TechCards, intermediate representations to support the creative process of emerging technologies - IASDR 2011
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TechCards, intermediate representations to support the creative process of emerging technologies - IASDR 2011

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This presentation describes a design tool that supports collaboration, communication and creativity in a context of highly specialized technological complexity and within a multidisciplinary teams ...

This presentation describes a design tool that supports collaboration, communication and creativity in a context of highly specialized technological complexity and within a multidisciplinary teams -TechCards.

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TechCards, intermediate representations to support the creative process of emerging technologies - IASDR 2011 Presentation Transcript

  • 1. Ioana OcnarescuNovember, 2011BEYONDTECHCARDS:INTERMEDIATEREPRESENTATIONS TOSUPPORT THE CREATIVEPROCESS OF EMERGINGTECHNOLOGIESIASDR 2011, TUDELFT (NL)
  • 2. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.PAPER TITLE:Beyond TechCards: a first step toward the investigation of newdimensions of intermediate representations to support the creative processof emerging technologiesRESEARCH TEAM:BEYOND TECHCARDS:INTERMEDIATE REPRESENTATIONS TO SUPPORT THECREATIVE PROCESS OF EMERGING TECHNOLOGIESIoana OcnarescuFlorentin RodioAlexis EveJean-Baptiste LabruneCarole BouchardAméziane Aoussat
  • 3. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.3Alcatel-LucentBell LabsApplications DomainDISCOVER AND OBSERVESCIENTIFIC FACTSTheories, models, methods,observations,…1. RESEARCH & DESIGN AT BELL LABSA RESEARCH LABORATORY IN AN INDUSTRIAL CONTEXTINVENTTECHNOLOGIESThe historical focus: technical innovationsin software engineering, operatingsystems, physics and networks, …IMAGINE AND CREATEAPPLICATIONSUser-centered prototypes,technical demonstrators, …
  • 4. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.41. RESEARCH & DESIGN AT BELL LABSA CASE STUDY EXAMPLEBelgium1 Project leader technical3 Technical specialists2 DesignersIndia1 Technical specialistFrance1 Project leader technical10 Technical specialists1 Project leader design3 Designers1 Human centered specialistSource Placeholder16 Technical specialists, 6 Designers, 1 Human centered specialistTO CREATE A TECHNICAL DEMOSTRATOR DURING 6 MONTHS
  • 5. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.51. RESEARCH & DESIGN AT BELL LABSAN INTERNATIONAL RESEARCH PROJECTSource PlaceholderUNDERSTAND TECHNOLOGY BLOCKS & CREATE USER STORIES
  • 6. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.62. WHEN RESEARCH HELPS INDUSTRYTOOLS FOR COLLABORATIVE WORKIdeo Method Cardsintermediate objectsintermediate representationsboundary objectsdesign artefacts[Bertelsen, 2000], Bouchard [2005], Mer et al[1995], Moggridge [2007], Vinck [1999], Vinck [2009]
  • 7. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.72. WHEN RESEARCH HELPS INDUSTRYTOOLS FOR COLLABORATIVE WORKSource Placeholder•  ROLES:•  identification, presentation and translation;•  coordination and communication in the design process;•  to stimulate creativity, inspirational material;•  to test and prototype concepts.•  CHARACTERISTICS:•  Open objects;•  Close objects.Ideo Method Cards
  • 8. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.82. WHEN RESEARCH HELPS INDUSTRYTECHCARDS - TOOLS FOR COLLABORATIVE WORK
  • 9. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.91 - Title and name of the platform,2 - Metaphorical image,3 - Short description of the technology,4 - Maturity level,5 - Ownership,6 - Technical characteristics,7 - What to improve points,8 - Location & contact.2. WHEN RESEARCH HELPS INDUSTRYTECHCARDS - TOOLS FOR COLLABORATIVE WORK
  • 10. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.10•  CONTRIBUTIONS:•  Concrete outcomes à a way to initiate communicationand collaboration in a multidisciplinary environment;•  This format helped us to visualize, materialize andmake tangible pure technological thoughts, ideas andalgorithms.•  ROLES:•  For designers: a necessity in this particular context + aninspirational material;•  For technical specialists: a first prove of the existenceof their technology even in a conceptual way;•  For team leaders: see the overall process from theconceptual to the concrete and allowed them to see whatcould be delivered, on time, and what human resourceswere required.Share, communicate,materialize, inspire, …2. WHEN RESEARCH HELPS INDUSTRYTECHCARDS - WHAT WE HAVE LEARNED?
  • 11. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.113. RESEARCH QUESTION AND HYPOTHESISHypothesis 1.Participants who used the TechCards will score higher on measure of fluiditythan participants who did not use the TechCards.The creative and motivational potential of the TechCards in thedesign processHypothesis 2.Participants who used the TechCards will score higher on measure ofadaptation than participants who did not use the TechCards.Hypothesis 3.Participant who played the game will score higher on measure of creativeperformance than participants who did not play the game.Hypothesis 4.Participant who played the game will score higher on measure of intrinsicmotivation than participants who did not play the game.
  • 12. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.124. THE EXPERIMENTATIONCONDITIONS AND SET-UP1. List of technologiessimple creativity session with16 design students dividedin 4 groups x 4 persons.2. TechCards sessioncreativity session withTechCards, no rules,16 design students dividedin 4 groups x 4 persons.3.Game basedTechCards sessioncreativity session withTechCards with rules,16 design students dividedin 4 groups x 4 persons.
  • 13. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.134. THE EXPERIMENTATIONGENERAL PROCEDUREAll participants in the study were told to enumeratecreative use-cases for a specific set of technologyThe 4 rules:1.  "We need as much ideas as possible. More ideas lead to agreater probability of finding a creative one.”2.  "All ideas are welcome, even the craziest.”3.  “Ideas proposed by someone may be combined4.  or improved by someone else.”5.  "Never criticize the ideas of others! An assessment phase willcome later.”Timing:25min (creativity session) + 10min (23 item questionnaire)
  • 14. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.144. THE EXPERIMENTATIONCREATIVE PERFORMANCE – ANALYSIS AND RESULTSComponents to measure creativity:1.  Fluency2.  Adaptation3.  Originality4.  Overall creativityMethods:4 one-way ANOVAs to test the difference of creative productionamong three creativity sessions.
  • 15. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.154. THE EXPERIMENTATIONINTRINSEC MOTIVATION – ANALYSIS AND RESULTSScales from Intrinsic Motivation Inventory:1.  Interest / Enjoyment2.  Perceived Competence3.  Effort / Importance4.  Pressure / TensionMethods:4 one-way ANOVAs were used to test the difference of intrinsicmotivation and subjective experience among the three creativitysessions.
  • 16. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.164. THE EXPERIMENTATIONDISCUSSIONSResults and interpretation:1.  In both TechCards sessions we observedmore fluency and a higher number ofadapted ideas (H1 & H2).2.  We observed an increased motivation ofparticipants in the gaming sessioncompared to the other conditions. (H3)3.  We observed that in the Game conditionthe creative output is significantly moreoriginal and creative. (H4)OBSERVATIONS, LIMITATIONS,CONSTRAINTS, …
  • 17. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.174. THE EXPERIMENTATIONDISCUSSIONSStudy limitations:1.  Is the motivational effect is maintainedover time and repetitive gamingsessions?2.  low number of use-cases= ?technology misunderstanding,card incomprehensionintrinsic difficulties related to the specifictechnology to generate ideasOBSERVATIONS, LIMITATIONS,CONSTRAINTS, …
  • 18. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.185. CONTRIBUTIONS AND CONCLUSIONSPERSPECTIVES:1.  Other rules - what kind of game experience?2.  Test, explore and understand newexperimental aspects of this tool in otherprojects in order to find new ways ofunderstanding and interacting withtechnology;3.  Augment the TechCards in order to perceivethe technology in more than a visual way,toward an interactive experience;4.  Research opportunity for innovationmanagement.ALU Bell LabsOpen Days 2011
  • 19. ioana.ocnarescu@gmail.comNovember, 2011THANK YOU! QUESTIONS?