1. World Cup 2014
Over 1/3
Haven’t yet but intend on
downloading one
47% plan to watch the World Cup
Over half will watch games at the pub
16%
Will watch on the move via
smartphone or tablet
47%
Will watch with friends
15%
Have already downloaded a World
Cup 2014 app
Over 1 in 5 are more likely to buy a
new football kit during the World
Cup 2014
100%
Say they will spend more money
during the World Cup