to Be Creative | Brighton, UK
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Hi, I’m Evgenia
(Jenny).
UX Specialist
Future Workshops, London
www.grinblo.com
...
@Grinblo | Going to War Over UX#ReasonsTohttp://www.flickr.com/photos/46909252@N08/5977107504
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
“...if people don’t do this right,
we need to find a way to
punish them.
– Clien...
@Grinblo | Going to War Over UX#ReasonsTohttp://www.flickr.com/photos/46909252@N08/5977107504
1. Why do we have conflict?
2....
@Grinblo | Going to War Over UX#ReasonsTo
UX = user experience
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Clients
Stakeholders
Designers
Developers
Product people
Project people
Quality ...
@Grinblo | Going to War Over UX#ReasonsTo
CLIENTS...
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
www.clientsfromhell.net
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
"We need to
incorporate my pet
ferrets into the
wedding."
www.clientsfromhell.ne...
@Grinblo | Going to War Over UX#ReasonsTo
"Can we make the cat in the
animation look less sexy when
it licks the window? I...
@Grinblo | Going to War Over UX#ReasonsTo
http://dilbert.com/strips/comic/2007-02-02/
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
TEAM...
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
“My job is to design. The
developers can figure out how
to build it later.
– Des...
@Grinblo | Going to War Over UX#ReasonsTo
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Surely, we can do
better than that.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Friday, Septem...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Fri...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Sur...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Sur...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Sur...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Sur...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Sur...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
User
testing
Analytics
Contextual
Inquiry
Interviews
Sur...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
Understanding
Clients, stakeholders,
team members
User
t...
@Grinblo | Going to War Over UX#ReasonsTo
UNDERSTANDING
End-users
Understanding
Clients, stakeholders,
team members
?
User...
@Grinblo | Going to War Over UX#ReasonsTo
Leaving it up to chance
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Conflict‣ Assuming they won’t understand
‣ Lack of trust
‣ “us” versus “them” thi...
@Grinblo | Going to War Over UX#ReasonsTohttp://www.astray.com/static/earth-huge.png
Born here
Grew up here
Studied here
S...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Seeds of Peace: “Growing Seeds”
http://vimeo.com/26866921 
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
Different perspectives=
Different realities.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Everyone has fundamentally
different ways of seeing.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
http://poetryonthebrain.blogspot.co.uk/2012/03/its-not-ambiguous-is-it.html
Frid...
@Grinblo | Going to War Over UX#ReasonsTo
Credit: Beau Lotto
http://www.lottolab.org/articles/illusionsoflight.asp
Friday, ...
@Grinblo | Going to War Over UX#ReasonsTo
Credit: Beau Lotto
http://www.lottolab.org/articles/illusionsoflight.asp
Friday, ...
@Grinblo | Going to War Over UX#ReasonsTo
Credit: Beau Lotto
http://www.lottolab.org/articles/illusionsoflight.asp
Friday, ...
@Grinblo | Going to War Over UX#ReasonsTo
Credit: Beau Lotto
http://www.lottolab.org/articles/illusionsoflight.asp
Friday, ...
@Grinblo | Going to War Over UX#ReasonsTo
Ca    y u  rea   t  is?
Beau Lotto @ TED
http://www.ted.com/talks/lang/en/beau_l...
@Grinblo | Going to War Over UX#ReasonsTo
Ca    y u  rea   t  is?
Beau Lotto @ TED
http://www.ted.com/talks/lang/en/beau_l...
@Grinblo | Going to War Over UX#ReasonsTo
Ca    y u  rea   t  is?
Beau Lotto @ TED
http://www.ted.com/talks/lang/en/beau_l...
@Grinblo | Going to War Over UX#ReasonsTo
Beau Lotto @ TED
http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_s...
@Grinblo | Going to War Over UX#ReasonsTo
BEAU LOTTO
http://www.lottolab.org
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
“Our experiences of the world
shape our understanding of it.
BEAU LOTTO
http://w...
@Grinblo | Going to War Over UX#ReasonsTo
“...we filter out information
based on our personal
relationships, interactions
...
@Grinblo | Going to War Over UX#ReasonsTo
Each of us interprets the world
differently.
(Mostly without realising it).
Frida...
@Grinblo | Going to War Over UX#ReasonsTo
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Beautiful.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.
Clear.
Useful.
Friday, September ...
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.
Clear.
Useful.
Exciting.
Friday, ...
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.
Clear.
Useful.
Exciting.
Valuable...
@Grinblo | Going to War Over UX#ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.
Clear.
A good experience.
Useful....
@Grinblo | Going to War Over UX#ReasonsTo
How do we begin to
SPEAK THE SAME LANGUAGE?
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTohttp://bit.ly/1f9Pnzt
THE USUAL STARTING POINT FOR
A WEBSITE OR APP
Friday, Septe...
@Grinblo | Going to War Over UX#ReasonsTohttp://bit.ly/1f9Pnzt
THE USUAL STARTING POINT FOR
A WEBSITE OR APP DESIGN
Friday...
@Grinblo | Going to War Over UX#ReasonsTohttp://bit.ly/1f9Pnzt
The moments of interpretation are
invisible to others.
We a...
@Grinblo | Going to War Over UX#ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE
2. CHANGE THE POWER DYNAMIC
3. SH...
@Grinblo | Going to War Over UX#ReasonsTo
GET EVERYONE TO UNDERSTAND UX.
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
GET EVERYONE TO UNDERSTAND UX.SEE
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Human contact activates
MIRROR NEURONS
GO FACE-TO-FACE
http://www.flickr.com/phot...
@Grinblo | Going to War Over UX#ReasonsTo
Human contact activates
MIRROR NEURONS
First-hand experience
sticks.
GO FACE-TO-...
@Grinblo | Going to War Over UX#ReasonsTo
www.flickr.com/photos/cinteractionlab/4557114137
GO FACE-TO-FACE
Knowledge about ...
@Grinblo | Going to War Over UX#ReasonsTo
www.flickr.com/photos/cinteractionlab/4557114137
GO FACE-TO-FACE
Knowledge about ...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.flickr.com/photos/vasile23/6288918506
Take your whole team
TO THE FIEL...
@Grinblo | Going to War Over UX#ReasonsTo
“
http://www.flickr.com/photos/vasile23/6288918506
There a direct correlation bet...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.flickr.com/photos/56300399@N06/8636722022/
Take decision-makers
TO THE...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.flickr.com/photos/56300399@N06/8636722022/
“The only time I’m not
work...
@Grinblo | Going to War Over UX#ReasonsTo
“Teams that excluded non-design
personnel didn't see the same
advantages as team...
@Grinblo | Going to War Over UX#ReasonsTo
“... they were constantly
battling with these other
individuals who didn't have ...
@Grinblo | Going to War Over UX#ReasonsTo
GO FACE-TO-FACE
The number of team members
regularly exposed to users is
MORE IM...
@Grinblo | Going to War Over UX#ReasonsTo
JEFF GOTHELF
COLLABORATIVE
DISCOVERY
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
www.uxdrinkinggame.com
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTohttp://www.flickr.com/photos/agecombahia/6283388208/
Take the field
TO DECISION-MAK...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.brainpickings.org/index.php/2012/10/03/paul-zak-kirby-ferguson-storyt...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.brainpickings.org/index.php/2012/10/03/paul-zak-kirby-ferguson-storyt...
@Grinblo | Going to War Over UX#ReasonsTo
Face-to-face =
‣ Less translating
‣ Less convincing
‣ Higher shared empathy
‣ Mo...
@Grinblo | Going to War Over UX#ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE
2. CHANGE THE POWER DYNAMIC
3. SH...
@Grinblo | Going to War Over UX#ReasonsTo
Being a position of power
Impairs empathy
http://www.npr.org/2013/08/10/21068625...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.npr.org/2013/08/10/210686255/a-sense-of-power-can-do-a-number-on-your...
@Grinblo | Going to War Over UX#ReasonsTo
GET EVERYONE TO THINK OUT LOUD
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Create solutions together
“DESIGN STUDIO”
http://vimeo.com/37861987
Todd Zaki Wa...
@Grinblo | Going to War Over UX#ReasonsTo
Stakeholder
Developer
Designer
+ PM
Stakeholder
Developer
Designer
+ QA
CHALLENG...
@Grinblo | Going to War Over UX#ReasonsTo
STEP 1: SKETCH
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
JOHN
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
STEP 2: PRESENT & CRITIQUE
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
STEP 2: PRESENT & CRITIQUE
‣What problem does this solve?
‣Does it solve it well...
@Grinblo | Going to War Over UX#ReasonsTo
STEP 3: MAKE IT BETTER
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
CHALLENGE THE POWER DYNAMIC
Equal power dynamic:
‣ Less ego
‣ Less defending
‣ E...
@Grinblo | Going to War Over UX#ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE
2. CHANGE THE POWER DYNAMIC
3. SH...
@Grinblo | Going to War Over UX#ReasonsTo
Photo by Bobbie Gottschalk
https://www.facebook.com/bobbie.gottschalk 
SHOW > TE...
@Grinblo | Going to War Over UX#ReasonsTo
Jeff Gothelf
http://www.jeffgothelf.com/blog/using-personas-for-executive-alignm...
@Grinblo | Going to War Over UX#ReasonsTo
Client artwork
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Game Storming
http://www.gogamestorm.com
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
goodkickoffmeetings.com
WHERE TO START
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Jeff Patton & Luke Barrett
http://www.jeffgothelf.com/blog/using-personas-for-ex...
@Grinblo | Going to War Over UX#ReasonsTo
Jeff Patton & Luke Barrett
http://www.jeffgothelf.com/blog/using-personas-for-ex...
@Grinblo | Going to War Over UX#ReasonsTo
Shared activities and artifacts
speak louder than words
SHOW > TELL
Friday, Sept...
@Grinblo | Going to War Over UX#ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE
2. CHANGE THE POWER DYNAMIC
3. SH...
@Grinblo | Going to War Over UX#ReasonsTo
Creating with clients?
WHAT ABOUT CRAFT & EXPERTISE?
(aka: is this my job?)
Frid...
@Grinblo | Going to War Over UX#ReasonsTo
Dilbert
http://dilbert.com/strips/comic/2004-10-28/
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
We see craft as
a specialized skill.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
We see craft as
a specialized skill.
Tools
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
We see craft as
a specialized skill.
Tools
Training
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
We see craft as
a specialized skill.
Tools
Training
Making
Friday, September 6, ...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.flickr.com/photos/usnavy/5815431626
http://www.flickr.com/photos/wagner...
@Grinblo | Going to War Over UX#ReasonsTo
http://www.flickr.com/photos/usnavy/5815431626
http://www.flickr.com/photos/wagner...
@Grinblo | Going to War Over UX#ReasonsTo
But craft is rooted in...
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
But craft is rooted in...
Relationships.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
But craft is rooted in...
Relationships.
Apprenticeship
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
But craft is rooted in...
Relationships.
Apprenticeship
Mastery
Friday, Septembe...
@Grinblo | Going to War Over UX#ReasonsTo
But craft is rooted in...
Relationships.
Apprenticeship
Mastery
Trust
Friday, Se...
@Grinblo | Going to War Over UX#ReasonsTo
But craft is rooted in...
Relationships.
Apprenticeship
Mastery
Trust
Loyalty
Fr...
@Grinblo | Going to War Over UX#ReasonsTo
https://www.msu.edu/~carillon/batmbook/shirlaw.gif
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
User-centered design
Friday, September 6,...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
User-centered design
Friday, ...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
User-centered desig...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
User-centered desig...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
Original craft model
Master Apprentice
Team member
End-users
Clients
User-center...
@Grinblo | Going to War Over UX#ReasonsTo
We no longer do our work
alone in our workshop.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Share our skills and our tools.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Share our skills and our tools.
Stop assuming people can
read our minds.
Friday,...
@Grinblo | Going to War Over UX#ReasonsTo
Dilbert
http://dilbert.com/strips/comic/2004-10-28/
Remember this?
Friday, Septe...
@Grinblo | Going to War Over UX#ReasonsTo
IA
IxD
UX
Service
design
Software engineering
QA
Usability
Visual design
Game de...
@Grinblo | Going to War Over UX#ReasonsTo
Take the lead in bringing
empathy into the boardroom.
Friday, September 6, 13
@Grinblo | Going to War Over UX#ReasonsTo
Take the lead in bringing
empathy into the boardroom.
(Not every client will tha...
@Grinblo | Going to War Over UX#ReasonsTo
www.seedsofpeace.org
Happy 20th birthday
Thank you!
Twitter: @grinblo
Jenny@futu...
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Going to War Over UX

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Slides from my presentation at Reasons to Be Creative, Brighton, UK. Sep 2nd 2013.

Creative work is often associated with the skill and craft involved. But much of the skill necessary for UX work is centered on relationships: clients, users, and teammates. In many of those relationships, championing UX often means dealing with conflict.

What does it mean to rely on relationships in an ever-changing industry? What can we do better to include others in our mission to make empathic and successful products?

In this talk, I share what my experience with the Arab-Israeli conflict has taught me about how to approach work friction with clients and colleagues. I discuss what I learned about the roots of conflict and tools I've experimented with to avoid it.

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  • I Got The Full File, I Just Wanna Share to You Guyszz.. It's Working You Can The Download The Full File + Instructions Here : http://gg.gg/setupexe
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  • @stevehillyerfreedom Thanks! The basics of UX weren't really in the scope of this talk. I define it as the intentional work that goes into considering how a person will interact with a system, and how that will affect the business that's funding that system. But putting the person (user) in the center. There's a Smashing Magazine article with some basics: http://bit.ly/16dWWjn
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  • I loved the presentation. I still don't know what UX is? I guess it does not matter. I get the point.
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  • internship development interview question is seriously thinkable
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Transcript of "Going to War Over UX"

  1. 1. @Grinblo | Going to War Over UX#ReasonsTo GOINGTOWAR OVERUX Reasons to Be Creative | Brighton, UK Friday, September 6, 13
  2. 2. @Grinblo | Going to War Over UX#ReasonsTo Hi, I’m Evgenia (Jenny). UX Specialist Future Workshops, London www.grinblo.com Twitter: @grinblo Friday, September 6, 13
  3. 3. @Grinblo | Going to War Over UX#ReasonsTohttp://www.flickr.com/photos/46909252@N08/5977107504 Friday, September 6, 13
  4. 4. @Grinblo | Going to War Over UX#ReasonsTo “...if people don’t do this right, we need to find a way to punish them. – Client My first client meeting, ever Friday, September 6, 13
  5. 5. @Grinblo | Going to War Over UX#ReasonsTohttp://www.flickr.com/photos/46909252@N08/5977107504 1. Why do we have conflict? 2. How can I avoid it? 3. Is it my job to deal with it? Friday, September 6, 13
  6. 6. @Grinblo | Going to War Over UX#ReasonsTo UX = user experience Friday, September 6, 13
  7. 7. @Grinblo | Going to War Over UX#ReasonsTo Clients Stakeholders Designers Developers Product people Project people Quality assurance Friday, September 6, 13
  8. 8. @Grinblo | Going to War Over UX#ReasonsTo CLIENTS... Friday, September 6, 13
  9. 9. @Grinblo | Going to War Over UX#ReasonsTo www.clientsfromhell.net Friday, September 6, 13
  10. 10. @Grinblo | Going to War Over UX#ReasonsTo "We need to incorporate my pet ferrets into the wedding." www.clientsfromhell.net Friday, September 6, 13
  11. 11. @Grinblo | Going to War Over UX#ReasonsTo "Can we make the cat in the animation look less sexy when it licks the window? It has closed eyes, which are making me think it’s sexual." www.clientsfromhell.net Friday, September 6, 13
  12. 12. @Grinblo | Going to War Over UX#ReasonsTo http://dilbert.com/strips/comic/2007-02-02/ Friday, September 6, 13
  13. 13. @Grinblo | Going to War Over UX#ReasonsTo TEAM... Friday, September 6, 13
  14. 14. @Grinblo | Going to War Over UX#ReasonsTo “My job is to design. The developers can figure out how to build it later. – Design candidate Internship Interview at our company Friday, September 6, 13
  15. 15. @Grinblo | Going to War Over UX#ReasonsTo Friday, September 6, 13
  16. 16. @Grinblo | Going to War Over UX#ReasonsTo Surely, we can do better than that. Friday, September 6, 13
  17. 17. @Grinblo | Going to War Over UX#ReasonsTo Friday, September 6, 13
  18. 18. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users Friday, September 6, 13
  19. 19. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Friday, September 6, 13
  20. 20. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Friday, September 6, 13
  21. 21. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Friday, September 6, 13
  22. 22. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Friday, September 6, 13
  23. 23. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Surveys Friday, September 6, 13
  24. 24. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Friday, September 6, 13
  25. 25. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Diary Study Friday, September 6, 13
  26. 26. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Diary Study A/B testing Friday, September 6, 13
  27. 27. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Diary Study A/B testing Card Sorting Friday, September 6, 13
  28. 28. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Diary Study A/B testing Card Sorting Prototype Testing Friday, September 6, 13
  29. 29. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users Understanding Clients, stakeholders, team members User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Diary Study A/B testing Card Sorting Prototype Testing Friday, September 6, 13
  30. 30. @Grinblo | Going to War Over UX#ReasonsTo UNDERSTANDING End-users Understanding Clients, stakeholders, team members ? User testing Analytics Contextual Inquiry Interviews Surveys Eye- tracking Diary Study A/B testing Card Sorting Prototype Testing Friday, September 6, 13
  31. 31. @Grinblo | Going to War Over UX#ReasonsTo Leaving it up to chance Friday, September 6, 13
  32. 32. @Grinblo | Going to War Over UX#ReasonsTo Conflict‣ Assuming they won’t understand ‣ Lack of trust ‣ “us” versus “them” thinking Friday, September 6, 13
  33. 33. @Grinblo | Going to War Over UX#ReasonsTohttp://www.astray.com/static/earth-huge.png Born here Grew up here Studied here Studied here Ended up here Friday, September 6, 13
  34. 34. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  35. 35. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  36. 36. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  37. 37. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  38. 38. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  39. 39. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  40. 40. @Grinblo | Going to War Over UX#ReasonsTo Seeds of Peace: “Growing Seeds” http://vimeo.com/26866921  Friday, September 6, 13
  41. 41. @Grinblo | Going to War Over UX#ReasonsTo Different perspectives= Different realities. Friday, September 6, 13
  42. 42. @Grinblo | Going to War Over UX#ReasonsTo Everyone has fundamentally different ways of seeing. Friday, September 6, 13
  43. 43. @Grinblo | Going to War Over UX#ReasonsTo http://poetryonthebrain.blogspot.co.uk/2012/03/its-not-ambiguous-is-it.html Friday, September 6, 13
  44. 44. @Grinblo | Going to War Over UX#ReasonsTo Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp Friday, September 6, 13
  45. 45. @Grinblo | Going to War Over UX#ReasonsTo Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp Friday, September 6, 13
  46. 46. @Grinblo | Going to War Over UX#ReasonsTo Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp Friday, September 6, 13
  47. 47. @Grinblo | Going to War Over UX#ReasonsTo Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp Friday, September 6, 13
  48. 48. @Grinblo | Going to War Over UX#ReasonsTo Ca    y u  rea   t  is? Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html Friday, September 6, 13
  49. 49. @Grinblo | Going to War Over UX#ReasonsTo Ca    y u  rea   t  is? Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html You  a e  not  r adi g  th s. Friday, September 6, 13
  50. 50. @Grinblo | Going to War Over UX#ReasonsTo Ca    y u  rea   t  is? Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html You  a e  not  r adi g  th s. W at  ar   ou  rea in ? Friday, September 6, 13
  51. 51. @Grinblo | Going to War Over UX#ReasonsTo Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html What  are  you  dreaming? Ca    y u  rea   t  is? You  a e  not  r adi g  th s. Friday, September 6, 13
  52. 52. @Grinblo | Going to War Over UX#ReasonsTo BEAU LOTTO http://www.lottolab.org Friday, September 6, 13
  53. 53. @Grinblo | Going to War Over UX#ReasonsTo “Our experiences of the world shape our understanding of it. BEAU LOTTO http://www.lottolab.org Friday, September 6, 13
  54. 54. @Grinblo | Going to War Over UX#ReasonsTo “...we filter out information based on our personal relationships, interactions and histories. BEAU LOTTO http://www.lottolab.org Friday, September 6, 13
  55. 55. @Grinblo | Going to War Over UX#ReasonsTo Each of us interprets the world differently. (Mostly without realising it). Friday, September 6, 13
  56. 56. @Grinblo | Going to War Over UX#ReasonsTo Friday, September 6, 13
  57. 57. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Friday, September 6, 13
  58. 58. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Useful. Friday, September 6, 13
  59. 59. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Beautiful. Useful. Friday, September 6, 13
  60. 60. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Easy to use. Beautiful. Useful. Friday, September 6, 13
  61. 61. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Easy to use. Beautiful. Successful. Useful. Friday, September 6, 13
  62. 62. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Easy to use. Beautiful. Successful. Clear. Useful. Friday, September 6, 13
  63. 63. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Easy to use. Beautiful. Successful. Clear. Useful. Exciting. Friday, September 6, 13
  64. 64. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Easy to use. Beautiful. Successful. Clear. Useful. Exciting. Valuable. Friday, September 6, 13
  65. 65. @Grinblo | Going to War Over UX#ReasonsTo Intuitive. Easy to use. Beautiful. Successful. Clear. A good experience. Useful. Exciting. Valuable. Friday, September 6, 13
  66. 66. @Grinblo | Going to War Over UX#ReasonsTo How do we begin to SPEAK THE SAME LANGUAGE? Friday, September 6, 13
  67. 67. @Grinblo | Going to War Over UX#ReasonsTohttp://bit.ly/1f9Pnzt THE USUAL STARTING POINT FOR A WEBSITE OR APP Friday, September 6, 13
  68. 68. @Grinblo | Going to War Over UX#ReasonsTohttp://bit.ly/1f9Pnzt THE USUAL STARTING POINT FOR A WEBSITE OR APP DESIGN Friday, September 6, 13
  69. 69. @Grinblo | Going to War Over UX#ReasonsTohttp://bit.ly/1f9Pnzt The moments of interpretation are invisible to others. We assume our differences are responsible for the mismatch. Friday, September 6, 13
  70. 70. @Grinblo | Going to War Over UX#ReasonsTo Lessons from Seeds of Peace 1. GO FACE-TO-FACE 2. CHANGE THE POWER DYNAMIC 3. SHOW > TELL Friday, September 6, 13
  71. 71. @Grinblo | Going to War Over UX#ReasonsTo GET EVERYONE TO UNDERSTAND UX. GO FACE-TO-FACE Friday, September 6, 13
  72. 72. @Grinblo | Going to War Over UX#ReasonsTo GET EVERYONE TO UNDERSTAND UX.SEE GO FACE-TO-FACE Friday, September 6, 13
  73. 73. @Grinblo | Going to War Over UX#ReasonsTo Human contact activates MIRROR NEURONS GO FACE-TO-FACE http://www.flickr.com/photos/martin_mcdonald/371884786/ Friday, September 6, 13
  74. 74. @Grinblo | Going to War Over UX#ReasonsTo Human contact activates MIRROR NEURONS First-hand experience sticks. GO FACE-TO-FACE http://www.flickr.com/photos/martin_mcdonald/371884786/ Friday, September 6, 13
  75. 75. @Grinblo | Going to War Over UX#ReasonsTo www.flickr.com/photos/cinteractionlab/4557114137 GO FACE-TO-FACE Knowledge about users IS OFTEN PASSED ON SECOND-HAND Friday, September 6, 13
  76. 76. @Grinblo | Going to War Over UX#ReasonsTo www.flickr.com/photos/cinteractionlab/4557114137 GO FACE-TO-FACE Knowledge about users IS OFTEN PASSED ON SECOND-HAND Friday, September 6, 13
  77. 77. @Grinblo | Going to War Over UX#ReasonsTo http://www.flickr.com/photos/vasile23/6288918506 Take your whole team TO THE FIELD GO FACE-TO-FACE Friday, September 6, 13
  78. 78. @Grinblo | Going to War Over UX#ReasonsTo “ http://www.flickr.com/photos/vasile23/6288918506 There a direct correlation between each team member’s exposure to end-users and product improvements. GO FACE-TO-FACE JARED M. SPOOL http://www.uie.com/articles/user_exposure_hours/ Friday, September 6, 13
  79. 79. @Grinblo | Going to War Over UX#ReasonsTo http://www.flickr.com/photos/56300399@N06/8636722022/ Take decision-makers TO THE FIELD GO FACE-TO-FACE Friday, September 6, 13
  80. 80. @Grinblo | Going to War Over UX#ReasonsTo http://www.flickr.com/photos/56300399@N06/8636722022/ “The only time I’m not working is when I’m using your application GO FACE-TO-FACE Friday, September 6, 13
  81. 81. @Grinblo | Going to War Over UX#ReasonsTo “Teams that excluded non-design personnel didn't see the same advantages as teams that included those people.” GO FACE-TO-FACE JARED M. SPOOL http://www.uie.com/articles/user_exposure_hours/ Friday, September 6, 13
  82. 82. @Grinblo | Going to War Over UX#ReasonsTo “... they were constantly battling with these other individuals who didn't have the same experiences.” GO FACE-TO-FACE JARED M. SPOOL http://www.uie.com/articles/user_exposure_hours/ Friday, September 6, 13
  83. 83. @Grinblo | Going to War Over UX#ReasonsTo GO FACE-TO-FACE The number of team members regularly exposed to users is MORE IMPORTANT than the number of participants you test with. JARED M. SPOOL http://www.uie.com/articles/user_exposure_hours/ Friday, September 6, 13
  84. 84. @Grinblo | Going to War Over UX#ReasonsTo JEFF GOTHELF COLLABORATIVE DISCOVERY GO FACE-TO-FACE Friday, September 6, 13
  85. 85. @Grinblo | Going to War Over UX#ReasonsTo www.uxdrinkinggame.com Friday, September 6, 13
  86. 86. @Grinblo | Going to War Over UX#ReasonsTohttp://www.flickr.com/photos/agecombahia/6283388208/ Take the field TO DECISION-MAKERS patientvoices.org.uk GO FACE-TO-FACE Friday, September 6, 13
  87. 87. @Grinblo | Going to War Over UX#ReasonsTo http://www.brainpickings.org/index.php/2012/10/03/paul-zak-kirby-ferguson-storytelling/ http://www.flickr.com/photos/reighleblanc/3854684694 STORIES CHANGES OUR BRAIN CHEMISTRY GO FACE-TO-FACE Paul Zak The Moral Molecule: The Source of Love and Prosperity Friday, September 6, 13
  88. 88. @Grinblo | Going to War Over UX#ReasonsTo http://www.brainpickings.org/index.php/2012/10/03/paul-zak-kirby-ferguson-storytelling/ http://www.flickr.com/photos/reighleblanc/3854684694 STORIES CHANGES OUR BRAIN CHEMISTRY GO FACE-TO-FACE Paul Zak The Moral Molecule: The Source of Love and Prosperity Friday, September 6, 13
  89. 89. @Grinblo | Going to War Over UX#ReasonsTo Face-to-face = ‣ Less translating ‣ Less convincing ‣ Higher shared empathy ‣ More motivated to act GO FACE-TO-FACE Friday, September 6, 13
  90. 90. @Grinblo | Going to War Over UX#ReasonsTo Lessons from Seeds of Peace 1. GO FACE-TO-FACE 2. CHANGE THE POWER DYNAMIC 3. SHOW > TELL Friday, September 6, 13
  91. 91. @Grinblo | Going to War Over UX#ReasonsTo Being a position of power Impairs empathy http://www.npr.org/2013/08/10/210686255/a-sense-of-power-can-do-a-number-on-your-brain CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  92. 92. @Grinblo | Going to War Over UX#ReasonsTo http://www.npr.org/2013/08/10/210686255/a-sense-of-power-can-do-a-number-on-your-brain CHALLENGE THE POWER DYNAMIC “Whether you're with a team at work [or] your family dinner, all of that hinges on how we adapt our behaviors to the behaviors of other people ... and power takes a bite out of that ability.” Dacher Keltner Social psychologist at University of California, Berkeley Friday, September 6, 13
  93. 93. @Grinblo | Going to War Over UX#ReasonsTo GET EVERYONE TO THINK OUT LOUD GO FACE-TO-FACE Friday, September 6, 13
  94. 94. @Grinblo | Going to War Over UX#ReasonsTo Create solutions together “DESIGN STUDIO” http://vimeo.com/37861987 Todd Zaki Warfel CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  95. 95. @Grinblo | Going to War Over UX#ReasonsTo Stakeholder Developer Designer + PM Stakeholder Developer Designer + QA CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  96. 96. @Grinblo | Going to War Over UX#ReasonsTo STEP 1: SKETCH CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  97. 97. @Grinblo | Going to War Over UX#ReasonsTo JOHN CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  98. 98. @Grinblo | Going to War Over UX#ReasonsTo STEP 2: PRESENT & CRITIQUE CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  99. 99. @Grinblo | Going to War Over UX#ReasonsTo STEP 2: PRESENT & CRITIQUE ‣What problem does this solve? ‣Does it solve it well? ‣How can we simplify this? CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  100. 100. @Grinblo | Going to War Over UX#ReasonsTo STEP 3: MAKE IT BETTER CHALLENGE THE POWER DYNAMIC Friday, September 6, 13
  101. 101. @Grinblo | Going to War Over UX#ReasonsTo CHALLENGE THE POWER DYNAMIC Equal power dynamic: ‣ Less ego ‣ Less defending ‣ Earlier agreement ‣ Better iterations Friday, September 6, 13
  102. 102. @Grinblo | Going to War Over UX#ReasonsTo Lessons from Seeds of Peace 1. GO FACE-TO-FACE 2. CHANGE THE POWER DYNAMIC 3. SHOW > TELL Friday, September 6, 13
  103. 103. @Grinblo | Going to War Over UX#ReasonsTo Photo by Bobbie Gottschalk https://www.facebook.com/bobbie.gottschalk  SHOW > TELL Friday, September 6, 13
  104. 104. @Grinblo | Going to War Over UX#ReasonsTo Jeff Gothelf http://www.jeffgothelf.com/blog/using-personas-for-executive-alignment/ Put your assumptions INTO SHARED ARTIFACTS SHOW > TELL Friday, September 6, 13
  105. 105. @Grinblo | Going to War Over UX#ReasonsTo Client artwork SHOW > TELL Friday, September 6, 13
  106. 106. @Grinblo | Going to War Over UX#ReasonsTo Game Storming http://www.gogamestorm.com SHOW > TELL Friday, September 6, 13
  107. 107. @Grinblo | Going to War Over UX#ReasonsTo goodkickoffmeetings.com WHERE TO START SHOW > TELL Friday, September 6, 13
  108. 108. @Grinblo | Going to War Over UX#ReasonsTo Jeff Patton & Luke Barrett http://www.jeffgothelf.com/blog/using-personas-for-executive-alignment/ SHOW > TELL Friday, September 6, 13
  109. 109. @Grinblo | Going to War Over UX#ReasonsTo Jeff Patton & Luke Barrett http://www.jeffgothelf.com/blog/using-personas-for-executive-alignment/ SHOW > TELL Friday, September 6, 13
  110. 110. @Grinblo | Going to War Over UX#ReasonsTo Shared activities and artifacts speak louder than words SHOW > TELL Friday, September 6, 13
  111. 111. @Grinblo | Going to War Over UX#ReasonsTo Lessons from Seeds of Peace 1. GO FACE-TO-FACE 2. CHANGE THE POWER DYNAMIC 3. SHOW > TELL Friday, September 6, 13
  112. 112. @Grinblo | Going to War Over UX#ReasonsTo Creating with clients? WHAT ABOUT CRAFT & EXPERTISE? (aka: is this my job?) Friday, September 6, 13
  113. 113. @Grinblo | Going to War Over UX#ReasonsTo Dilbert http://dilbert.com/strips/comic/2004-10-28/ Friday, September 6, 13
  114. 114. @Grinblo | Going to War Over UX#ReasonsTo We see craft as a specialized skill. Friday, September 6, 13
  115. 115. @Grinblo | Going to War Over UX#ReasonsTo We see craft as a specialized skill. Tools Friday, September 6, 13
  116. 116. @Grinblo | Going to War Over UX#ReasonsTo We see craft as a specialized skill. Tools Training Friday, September 6, 13
  117. 117. @Grinblo | Going to War Over UX#ReasonsTo We see craft as a specialized skill. Tools Training Making Friday, September 6, 13
  118. 118. @Grinblo | Going to War Over UX#ReasonsTo http://www.flickr.com/photos/usnavy/5815431626 http://www.flickr.com/photos/wagnertc/4800433128 Friday, September 6, 13
  119. 119. @Grinblo | Going to War Over UX#ReasonsTo http://www.flickr.com/photos/usnavy/5815431626 http://www.flickr.com/photos/wagnertc/4800433128 Friday, September 6, 13
  120. 120. @Grinblo | Going to War Over UX#ReasonsTo But craft is rooted in... Friday, September 6, 13
  121. 121. @Grinblo | Going to War Over UX#ReasonsTo But craft is rooted in... Relationships. Friday, September 6, 13
  122. 122. @Grinblo | Going to War Over UX#ReasonsTo But craft is rooted in... Relationships. Apprenticeship Friday, September 6, 13
  123. 123. @Grinblo | Going to War Over UX#ReasonsTo But craft is rooted in... Relationships. Apprenticeship Mastery Friday, September 6, 13
  124. 124. @Grinblo | Going to War Over UX#ReasonsTo But craft is rooted in... Relationships. Apprenticeship Mastery Trust Friday, September 6, 13
  125. 125. @Grinblo | Going to War Over UX#ReasonsTo But craft is rooted in... Relationships. Apprenticeship Mastery Trust Loyalty Friday, September 6, 13
  126. 126. @Grinblo | Going to War Over UX#ReasonsTo https://www.msu.edu/~carillon/batmbook/shirlaw.gif Friday, September 6, 13
  127. 127. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Friday, September 6, 13
  128. 128. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice User-centered design Friday, September 6, 13
  129. 129. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member User-centered design Friday, September 6, 13
  130. 130. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users User-centered design Friday, September 6, 13
  131. 131. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users User-centered design Friday, September 6, 13
  132. 132. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Friday, September 6, 13
  133. 133. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Friday, September 6, 13
  134. 134. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Engineers Friday, September 6, 13
  135. 135. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Engineers Friday, September 6, 13
  136. 136. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Stakeholders Engineers Friday, September 6, 13
  137. 137. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Stakeholders Engineers Friday, September 6, 13
  138. 138. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Stakeholders Engineers QA Friday, September 6, 13
  139. 139. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Stakeholders Engineers QA Friday, September 6, 13
  140. 140. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Management Stakeholders Engineers QA Friday, September 6, 13
  141. 141. @Grinblo | Going to War Over UX#ReasonsTo Original craft model Master Apprentice Team member End-users Clients User-centered design Management Stakeholders Engineers QA Friday, September 6, 13
  142. 142. @Grinblo | Going to War Over UX#ReasonsTo We no longer do our work alone in our workshop. Friday, September 6, 13
  143. 143. @Grinblo | Going to War Over UX#ReasonsTo Share our skills and our tools. Friday, September 6, 13
  144. 144. @Grinblo | Going to War Over UX#ReasonsTo Share our skills and our tools. Stop assuming people can read our minds. Friday, September 6, 13
  145. 145. @Grinblo | Going to War Over UX#ReasonsTo Dilbert http://dilbert.com/strips/comic/2004-10-28/ Remember this? Friday, September 6, 13
  146. 146. @Grinblo | Going to War Over UX#ReasonsTo IA IxD UX Service design Software engineering QA Usability Visual design Game design Product Friday, September 6, 13
  147. 147. @Grinblo | Going to War Over UX#ReasonsTo Take the lead in bringing empathy into the boardroom. Friday, September 6, 13
  148. 148. @Grinblo | Going to War Over UX#ReasonsTo Take the lead in bringing empathy into the boardroom. (Not every client will thank you, But you’ll make a lot of lives better). Friday, September 6, 13
  149. 149. @Grinblo | Going to War Over UX#ReasonsTo www.seedsofpeace.org Happy 20th birthday Thank you! Twitter: @grinblo Jenny@futureworkshops.com Friday, September 6, 13
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