Finding & MeasuringDisruption Potential2005 Luca Bruno, 2013 Michael Sohn - AP
1800sDarwinThe Expressionof Emotions inMan andAnimals
1960s!EkmanFacial ActionCoding System(FACS)
2010s1800s 1960sCodingAutomatedFacialCodingEmotions
15” to 5’content length20+categoriesFacial Codingin Advertising1,000+videos tested30+countries
Tap into the mind of millions
Subconscious reaction to whole categories80706050403020%happinessMonthsStagnationDisruption
Validate ideas quickly with true behavioural data48hQuickturnaround300Hundreds ofpeople5Minutes to ordera study10xFaster t...
85%Likelihood of brandRecommendation60%Likelihood ofmaking apurchase74%Likelihood ofbecoming a fan ofthe categoryGet actio...
Insight Innovation Challenge: Finding & Measuring Disruption Potential by Martin Salo of Realeyes - Presented at the Insig...
Insight Innovation Challenge: Finding & Measuring Disruption Potential by Martin Salo of Realeyes - Presented at the Insig...
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Insight Innovation Challenge: Finding & Measuring Disruption Potential by Martin Salo of Realeyes - Presented at the Insight Innovation eXchange North America 2013

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Insight Innovation Challenge: Finding & Measuring Disruption Potential by Martin Salo of Realeyes - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Finding & MeasuringDisruption Potential2005 Luca Bruno, 2013 Michael Sohn - AP
  2. 2. 1800sDarwinThe Expressionof Emotions inMan andAnimals
  3. 3. 1960s!EkmanFacial ActionCoding System(FACS)
  4. 4. 2010s1800s 1960sCodingAutomatedFacialCodingEmotions
  5. 5. 15” to 5’content length20+categoriesFacial Codingin Advertising1,000+videos tested30+countries
  6. 6. Tap into the mind of millions
  7. 7. Subconscious reaction to whole categories80706050403020%happinessMonthsStagnationDisruption
  8. 8. Validate ideas quickly with true behavioural data48hQuickturnaround300Hundreds ofpeople5Minutes to ordera study10xFaster thantraditionalmethods
  9. 9. 85%Likelihood of brandRecommendation60%Likelihood ofmaking apurchase74%Likelihood ofbecoming a fan ofthe categoryGet actionable insights and predict behavior

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