Hi.My name is Jonathan Kay.      I founded:
Good News
$
Entrepreneur
Bad News
$110 per hour
$110 per hour      X
$110 per hour      X  250 hours
$110 per hour      X  250 hours= $27,500
$110 per hour      X  250 hours= $27,500
2+ years(28 months to be exact)
2+ years(28 months to be exact)
2+ years   (28 months to be exact)$350 a month (after Apples cut)
2+ years   (28 months to be exact)$350 a month (after Apples cut)
2+ years   (28 months to be exact)$350 a month (after Apples cut)    Featured by Apple once
2+ years   (28 months to be exact)$350 a month (after Apples cut)    Featured by Apple once           ($4,500)
2+ years   (28 months to be exact)$350 a month (after Apples cut)    Featured by Apple once           ($4,500)
2+ years   (28 months to be exact)$350 a month (after Apples cut)    Featured by Apple once           ($4,500)28 x $350 = ...
2+ years   (28 months to be exact)$350 a month (after Apples cut)    Featured by Apple once           ($4,500)28 x $350 = ...
Other Things to Avoid:
Other Things to Avoid:The ______ Industry is a $50 million dollar industry...           if this app only captured x%
Other Things to Avoid:The ______ Industry is a $50 million dollar industry...           if this app only captured x%  If s...
Other Things to Avoid:The ______ Industry is a $50 million dollar industry...           if this app only captured x%  If s...
Other Things to Avoid:The ______ Industry is a $50 million dollar industry...           if this app only captured x%  If s...
$   $    $   $    $$   $    $   $    $ Ok. Ok. But what is$ my app worth? $$   $    $   $    $
Its All About  Potential
1. Downloads
Over $75,000 in gross revenue
2. Opportunity
3. Reviews
How Easy Is It ForSomeone To Build?   (be honest with yourself)
3 Tips to Increase    App Value
Monthly Downloads         1,000-50,000             7.3%                          <100                         72.0%       ...
Free doesnt mean       Free
@148apps_nowfree
Discover & Share
Angry Birds (free)   Game Show Network
Thank You.Jon@apptopia.com @JonathanCKay
What is your Mobile app worth?
What is your Mobile app worth?
What is your Mobile app worth?
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What is your Mobile app worth?

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This is a presentation i did last night at Mobile Monday about How to value your app, how to increase value, and what your app is worth.

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  • Dont do what most americans do with their stocks\n
  • Dont do what most americans do with their stocks\n
  • Dont do what most americans do with their stocks\n
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  • We have about 7 different things we look at to determine app value.\n
  • WAIT - not what you think the potential is...its what the Stats say the potential is. Lets examine 3 things.\n
  • one area that is a bit more financial formula - &amp;#x201C;Discounted cash flows&amp;#x201D; - but note every category on the app store is treated differently - something to take into account when you are finding your niche on the market\n
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  • one surge in downloads doesnt do it - but a surge over 4 days does.\n
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  • What is your Mobile app worth?

    1. 1. Hi.My name is Jonathan Kay. I founded:
    2. 2. Good News
    3. 3. $
    4. 4. Entrepreneur
    5. 5. Bad News
    6. 6. $110 per hour
    7. 7. $110 per hour X
    8. 8. $110 per hour X 250 hours
    9. 9. $110 per hour X 250 hours= $27,500
    10. 10. $110 per hour X 250 hours= $27,500
    11. 11. 2+ years(28 months to be exact)
    12. 12. 2+ years(28 months to be exact)
    13. 13. 2+ years (28 months to be exact)$350 a month (after Apples cut)
    14. 14. 2+ years (28 months to be exact)$350 a month (after Apples cut)
    15. 15. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once
    16. 16. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)
    17. 17. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)
    18. 18. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)28 x $350 = $9,800 + $4,500 = $14,300
    19. 19. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)28 x $350 = $9,800 + $4,500 = $14,300
    20. 20. Other Things to Avoid:
    21. 21. Other Things to Avoid:The ______ Industry is a $50 million dollar industry... if this app only captured x%
    22. 22. Other Things to Avoid:The ______ Industry is a $50 million dollar industry... if this app only captured x% If someone came in and put some real money into the app, then it would be worth ______.
    23. 23. Other Things to Avoid:The ______ Industry is a $50 million dollar industry... if this app only captured x% If someone came in and put some real money into the app, then it would be worth ______. I put 2 years of my life into this...I would need $_____ to walk away.
    24. 24. Other Things to Avoid:The ______ Industry is a $50 million dollar industry... if this app only captured x% If someone came in and put some real money into the app, then it would be worth ______. I put 2 years of my life into this...I would need $_____ to walk away.
    25. 25. $ $ $ $ $$ $ $ $ $ Ok. Ok. But what is$ my app worth? $$ $ $ $ $
    26. 26. Its All About Potential
    27. 27. 1. Downloads
    28. 28. Over $75,000 in gross revenue
    29. 29. 2. Opportunity
    30. 30. 3. Reviews
    31. 31. How Easy Is It ForSomeone To Build? (be honest with yourself)
    32. 32. 3 Tips to Increase App Value
    33. 33. Monthly Downloads 1,000-50,000 7.3% <100 72.0% 100-1,000 20.7%
    34. 34. Free doesnt mean Free
    35. 35. @148apps_nowfree
    36. 36. Discover & Share
    37. 37. Angry Birds (free) Game Show Network
    38. 38. Thank You.Jon@apptopia.com @JonathanCKay

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