2. Project Scope
Client Apollo Group
Project CRM Program
Location Product will be drop shipped all across the United States
Branding Product options should promote University of Phoenix brand
Color Products must be available in University of Phoenix color pallet
Budget $25.00 per student
Initial Quantity 10,000 Kits
3. Company Profile
• University of Phoenix offers 31 degree programs with 50 concentrations.
• University of Phoenix was the first private institution of higher education in the world to offer
degree-granting programs exclusively online.
• In 2010, the University attained a peak enrollment of almost 600,000 students.
• Today the University is a comprehensive learning institution with a faculty of more than 25,000
and more than 790,000 alumni.
• The average age of a University of Phoenix student is between 33 and 36, and most students
have work-related commitments.
• University of Phoenix has 20 years of experience in online education.
• University of Phoenix pioneered many of the conveniences that students now enjoy — evening
classes, flexible scheduling, continous enrollment, a university-wide academic social network,
online classes, a digital library and computer simulations.
5. Quantity 10,000 Kits
Pricing $1.65 $14.58 $9.75
Product: Phone Wallet
Item number: PW01
Description: Now you can
combine your Phone and
Wallet with our new Phone
Wallet! A silicone-pocket
design that gently adheres to
the back of your cell phone -
can hold multiple credit
cards, business cards, etc. (3
maximum).
Product: Mini Bluetooth Puck
Speaker
Item number: SP-61
Description: Unique hockey
puck design. Mini portable
speaker with hands free call
features, volume/play control,
suction cup, and water resistant.
Great for sitting by the pool or
on the beach. You can take it
anywhere with you!
Product: Clear Card (16GB)
Item number: UD315
Description: Clear Card
offers a clear plastic body
with full color imprint on
both sides. This drive is
perfect for the banking or
finance industries and great
for space-saving campaigns!
The USB easily swivels out
for quick and easy use.
Kit #1
7. Quantity 10,000 Kits
Pricing $4.60 $5.75 15.25
Product: Selfie Stick
Item number: SS-100
Description: Always take the
perfect selfie with the perfect pic
selfie stick! Our selfie stick is great
for your next event or party! This 9"
stick extends to 39" and has a
adjustable phone holder designed to
fit all smartphones. No Bluetooth
connection is required. Cable plugs
into your smartphones headphone
jack. Press the shutter button on
the handle to take the photo. no
pairing or charging needed. Comes
individually boxed. 39" L
Product: Personal Fan
Item number: MT-SPFUMU
Description: The MOTA FanFan
keeps you looking and feeling
cool no matter where you are. Its
lightweight, space-saving,
portable and convenient design
will make it an ideal accessory to
bring with you whenever you are
on the go. The MOTA FanFan is
an effective cooling unit that will
keep your personal space nicely
ventilated without the distracting
buzzing noise of other fans. I
Product: Selfie Light
Item number: SL-01
Description: Let’s be honest..a
filter or flash always makes your
picture look better. Our selfie light
reduces the change of red eye and
gives you just the right lighting for
the perfect picture. Included is
three different attachable filters
(white, orange, transparent), two
LED flash levels that are easy to
access with a switch, an alternative
clip, and 3 different lenses (Fish
eye, wide angle, micro.)
Kit #2
8. #WeRise
“We are made from desire and a dream, but we leave nothing up to fate.”
WHAT DOES IT MEAN TO BE A PHOENIX?
11. Quantity 10,000 Kits
Pricing $10.35 $9.60 $1.55
Product: Audio Bud
Item number: EB-23
Description: You'll be impressed
at the superior sound quality the
AudioBuds offer! Get a sample of
these and try for yourself. Black is
standard color, however they have
optional colors of blue, red and
silver. Also, wonderful earbuds
zipper cases available too! Low
minimum order required and fast
lead times! Please keep in mind
that optional colors will take a
little longer (3wk+ production
time).
Product: Boost Charger
Item number: BA01
Description: The Boost power
adapter is an easy to use USB
Charging adapter designed to
maximize the speed and power
at which your mobile devices
can charge from standard USB
ports. Devices can charge as
fast as twice or three times
faster. The best results can be
found when using PC based
USB ports.
Product: Tidy Tag
Item number: SC-01
Description: Easily clean your
cell phone screen with the
Tidy Tag. Attaches to most
electronic devices and has
limitless creativity with either
standard or custom shapes.
Choice from spot or full color
imprinting on the front and
soft black felt on the back.
Custom packaging options
available, keychain included.
Kit #3
100 Million monthly users
