Taking your business online Russell Bullen - OMC

So what are the goals of your website? To sell online? To generate leads? To provide customer support? To entertain? To build a community?

So what are the goals of your website?

To sell online?

To generate leads?

To provide customer support?

To entertain?

To build a community?

Technology to suit your needs To sell online? – shopping cart To generate leads? - CRM To provide customer support? – FAQ’s / call ticketing / click to call To entertain? – video / games / 3 rd party apps To build a community? – social networking / forums / social connect And never forget email marketing !

Technology to suit your needs

To sell online? – shopping cart

To generate leads? - CRM

To provide customer support? – FAQ’s / call ticketing / click to call

To entertain? – video / games / 3 rd party apps

To build a community? – social networking / forums / social connect

And never forget email marketing !

Building a website is like building a house Research Budget Project planning Finding the right tools / tradesmen Where to build Fit out Maintenance

Building a website is like building a house

Research

Budget

Project planning

Finding the right tools / tradesmen

Where to build

Fit out

Maintenance

DIY Blogs Wordpress Google Website Templates template monster Content Management Systems Business Catalyst Joomla Google

DIY

Blogs

Wordpress

Google

Website Templates

template monster

Content Management Systems

Business Catalyst

Joomla

Google

Build from scratch Identify your requirements Define your budget Find a designer Find a developer Revisit your budget Project manage, project manage, project manage Testing, testing and more testing

Build from scratch

Identify your requirements

Define your budget

Find a designer

Find a developer

Revisit your budget

Project manage, project manage, project manage

Testing, testing and more testing

Briefing the developer/designer Your website goals A description of your business model Any information about the visual style of your company A description of your target marked including gender, age etc A list of websites you like and a list of websites you do not like A list of your competitors A rough site map including any required functionality (for example e-commerce, secure / member areas, email marketing, forms, a blog, content management, flash etc) Whether you need the ability to update your site yourself (content management / CMS)

Briefing the developer/designer

Your website goals

A description of your business model

Any information about the visual style of your company

A description of your target marked including gender, age etc

A list of websites you like and a list of websites you do not like

A list of your competitors

A rough site map including any required functionality (for example e-commerce, secure / member areas, email marketing, forms, a blog, content management, flash etc)

Whether you need the ability to update your site yourself (content management / CMS)

and then the hard work begins

Thank you Russell Bullen - OMC