77% of all jobs are now posted on LinkedIn yet only 46% of the student population is on the platform. Of those who are, many don't know what to do once they get there. Building a professional profile and learning how to navigate LinkedIn to establish credibility, make contacts and find job opportunities is crucial for students and recent grads.

1. building digital presence
how to make linkedin work for you
for college students and recent grads
s a m p l e d e c k

2. billions upon billions of searches
are done on linkedin every year
presence on linkedin (or lack of it) can
make and break first impressions
linkedin profiles rank near the top
of page one search return
two professionals per
second join linkedin daily
why linkedin
is a big deal
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linkedin gives students and grads a professional
global place to promote themselves

3. 48% of recruiters post
jobs on linkedin and
nowhere else on social
media.
- bizmedia
98% of recruiters use
social media to find talent
and fill jobs.
- media post
game
changers
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73% of job seekers aged
18-34 found their last job
through a social network.
- pinstripe
80% of hiring companies
use linkedin to find talent.
- smart recruiters
77% of all jobs are posted
on linkedin.
- social media today

4. start building your professional
presence now!
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42% of hiring
managers
say they view
volunteer
experience as
equivalent to
formal work
experience.
- linkedin
contact info headline summary
job experience endorsements
recommendations education
presentations publications
projects honors & awards
languages test scores
volunteering & causes

5. quick start
add professional looking photo
profiles with photos are 7 X’s
more likely to be viewed
claim your custom URL
show you are serious about
building a sharp online presence
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fill in all the blanks and links
enter contact info and add any
other sites or social accounts
you can attach to professionally

6. 6
Brandon Bett
Senior at U of W-Whitewater majoring in Marketing
Brandon Bett
Senior Year Marketing Major with B2C social business
experience seeking June 2014 job placement
position the brand called you
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7. social business etiquette 101
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comments you make
on linkedin pages will
post to your home
page feed, and may
show up in search
rankings
stay true to your
experience, seek
advice, ask for help,
show gratitude and
always be real
mean
profane
tactless
negative
tasteless
dishonest
controversial
personal stuff

8. learn more now
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We work with career services to tailor best
programs to their needs via lectures, workshops
and course development.
Young Professionals
For College Students & Recent Grads
Students learn how to create and build a polished
professional presence on LinkedIn, establish
credibility, how to network contacts, seek job
opportunities and what “social in the workforce”
means today.
Extra Credit
For College Professionals & Team Leaders
Your campus staff is one of your most valuable
assets. We teach department teams how to
optimize their LinkedIn presence and unleash
brand advocacy across their workforce.
5 Reasons Why LinkedIn 101 Should Be
Standard Curriculum
learning curves
Multi Edge Media principals, Mary
Toomey and JJ Rusch, help
companies and professionals craft
digital presence and social
business strategies.
Toomey, a LinkedIn Certified
Trainer and Veteran Sales Pro,
and Rusch, a Creative Marketing
Strategist and former Publisher,
are on a mission to help others
find their multi edge.
As mothers of teenagers, the duo
is passionate about helping
students look their professional
best online.