1. How did you attract/address
your audience?
In our media product, the two-minute opening to our thriller film, “Envy”, we tried
to appeal to a certain target audience, which is really important to do in the very
opening of the film that we made as a group. To attract the audience, we had to
make sure our key features were met. We aimed for a movie based on a target
audience of teenage girls, with a rating of 15 so the audience age is not too
restricted and we wanted to keep the category of age as 16-25 year olds. Once we
had figured out the targeted audience we had to think of the different aspects that
would attract this audience and how these would help to maintain the interest of
the viewers.

2. Emphasis on Gender
• Close ups of use of make up
• Close up of female body parts i.e. eyes and lips
• Emphasis’s on female protagonist
• Allowing are target audience to connect with the protagonist
Reason behind this?
- Considered what different things affect teenage girls and what
they have in common with each other’s lives. We thought of the
fact that girls tend to be insecure and have insecurities, usually
this could depend on their appearance for example. This links in
with the idea that girls are usually not very confident or have
different types of confidence issues, which is exactly what our
whole film is based upon and the idea behind the film.

3. Sound
• Use of piano, drums and bass
• Music sets up the atmosphere, comes across
as creepy and sinister
• Silence – is seen as one of the most effective
tools, we used silence in the form of having no
dialogue. This not only didn’t give to much
away but it also shows the disturbing
atmosphere of the sequence.

4. Our film has a twist in it, which is not shown in the first two minutes of the opening of
our media product. We didn’t want to give away too much of the film so we kept
the details to a bare minimum in the opening so that there would be many
questions that the audience would ask themselves such as “what is wrong with the
girl?” and “why is she doing that to herself?” Throughout the film, these questions
are unravelled and the answers become clear, but our audience needed to be
attracted and drawn in at the very beginning of the film so that they would want
to watch the rest of it despite not knowing the full story behind the film. When
watching the first two minutes of a film, you expect your attention to be grabbed
straight away or you tend not to be interested and you lose concentration. We
didn’t want this with our film, so we made sure it was slightly confusing to the
viewers so they would want to know what happens. We wanted our teenage,
female audience to be drawn into our film straight away so we made the main
character to be relatable to the audience. Our main character is an insecure
teenage girl so the audience would instantly relate to her like we all do when we
watch films, but the difference is, throughout the film, the audience will then
realize that the girl is not what she seems to be, she is not just insecure, she is
insane too. This will affect the relationship between the audience and the
character because she is not what she appears to be, which is like most characters
in films.

5. Key moments that would attract our audience to
our film are moments such as:
- the blood going down the drain - people who are into the goriness of a film
would find this part interesting, also people who like films that hold mystery
and suspense, as the audience doesn't know where the blood is coming from.

6. - the low angle shot of Mawata burning the picture - shows that the once
innocent looking girl we saw in the high angle shot is actually more
sinister than she seems and the audience are drawn to the mystery
behind her story.

7. - the focused shot of the lipstick - draws in the female audience we
want, as the make up emphasis's on the gender of the character and
what the film is about.

8. - panning shots of celebrates - people might even want to see the film
because of the pictures on the wall. In a way it is quite misleading as the
audience could think these celebrities star in it, but it draws in a n
audience that may like the celebrates shown.