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Its a Radio or a web TV?Radio innovation and the challenge of the liquidaudience
Why radio has a great innovation potential? 1. Dont think as a radio producer think as a multimedia    producer
Smart Radio Product Roadmap 2010-2012           December 2010                                August 01                    ...
Why radio has a great innovation potential? 2- Radio technicians are familiar with broadcast production    technology, use...
First generation TV apps LG/boxee LG Los 40 connceted TV                          Ver video
Why radio has a great innovation potential? 3. Entertainment content is of higer demand than news related    content ( wit...
Why radio has a great innovation potential? 4-Radio sells Local and segmented advertising ( it´s used to hard work for liv...
Project: geolocated ads and promotions
Why radio has a great innovation potential? 5. Radio has full equiped audio production studios (with little investment jus...
Product demo: Radio adventure    La Mar de Noches     http://tv.los40.com/lamardenoches/
Why radio has a great innovation potential? 6. People dont like to be interrupted while being entertained, start testing a...
Product demo: Radio adventure HTML5    YU, no te pierdas nada   http://yu.los40.com/#twitter
Why radio has a great innovation potential? 7. Develop for multiscreen (adopt liquid design and HTML5 development) but don...
Project: Liquid design maxima fm        http://www.maxima.fm/comunes/maximaFM/
Project: Multiscreen HTML5 Carrusell deportivo     http://www.cadenaser.com/ra-carrusel/15
Why radio has a great innovation potential? 8. Radio is social, embrace conversation, radio is playful, enjoy gamification
2nd screen: Music learningMusic learning:•   Watch a music video in OV•   Interact with O.V. subtitles on a second screen ...
2nd screen: interactive appsKaraoke TV game with social ranking                                               3. TV app pl...
Why radio has a great innovation potential? 9. New narrative formats are waiting to be discovered, think transmedia
Project: Modernyc@ transmedia experience  21
Why radio has a great innovation potential? 10. Be aware of 2nd screen content interaction,in my opinion will be next revo...
Next gen visual radio Tv apps:2nd screen apps2nd screen visual radio concept should be defined by aggregation of 3  differ...
TV AND TABLET SYNCRONIZATION2nd screen experience24
Summary:Prisa R&D area vision on Radio Innovation Why radio has a great innovation potential? 1.Dont think as a radio prod...
A personal view..    « Cost reduction with no product strategy lead to    nowhere, the new user needs a new interactive   ...
Gracias!Javier lasaR&D prisa digital@javier_lasalasa.javier@gmail.com
Smart Radio, innovation and the challenge of the liquid audience
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Smart Radio, innovation and the challenge of the liquid audience

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Why radio has a great innovation potential?

Dont think as a radio producer think as a multimedia producer
Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future
Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages
Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio)
Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
People don't like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences
Radio is social, embrace conversation, radiio is playful enjoy gamification
New narrative formats are waiting to be discovered, think transmedia
Be aware of 2nd screen content interaction will be next revolution on multimedia experiences

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Transcript of "Smart Radio, innovation and the challenge of the liquid audience"

  1. 1. Its a Radio or a web TV?Radio innovation and the challenge of the liquidaudience
  2. 2. Why radio has a great innovation potential? 1. Dont think as a radio producer think as a multimedia producer
  3. 3. Smart Radio Product Roadmap 2010-2012 December 2010 August 01 2011 September 02 2011 october 2012 03 Dec 2012 04 R&D
  4. 4. Why radio has a great innovation potential? 2- Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
  5. 5. First generation TV apps LG/boxee LG Los 40 connceted TV Ver video
  6. 6. Why radio has a great innovation potential? 3. Entertainment content is of higer demand than news related content ( with better lifecycle window) News are for living but invest in entertainment for future
  7. 7. Why radio has a great innovation potential? 4-Radio sells Local and segmented advertising ( it´s used to hard work for living) think geolocated and personalized products bundled with brand messages
  8. 8. Project: geolocated ads and promotions
  9. 9. Why radio has a great innovation potential? 5. Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) but streaming has to encrich the value of the radio experience
  10. 10. Product demo: Radio adventure La Mar de Noches http://tv.los40.com/lamardenoches/
  11. 11. Why radio has a great innovation potential? 6. People dont like to be interrupted while being entertained, start testing alternatives to audio preroll, adopt branded content, involve brands with your audiences
  12. 12. Product demo: Radio adventure HTML5 YU, no te pierdas nada http://yu.los40.com/#twitter
  13. 13. Why radio has a great innovation potential? 7. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
  14. 14. Project: Liquid design maxima fm http://www.maxima.fm/comunes/maximaFM/
  15. 15. Project: Multiscreen HTML5 Carrusell deportivo http://www.cadenaser.com/ra-carrusel/15
  16. 16. Why radio has a great innovation potential? 8. Radio is social, embrace conversation, radio is playful, enjoy gamification
  17. 17. 2nd screen: Music learningMusic learning:• Watch a music video in OV• Interact with O.V. subtitles on a second screen App• Get Instant translations• Learn Vocabulary/ game and social ranking 17
  18. 18. 2nd screen: interactive appsKaraoke TV game with social ranking 3. TV app playback video and lyrics 1. Smartphne analyze vocice patterns 2. Tv/ mobile conecction wifi. Data Data4. Audio analysis and Baseecualizing classification Basecomparison with original 5. Sound and lyricssound synchronization. 18
  19. 19. Why radio has a great innovation potential? 9. New narrative formats are waiting to be discovered, think transmedia
  20. 20. Project: Modernyc@ transmedia experience 21
  21. 21. Why radio has a great innovation potential? 10. Be aware of 2nd screen content interaction,in my opinion will be next revolution on multimedia experiences
  22. 22. Next gen visual radio Tv apps:2nd screen apps2nd screen visual radio concept should be defined by aggregation of 3 different interaction and consumption features:1. Synchronized radio TV Apps : playback and control troughout sencond device2. Companion radio TV Apps: Main screen content is reinforced and contextualized learnig vocabulary with music videos lyrics)3. Interactive radio TV apps: user interacts with main content (conversational, social radio or interactive content)
  23. 23. TV AND TABLET SYNCRONIZATION2nd screen experience24
  24. 24. Summary:Prisa R&D area vision on Radio Innovation Why radio has a great innovation potential? 1.Dont think as a radio producer think as a multimedia producer 2.Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects 3.Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future 4.Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages 5.Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) 6.Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary 7.People dont like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences 8.Radio is social, embrace conversation, radiio is playful enjoy gamification 9.New narrative formats are waiting to be discovered, think transmedia 10.Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
  25. 25. A personal view.. « Cost reduction with no product strategy lead to nowhere, the new user needs a new interactive multimedia experiences, no cheaper radio programes» A personal view on the industry..by miself
  26. 26. Gracias!Javier lasaR&D prisa digital@javier_lasalasa.javier@gmail.com
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