Smart Radio, innovation and the challenge of the liquid audience
Upcoming SlideShare
Loading in...5
×
 

Smart Radio, innovation and the challenge of the liquid audience

on

  • 2,333 views

Why radio has a great innovation potential? ...

Why radio has a great innovation potential?

Dont think as a radio producer think as a multimedia producer
Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future
Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages
Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio)
Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
People don't like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences
Radio is social, embrace conversation, radiio is playful enjoy gamification
New narrative formats are waiting to be discovered, think transmedia
Be aware of 2nd screen content interaction will be next revolution on multimedia experiences

Statistics

Views

Total Views
2,333
Views on SlideShare
1,810
Embed Views
523

Actions

Likes
3
Downloads
56
Comments
0

9 Embeds 523

http://www.innovativebroadcastsolutions.com 468
http://7990741611648089451_690ea681a97f736b94463645c2442c842452c235.blogspot.com 23
https://twitter.com 14
http://www.radioymedia.com 9
http://www.radioymultimedia.com 3
http://translate.googleusercontent.com 3
https://si0.twimg.com 1
http://radiocontrolledstuff.net 1
http://webcache.googleusercontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Smart Radio, innovation and the challenge of the liquid audience Smart Radio, innovation and the challenge of the liquid audience Presentation Transcript

  • Its a Radio or a web TV?Radio innovation and the challenge of the liquidaudience
  • Why radio has a great innovation potential? 1. Dont think as a radio producer think as a multimedia producer
  • Smart Radio Product Roadmap 2010-2012 December 2010 August 01 2011 September 02 2011 october 2012 03 Dec 2012 04 R&D
  • Why radio has a great innovation potential? 2- Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
  • First generation TV apps LG/boxee LG Los 40 connceted TV Ver video
  • Why radio has a great innovation potential? 3. Entertainment content is of higer demand than news related content ( with better lifecycle window) News are for living but invest in entertainment for future
  • Why radio has a great innovation potential? 4-Radio sells Local and segmented advertising ( it´s used to hard work for living) think geolocated and personalized products bundled with brand messages
  • Project: geolocated ads and promotions
  • Why radio has a great innovation potential? 5. Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) but streaming has to encrich the value of the radio experience
  • Product demo: Radio adventure La Mar de Noches http://tv.los40.com/lamardenoches/
  • Why radio has a great innovation potential? 6. People dont like to be interrupted while being entertained, start testing alternatives to audio preroll, adopt branded content, involve brands with your audiences
  • Product demo: Radio adventure HTML5 YU, no te pierdas nada http://yu.los40.com/#twitter
  • Why radio has a great innovation potential? 7. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
  • Project: Liquid design maxima fm http://www.maxima.fm/comunes/maximaFM/
  • Project: Multiscreen HTML5 Carrusell deportivo http://www.cadenaser.com/ra-carrusel/15
  • Why radio has a great innovation potential? 8. Radio is social, embrace conversation, radio is playful, enjoy gamification
  • 2nd screen: Music learningMusic learning:• Watch a music video in OV• Interact with O.V. subtitles on a second screen App• Get Instant translations• Learn Vocabulary/ game and social ranking 17
  • 2nd screen: interactive appsKaraoke TV game with social ranking 3. TV app playback video and lyrics 1. Smartphne analyze vocice patterns 2. Tv/ mobile conecction wifi. Data Data4. Audio analysis and Baseecualizing classification Basecomparison with original 5. Sound and lyricssound synchronization. 18
  • Why radio has a great innovation potential? 9. New narrative formats are waiting to be discovered, think transmedia
  • Project: Modernyc@ transmedia experience 21
  • Why radio has a great innovation potential? 10. Be aware of 2nd screen content interaction,in my opinion will be next revolution on multimedia experiences
  • Next gen visual radio Tv apps:2nd screen apps2nd screen visual radio concept should be defined by aggregation of 3 different interaction and consumption features:1. Synchronized radio TV Apps : playback and control troughout sencond device2. Companion radio TV Apps: Main screen content is reinforced and contextualized learnig vocabulary with music videos lyrics)3. Interactive radio TV apps: user interacts with main content (conversational, social radio or interactive content)
  • TV AND TABLET SYNCRONIZATION2nd screen experience24
  • Summary:Prisa R&D area vision on Radio Innovation Why radio has a great innovation potential? 1.Dont think as a radio producer think as a multimedia producer 2.Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects 3.Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future 4.Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages 5.Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) 6.Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary 7.People dont like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences 8.Radio is social, embrace conversation, radiio is playful enjoy gamification 9.New narrative formats are waiting to be discovered, think transmedia 10.Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
  • A personal view.. « Cost reduction with no product strategy lead to nowhere, the new user needs a new interactive multimedia experiences, no cheaper radio programes» A personal view on the industry..by miself
  • Gracias!Javier lasaR&D prisa digital@javier_lasalasa.javier@gmail.com