The Flash Publishing Report

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Finally, after years in the making, a report that’s probably the most comprehensive and up to date digital self publishing report you will ever be able to download for free. Learn how to write and publish your book in a flash, like I did! This ebook has 148 Pages Packed FULL of Relevant, High Value Content. Also Don’t Stop There, Market Your Book Like a Boss!

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The Flash Publishing Report

  1. 1. http://authopublisher.com
  2. 2. http://authopublisher.com TheFlash Publishing Report By Ivin Viljoen a.k.a The Authopublisher
  3. 3. http://authopublisher.com CopyrightCopyright © 2013 by 5 Butterflies Media for AuthopublisherAll rights reserved. No part of this publication may be reproduced ortransmitted in any form or by any means, electronic, or mechanical, includingphotocopying, recording, or by any information storage and retrieval system.Published by: 5 Butterflies Media for AuthopublisherFeatherdale Estates, Louis Botha Street,Bonaero Park, Johannesburg, South Africa.Website: http://authopublisher.comE-Mail: Visit us on the web at admin@authopublisher.comThis a FREE eBook! You may not charge for this eBook or add it to your bonuses,unless an agreement has been made with the publisher. You are, however, givenpermission to distribute this report freely to your readers, subscribers or friends andfamily as long as you keep the book intact and in its original format. You arewelcome to print one copy for yourself for personal reading but distribution isprohibited and confined to electronic distribution methods in which the links withinthis report remains intact and live for people to be able to access the resourceswithin.
  4. 4. http://authopublisher.com IndexIntroductionPart 1: How I Wrote and Published my First Book in a FlashPart 2: 6 Flash Writing Hacks Freshkey for Profitable Book Topics Writing a Book thats Publishable 5 Steps for Developing Staying Power as a Writer Compiling a Manuscript from a Blog Automating Your Writing through a Dragon Scrivener: A Successful Writers Secret Weapon. 7 Reasons Why You Cannot Finish Your Book (Free webinar)Part 3: About Self-Publishing Advantages & Disadvantages of Self-Publishing Top 5 Self-Publishing Stumbling Blocks 4 Considerations before Self Publishing Sections Found in a BookPart 4: Book Covers 4 Requirements for an Effective Book Cover Cover Images A Book Designers Approach to Book cover Design 10 Great Platforms for your Book Covers.Part5: Publishing: Paperback & eBooks Section a: Paperback Hacks Getting in ISBN Getting a barcode done CreateSpace Solves Self-Publishing Stumbling blocks
  5. 5. http://authopublisher.com Section b: eBook Hacks eBook Publishing Secrets 10 Digital Publishing Tips Kindle Publishing Tutorial Publishing on the Nook Tutorial Publishing on Smashwords The Number One Book SystemPart 6: Book Marketing Book Trailers Build a Book Site Selling Your Book through Commenting Press Releases $ Submission Platforms Free eBook Promotion Sites Radio interview Tips & Interview Opportunities build a list of devoted book buyers eBook Review Sites DIY BestellerPart 7 : Social Marketing Hacks for Self-Publishers Social Media Marketing for Self-Publishers Social Sites for Authors Social Author ResourcesBonuses: Creating an Audio eBook Kindle eBook Generator SoftwareService: Make an author blogWhy you should Read My blog and Sign Up.Care to Review?
  6. 6. http://authopublisher.comIntroductionThis report has been a long time in the making. I have, with the first couple posts onmy blog, desired to release a Flash Publishing Report that would chronicle myadventures into self-publishing. I became famous for this when I started blogging –having written my first book in 3 days and having a printed copy in my hands after 11days.So, one of my methods being compiling my book from blog posts, I compiled thisreport when I felt I had enough great content to offer my subscribers and for themto easily make a success by following the tips I provide. If the name and the taglinewasnt indication enough, I want to help aspiring authors (or experienced ones)write their books in a flash and publish it in the sane quick fashion.Below youll find the best content you can find on the internet, anywhere, in a freereport, or a blog, except or perhaps a course or two, in which case I have the bestcourses I am promoting here, for which, if you decide to join and purchase them, Iwill make a buck or two.I hope you find great value writing this report and remember that I wish you thebest in your publishing endeavours and I will always be available to assist you withmy support desk.
  7. 7. http://authopublisher.com Part 1: How Iwrote and publishedmy first book in a flash
  8. 8. http://authopublisher.comWith this report I want to inspire you to think of the possibility of publishing yourbook yourself. I’ll tell you how I did it, and then share some tutorials and resourceswith you within this report, so that you have great self-help options available forwriting and publishing your first (or next) book.Why self publish a book?Well, this is the age-old question. I have heard of people self publishing out offrustration because they were either being sent from pillar to post, or they didn’thave time to accommodate the lengthy conventional process. Personally, myexperience is a little of the same. I self-published for the following reasons: • I had time sensitive material I had to get into the hands of a certain group of people. I couldn’t wait the 18 months it was going to take to get the book published. • The cost of even self-publishing (that’s when a company guides you through the whole process, charging you exorbitant amounts of money for their services) was simply too high for me at the time. I literally did it ALL myself. • I had 100% control over my content and the process – allowing me to get educated on the entire process. It afforded me the opportunity to share my experiences and knowledge with my blog readers and email subscribers (thats you!)The mistakes I made the first timeUnfortunately my first attempt wasnt a great success and didnt come out roses. Imade some mistakes, and even though times have changed since then, the mistakesare still applicable today. • Because I was trying to save money, I didn’t push my book through a professional editing process. So, unfortunately, a few grammar and spelling mistakes slipped through the cracks. I am rewriting the book for a second publish, so I’ll fix the problems there. This was the reason I have not distributed my book too widely. • I hadn’t let the index titles connect to the pages they actually appear on. • I didn’t put a title on the spine with the details.Minor mistakes really (except perhaps for the editing), but let’s have a look at the
  9. 9. http://authopublisher.comskinny on how I did this.The skinny on how I wrote and published my first book in 2 weeksI’m going to make a couple points to cover the skinny on how I did this to just giveyou an idea of what is involved. • I got inspired and wrote my first book in 3 days. • Then I had it proofread. • I did some mild editing. • I published it by getting an ISBN from a local library. • I had a cover designed. • I asked the printer for the size formatting so they could bind the book. • I formatted the book in MS Word. • I set them in sequence like for a book. • I took the pages and printed them out, so that when they are in sequence it follows like a book… • I bought two boxes of A4 bond paper and copied all the pages in sequence. • After copying all the pages on an office printer, I called a printer and got a quote from them regarding the best price and quantities (for binding – I already printed it)… • I then had a 100 covers for my book printed. • I then took it to the printer to be bound. • I picked it up and voila!I had a book! Well, it sounds simple, and in a way it was. I know it’s sort of cut andpaste with Cellotape and Prestic, but that was how I did it with my first book. So, ifno-one is behind you and you’re strapped for cash, you can still publish a book. Inthis report I am going to give you a lot of tried and tested, step-by-step tutorials andresources that will help you do it just as fast, if not faster, and tons easier.
  10. 10. http://authopublisher.comPart 2: Flash Writing Hacks.
  11. 11. http://authopublisher.comFreshKey for Profitable Book TopicsFreshKey is a great software program made available by my buddy RyanDeiss. What it does is take a keyword of your niche that your interested inwriting an Amazon book in, and it returns to you a ton of keywords thatpeople are already searching for within the Amazon platform. Imaginewriting a book that already has customers!This tool also works for Google Analytics results and even gives you thetrends graph for the keyword to see how green the keyword is. Its reallyan amazing tool Ryan spent hundreds of thousands in developing andyoure able to steal it at a great price. Im not really able to do it muchjustice, so you better watch the video below for the entire presentation.
  12. 12. http://authopublisher.comWriting a Book thats Publishable.Are you a writer who has only written web content or a writer who has only writtenas a hobby? If you are, you may still have the dream of writing your own book, abook that will get published. Despite the fact most individuals who considerpublishing a book have previously written a book, you may have yet to pull off thisimportant activity. The good news, anyhow, is that it may work in your favor.If you have yet to write a book, there are a couple of important steps that you willfirst want to take. These steps, a couple of which are remarked below, could help toimprove your chances of you writing a book that is publishable.One of the first things that you will want to do, when seeking to write a book that ispublishable, is to pick a genre (if youre writing fiction) or to pick a niche (if yourewriting non-fiction). This involves picking who you wish to write for. Do you wish towrite for children, young adults, or adults? Next, decide what you wish to writeabout. Do you wish to educate your readers or give them an irresistible story thatthey just can’t put down? As for the topic or storyline that you pick, make sure tochoose something that interests you. A writer who is passionate about what theywrite is more probable to see success.Once you have an idea of what form of book you wish to write, and also an idea onyour theme, take the time to look into publishing companies. This is simple to do ifou go search on my blog, Authopublisher. At the releasing of this report, it has morethan 560 posts on self-publishing. It clearly outlines what platforms to choose onwhich to publish your book. For example, some platforms are great for non-fictionand others may have a bigger audience for fiction. However it may be, you will find alot of your questions answered within this report.Writing a book with a theme that interest you, and also a theme that is in demandby publishers is one of the best ways to get your book published. Thats why I sharedwith you the software called FreshKey first.As for writing your book, it is vital to set out with a plot . If you are writing a non-fiction book, like a how-to guide, make sure to develop an outline for you to go after.Fiction authors should first outline a plot. Unfortunately, numerous authors, mainlynew writers, just set out writing. Obviously, it is vital to get your thoughts on paperor on your personal computer, but an apparent and solid plot is an essentialcomponent of writing a book that will get published. Books that are just a collectionof words are probably to not get published.
  13. 13. http://authopublisher.comOnce your book has been written, it is vital that you do the proper amount ofproofreading and editing. Numerous professionals vary on the amount of times thata book should be proofread, but you should re-read yours no less than 3 times.Likewise to doing your own editing, you may profit from the professional know-howand expertise of an editor. Numerous have reasonable charges.As earlier recommended, it is a smart idea to first see what the numerous self-publishing platforms are built for. Additionally, as earlier stated, you can simply workthrough this report or read my blog. . If you remarked or recorded the informationthat you read, you may previously have a list of platforms youd like to publish on.Once your book has been proofread and edited, you are now prepared to send yourbook to self-publishing platforms.
  14. 14. http://authopublisher.com5 Steps for Developing Staying Power as a Writer.In this portion Im going to assume that you have written, published and marketed abook before and youve downloaded this report because you hoped it was going tohelp you be more efficient with your time. Time youd rather be doing what you love– writing.Spending creative time on marketing is a very common problem (I know, it’s mine!)And it can become quite scary: you always hear from savvy, professional writers thatthe best marketing tool is your next book, and that all you need do is write, write,write and forget about the rest.Forget about marketing? After all you’ve put into it? It doesn’t seem eitherreasonable or possible.You’ve pushed yourself to the limit: you’ve set up a website and a blog and you postat least 2 articles on it per day (you’ve heard the ideal is every day). You follow up onevery comment. You follow other writers’ blogs and comment on them. Youexchange blog rolls and links. You invite guest posts. You’re even thinking of adiscussion forum to engage with your readers. Because dang it! You’re going to bethe next Nathan Bransford !And it doesn’t stop there. You do book trailers, you load videos on YouTube, you’reon Facebook, who isn’t ? You visit FB everyday and post fresh content (and you trynot to get angry when friends latch onto your newsfeed page as if it were the villagesquare, and post annoying pictures of their beloved kittens and horses). You’vejoined LinkedIn. And with the meteoric rise of Google+, a place you have to hang outat if Facebook founder, Mark Zuckerberg is on it.You’re also on Twitter, and tweet until your eyeballs start bleeding. You rememberthat’s how Amanda Hocking made a fortune with her YA paranormal kindle books.But you’re nowhere near a decent number yet. You’ve heard publishers won’t lookat you unless you’ve got 500 or 600 followers. Sure, your numbers are rising, butyour dream goal of 5,000 followers is still very far off…maybe in 2015? In 2020?The main thing is: people are noticing you! People follow what you say! So when youtweet , FB, YouTube and blog, with everywhere an easy buy button, people will rushand click that button, right?Wrong!
  15. 15. http://authopublisher.comSorry about that. There’s no evidence that people respond to direct marketing. Sincethe times we watched soap ads on TV (and that was fifty years ago!), we’ve all grownimmune to it. When anyone tells you “I’m the best, my book is a masterpiece”..., youclose your ears and walk away, right?First Step: Stop doing any direct marketing.Okay, somebody might respond and buy your book, but so few people do. It just isn’tworth your while. So relax and forget about it. Feeling better? Actually, that’s a lot ofstress out of the door, isn’t it? You don’t need to tweet or ask others to tweet foryou. Good-bye Twitter! You’ve gained at least half an hour a day or more for yourself.For your writing! Which doesn’t mean you should stop tweeting. If you do it for yourown enjoyment, you’ll find it works much better, and, surprise! You’ll get a lot morefollowers!Step n. 2: Review your blog’s effectivenessBlogging is the best tool to get ou exposure onilne as an author, right? Is it worth it?Is it growing? Some writers are saying that ‘blogs are passé’, that they’re not worthdoing. If so, then you would free yet another big slice of your life. But are blogsreally “passé”? Don’t believe anyone who tells you so. They’re not passé by a longshot! And most certainly not those that offer so-called useful content. Useful towhom? If you’re a writer, that means useful to your fellow writers.Does your blog provide relevant, useful content to your readers, like Joe Konrath’sNewbie Guide to Publishing? If yes, then you better keep it up: you draw good, solidtraffic to your site and people will see that “buy” button on your books. Mind you, itworks for him because • He’s got a huge catalogue of books for sale (he was traditionally published once). • He’s got a clear promotional strategy via low prices (more on that below) and, most importantly, he’s got 500,000 visitors a year.Have you got 500,000 visitors a year? Take a hard look at your blog’s traffic flow: ifit’s good and rising, keep going. If bad, dump it. No need to waste time on it. Writeyour next book instead but don’t disappear from Internet: make sure your websiteand Facebook page look good (consider adding LinkedIn, it takes a minimum ofeffort and time). Keep whatever sites you’re on updated as needed, and visit
  16. 16. http://authopublisher.comoccasionally. Keep it going at a healthy minimum. The point here is not to killyourself. Just let everybody know you’re not dead. But that will free a lot of time foryou and your writing!Step 3: Pick a no hassle promotional ploy.A low price is the easiest, no-sweat way to ensure impulse buying. If it’s the firstbook in a series, pick 99 cents (or even offer it free), then raise the price on the nextones. As Konrath has demonstrated (he’s very generous at sharing his personalinformation), the price range that works has to be well below the “agency model”followed by traditional publishers. They’re at $10 to 12 and up, so you, as an indie,should be half that. That means $5 is the upper limit, $4 is better, $2.99 (whereAmazon starts paying 70% royalty) is probably safest. It’s a price that does themarketing for you. Wow! What freedom!Step n. 4: Focus on interviews and readers reviews, but don’t stress out !Since direct marketing doesn’t work, indirect marketing will. Not easy, but it’s theonly one that really works. Interviews and reviews, especially reviews by critics inrespectable journals and newspapers – the New York Times is of course everyone’sdream! But don’t stress out.If you’re a newbie, the best way is to concentrate on readers reviews on yourAmazon book site (that’s the site that sells most, so efforts are best rewarded here).And, if you can, get interviews on blogs. Friends can help you out at first, just to getthe ball rolling. But watch out! You don’t want to give the impression that there’s amafia manipulating readers. God forbid!All interviews and reviews, especially any done by someone you know, have to becompletely honest, warts and all. So if a friend rates your book 4 stars or less, don’tget angry. What’s fair is fair and you can’t expect everybody to like your book orthink that you’re the next Dan Brown. But it’s a review nonetheless and it does whatyou need most: it ensures people talk about your book and will check it out!Step 5: Take a day off every week!This is really the most important step and the one I should have started with! Justbecause you’re a writer and committed to your trade, doesn’t mean you shouldwork 7 days a week. Okay, you want to write? Write 7 days a week, but do your bookmarketing and Online activities 6 days a week! Take Sunday off! Actually, that’s the
  17. 17. http://authopublisher.comday with lowest traffic on Internet, you won’t be losing anything, if you just keepmum that day. Have a happy Sunday and a beer in your patio. Resist opening yourInternet connections! Go ahead, don’t do it!
  18. 18. http://authopublisher.comCompiling a manuscript from a blog.Having a fair bit of success with your blog is wonderful. But as a writer, the pinnacleof success is to be published. Although posting a blog post is effectively publishing apiece of writing forever embedded in the web of cyberspace, you can blog a book byeasily compiling or writing specific blog posts within a niche, topic or category.How to compile a manuscript from your blog.At the risk of being repetitive, I have been advocating publishing a book from yourblog and blog posts for years, because it’s a great way to save time and serves as anautomation method for compiling a manuscript. The list below serves as a ‘How-to’for both fiction and non-fiction writers. • Consistently build great content – I have experience in doing this twice. The first time I wrote articles around youth issues and wrote opinionated content as I was inspired to write them. I wrote these articles for a considerable amount of time and later saw the opportunity for these articles (which were very targeted) to become part of a manuscript for my first book. The second time I had also set out to do interviews which I knew I would eventually sell. I got in touch with Haro and posted a request for interviews. I was overwhelmed with the response and it took me close to two years to interview every author that responded. After I thought I had done all the interviews, I hired a freelancer to get it all together and compile the manuscript, do the formatting and preparing it. All the content came from my blog, tons of interviews spanned over 2 years. For more on how to conduct valuable interviews, visit my friend Kristy’s blog, Kikolani for my post on it. • Compile your book (or chapters) from categories – Using WordPress as a blogging platform is great, because each post could be categorized and easily called up for reference. Let me show you an example: How to inspire a generation (transformation, inspiration, generation) How to reach young people (transformation, engaging, generation) Connecting and engaging with young people (inspiration, engaging, entertainment) Keeping young people entertained (entertainment, generation, inspiration) Seeing changed lives bear fruit (transformation, fruitfulness, generation) If you wanted to compile a section of your book (or manuscript) on the topic of inspiration, you’ll simply click on the word in your category and WordPress would return all your posts in that topic. You can then either use a WordPress
  19. 19. http://authopublisher.com plugin called Anthologize to choose your posts from that list, or copy/paste your text into an Open Office doc for formatting. • Easily compile a manuscript – If you keep on creating great, valuable, sticky content on your blog on a specific topic, you’ll soon have a pretty comprehensive manuscript for your book you can work from. The writing is done already! The speed on which you have your book ready for compiling depends on how often you post a blog post on the topic. • Easy archiving – I used to have a USB device with articles-to-go, as it were, but after around 250 – 300 posts on a topic, you may as well start a blog and see what the feedback is on your content as well as your writing. When they’re on a blog you can also get quick access to them and they have metrics to indicate their worth and effectiveness. • Judge a book by readers response – What better way, before publishing a book with your content on it, to judge each piece on the amount of comments it got, the sentiment in it, the amount of likes, ReTweets and shares across social media networks etc. It may be a good idea to also share the writing your considering for your book with your email list and see what is the feedback like of your herd.After the fact.After going through the process explained above, I realized a couple things thatchanged the way I work today. • Prepare admin – When I published my interview book, I couldn’t include a lot of the great interviews I did because I needed them to sign a release form. I could either not find the authors to ask them to release the interview for the book, or some authors were reluctant. Now, I add the release form with the interview template and 9/10 the authors fill it in. So when I plan my next edition or an update of the current one, I have less admin to do. • Give it your all – You’ve written a lot of blog posts and waited a long time to compile a great resource, better make the best of it. Therefore, the first time I did the above promo plan, I gave it to a freelancer to do and didn’t work all the avenues. The next time I was more hands on, involved and put a lot more effort in. Needless to say my effort paid off better. I mean, if you’re giving something away, you might as well go all out.I hope you can see that if you’ve been blogging for a while, and specialized on aspecific topic, you may well have a great book on hand ready for formatting to bepublished.
  20. 20. http://authopublisher.comAutomating your Writing through a Dragon.I’m very excited because I’m writing this portion in my report with software thatmakes my life a lot easier, my business more effective, and my entire office run waymore efficiently that it has before.This is correct, because as I’m speaking I’m watching the screen dictate the wordsthat I’m speaking. Yes I’m using Dragon Naturally Speaking 11. I think it’s a greatproduct, because it’s going to make everything so much easier for me. You can seethat this is something that should have revolutionized our industry completely. Iactually don’t understand how everybody is not using. What will I use this productfor?Writing books using Dragon Naturally Speaking.By usingDragon Naturally Speaking 11, I can now write books at lightning speed, Ican write teaching material, and as you can see at the bottom of this portion, I canprovide you with the transcript of every single video I make.Blog articles.Yes, I am wrote this portion in this report, originally featured on my blog, usingDragon Naturally Speaking 11, and this became the way that I will write my blogarticles and books from then on.It saves a lot of time, effort, and as I think and talk the words are written on thepage. Imagine your self writing a book,… or a blog post. What do you usaully do,how does the process work? You usually speak first and then type right? While now,you can simply speak and it is written.Freelancing.Yes, of course we are going to talk about making money from this product. No, Idon’t have and affiliate deal with the guys from NSB 11. What it would do, is provideme with the ability to double-time all my efforts, at least. Now, I can also bid $1-$250 per article on freelancer.com. I can now also compete, my work will not be of anyless quality, but I can do it fast.What can Dragon Naturally Speaking 11 not do?
  21. 21. http://authopublisher.comAs of this moment, having version 11,Dragon Naturally Speaking cannot help metype in Skype and I presume he cannot help me in forums or commenting on blogs. Iprobably have to do that the old-fashioned way. But, as you can see I have written awell executed portion of text of approximately 400 words (so far) in less than 10 min.All I have to do now is give this article quick read through, edit it and typeset andpost into this report. DNS11 streamlines my business and makes me more effectivein the world of what ever I choose to write.Get Dragon naturally speaking here.
  22. 22. http://authopublisher.comScrivener: A Successful Writers Secret Weapon.I absolutely LOVE this software program. I usually dread writing new books because Ihave a hard time making sense of my structure and my thoughts get lost in a sea ofwords, chapters, and paragraphs. Scrivener sort this out for me.Scrivener is a powerful content-generation tool for writers that allows you toconcentrate on composing and structuring long and difficult documents. While itgives you complete control of the formatting, its focus is on helping you get to theend of that awkward first draft.A complete writing studio.Writing a novel, research paper, script or any long-form text involves more thanhammering away at the keys until you’re done. Collecting research, orderingfragmented ideas, shuffling index cards in search of that elusive structure—mostwriting software is fired up only after much of the hard work is over. Enter Scrivener:a word processor and project management tool that stays with you from that first,unformed idea all the way through to the final draft. Outline and structure yourideas, take notes, view research alongside your writing and compose the constituentpieces of your text in isolation or in context. Scrivener wont tell you how to write—itjust makes all the tools you have scattered around your desk available in oneapplication.
  23. 23. http://authopublisher.comWrite, Structure, Revise.Scrivener puts everything you need for structuring, writing and editing longdocuments at your fingertips. On the left of the window, the “binder” allows you tonavigate between the different parts of your manuscript, your notes, and researchmaterials, with ease. Break your text into pieces as small or large as you want—soyou can forget wrestling with one long document. Restructuring your draft is assimple as drag and drop. Select a single document to edit a section of yourmanuscript in isolation, or use “Scrivenings” mode to work on multiple sections asthough they were one: Scrivener makes it easy to switch between focussing on thedetails and stepping back to get a wider view of your composition.With access to a powerful underlying text engine, you can add tables, bullet points,images and mark up your text with comments and footnotes. Format as you go usingthe format bar at the top of the page, or use any font you want for the writing andlet Scrivener reformat your manuscript after youre done—allowing you toconcentrate on the words rather than their presentation.
  24. 24. http://authopublisher.comCreate Order From Chaos.Most word processors approach composing a long-form text the same as typing aletter or flyer—they expect you to start on page one and keep typing until you reachthe end. Scrivener lets you work in any order you want and gives you tools forplanning and restructuring your writing. In Scrivener, you can enter a synopsis foreach document on a virtual index card and then stack and shuffle the cards in thecorkboard until you find the most effective sequence.Plan out your work in Scrivener’s outliner and use the synopses you create asprompts while you write. Or just get everything down into a first draft and break itapart later for rearrangement on the outliner or corkboard. Create collections ofdocuments to read and edit related text without affecting its place in the overalldraft; label and track connected documents or mark what still needs to be done.Whether you like to plan everything in advance, write first and structure later—or doa bit of both—Scrivener supports the way you work.
  25. 25. http://authopublisher.comResearch is always within reach.No more switching between multiple applications to refer to research files: keep allof your background material—images, PDF files, movies, web pages, sound files—right inside Scrivener. And unlike other programs that only let you view onedocument at a time, in Scrivener you can split the editor to view research in onepane while composing your text right alongside it in another. Transcribe an interviewor conversation, make notes on an image or article, or just refer back to anotherchapter, all without leaving the document you’re working on.
  26. 26. http://authopublisher.comGetting it out there.Compile your draft into a single document for printing or exportingScrivener provides all the tools you need to prepare your manuscript for submissionor self-publishing. Once you’re ready to go, control everything from how footnotes,headers and footers appear to fine-tuning the formatting of each level of your draft—or keep it simple by choosing from one of Scrivener’s convenient presets.Print a novel using standard manuscript formatting. Export your finished documentto a wide variety of file formats, including Microsoft Word, RTF, PDF and HTML—making it easy to share your work with others. Or self-publish by exporting to ePubor Kindle* formats to share your work via iBooks or Amazon, or for reading on any e-reader.* Requires KindleGen.
  27. 27. http://authopublisher.comWho uses Scrivener then?Scrivener is used by all sorts of professional and amateur writers, from best-sellingand aspiring novelists to Hollywood scriptwriters, from students and academics tolawyers and journalists: anyone who works on long and difficult writing projects.While many other writing project management tools impose their own workflows orlimit themselves to fiction-writing, Scrivener recognises that all writers of long-formtexts often face similar problems, and provides an array of flexible tools that allowyou to do things your way, no matter what kind of writing you do. Those currentlyusing Scrivener include: • Novelists • Short-Story Writers • Screenwriters • Playwrights • Comedians • Lawyers • Journalists • Lecturers • Academics and Students • Biographers and Memoirists • Business and Technical Writers • Comics and Graphic Novel Writers • Translators • And more…Are you convinced? Get Scrivener to make your life easier and write your book in aflash.Get your copy of Scrivener here.
  28. 28. http://authopublisher.com7 Reasons Why You Cant Finish Your Book.Since this report is about Flash Publishing, I thought this to be a great resource toshare with you. Click on the image way at the bottom to get access to this freewebinar in which Garrett Pierson reveals an astonishingly simple 7-step secret thatinstantly slashes the time to writing your book... even if youre not a writer, dontknow where to begin or dont think you have the time.During this FREE online training webinar youll discover: • How everyday people, just like you and I, have finished and published their book in record time... • The ONE skill you need to master... and how to forget about all the confusing and painful details of getting started FAST... • How to architect a proven time management system to creating enough time to write... • How you can write your book in 2 weeks, 30 days, 90 days or as fast as you would like, with a 7-step system that simply works... • 5 roadblocks that 97% of writers encounter and how to overcome them immediately... • The BIGGEST MYTH of writing a book flattened and debunked instantly... • A multi-channel market positioning technique that will take you from no one to famous in no time at all... And much more.
  29. 29. http://authopublisher.comPart 3: AboutSelf Publishing
  30. 30. http://authopublisher.comAdvantages and Disadvantages of Self-Publishing.Self-publishing is an option authors may decide to take when they don’t have time towait 36 months to get their work out. He may also decide to self-publish because heis tired of working through the red tape because he “is still new, haven’t a followingor his book doesn’t fit into his immediate profile and direction”.A self-publishers will oversee the entire process from its conception all the way tomarketing the book when it is printed. They wear all the hats that publishing needs;writing, editor, proofreader, typesetter, printer, distributor, marketer, and promoter.They don’t necessary have to do all of it themselves, so they may outsource thework to other individuals or companies. So, the self-publisher becomes a publisherin his own right of his own work.It is a clear entrepreneurial enterprise because the self-publisher takes all of the riskbut will reap all the rewards coming from it. He has therefore the freedom to makethe decisions and market his book in conventional or unconventional ways, be itselling door-to-door, or going through a specialist distributor. In the end, theyreresponsible for their books success or failure.Let’s look at the advantages and disadvantages of self-publishing.Benefits of being a self-publisherThrough self-publishing, you are able to get a book into the marketplace in a flash.Depending on the speed in which you work, you can publish your book in 14 days.Going though conventional publishing you may wait 12-18 months after your bookproposal has been accepted. • Self-publishing allows the self-publisher to execute his creative ways to market his book to a focused niche market. He has the control and freedom to do as he seems fit. • As a self-publisher, publishing your book yourself offers you great income potential. You can make upward from 35% depending on your cost opposite of the 5-8% royalties publishing companies offer you. • Depending on the success of your book you can expand your earning potential by selling international and digital rights to your book. You own the rights to your book, where going through a publisher will give them the rights until either the contract expires or your book doesn’t sell anymore. Owning the
  31. 31. http://authopublisher.com rights to your book you can reach many different markets and with 6 billion people in the world, there is unlimited potential for your book. • The responsibility to keep the book on shelves is yours. You may do this through hiring a distributor. With so many possibilities offered through the Internet there is no reason your book cannot stay on the shelf more than 3 years. • If you own the rights to your manuscript you retain creative control deciding on cover design, title, printing, marketing, and all other areas of production and distribution. This is of course not possible through conventional publishing where your rights are virtually nothing. • Being a self-publisher you can go wild and sell in different locations, libraries, and websites, on speaking engagements, and retail and corporate outlets. The world is your oyster. • self-publishing offers you the opportunity to say what you want in whichever way you want, within professional confines of course. You may also decide to generate leads by promoting additional products or services. • You also have the opportunity to pre-sell your books to take advantage of covering your full costs before the first sale, thus taking the pressure of yourself to ‘perform’. If you are free from financial strain you can be free to be creative and enjoy publishing. • Every experience you have added to your expertise as you grow wiser and more experienced. These are things no-one can take away or steal from you.Disadvantages of being a Self-Publisher • According to the quantity of your first print, you will have to incur all of the initial cost of printing, designing and distribution. The bright side of funding the project is that you receive all the financial gain. When it comes to digital, these costs are significantly less and later in the report I will show you how to evade this completely, even if you want a printed copy of your book available. • It may be difficult to do if you don’t have things like negotiation skills, the ability to communicate costing you money in the end. You may not have the necessary experience or expertise in the publishing process and therefore may
  32. 32. http://authopublisher.com need to hire professionals to do the work on your behalf. • You take a great risk by self-publishing by financing the entire project with no guarantees or promise of reward. Therefore the ability to manage finances is crucial. • There hasnt been a lot of respect for the self-publisher, as he is not deemed to be in the same league as conventional publishers. Their prestige stands like a mountain over the self-publishers effort and dedication. This is changing rapidly, though. • It could eat a chunk of your time, especially if it is your first time and you’re still learning the ropes. Questions you will have to ask are if you will outsource or handle every aspect yourself depending on how much time you have. • There are no guarantees that you will be able to distribute your book which will greatly influence sales and customer service. Along with this you will need warehousing and storage. Options are to store your product in your house or get someone to do it on your behalf. Once again, there is a solution I will share later in this book.The main reason for you to self-publish your book as an authopublisher, is becausethe industry works like banks do. You have to share your market research in yourbook proposal and commit to buying at least 100 copies of your book as an‘investment’ that will show you can take responsibility for your book.
  33. 33. http://authopublisher.comTop 5 Self-Publishing Stumbling BlocksI have had this dream to write (forget publish) my first book since I was a young lad.Starry eyed I used to scribble story arcs on paper and even stared at the computerscreen trying to capture in word format what was going on in my head.A couple years ago I eventually wrote my book and published it in a span of twoweeks. It sounds pretty far fetched, but it was an amazing as I got some experienceand even learned what not to do. However, the biggest obstacle between anaspirant writer and his/her book is what is called entry barriers. Here are five to lookout for:You’re brokeDon’t get fooled by flashy sales pages promising you the heavens what publishingyour book is concerned. Any businessman will tell you that you need money to makemoney, end of story. If you just want to publish your book so you can stock it in yourbusiness or perhaps in your home, there are ways you can do it on a shoestringbudget. Many affiliate marketers will tell you that you can make money overnightand well, I have found from personal experience, it is just not that easy. Stop puttingpressure on yourself and get a job.Am I the boss?To have a self-publishing company for your own products, or to publish your friends– any business really, is a great responsibility and it is best to have shadowedanother person in the fields you will try working before you go it commando.Is my book worth it?The biggest question any author almost always ask him/herself is ‘Will people wantto read what I wrote?’ I say focus on writing, get your feet wet, write a book you lovewriting and publish 10 – 100 copies. Get your foot in the door and go from there. Noneed to spend years researching a market so that your book may sell. If that is yourapproach you are a businessperson creating products, not an author writing books.Books should flow from the heart, not from flowcharts.
  34. 34. http://authopublisher.comHaving no end vision with publishingI found it’s easier writing a book if you can see the end product, imagine your firstfans reading your book and you doing your first book signing. If you can’t do thatnow, stop writing immediately. You have to be able to visualize the end product;otherwise you’ll be stuck on the first page for a long time.PerfectionismI have this problem. I will mull over a piece of writing and write and rewrite until it’s‘perfect’. Let me let you in on a little secret. (Whispering) ‘It’s never going to beperfect, and the other part is, it will never really be finished’. As soon as you can getover that, you will write and publish with ease.Now, start writing and get that book published. Be eager to see your firstmasterpiece in your hands. Remember, everybody is a critic these days. If it is goodenough for you (and your friends’ honest opinions positive), then it should be goodenough.
  35. 35. http://authopublisher.comFour Considerations Before Self PublishingThe ease of self publishing these days mean that more and more authors and would-be authors are publishing their work every single day. Most people however, do notsee the potential challenges and hurdles that are just ahead.Self publishing may seem easy, but it is not as easy as it seems! Traditional publishinghouses provide a whole host of services which are carried out by people who areprofessionals in their fields, meaning that the writer only has to focus on what he isgood at, producing the words. In self-publishing, you have to take on multiple tasksand responsibilities to ensure that the most professional version of your book is outthere for the public to read.Whether you use print on demand or go straight to digital publishing, mostcustomers will not necessarily be aware that you are self-published, unless they lookfor that information specifically. Your book will, in most cases, be toe-to-toe withtraditionally published books. It is essential that you learn all that you can about self-publishing before you jump in at the deep end.The self-publishing world is a rapidly changing one, so things are bound to changeafter the publication of this article. Things will be updated on a regular basis via myblog to accommodate for such changes. In the mean time, assuming you think yourbook is ready for publishing, below are five things that you should consider beforepublishing your book yourself.Publishing PlatformThis is the most obvious consideration and as soon as you start looking into self-publishing, a quick Google search will throw this one up instantly. The platform youuse to publish your book will depend to a large extent on what format you want yourbook to be published in. Do you want to have just digital downloads, or do you wantyour books in print? Assuming you want to go straight to digital publishing, thinkabout what publishing platform you want to use. If you think you are going to sell alarge number of books, I would avoid using eBook aggregators which take a cut ofyour profits, on top of what the publishing platform takes.Some authors opt to spread their books over many platforms, however, the dealsoffered by some platforms such as Amazon offer incentives which restrict authorsfrom doing this and require exclusivity. Below are some of the most high profile selfpublishing platforms which are worth considering.
  36. 36. http://authopublisher.com • Amazon Kindle Direct Publishing (KDP). • Smashwords • Kobo Writing Life- In beta at the time of writing. • Lulu (Pint On Demand). • Barnes and Noble Publt. • Booktango • BookBabyPrint on demand self publishing companies • Espresso Book Machine (EBM) • Createspace • Lulu • Lightning SourceYou are welcome to research all of them and see which one works best for you. Inthis report, however, Im going to share the best platforms that will allow you to do ition the quickest time.You may want to publish across a spectrum of platforms in order to maximize yourexposure. Be careful here though because Amazon’s KDP Select program restrictsyou from publishing to other platforms for a certain period of time. The process canseem daunting if you are new to self publishing, so it may be advisable to trypublishing one eBook on one eBook platform initially, before progressing to otherplatforms and formats such as print on demand.MarketingJust publishing your books will not get them sold! You need a comprehensivemarketing strategy going forward. I am going to share a few marketing strategieswith you in this report.The first thing you need before anything else is a website. The website should befully integrated with all of the current social media platforms to enable easy sharing.Im also going to share some resources with you regarding this later in this report.
  37. 37. http://authopublisher.comThis is not a necessity, but it is not difficult to do and puts you at an advantage whenit comes to sharing your website online. The website should be content rich, userfriendly and easy on they eye. In addition, you will need a blog which is linked toyour website and you need to blog regularly.I would say, at least once a week, so that you can start to build an audience. A goodsocial media presence is a must, especially if you have a limited marketing budget.Youll also receive some social media training later in this report specifically targetedat self-publishers. Set up Facebook, LinkedIn, YouTube and Twitter accounts linkingall of them back to your website and blog. In addition, your website and blog shouldbe linked to all of your social media channels. This is called deep linking and helpswith your website rankings. Every time you post to your blog, share the link via yoursocial media channels.You can automate the process to make it easier, so that every time you post, it isautomatically broadcast over all of your channels. You build an audience by followingpeople who are interested in your field of work and engaging with them on a regularbasis. Over time, word spreads. Social media networks have become today’srecommendation machines! Assuming you have a good product, it is only a matterof time before you build up a loyal following who do your marketing for you byrecommending your book to their friends.Potential ExpensesIt is entirely possible to publish your book without spending any money. However,the only way that this can be done is if you do EVERYTHING by yourself. This includesediting, proof reading and cover design. While you may be an excellent writer, eventhe most successful authors have their books edited by an external person who isexperienced in doing so.It is strongly recommended that you hire an editor and potentially someone todesign your cover. There is nothing worse than a book cover which looks like it wascreated using clip art! Decide what you are comfortable doing by yourself, thenresearch potential costs like editing, proof reading and cover design so that you havean idea of what costs you are looking at going forward.
  38. 38. http://authopublisher.comSections Found in a BookFollowing is a list of sections into which your book needs to be organized to makeideas flow structurally and provide information to your reader in a way that makessense. When I did a rewrite for the second edition of my first book, I had to gothrough TONS of books to find the right sections which will help my book look andflow better. Here is a comprehensive list.Title Page.I think this page is unnecessary as it was in earlier years. I mean, the readers alreadyknow the title of your book, even the browser picked up the book because of thetitle right? Well, in recent years it became imperative that you include thisinformation, besides the title and author, your website URL. Having a website isabsolutely imperative if you want to promote your book Online. About that in a laterpost.Review/Testimonial Page.Whatever you do, don’t make these up. If you don’t have any yet, give a couplecopies of your book to friends, colleagues and peers and ask them to give you areview when they’re done. A page or two would be great to include. This helps thereaders get excited about the content and salivating for more.Copyright Page.Here, a reader would usually find licensing rights, the Library of Congressinformation and other info that may be appropriate for the reader to know.Acknowledgments Page.On this page, the author generally acknowledges people that assisted in theproduction of the book. These individuals may include the authors’ editor, proofreader, publisher, personal assistant and more.Dedications Page.Here the author may choose to dedicate his book to someone, perhaps a loved one,a spouse, children etc.
  39. 39. http://authopublisher.comTable of contents Page.Being quite self explanatory, this section needs to be accurate and you don’t want todirect your reader to the wrong page. A lot of word processors create theseautomatically from the headings that it finds in your book.Introductions Page.This serves as a section to tell people what to expect of the book. It should establishyour expertise and provide the reader with a little bit of your background tostrengthen your authority in their eyes.Forewords Page.This is usually a page/section written by someone else other than the author giving atestimony to your expertise and character. Usually, it serves well to have anotherthought leader in your field/niche that is respected in the community write this.Preface Page.A preface serves to set the scene for the rest of the book.Main Chapters and Content Pages.Being the meat of your book and content, this is best served as chapters that followeach other logically. This needs to obviously be of good quality.Epilogue.This is also sometimes called the conclusion, summary, endnote, next steps…whatever you want. Here you may summarize the content of your book and tellpeople where they can go next. Depending on the kind of content you have, you maywant to present people with an action plan to work through.Afterwords Page.Here you could include some additional advice or information to the reader.
  40. 40. http://authopublisher.comAppendixes.Generally, the Appendix will include additional information that was too lengthy ornot relevant enough to be included in the main content.Index.Most word processors will also do this for you automatically. This section could behandy in non-fiction books or fantasy novels where they could quickly find relevantinformation.‘About the Author’ Page.This is highly recommended as this is where there’ll be a picture of you and somebackground information for your readers. Here you can probably feature yourwebsite URL again so you may funnel readers to your website.Please note that a lot of these sections are optional for your book. Read theirdescriptions to see what they’re uses are. You don’t have to put all of them in andeach section need only be included if necessary for it to be there. This section list isuseful for print and electronic copies of your book and will serve you well to makeyour book look more professional.
  41. 41. http://authopublisher.com Part 4:Book covers
  42. 42. http://authopublisher.com4 Requirements for an Effective Book CoverFor many self-publishers, preparing a book for sale means stepping into unfamiliarterritory. Once the comfortable tasks of writing and editing are complete, the nextstep is usually book cover design.It’s always a good idea to ask for help and direction whenever we’re learning, butwhen it comes to book cover design, it’s important to ask for help from the rightpeople, so that the advice you receive won’t interfere with book sales down theroad.Book cover design is considered “simple” by many, but there is “art” and “science” inevery cover design. If you want your book cover to be an effective sales tool for yourbook (and who doesn’t?) it’s important to balance the two.Most experienced designers adhere to standard book cover design principles whilecreating concepts. Chances are good that when you show these concepts around toyour circle of acquaintances, they will suggest changes – partly because they want tohelp, and partly because it’s just plain fun to participate. The problem is, theiropinions are usually subjective and not informed by book marketing experience.Elements a Book Cover RequiresTo ensure that your book cover design is not destroyed in this process, here are afew objective elements that every book cover must have. 1. The title should generally be large and easily readable (with some exceptions for literary titles). 2. There should be good contrast between the title and the background. Simply put, this means a light title against a dark background, or a dark or colourful title against a light background. 3. The simpler the design, the better. Covers that are too busy or that contain overly ornate fonts or too many elements will confuse the buyer. The cover must tell the story in one quick glance. As Steve Jobs said, “Design isn’t about decoration, it’s about communication.” 4. The title should be readable when the cover is shown in very small sizes or in black and white, as it may appear online or in catalogs. Print the cover about an inch tall in both color and black and white to test this.The Book Cover DesignerYour book cover designer balances a host of considerations when creating asuccessful cover, including colour, proportion, style appropriate to the genre, andmuch more. The four rules above form the basis upon which a solid cover design is
  43. 43. http://authopublisher.combuilt. Keeping them in mind when you receive feedback from friends and family willensure that your cover design doesn’t veer off track.An effective book cover is a critically important part of your book marketing effort.For this reason I also recommend soliciting opinions from professionals in thepublishing industry. Unlike comments from friends and family, feedback fromindustry professionals tends to be more objective and based on real-world booksales experience.
  44. 44. http://authopublisher.comCover images.It may be a bit of a cliché to start of a post with, but truth be told people do judge abook by its cover and so do you. To make matters even worse, Amazon images are astiny as postage stamps, so your images have to be of really good quality and grab theattention of prospective book buyers.Cover Image “rules”In the list below we look at some of the “rules” that you have to follow in order tohave the best book cover that will sell in online bookstores, and probably also intraditional book stores, provided you choose to print your book.Book cover words and picturesIn non-fiction books, it has always been important to have big and boldly writtentitles with a clear font on the cover; as you want your readers to be able to read yourtitle easily. The reason is that you want your readers to be able to tell the differencebetween your subtitle and your title. Secondly, the idea is to have your title standout on the cover page.In fiction books, the background image should to tell the story, more than any of theother elements found on the cover. To make a great impact and steer away fromcopyright issues, your cover image has to be unique and cannot just be any picturedownloaded from the internet. It’s generally best to take the pictures yourself or topurchase them from good and recognized photographers. This will cost you, but thebest images are worth every cent. You may also want to use stock image sites.Book ColourSince you are not trying to blend in with other books, you have to use bold colors.Bold does not mean hazardous warning colors like red, unless the topic of your bookis of that nature. Plain and beautiful oranges or greens (that being colors, not foods),have always worked for many bestselling titles that just have text in the cover page.If you are a designer or you are going to use a designer for your book cover, then youcan use as many colors as you’d like. However, if you are NOT a designer and do notintend on using one, then you will be restricted to no more than three colors. Thisrestriction is for your own good because too much of anything can turn off theattention and attraction of your readers to your book, even if the content is great.Cover ContrastYou wouldn’t buy a book whose title does not go with its background would you?
  45. 45. http://authopublisher.comThen, why would you expect your readers to? Contrast doesn’t mean that your coverimage has to blend in with your title, but everything has to be incorporated in such away that your cover stands out as a whole and all the elements work together.Changing CoversThe good thing about books, especially eBooks, is that they can be updated and thecovers changed so there is really no need to beat yourself up about having high-endcovers, because there is a lot of class and sophistication in simplicity.Your Book MarketLooking at the kind of covers that top sellers have in your industry could lead you inthe right direction. Also there are certain book image elements that readers areattracted to, these include kittens, cleavage, puppies, six packs etc. You just have toknow your target market really well to know what will entice them to buy your book.If you are not prepared to take the risk with images like these, then you are betteroff with the simplicity we spoke about earlier on.Lastly, unlike with traditional print media, when you publish your book with Amazon,you can change your book cover almost every day. So do a survey on your book foronline and offline opinions. When it comes to book designers you can even useapplications like Fiverr.com to help you out if your cash is tied down, although Iwould not personally recommend it.
  46. 46. http://authopublisher.comA Book Designers Approach to Book Cover Design.So after a few months of hunkering down and writing, I’ve come up for air, anddecided to give back a little of my time to the NOBC members who have helped meso much.After publishing my first 3 books, I’m ready for a break!I have seen so many people asking about cover design. What size should it be? Whatfont should I use? What resolution or dpi do I save it in… It can be overwhelming!And when all you want to do is get your book out there, it can be easy to skimp onthe cover and put out something that you are less than happy with.So here are a few pointers I’ve picked up over the many years I’ve worked as graphicdesigner for both print and digital media.Don’t Judge a book by it’s cover?How many times have we heard that… But as smart little people who have followedRyans fantastic course, we all know that when you have a postage stamp’s worth ofspace on Amazon, in which to ‘get the click’ – the cover is the single most importantthing.Particularly when people are scanning a list of literally thousands of books… It’s thetruly punchy covers that grab your attention!A huge part of this can be done with a great cover image.What’s that title say?I had a look over a few pages of Amazon, and I’d invite you to do the same beforeyou start working on your next cover. Scan through the covers and stop at the onesthat grab your attention. Chances are they have one of two things – A great coverimage, or a punchy title that is clear and easy to read.Now image you are a little older, your eyesight is starting to give out a little… sosquint your eyes just a touch and try reading them now! Funnily enough, at least twoof these books are put out by a major publishing company… Makes you wonder…When choosing a font for your title, it must read easily. Not every sub-title or authorlink will be readable, but if your main title isn’t readable… about 85% of people willjust skip it — I mean they have thousands to choose from right?What on earth is a .JPG and how do I get one?So you have an image you like, you have a good font – now what? What program doI use to create it? How do I re-size everything, how do I make a .jpg file? Whatresolution do I save it as?
  47. 47. http://authopublisher.comI have found in all my years on this earth… wait, that makes me sound a lot olderthan I am — scratch that…I have found out bycareful research that it’s one thing to know what you need todo… It’s quite another thing to have the skills to pull it off!So here you have a few choices: • Learn how to use a program like Illustrator, Fireworks or the like. • Pay someone 5 bucks on Fiverr to spend 3 minutes preparing you a generic cover. • Spend a few hundred bucks for a professional designer to spend a few weeks doing you a cover.I guess this is the part where I step in…As someone who has worked in the graphic design field for many years, I know howfrustrating it can be when you have a great idea, but don’t have the tools to pull it alltogether. I also know how easy it can be to get so blinded by your own efforts thatyou don’t even see the mis-spelled word in your title, or how it will be completelyunreadable in greyscale (like most kindles).So here’s the deal. If you need some help with your cover design, or just somesimply feedback, please let me know through the support link below!I have really benefited from everyone’s help with my own books, and hope to beable to return the favour to others in some small way!I look forward to helping you create your next ‘Best Selling’ cover…Promotion.If you want me to design your book cover from scratch, I look at your area ofAmazon to study what books of your competitors are selling, and what is not. I usethis info to create you a standout design, with the main goal of ‘getting the click’ sothat your description/reviews can take them further. I will purchase any stock imagesneeded, and again put it all together for you. This normally takes just a few days, andof course I encourage your feedback throughout the design draft process.
  48. 48. http://authopublisher.com10 Great Platforms for your Book Covers.I am really fortunate to be part of a mastermind or support club where we discussvarious different aspects of self publishing, especially around ebooks, Amazon andKindle. What’s happening in this group is that we’re meeting various authors over aspectrum of professional fields. This varying in genres, niches and targeted fields.This make it great not just as a support group fro authors, but getting exposed to somany different professionals.What I’m trying to say is that I cannot really take credit for this post. What happenedis that we were discussing Book covers, and one lady even told us how she had tofork out $2500 for a professional book cover design. Well, the wise word is that youdon’t have to pay that much for a professional book cover. Sure, there areprofessional book cover designers that make a science of it, and that is probablywhere you’re going to fork out a pretty penny. But if you simply want a recognizableand marketable cover fro your Amazon ebook, here are seem tips on some platformsyou may want to utilize in your next publishing endeavor.FiverrI am not too familiar with Fiverr, except that I posted some jobs on Fiverr for work onsocial media accounts. The results are great but have no real value. So, I’mwondering what quality you’ll get on Fiverr what book covers are concerned. Well,Fiverr was one of the first platforms I started freelancing, so I can’t badmouth theplatform, and I can say that m,any internet marketers swear by it as a great andaffordable platform to outsource your micro-tasks to.
  49. 49. http://authopublisher.comGo to Fiverr.FreelancerI am both an employer and a job seeker on Freelancer. I have been fortunate to havegotten 5 star reviews as an employer and my freelancer records is also good. So, Ihave a fair bit of experience on Freelancer and it’s inner workings. On Freelancer youhave to be clear about every single detail of the project, so you only get the correctbidders. If you’re pressed for time, the more information you give, the better yourcandidates will know what’s expected of them. Make sure you take the time to lookat each freelancers reviews, complete records and exams they have completed. Thenyou’ll be fine. I would give the job to 3 different freelancers, pay the fees to makesure I get the best cover.Freelancer has a facility called ‘Contests’. Here you can launch a contest, putting upthe appropriate prize money and freelancers will all work on the project and you canchoose the best design. The cost here is way more than what you would payotherwise. In principle, it makes sense and it’s a great idea. I have tried this methodbefore, and I have found that by putting up so much money, I hardly got any entries.I must admit, mine was a video contest, so not sure how many of those professionalhang out on GAF, but I was disappointed by the outcome and having my moneystuck in their system was an inconvenience for me.The interface is a bit different in this video than it is today, but the format is still thesame.Go to Freelancer.
  50. 50. http://authopublisher.comOdeskI have heard a lot of people recommend this platform and is apparently great forinternet marketers. I can’t say that I have any experience of this platform at all, so Ican’t give you a lot of educated advice based on my own experiences. Only thing Ican say is that it comes recommended both by Im’ers and self-publishers.Go to OdeskElanceAs the world’s leading platform for online employment, Elance helps businesses hireand manage in the cloud. For businesses looking to staff-up a team on an hourly orproject basis, Elance offers instant access to qualified professionals who work onlineand provides the tools to hire, view work as it progresses and pay for results.
  51. 51. http://authopublisher.comGo to Elance.PowerpointPowerpoint is a software platform created by Microsoft and should have been partand parcel of your Office package for you PC. If you have experience with makingpresentations on Powerpoint, you won’t really have any problems designing yourbook covers with this. Just make sure you export the image as the right format ortake a screenshot of your creation to save.Get Ms Home Office 2013 herePhotoshopPhotoshop is a great platform and anybody who is anybody in the I(m world usesthis as a standard platform for designing anything: web banners, graphics, and…book covers. Now, if you don’t know this platform, I suggest you use one of thefreelancing platforms above and hire a professional.That’s what I’m doing – eventhough I’m proficient with designing graphics, my time is more valuable to me. If youhave soem time on your hands, want executive control over your book cover design,then I suggest the following: • Get Photoshop CS6 – I presume this is the latest version and should have all the bells and whistles in it. With it there is very little you won’t be able to do. So, this being step 1, I suggest you get your copy here.
  52. 52. http://authopublisher.com • Then get yourself the Adobe Photoshop CS6 Software Training TutorialsBannermaker proBanner Maker Pro is software that quickly (and easily!) allows you to create web-based banner ads, Facebook banners, web buttons, web headers, animated gifs,logos, image ads and other web graphics.It’s not just for banners. It’s an animatedbanner ad maker, button maker, and logo maker all in on.By using a wizard-like interface, Banner Maker Pro allows you to easily createprofessional looking banners, buttons, and graphics for web pages in just minutes.Simply follow the tabs at the top of the program to go step-by-step in the imagemaking process. When you have completed the image, just save it as a GIF, JPEG, orPNG and add it to your website. Create an animated banner or button in under 5minutes! No graphics expertise needed.Design your book cover with Banner Maker Pro here.99designs99designs claims to be the #1 marketplace for crowdsourced graphic design. Theyconnect passionate designers from around the globe with customers seeking quality,affordable design services.Go to 99Designs.Special, limited Authopublisher, flash publishing report offer.We’re in the business, so we have to tell you about it. We have experienceddesigners on staff that have designed numerous book covers for our various mediaprojects. We take the hassle out of the design for you and we do revisions until youare satisfied. Our standard book cover design price is $49.00.
  53. 53. http://authopublisher.com Part 5:Publishing: Paperback and eBooks.
  54. 54. http://authopublisher.com Section a:Paperback Hacks
  55. 55. http://authopublisher.comGetting an ISBNWhen HTML, CSS and javascript form part of code essential for anything online andweb development, an ISBN code is an essential code to any self-publisher. Let’s lookat the ISBN closely.What is an ISBN code?The ISBN is short for International Standard Book Number. It’s a thirteen digitnumber uniquely identifying books or book like products published internationally. Itis often shortened to ten digits in the United States Because it is possible for a bookto have the same title as another book, or the same author, this number makes itpossible to order the book you want without confusion.It allows efficient marketing of products by booksellers, wholesalers, libraries,universities and distributors. In the ISBN code, the first three digits are typically 978,indicating a book. After that, there is a group code, which indicates the language ofthe book. If a given group code has used up all its numbers, another one will beassigned to that language. For example, English language books have a group codeof 0 or 1.After the group code is the publisher code. Publishers are given blocks of codes witha certain publisher code. When that block is used up, they get new blocks withanother publisher code. An active publisher may have used up thousands of blockswith as many publisher codes.After the publisher code, the title code appears. This specifies the exact title beingmarked. Finally, there is a check digit at the end. Other than the first three digits, thenumber of digits in each part may vary. That can make it hard to decipher where onepart begins and another ends.Do you need to own the ISBN code?Yes you do. The ISBN code identifies you as the publisher. Yes, you are a publisher,even if it’s an independent one. The only difference between you and RandomHouse Publishers is the quantity of titles. When it’s assigned to your book, it stayswith that edition for life, even if you change printers, distributors, wholesalers orretailers. So, orders coming through ten years from now will go directly to you.Where can you get an ISBN?You can get an ISBN code by buying it directly from R.R. Bowker who is the licensedagency to sell them in America. When outside the US, you may consult theInternational ISBN code website to find the agency assigned to your country. We
  56. 56. http://authopublisher.comhere in South Africa are privileged as we can simply get in touch with the NationalLibrary and request one.An ISBN code is available single or in blocks of ten. It is better to buy the bulk asevery edition (second, third and fourth) will need a new ISBN code. You will also, asyou become more successful, publish more and more books until you hit that Midasbestseller. When you gained some experience and you venture out to help a friendor colleague publish their book, you have some ISBN number ling around to assign toyour new joint venture.Can’t you just get a single ISBN?Of course you can, they are available from R.R Bowker or a handful others. You canget a list of the many authorized agents on the R.R Bowker website. Buy from thesevendors and preferably not from a vanity press. They make you believe that yourISBN code is registered in your name and you retain the rights. What happens is thatyou actually use one of their numbers but you don’t own it. So, when orders comethrough the owner of the ISBN get it. Then, it’s a shlep when you want to changepublishers and all your marketing has been for nothing.What is an ISBN code for?If you started a publishing company and published your first book, assigned your firstISBN code to it, do back to R.R Bowker or the agency that assigned it to you and listyour book in their books in print. This directory is very important as it’s used bymany bookstores. Therefore, it is advisable to put your ISBN on all promotionalliterature.Where does the ISBN code go?Your ISBN goes on the copyright page of a hard/softback of your book, also on thelower portion of the back cover of the softbackbook above the bar code. It’stranslated into a globally compatible bar code called a Bookland EAN (EuropeanArticle Number. All bookstore chains and smaller bookshops use this bar code toscan book products at the checkout counter. Placing the number on your book is thebook designers task by using a software program. This doesn’t mean retailers haveto charge the full price, Using Bookland they can tie any price to it they seem fit asthat will show on the book when it is scanned.ISBN codes on Amazon’s Kindle Direct PublishingEbooks also need ISBN codes. All the same rules apply, with one exception. If youpublish using Amazon’s Kindle Direct Publishing, and you do not have an ISBN code,
  57. 57. http://authopublisher.comthey will assign an ASIN. This is their proprietary control number and most otherretailers will not sell a book using that number.I used an ISBN I got from the print on demand company I use, Lulu.com, which liststhem as publisher. For the ebook, I distribute it through Smashwords.com and havea separate ISBN for it. I did also list it with Amazon Kindle Direct, sinceSmashwords.com was having some trouble formatting things for Kindle at that point.I get royalties from all three places, although I have not made my fortune yet.However, my book and ebook are available through all the major retailers.The ISBN codes goes on the back cover and on the copyright page of the book. Besure to list it both places.Buying an ISBN CodeThe significance of the ISBN code is that most bookstores will not carry a bookwithout one. Buying an ISBN code listing yourself as publisher costs $125. These listthose publishers as the publisher.We have ISBN numbers available at a discounted price. When you get one from us,the author owns the copyright and to the book. We simply supply the the ISBN codeand will be listed as the publishing company, but wont make claims on any rights toyour book.
  58. 58. http://authopublisher.comGetting a Barcode Done.A barcode is a graphical representation of your books ISBN number and price. It isincluded on the back of a hard copy book to allow automated scanning and point-of-sale transactions. Most of the largest book retailers and wholesalers require booksto display the Bookland EAN bar code, which is the only barcode that encodes theISBN as well as the books retail price. You can easily purchase, customize and createyour own bar codes, and also store them for future access in your dashboard whenyou need them. To purchase or customize bar codes, you will need: • An ISBN Number • Retail or List Price InformationBy obtaining your bar codes from Bowker, the ISBN Agency in the US, you can becertain they meet the latest industry requirements.Why Do I Need A barcode?Booksellers prefer to use a machine readable or scannable version of the ISBNnumber in their systems processing. The Bookland EAN symbol is the most widelyused barcode format in the publishing industry as it encodes the ISBN number andcan also include the price.The largest book retailers, as well as many book wholesalers, require books todisplay the Bookland EAN barcode graphic symbol which carries the ISBN. At thepoint of sale in a bookstore, the ISBN is scanned and all related information aboutthe title is accessed in their sales system -- identifying the price correctly andsubtracting a copy from their inventory etc. The Bookland EAN Barcode is anessential component of booksellers handling of the book.What are Bookland EAN Barcodes?While most retail products in the US are marked with a UPC symbol, virtually everyother country uses the European Article Number (EAN). To provide world widestandardization in the sale and handling of books and because the book industryproduces so many products annually, a special "country" with its own EAN prefix justfor books has been designated in the EAN system -- 978 for "Bookland" -- which isused in the universal barcode system.Any EAN which begins with the 978 prefix is called a Bookland EAN barcode and isused on books and book related products internationally. This 978 prefix precedesthe first 9 digits of the ISBN and then a check digit is calculated in order to form a 13-digit number which is then encoded to create the barcode symbol used on books. Aspart of the barcode service, our software assigns the 978 prefix and the check digitto create the new 13-digit number. Given the rapid rate at which ISBNs have beenassigned, a new prefix, 979, is also being used for books in some cases.
  59. 59. http://authopublisher.comIs the ISBN always printed above the barcode symbol?Yes. Positioning it somewhere separately from the symbol requires a scanneroperator to search for the ISBN in those situations where key-entry is necessary andvaluable seconds are lost in the transaction. The file we prepare from our softwarewill include the ISBN.What is the price-add on?The Bookland EAN barcode displays a set of two barcodes side by side. The firstbarcode on the left is the EAN derived from the ISBN. The barcode of the right,which is smaller, is a 5-digit add-on which often encodes the retail price of thepublication. This is referred to as an EAN-5.You must provide a retail price for your barcode.In the US, the first digit of the add-on data indicates which currency the price isexpressed in -- so for US dollars, the designated digit is a 5. So an add-on of 51995indicates a price of US$ 19.95. The largest US retailers such as Barnes and Noble nowrequire the use of EAN-5 barcode on books they handle. Scanners in Americanbookstores cannot read the Bookland EAN code without the corresponding 5-digitadd-on. Publishers who dont comply with this requirement may be penalized.What happens if I change the books price after the barcode is made?You must purchase a new barcode. Once a barcode is made, the price on it cannotbe changed. You would use the same ISBN on the new barcode because the bookitself hasnt changed. You can purchase new barcodes here whenever you assign anew price to your book.Does the barcode have to appear on the back cover?Yes. The standard location is the bottom right-hand corner. A major motivation forthe development of barcodes for books was the need to speed up transactions. Astandard location is therefore necessary to save the operators time in searching theproduct for the code.What is meant by Size Requirement?The magnification can range from 80% to 200% for a Bookland EAN code. The largestsize used is typically a 100% code, although 92% is standard. The standard 92%symbol needs a total area of 2.00" x 1.25". The smaller ISBN Bookland EAN symbol isan 80%, which needs a total area of 1.75" x 1.0".How do I apply barcodes to cloth cover books that dont have jackets?A barcode label must be applied to the back board in the specified location. Thesecan be produced by specialist barcode label printers, by litho from artwork, from abarcode label software package with laser, or thermal transfer output.
  60. 60. http://authopublisher.comCan I trim the barcode symbol on the right to save space on the cover?No. The purpose of the mark is to ensure that space is not used by any image in acolor which could interfere with the barcode scanning process. A space to the rightof the symbol is required to tell the scanner that the symbol is complete. The cleararea to the left is already protected by the protruding 9 prefix to the EAN.What colors can I use for the barcode symbol?Reds, yellows, and white are suitable background colors if there are no black, blue orgreen constituents. Blues and greens, provided they are not too pale, and black aregood colors for the image. Browns and purples, etc, need special attention howeveras those with a reddish hue will probably not be successful. If in doubt, seekspecialist advice or run a print test. Avoid metallic inks.How do I apply barcodes to cloth cover books that dont have jackets?A barcode label must be applied to the back board in the specified location. Thesecan be produced by specialist barcode label printers, or by litho from artwork, orfrom a barcode label software package with laser or thermal transfer output.How is a barcode file opened?Please do not try to open a barcode file. Barcode files are inserted, not opened. DoNOT doubleclick on the barcode to begin working with it. Open the book cover fileand insert the barcode file from the tool bar as you would a picture file. The barcodefile will automatically open at the correct size. Do not try to open the barcode filefirst and then attempt to move into the graphic design application you are using.What are some common commands? • Adobe Illustrator: File, Place. Locate the barcode file and select Place • Adobe PageMaker: File, Place. • Adobe Photoshop: File, Import • Microsoft Publisher: Insert, Picture, From File. • Microsoft Word: Insert, Picture, From File. • Quark Express: Create a Picture Box, go to File, and select Get Picture. • In Design: Click File menu and select Place. Locate the barcode file and click Open. • Freehand: Click the File menu and select Import. Locate the barcode file and click Open.Why does the barcode look bad?There can be several reasons for this. If the barcode looks fuzzy on screen, pleaseremember that most computer screens have a resolution of either 72 or 96 DPI.What matters is how the barcode will print out. DPI is a property of the printer andthe printers software and not the graphic design program you are using.
  61. 61. http://authopublisher.comNot knowing how to work your graphics application properly is the biggest reasonwhy designers and self-publishers struggle with their barcode files, and frequentlyhave problems with barcodes looking blurry or having lines crossing through them.Unfortunately, theres not just one reason for this.In some software applications, when a barcode file is imported, the dpi isautomatically changed to the screen dpi (72 dpi) instead of maintaining the originaldpi of the file (ex., 300 dpi or higher). You will need to reset the dpi of the barcodefile.When you import an eps file into Photoshop, the file is changed, the dpi is lost, thesize is lost, and the image opens on a transparent background (you need to place iton a white background), among other problems.Other potential problems include "anti-aliasing" during the conversion of theencapsulated postscript to an image and the "jpeg" compression that will generallyoccur in PDF creation. These can damage your barcode and make it scan with errorswhen printed. Jagged steps on the numbers of the barcode are due to the lack of"anti-aliasing," a technique for using shades of gray on slants and curves to make theedges seem more smooth to the eye. Do not use grayscale. Import as black andwhite. Importing as black and white might in fact be better for some applications.Many applications do not provide an accurate preview of barcode graphics. Insteaddetermine the quality of the image ONLY by the actual printout of your barcode.Never judge your barcode from the onscreen preview.
  62. 62. http://authopublisher.comCreateSpace Solves Your Self Publishing Stumbling BlocksI myself am constantly researching and trying new things in the industry to find outgreat and easy ways to publish, market and distribute books. Since I am on thismission, I thought it good to review the services I think could help differentauthor/writers publish their books as different individuals mean they have differentneeds.Most writers/authors just starting out experiences some self publishing stumblingblocks when they enter this grand new world. And leaning up to those stumblingblocks are factors out of their control, until now. They include: • Having to buy hundred or even thousand copies of your own book that gets stuck in your garages until you decide to do some promotion. Because there is no support structure you end up giving most of your stock away. For those not quite understanding business, it means you make NO PROFIT. • There’s storage problems. Where are the thousands of books you had to buy going. You can’t store them anywhere because that will hike the cost of the book even more. You’ll have to pay to sell the book. • They may have only bought a couple hundred of their books, magically sold most of them and feel okay being stuck with ten or fifteen. Then a big order of a 1500 copies come in and you just pushed your profits into a new project you’re launching. How are you going to get the sale? • You’re no designer or artist, therefore don’t quite know how you’re going to get the book looking presentable enough that people will want to buy it. • E-books are all the3 rage these days, but you would like an authentic paperback you can hold in your hand when you speak at conferences. Besides, how do you sign an eBook? • When you self publish there is no one helping you and giving you assistance. All the so-called ‘self publishing‘ companies depend on your vanity so they can sell you overprices printing, book designing and editing. • An ISBN can cost quite a lot. Working in the $99 some companies ask you for them this brings the cost of your book way up if you’re printing in the smaller numbers. • You are the only soldier on the battlefield selling your book. No one else feels your pain or experiences the rejection you have to endure on every phone
  63. 63. http://authopublisher.com call. This is the makings of situations that will have you quit.Now that we’ve dealt with a lot of the negatives of self publishing (trust me, thereare many, many more) we can focus on a solution courtesy of Amazon. Let’s look atthe solutions their CreateSpace program offers us.CreateSpace, A self publishing solution for dummies. • You are free from keeping an inventory. You can write as many books as you can possibly churn out, you never have to worry about storage space or damage to stock. CreateSpace is a Print-On-Demand solution, which in layman’s terms mean that Amazon only prints your book when it is ordered /sold. • They offer a lot of Do-It-Yourself tools like for instance their ‘Cover Creator’ which is pretty much an Online creation tool to help you evade the cost of hiring a designer. • They offer affordable services to assist with for instance your editing, all the designing needing done and of course marketing of your book. • They are always also standing by to offer you support, after all, you are using their platform. So no more daunting professional costs that demotivates you to even get started on your book project.CreateSpace is a program where you come out the winner • The CreateSpace Program offers some of the best royalty percentages you can get in the industry. Royalties that are competitive and rewarding your efforts. • They have very affordable prices for you, the author, if you wanted some for your book table or promoting yourself offline in book shops. This offer stands, no matter how many copies you are interested in getting. • The Do-It- Yourself option removes the hurdles and stumbling block I spoke about so you can focus on the important things, like publishing and distribution. • You can also be proud of this book, especially at industry talks and trade shows where Amazon prints library quality, professional trade paperback books. • ISBN’s can be expensive, so Amazon CreateSpace offers you a free option where you can have them custom-assigned or Amazon gives one specially for
  64. 64. http://authopublisher.com use on Amazon CreateSpace.Spread your wings with CreateSpace • You can sell from your own or partner websites through a special CreateSpace estore link. • Make your book available trough millions of Amazon customers and affiliates. • This great program also allows you to broaden your distribution to bookstores, online retailers, libraries and academic institutions.Some bonuses to using Amazon is that they also have an affiliate program. So youcan do a lot more sales using the power of affiliates to sell more of your books whenyou target niche affiliate bloggers and other people interested in making somemoney.Self Publishing Revealed is the top course of Createspace and has 11 videos to guideyou through the process.
  65. 65. http://authopublisher.comSection b:eBook Hacks
  66. 66. http://authopublisher.comeBook Publishing SecretsThe term E-book can mean a variety of different things in varied context; howeverthe most basic reference would be that it is a source of information done in a digitalfile. This book gives you the tools to publish yourself.The BasicsInitially these E-books were designed to only address a limited audience whichconsists mostly of technical information for those related to the world of computers.However today E-books can be written on every topic imaginable as it is accessed byan equally wide array of people with much diversified interests.Even the very special place of books known as libraries has started providing thefacilities to allow a visitor to indulge in this style of sourcing for information.E-books are the rave now as most people have access to the electronic gadgets thatfacilitate the experience. Everyday numerous amounts e-books are written and sentto various publishers in the hope of getting their material recognized and published.Sadly this is proving to be more and more difficult because of the sheer numbers ofavailable material. Also being the wide medium that it is, the internet is better ableto reach the target audience when compared to the more conventional printedbooks in the market.Also another compelling reason for the switch to E-books is that it is not as pricy asthe more conventional books.E-books are also comparatively easier to access as compared to having to lug arounda variety of conventional books to gather the same amount of information. Becausethe topic found on the many e-books available it is also a better choice when doingresearch and presentations.The PurposeE-books are an excellent and cost effective way of promoting anything. As the targetaudience is varied and wide, using this form of promotion to reach people is verybeneficial indeed.This unique collection of information is always available and accessible for all at anytime and place where there is internet or other electronic gadgets accessibility.The E-book style of information feeds the general need for information and is atremendously growing platform of delivering information. Basically E-books can beused to promote regular businesses particularly an online business.

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