• Save
Session 4   Russell  Bullen
Upcoming SlideShare
Loading in...5

Session 4 Russell Bullen



Taking Business Online ...

Taking Business Online
Russell Bullen, Online Marketing Collective, demonstrates how to navigate the perplexing array of web development technologies including HTML, Flash, CSS, Java, server-side database solutions and content management systems



Total Views
Slideshare-icon Views on SlideShare
Embed Views



1 Embed 1

http://www.slideshare.net 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Session 4   Russell  Bullen Session 4 Russell Bullen Presentation Transcript

    • Taking your business online Russell Bullen - OMC
      • So what are the goals of your website?
      • To sell online?
      • To generate leads?
      • To provide customer support?
      • To entertain?
      • To build a community?
      • Technology to suit your needs
      • To sell online? – shopping cart
      • To generate leads? - CRM
      • To provide customer support? – FAQ’s / call ticketing / click to call
      • To entertain? – video / games / 3 rd party apps
      • To build a community? – social networking / forums / social connect
      • And never forget email marketing !
      • Building a website is like building a house
      • Research
      • Budget
      • Project planning
      • Finding the right tools / tradesmen
      • Where to build
      • Fit out
      • Maintenance
      • DIY
      • Blogs
            • Wordpress
            • Google
      • Website Templates
            • template monster
      • Content Management Systems
            • Business Catalyst
            • Joomla
            • Google
      • Build from scratch
      • Identify your requirements
      • Define your budget
      • Find a designer
      • Find a developer
      • Revisit your budget
      • Project manage, project manage, project manage
      • Testing, testing and more testing
      • Briefing the developer/designer
      • Your website goals
      • A description of your business model
      • Any information about the visual style of your company
      • A description of your target marked including gender, age etc
      • A list of websites you like and a list of websites you do not like
      • A list of your competitors
      • A rough site map including any required functionality (for example e-commerce, secure / member areas, email marketing, forms, a blog, content management, flash etc)
      • Whether you need the ability to update your site yourself (content management / CMS)
    • and then the hard work begins
    • Thank you Russell Bullen - OMC