Marketing YOU
in a Noticeably
Different Way
Claim Your Place in the World of
Successful Entrepreneurs!
Secret to Success
"Speakers who talk
about what
life has taught them
never fail to keep the
attention
of their listeners.”
Dale Carnegie
Tweet
EZINE
Abjsjhksuri jbnv
Hajdhjshdke
Mnjxdhfiu o;ef
Nsjcbjssyiu fv
Degrees
Certifications
LOGO
Write
a
Book!
I built it and they didn’t come
Missing
Link ?
Tweet
EZINE
Jajdhshi ri
cejl/,mxc xb
ii sCSEdh;I
hhv ch
Degrees
Certifications
You
Tweet
EZINE
Jajdhshi ri
cejl/,mxc xb
ii sCSEdh;I
hhv ch
Degrees
Certifications
Noticeably Different
Marketing You
1. Passion
&
Confidence
2. You
Are Your
Product
3. Your
Packaging
4. How you
Market
YOU...
I: Passion & Confidence
Passion Confidence
“If you believe you can…or can’t, you are right.”
Henry Ford
Passion Confidence
Noticeably Different
The Way You Think
The the way you market your business
The way you speak about your business
The w...
Think and Grow Poor
 Busy
Comfort zone … SAFE
Procrastination and excuses
Distracted by the Bright Shiny Object Syndro...
Jean saw me bigger than I saw myself. After just a
short time working together she helped me get
focused, get committed, t...
II. You Are Your Product
Your Product Your Tool
YES NO
Paste Your Picture Here
You Are Your Product
Know. Like, Trust, Buy…YOU !
KNOW
LIKE
TRUST
BUY
III. Packaging Your Product
Dollar
Store
See
Speak
IV. Promotion: Marketing You
Live and in person
Live Via TechnologyVia Written Word
Know
Like
Trust
V. Turning Prospects into Clients and $$
Attract
Client
Prospects
Fearless
Follow
Up
Confident
Ask
More
Clients
More
Money...
Claim Your Place in the World of
Successful Entrepreneurs!
“It is not the mountain we conquer. It is
ourselves” Sir Edmund Hillary
YEAH,
I’m
Terrified
Yeah But…..
Surprise !
What you get
 Jumpstart Call
3 Month Telecourse: Includes 5 group Coaching
& Mentoring classes
Copy of my customized sy...
Five Private Laser Coaching Sessions
with Jean
www.JeanCaton.net
“ ”
I've been motivated and inspired to step up my
marketing efforts to finally go after the profits
I deserve.
Flora Brow...
Claim Your Place in the World of Successful Entrepreneurs
Claim Your Place in the World of Successful Entrepreneurs
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Claim Your Place in the World of Successful Entrepreneurs

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You are your product when you are a service based entrepreneur. Learn to be a confident, capable, comfortable marketer of your services

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  • Hello Entrep Hello Aspiring entrepreneurs ARE YOU READY ? Ready TO B Noticeably different ? Ready to claim your place in the world of successful entrepreneurs? The Lets get going
  • When You Look at Suzanne THINK How does she do it
    Ever wonder what is different about success entre and those those who are not or maybe don’t eve dare to leave their day job and follow their
  • SEGUE: So I built a coaching & training business and here I am today speaking about that topic to you. Once upon a time… First 9 years of my carreer worked in H&F as a dietitan in 1983 I wrote a business plan when I was getting my MB

    A And the professor A+ when start the biz – and I said oh I can’t because…. FEAR
    So instead packed my bags moved from Boston to Chi began my corp career traveled the world loved wering the navy blue suit. Then another relo said NO More and decided to staart my own biz – graduated ACTP from Coaching U ( Mind you that’s when I thought just one more degree was the answer and started a small biz Operative word here SMALL Decided Jean doesn’t do things small play bigger game and wasn’t so easy Today I am going to tell you about when I started doing what I was doing in a Noticeably diff way and getting ND results.Here we go
  • There are a lot of people out there who will tell you it is about and sell you a program to teach you the HOW TO How to sell
    I expect many of you
    Spent hours on copy color of website; tightened up niche
    Friends on FB
    Send tweets

    Important tools to use and use well
  • And yet You built it and 
  And yet some of you here today have built it and And wonder
    You want to build it but fear they won’t come

    You built it, they came, and now you want more!
    More clients,
    More money,
    More personal satisfaction ,
    More impact in changing the world!
  • A lot of people will tell you is is WHAT you do or don’t do Still frustrated fearful and struggling to discover the Missing Link The most important catalyst to the success of your business is YOU
  • WHO you are BEING is every bit as important as WHAT you are doing. Because WHAT you are doing and HOW you are doing it is ALL About WHO you are being
  • THESE ARE THE Five KEY AREAS where who you are being PLAYs A CRITICAL ROLE IN YOUR BIZ SUCCESS
  • HEART AND HEAD MOST ENT AND A E HAVE ENOUGH PASSION TO FILL THIS ENTIRE ROOM UNFORTUNATELY FOR TOO MANY HEAD GETS IN THE WAY
    Bed rock foundation of the very successful entrepreneurs P=C Aligned
  • CONFIDENCE,IS ALL IN YOUR HEAD…. If you can’t Imaginge confidently promoting biz charging what you are worth setting prices aligned with what you are worth than entrepreneurial life is going to be a challenge. So the first place to begin is to align p&C Because Congidence is all in your head. Don’t lay down your credit car and buy a bottle of Confidence. ALIGN HEART AND HEAD - HOW YOU THINK

    Why is this important Resit selling feel icky sleazy Transform from Because you
    Do that by Help them get over the fraud factor
    I could never
    I cant
    Banish neg self talk inner crit
    When make a limiting assumption turn it around Ask for the facts why not Give specifics
  • CONFIDENCE SOEN’T COME IN A BOTTLE – CONF IS ALL IN YOUR HEAD
  • BUSY DOING SAFE THINGS KEEP YOU STUCK KEEP YOU SMALL

    EXAMPLE SPEAK FROM STAGE… Opposite Assumptions
    Talk to friend or four Year old
    I can’t – lok for the FACTS EVIDENCE
  • Dare to Be Great! She released her old story
    She reshaped her thinking
    She revealed herself
  • ALIGN PASSION AND CONFICE BURST BUBBLE WHEN FRETTING OVER THE COLOR OF THE LADY’S JACKET – NOT SELLING ANYTHING AND YOU KNOW WHAT PEOPLE BUY – NOT THE COLOR OF THE JACKET – THEY BUY ME WHEN I RUN FREE PREVIEW TELECLASSES AND YOU KNOW THE ONES WHO MAKE TONS OF MONEY – THOSE WHO BELIEVE THWY CAN AND DO THE WORK IDIDN”T BUY THE PROGRAM FROMSUZANEE BOUGHT HER CAUSE IF I WERE WOULD HAVE STORY Your best talent is probably something that comes so easy to you you don’t even think about it TAKE AWAY

    HOW TO REFRAME YOUR APPROACH TO YOUR BIZ AN PUT YOU IN THE MIX
  • WHEN YOU LOOK AT A PRODUCT ON A SHELF PACKAGE AND THE LABEL PLAYS A BIG ROLE IN THE DECISION TO BUY PRODUCT SAME IS TRUE FOR YOU THINK ABOUT IT.. ARTIST SELF PORTRAIT Outer reflection of inside image of yourself
  • YOUR PROFESSIONAL IMAGE… WHAT A CLIENT SEES ….YOUR WORDS … WHAT SHE HEARS PLAYS A HUGE ROLE IN DECISION TO BUY

    PEOPLE OFTEN THINK IT IS JUST CLOTHING MUCH MORE GAIT, POSTURE, HANDSHKE, ACCESSORIES

    IMAGE ASSESSMENT WITH MY CLIENTS


    AND THEN WHEN YOU DO START TO SPEAK… WOMEN ESP USE WEAK WIMPY WORDS LIKE SORT OF KIND OF JUST IT’S A DUMB QUEST CONFUSE PEOPLE WITH VAGUE LANGUAGE PROBABLY DO THIS PRETTY SOON VS NOV 5TH AT 2:00 AND LORDY ALL THE DETAIL LEAVES PEOPLES HEAD SWIMMING OR TUNED OUT WORK A LOT WITH MY CLIENTS ON SPEAKING ONE TO ONE AT NETWORKING EVENTS SPEAKING TO
  • ONCE YOU RECOGNIZE YOU ARE YOUR PRODUCT IT MAKES A NOTICEABLY DIFFERENT IMPACT ON YOUR MARKETING STRATEGIES. ADVERTISING IS GENERALLY A TOTALLY INEFFECTIVE WAY TO MARKET YOU …UNLESS OF COURSE

    WHAT IS LIV E AND IN PERSON SPEAKING NETWORKING WORKSHOPS EVENT SIT ON A BOARD INFORMAL NET
  • WEAKEST LINK IN CHAIN FOR MOST STRUGGLING OR STARTING UP ENTREPREit WHEN I CHANGED MY ATTITUDE NOTICEABLY DIFFERNET FROM BUGGING TO HELPING

    Follow up Friday AND a formal system did it happen THINK about how I speak to my clients in a complimentary coahcing call follow up I a whole new way!
  • MORE READY
    ALL ABOUT YOU
  • Is this Success.. Simple not easy To go from this Out of your comfort zone When I am saying NO, I can’t I look for the FEAR that is behind the resistance More scared you are the more right this is for you Resistance avoidance procrastination Keeping moving forward

    This confident think part is the bedrock of your success. However long clients work with me we continuall focus on this as they stretch and grow. And set bigger goals And I have yet to meet anyone – yes anyone for whom a little self-doubt doesn’t creep in If it doesn’t you need to challenge yourself more


  • Terror POOR Thinking Paralysis Procrastination excuses alibi’s REAL difference between successful and not GET comfortable being uncomfortableFeel the fear book CLOSE EYES Excuses Wayne Dyer Dare to be great
    Lies\\LIES we tell ourself and the scary thing is BELIEVE THEM blind pot) we may not even recognize or be aware CLAIM Your place must let go of EXCUSES Holidays, Kids, Money, Not so successfu When my cat stops shedding I am going to ACT>>>> Ask you, beg you not to do that For you Make a decision to DARE to do something noticeably different so you will get notiecably different never done before results Now is YR Start Playing a noticeably different way – as soon as the cat stops shedding
  • Surprise for you May not be surprised that I am offering you something to buy but will be surprised at what you get for only $97 investment You may be tuning out now resisting going I don’t like to be selling Resisting – need it the most Because if you want to become an entrepreneur and you are resisting buying How will you ever get others to buy from you Ask Listen with open mind

    Open mind about what I have heare today that is only $97
  • Check Box Teach you AND coach you Confident Comfortable authentic way
  • Because I like to work with committed and decisive people because I KNOW I can help them fDare to be great!!

    WAIT THERE”S MORE
  • ME
  • I’m a tleclass junkie and I listened and said Jean I remember what you said to me a few months ago 3rd grader
  • Claim Your Place in the World of Successful Entrepreneurs

    1. 1. Marketing YOU in a Noticeably Different Way Claim Your Place in the World of Successful Entrepreneurs!
    2. 2. Secret to Success
    3. 3. "Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” Dale Carnegie
    4. 4. Tweet EZINE Abjsjhksuri jbnv Hajdhjshdke Mnjxdhfiu o;ef Nsjcbjssyiu fv Degrees Certifications LOGO Write a Book!
    5. 5. I built it and they didn’t come
    6. 6. Missing Link ? Tweet EZINE Jajdhshi ri cejl/,mxc xb ii sCSEdh;I hhv ch Degrees Certifications
    7. 7. You Tweet EZINE Jajdhshi ri cejl/,mxc xb ii sCSEdh;I hhv ch Degrees Certifications
    8. 8. Noticeably Different Marketing You 1. Passion & Confidence 2. You Are Your Product 3. Your Packaging 4. How you Market YOU 5. Turning Prospects Clients
    9. 9. I: Passion & Confidence Passion Confidence
    10. 10. “If you believe you can…or can’t, you are right.” Henry Ford Passion Confidence
    11. 11. Noticeably Different The Way You Think The the way you market your business The way you speak about your business The way you follow up with biz prospects (or don’t) “Think and Grow Poor”
    12. 12. Think and Grow Poor  Busy Comfort zone … SAFE Procrastination and excuses Distracted by the Bright Shiny Object Syndrome Stay stuck and little …I’m not _________ enough  Waiting for Perfect (when the cat stops shedding) OFTEN Not even AWARE of the impact
    13. 13. Jean saw me bigger than I saw myself. After just a short time working together she helped me get focused, get committed, to take action, and not give up. I was able to have the courage to just do it. I mean who would want to go to a (wellness) coach who did not believe in herself in the first place? Thanks Jean, You rock! Eve Lahijani Dietitian, Coach, Workshop Leader www.Vitamineve.com
    14. 14. II. You Are Your Product Your Product Your Tool YES NO Paste Your Picture Here
    15. 15. You Are Your Product Know. Like, Trust, Buy…YOU ! KNOW LIKE TRUST BUY
    16. 16. III. Packaging Your Product Dollar Store
    17. 17. See Speak
    18. 18. IV. Promotion: Marketing You Live and in person Live Via TechnologyVia Written Word Know Like Trust
    19. 19. V. Turning Prospects into Clients and $$ Attract Client Prospects Fearless Follow Up Confident Ask More Clients More Money More New Shoes More vacations
    20. 20. Claim Your Place in the World of Successful Entrepreneurs!
    21. 21. “It is not the mountain we conquer. It is ourselves” Sir Edmund Hillary YEAH, I’m Terrified
    22. 22. Yeah But…..
    23. 23. Surprise !
    24. 24. What you get  Jumpstart Call 3 Month Telecourse: Includes 5 group Coaching & Mentoring classes Copy of my customized system to follow up & convert prospects to clients The Noticeably Different System Workbook Email access to Jean for answers to your individual biz questions Recordings of all calls Learn to Teach Your Own Teleclasses
    25. 25. Five Private Laser Coaching Sessions with Jean
    26. 26. www.JeanCaton.net
    27. 27. “ ” I've been motivated and inspired to step up my marketing efforts to finally go after the profits I deserve. Flora Brown, PhD Author, Coach, Radio Host

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