Ellen Guggenheim, Vice President –Client Development | June 19, 2013
• Next-Generation Global Strategic Intelligence Organization• Market Intelligence, Social Intelligence, Advanced Analytics...
The only way to keep pace in arapidly evolving and increasinglydata rich environmentEmphasis on triangulation,information ...
Complex marketplaces and rapid changesin technology and consumer needsEver increasing size and depth of dataresources; hug...
Objective To assess the market opportunity for a business application globallyApproachMarket sizing and forecasting based ...
Transformation Through Integration:Realize the Full Potential of Your DataSeattle | Scottsdale| New York City| Bangalore |...
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Insight Innovation Challenge: Harnessing 360 Data For Competitive Advantage by Ellen Guggenheim of blueocean - Presented at the Insight Innovation eXchange North America 2013

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The blueocean Social Media 360 Listening Intelligence (SMLI) Program uses a unique combination of technology, processes and blended onsite/offsite human analyst expertise to capture, interpret and act on real-time, relevant social intelligence content specific to trends, categories, brands, promotions, and customer service from a broad range of digital media sources. The approach reaches beyond standard top-level buzz volume and sentiment tools to institutionalize a listening and engagement program that serves as a strategic asset for driving growth and profitability. Synthesizing unbiased, deep insights and advanced analytics with internal consumer-centric data sources delivers impactful market performance results.

blueocean will share case study highlights based on a Global Fortune 100 brand currently harnessing the SMLI Program to identify unmet product needs, innovate new features, drive engagement and increase advocacy.

About blueocean
blueocean market intelligence is a next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence, all uniquely delivered under one roof by 650 plus professionals. Our unique 360 Discovery Approach TM insures the broad utilization of all available structured and unstructured data sources, enabling us to bring the best to bear against every project we undertake. By combining the talent, speed and cost benefit of a flat world, along with our scalable delivery model, we are able to achieve this more nuanced and comprehensive understanding of the market at the delivery speed and price advantage that today’s business climate demands.

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Insight Innovation Challenge: Harnessing 360 Data For Competitive Advantage by Ellen Guggenheim of blueocean - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Ellen Guggenheim, Vice President –Client Development | June 19, 2013
  2. 2. • Next-Generation Global Strategic Intelligence Organization• Market Intelligence, Social Intelligence, Advanced Analytics• Transformational Impact Through 360 Data Integration
  3. 3. The only way to keep pace in arapidly evolving and increasinglydata rich environmentEmphasis on triangulation,information synthesis, analyticsand storytelling, over projectmanagementDelivers the most comprehensiveview on customers, competitorsand market trendsInternal andTransactional DataSocialMediaPrimaryResearchSyndicated Research andOther Published SourcesBehavioral DataEthnographyBusinessInsights
  4. 4. Complex marketplaces and rapid changesin technology and consumer needsEver increasing size and depth of dataresources; huge increase in customer-generated dataMakes business decision-making complex and time-consuming• Over-reliance on single source of data, data silos, and non-validated information are all major pain pointsTrue strategic intelligence derived from well-grounded, thoughtful andtriangulated views of information, by leveraging multiple data resources >a 360 degree view of the market and the consumer
  5. 5. Objective To assess the market opportunity for a business application globallyApproachMarket sizing and forecasting based on 360 approach using syndicateddata; competitive analysis and consumer perspectives on focusedprimary research augmented with secondary research and socialmedia analysisOutcome• Enabled client to have clearview of market opportunity• Helped in geo-prioritizationand budget allocation• Fed in to planning for nextversion of the productInternal andTransactional data:based on client salesteam interviewsSocial MediaAnalysisPrimaryResearch:n=2500interviewsSyndicated ResearchBehavioral Data andEthnography (notused in this study)BusinessInsights
  6. 6. Transformation Through Integration:Realize the Full Potential of Your DataSeattle | Scottsdale| New York City| Bangalore | Mumbai |Dubai | London | Singapore

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