No one uses smart TV because its sucks (Prisa Digital R&D connected TV and 2nd experience 20101-2013

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No one uses smart TV because its sucks (Prisa Digital R&D connected TV and 2nd experience 20101-2013

  1. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013The hype of smart TV is fading away? 2
  2. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013So… Why Prisa is working on Connected TV? 3
  3. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013R&D product roadmap 4
  4. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Smart TV Product Roadmap 2010-2012 December Oct ober August December 2010 2011 2012 2012 04 03 02 01 5
  5. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Smart TV Product 2013 February March March May 08 07 06 05 6
  6. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Second screen TV/mobile apps 7
  7. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Huffington Post and Meristation Smart TV apps Launch expected in Q1 2013 8
  8. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013TV LearningTv-Learning is a innovative vocabularylearning experience based on originalversion video content consumption.User interact with synchronized subtitleson a tablet (2nd screen) retrievingtranslations while watching originalversion video contents on a ConnectedTV (main screen).Status:· Back office & automatized workflowdeveloped.· Samsung Smart TV App developed.· Tablet Android App developedincluding learning game, and user’sstats. 9
  9. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Smart Tv karaoke: 2nd screen Gaming app that allows users to sing with their smartphone synchronized with a Smart TV BU: Los 40 Expected to submit to QA in january 2013 10
  10. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Radio AdventureRadioAdventure is an interactive project that would extend the radio experience through a visual player syncronised with a Widget Engine for Digital Prisa players (Flash and HTML5) 11
  11. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013New Project: Synchronized classroomSynchronized Classroom is a new project incollaboration with Santillana that aims to createexperiences based on interest around educationalenvironment. Experiences that expand from school tohome across linking multidevicesProoof of concept launch: march 2013 12
  12. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 13
  13. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Smart TV a popular christmast gift 14
  14. R&D Prisa Digital Connected Tv & second screen proyects 2010-20135000.000 downloads, 50% in January 2013 15
  15. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013In the New TV fragmented ecosystem… 16
  16. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Its worth to develop a TV app? 17
  17. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 18
  18. R&D Prisa Digital Connected Tv & second screen proyects 2010-20132nd screen Development tips· Main logic contained in mobile device· TV app as a dumb player· Android or IOS development vs less familiar(samsung, sony. LG)· maintain Easy to migrate to other devices 19
  19. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 20
  20. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013Think Multiscreen Propietary app vs HTML browsing 21

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