This is a presentation i did last night at Mobile Monday about How to value your app, how to increase value, and what your app is worth.

1. Hi.
My name is Jonathan Kay.
I founded:

2. Good News

3. $

4. Entrepreneur

6. Bad News

7. $110 per hour

8. $110 per hour
X

9. $110 per hour
X
250 hours

10. $110 per hour
X
250 hours
= $27,500

11. $110 per hour
X
250 hours
= $27,500

12. 2+ years
(28 months to be exact)

13. 2+ years
(28 months to be exact)

14. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)

15. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)

16. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once

17. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)

18. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)

19. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)
28 x $350 = $9,800 + $4,500 =
$14,300

20. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)
28 x $350 = $9,800 + $4,500 =
$14,300

21. Other Things to Avoid:

22. Other Things to Avoid:
The ______ Industry is a $50 million dollar industry...
if this app only captured x%

23. Other Things to Avoid:
The ______ Industry is a $50 million dollar industry...
if this app only captured x%
If someone came in and put some real money into
the app, then it would be worth ______.

24. Other Things to Avoid:
The ______ Industry is a $50 million dollar industry...
if this app only captured x%
If someone came in and put some real money into
the app, then it would be worth ______.
I put 2 years of my life into this...I would need
$_____ to walk away.

25. Other Things to Avoid:
The ______ Industry is a $50 million dollar industry...
if this app only captured x%
If someone came in and put some real money into
the app, then it would be worth ______.
I put 2 years of my life into this...I would need
$_____ to walk away.

26. $ $ $ $ $
$ $ $ $ $
Ok. Ok. But what is
$ my app worth? $
$ $ $ $ $

27. Its All About
Potential

28. 1. Downloads

29. Over $75,000 in gross revenue

30. 2. Opportunity

31. 3. Reviews

33. How Easy Is It For
Someone To Build?
(be honest with yourself)

34. 3 Tips to Increase
App Value

35. Monthly Downloads
1,000-50,000
7.3%
<100
72.0%
100-1,000
20.7%

36. Free doesn't mean
Free

37. @148apps_nowfree

39. Discover & Share

40. Angry Birds (free) Game Show Network

41. Thank You.
Jon@apptopia.com
@JonathanCKay