The blueocean Social Media 360 Listening Intelligence (SMLI) Program uses a unique combination of technology, processes and blended onsite/offsite human analyst expertise to capture, interpret and act on real-time, relevant social intelligence content specific to trends, categories, brands, promotions, and customer service from a broad range of digital media sources. The approach reaches beyond standard top-level buzz volume and sentiment tools to institutionalize a listening and engagement program that serves as a strategic asset for driving growth and profitability. Synthesizing unbiased, deep insights and advanced analytics with internal consumer-centric data sources delivers impactful market performance results.
blueocean will share case study highlights based on a Global Fortune 100 brand currently harnessing the SMLI Program to identify unmet product needs, innovate new features, drive engagement and increase advocacy.
blueocean market intelligence is a next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence, all uniquely delivered under one roof by 650 plus professionals. Our unique 360 Discovery Approach TM insures the broad utilization of all available structured and unstructured data sources, enabling us to bring the best to bear against every project we undertake. By combining the talent, speed and cost benefit of a flat world, along with our scalable delivery model, we are able to achieve this more nuanced and comprehensive understanding of the market at the delivery speed and price advantage that today’s business climate demands.