What if you would be Victor Muller walking through the Saab Factory wondering whether buying this company would be a good option. Well, of course we know now that things did not turn out to be succesful. But what real infuence did Victor have on the company? Let's find out..... This presentation is an piece of a larger presentation on innovation portfolio management. It was an experiment for using mentimeter as well.

1. Innovation portfolio forecasting
Lecturer: drs. Ir. J.R. Helmus

2. Imagi
ne

3. You were a famous CEO

4. For instance Victor Muller

6. See; https://www.mentimeter.com/p/3983dde320cd

7. And you’re about to make a bid for Saab

8. You only have one hour
to walk through the
factory and
ask anyone
Anything…

9. And you are wondering
where you could make a
difference by your control

11. See; https://www.mentimeter.com/p/8ed37c385406

12. And suddenly you’re standing head to head
with the innovation manager..

13. How long would it take to innovate a car
from sketch to full scale production?

16. See https://www.mentimeter.com/p/159a815e2d68

17. Therefore timing of the innovation process and
development is crucial for a company’s performance
Innovation matrix for a specific technology
A
unproven
F
research problem
B
Uncertainty of
technology
proven
Future
G C
D
understood
E
Well
Missed Current projects
opportunity
5 - 10 year 3 - 5 year 1 - 2 year
Required time to implement
technology

18. Victor Muller could
not influence the ongoing sales of the at
that time current models
Probably not influence the innovation
process of the upcoming Saab models for
probably the next year(s)
but he could speed up current innovation
processes while adding future technologies
to gain mid term advantage while lasting
through the current hard time

19. To develop the Saab 9-3 Phoenix …
19
www.saabsunited.com/2013/02/the-story-of-the-9-3-phoenix.html

20. Innovations with a
long lead time (>3 years) need to be based on
state of art technologies available that time.

21. If you base your future products on today’s
technology you will loose your competitive advantage

22. 11-4-2013
Jurjen Helmus
@JRHelmus
J.R.Helmus@hva.nl
0645464751