Session 4 Russell Bullen

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Taking Business Online …

Taking Business Online
Russell Bullen, Online Marketing Collective, demonstrates how to navigate the perplexing array of web development technologies including HTML, Flash, CSS, Java, server-side database solutions and content management systems

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  • 1. Taking your business online Russell Bullen - OMC
  • 2.
    • So what are the goals of your website?
    • To sell online?
    • To generate leads?
    • To provide customer support?
    • To entertain?
    • To build a community?
  • 3.
    • Technology to suit your needs
    • To sell online? – shopping cart
    • To generate leads? - CRM
    • To provide customer support? – FAQ’s / call ticketing / click to call
    • To entertain? – video / games / 3 rd party apps
    • To build a community? – social networking / forums / social connect
    • And never forget email marketing !
  • 4.
    • Building a website is like building a house
    •  
    • Research
    • Budget
    • Project planning
    • Finding the right tools / tradesmen
    • Where to build
    • Fit out
    • Maintenance
  • 5.
    • DIY
    •  
    • Blogs
          • Wordpress
          • Google
    • Website Templates
          • template monster
    • Content Management Systems
          • Business Catalyst
          • Joomla
          • Google
  • 6.
    • Build from scratch
    •  
    • Identify your requirements
    • Define your budget
    • Find a designer
    • Find a developer
    • Revisit your budget
    • Project manage, project manage, project manage
    • Testing, testing and more testing
  • 7.
    • Briefing the developer/designer
    • Your website goals
    • A description of your business model
    • Any information about the visual style of your company
    • A description of your target marked including gender, age etc
    • A list of websites you like and a list of websites you do not like
    • A list of your competitors
    • A rough site map including any required functionality (for example e-commerce, secure / member areas, email marketing, forms, a blog, content management, flash etc)
    • Whether you need the ability to update your site yourself (content management / CMS)
  • 8. and then the hard work begins
  • 9. Thank you Russell Bullen - OMC