2011 PT Telesummit social media friend or foe
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In the last 2 years we have seen a whole new vocabulary enter the business world: Facebook, Twitter, YouTube, LinkedIn and more. The ‘applications’ seem to come and go, so this session is designed to share with you what is possible with each of the key social media tools. Learn how you can take your brand on-line to create communities. You will walk away with clear definitions of each of the new words and see how they can fit into your business.
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2011 PT Telesummit social media friend or foe
- 1. Social Media: Friend or Foe For Your & Your Business
- 2. 1752 First newspaper published 1970 Computers 2010 & beyond? 1930’s TV 1916 Radio
- 6. The old communication model to customers was a monologue that we shouted to them.
- 7. The average person is exposed to over 3000 advertising messages per day – how do they remember any?
- 8. The new communication model that customers want is a dialogue (& no shouting!).
- 9. Nike CEO Mark Parker explained the theme “The Consumer Decides”: “ The Consumer Decides is one of Nike's 11 maxims that really define who we are and how we compete as a company. Today, consumers have never held as much power as they do today. They have more choices and more access to those choices. They connect and collaborate with each other over the world. … Clearly, the power has shifted to consumers. The ability we have to connect with consumers is the single most important competitive advantage in business today.”
- 10. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
- 11. Because visiting social media sites is now the 4 th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009
- 12. Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
- 13. Where do you start?
- 21. Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
- 22. Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
- 25. In Summary . . . 1. Research the complete social media forum 2. Listen to what is being said 3. Where will you participate and where are your competitors participating 4. Goal – what is your objective/strategies for being in this space? 5. How will you measure your success 6. Join the conversation by giving back, sharing and leading 7. Measure your success
- 33. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles
Editor's Notes
- Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity.