Primo is on a mission to design and build a set of tools that will enchant, entertain, and educate a new generation of creators. Primo makes Cubetto: a smart wooden robot that helps children learn to code.

1. As seen on:
Learning technology
through tangible play
Product catalogue 2015

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Tech & tangible play
We are on a mission to design and
build a set of tools that will enchant,
entertain, and educate a new generation
of creators.
We make technology easy to learn and
understand through hands-on play.
Funded on Kickstarter
Primo began its journey in November
2013, where thousands of people
came together to support and back the
development of our first product, the
Cubetto Play Set.
Made in the UK
We assemble and ship all our units
from the UK, guaranteeing quality and
production standards.
We design tech-enabled toys that
combine natural materials with
connected technologies
Our customers
Our products appeal to both educators
and parents looking for smart toys that
take children away from the screen and
help them learn relevant technological
skills.
A B O U T P R I M O

4. O U R P R O D U C T S

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C U B E T T O P L AY S E T
A tangible programming interface
that teaches children between 4 and 7
programming logic away from the screen.
4+ years old
The Cubetto Play Set allows children to
learn basic programming logic through a
tactile programming interface.
Children can write real programs for
Cubetto, a small robot, using colourful
blocks, providing a magical experience
that hides all the electronics inside a
charming wooden character.
Cubetto’s electronics can also double up
as a powerful prototyping board.
Users can build new robots with simple
plug-and-play sensors and an illustrated
manual to help guide the experience.
For schools and homes
The play set is a powerful learning tool,
delivering exceptional educational
value, suitable across an entire range of
ages.
The Cubetto Playset is also great for
use at home. The experience is intuitive
requiring little to no adult intervention or
supervision for play.
Product specs
Material: Birch plywood, ABS
Battery intake: 8 x AA batteries
Connection: Mini USB
Manual language: English
Compatibility
iOS devices (iPhone, iPad, iPod touch)
Latest Android phones that support BLE.
Supporting material
We provide a constant stream of tutorials
and activities that customers can access
freely from our website.
Box content
1 x Cubetto Robot
1 x Interface board
16 x Instruction blocks
1 x Cubetto world map
2 x Playset manuals
Packaging specs
Box dimensions: 300 x 400 x 90mm
Box weight: 1.50 Kg
Box type: Printed corrugated cardboard
Box sleeve: Full colour sleeve
Custom sleeve: On 3,000+ units

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Write a program for Cubetto using
the blocks: Forward, Left, and Right.
Press the go button and watch
Cubetto execute the program.
Learn the basic principles behind
recursions and functions by
packaging instructions inside
the function block.
H O W I T W O R K S

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C U B E T T O P L AY S E T
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2.

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1. Interface board
2. Cubetto + Blocks
3. Packaging
4. Instruction books
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4.

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C U B E T T O R O B O T + A P P
A robot anyone can build and code. The
Cubetto Robot teaches your children
about robotics and coding.
6+ years old
Cubetto is a simple DIY Robot anyone
can build and start coding within
minutes.
Simple plug-and-play components, and
an illustrated storybook manual allow
children to build their first robot and
learn coding.
Cubetto App
Cubetto can connect to tablets and
computers via an online game that
challenges users to control him using
Blockley, a visual based programming
language.
Users complete worlds, levels and
challenges using the blocks, while
furthering their coding knowledge.
For schools and homes
Robotics and coding are becoming
part of the new curriculum in schools
worldwide. The Cubetto Robot is a cost
effective tool that will help teachers in
their lesson plans.
It’s a perfect gift for children, providing
hours of fun and entertainment. A toy
they can build from scratch in minutes
and play with for a lifetime.
Product specs
Material: Birch plywood, ABS
Battery intake: 4 x AA batteries
Connection: Mini USB, BT4
Manual language: English
Compatibility
iOS devices (iPhone, iPad, iPod touch)
Latest Android phones that support
BLE.
Box content
1 x Cubetto v2.0 board
1 x BT4 dongle
1 x Cubetto chassis
2 x 5V Stepper motors + Wheels
1 x Battery tray
1 x Screw driver & fittings
2 x Instruction manuals
Packaging specs
Box dimensions: 150 x 200 x 90mm
Box weight: 0.75Kg
Box type: Printed corrugated cardboard
Box sleeve: Full colour sleeve
Custom sleeve: On 3,000+ units

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C U B E T T O R O B O T + A P P
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1. Cubetto parts
2. Cubetto assembled
3. Packaging
4. App enabled
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C U B E T T O W O R L D
A charming set of wooden constructions
that make up the magical world of
Cubetto, expanding the Cubetto Playset.
Cubetto Playset extention
These wooden constructions make it
possible to create consistent props to
implement in stories when playing with
the Cubetto Playset.
Adding trees, fences and a house for
Cubetto to move through, make play
magical and engaging, helping children
create their own narratives and stories.
Future world sets
We plan to design and release an entire
series of world kits ranging from farms to
cities.
These are also collectable items which
not only children, but parents will enjoy
collecting and owning.
Product specs
Material: Birch plywood
Manual language: English
Box content
3 x Fences
3 x Trees
1 x Cubetto home
1 x Building manual
Packaging specs
Bag dimensions: 25 x 30cm
Bag weight: 500g
Bag type: Printed canvas bag
Custom bag: On orders of 3,000+ units

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C U B E T T O W O R L D
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2.

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1. Tree
2. Fence
3. World parts
4. Play session
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18. W O R K W I T H U S

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P R E S S & M U LT I M E D I A S U P P O R T
We provide support to distributors and
retailers by investing in multimedia
content, advertising and press coverage.
Multimedia content
We produce and make available
to distributors and retailer all
our multimedia content, product
descriptions, images and videos, to help
with sales efforts.
We also provide point of sale displays
for stores pending substantial order
quantities.
Localised press
The Press loves Primo, and over the
last year we have enjoyed continuous
coverage from mainstream media,
partnering with the best international PR
firms to help spread our brand.
We endeavour to invest and promote
Primo products in any given country
when a substantial distribution
partnership is established.
Workshops
We understand that retailers need more
to sell a product and attract customers
in their stores, which is why we provide
a comprehensive one day workshop
retailers can deliver as a one day event
to engage customers with something
different and new.
Lesson Plans
Primo partners with education
professionals worldwide to produce
and publish free up to date lesson plans
that can be implemented by educators
worldwide.
We currently publish this content in
English, but can provide translations
to distributors with whom we form
significant partnerships.
Primo labs
Primo labs is a section of our website
where we collect a constant stream of fun
activities, games, tutorials, experiments
and downloadable resources, freely
available to our customers.
Buying a Primo product is not the end
of a customer’s journey, it’s only the
beginning.

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R E T U R N S A N D WA R R A N T I E S
We help distributors manage their
customers with flexible return policies that
best suit our wholesalers and customers.
Online FAQ’s
We publish a comprehensive list of
frequently asked questions on our
website, which users are encouraged to
browse through before calling customer
support. This is normally enough to solve
most issues with our products.
Technical support
Additionally to our FAQ’s we also offer
online ticketing systems for technical
support directly to consumers in the
UK, and under request, in other contries
pending negotiations with distributors.
Returns & replacements
In the eventuality of faulty products,
we operate a direct collection and
replacement service to UK customers.
Return policies with large distributors
are handled directly by the distributor in
countries outside the UK.
We then arrange a monthly collection
service from the distributor directly.
This policy is negotiable pending order
quantities and commitment from a given
distributor.

23. C O N TA C T
Primo produces a limited number of units
annually, which we sell on a first come
first serve basis.
Sales enquiries
Contact person: Valeria Leonardi
Email: valeria@primo.io
Mobile: +44 (0) 7885 906709
Landline: +44 (0) 20 3286 2960
General enquiries
Website: www.primo.io
Email: play@primo.io
Write to us
Primo HQ
Unit T, Reliance Wharf
2 - 10 Hertfor Road
London, N1 5ET
Company info
Primo HQ
Unit T, Reliance Wharf
2 - 10 Hertfor Road
London, N1 5ET
Solid Labs Ltd.
Company number: 099898
VAT number: 98374589689
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24. www.primo.io