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Taking your business online Russell Bullen - OMC
<ul><li>So what are the goals of your website?   </li></ul><ul><li>To sell online?  </li></ul><ul><li>To generate leads?  ...
<ul><li>Technology to suit your needs   </li></ul><ul><li>To sell online? –  shopping cart </li></ul><ul><li>To generate l...
<ul><li>Building a website is like building a house   </li></ul><ul><li>  </li></ul><ul><li>Research </li></ul><ul><li>Bud...
<ul><li>DIY   </li></ul><ul><li>  </li></ul><ul><li>Blogs  </li></ul><ul><ul><ul><ul><li>Wordpress </li></ul></ul></ul></u...
<ul><li>Build from scratch </li></ul><ul><li>  </li></ul><ul><li>Identify your requirements </li></ul><ul><li>Define your ...
<ul><li>Briefing the developer/designer </li></ul><ul><li>Your website goals </li></ul><ul><li>A description of your busin...
and then the hard work begins
Thank you Russell Bullen - OMC
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Session 4 Russell Bullen

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Taking Business Online
Russell Bullen, Online Marketing Collective, demonstrates how to navigate the perplexing array of web development technologies including HTML, Flash, CSS, Java, server-side database solutions and content management systems

Published in: Business, Technology
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Transcript of "Session 4 Russell Bullen"

  1. 1. Taking your business online Russell Bullen - OMC
  2. 2. <ul><li>So what are the goals of your website? </li></ul><ul><li>To sell online? </li></ul><ul><li>To generate leads? </li></ul><ul><li>To provide customer support? </li></ul><ul><li>To entertain? </li></ul><ul><li>To build a community? </li></ul>
  3. 3. <ul><li>Technology to suit your needs </li></ul><ul><li>To sell online? – shopping cart </li></ul><ul><li>To generate leads? - CRM </li></ul><ul><li>To provide customer support? – FAQ’s / call ticketing / click to call </li></ul><ul><li>To entertain? – video / games / 3 rd party apps </li></ul><ul><li>To build a community? – social networking / forums / social connect </li></ul><ul><li>And never forget email marketing ! </li></ul>
  4. 4. <ul><li>Building a website is like building a house </li></ul><ul><li>  </li></ul><ul><li>Research </li></ul><ul><li>Budget </li></ul><ul><li>Project planning </li></ul><ul><li>Finding the right tools / tradesmen </li></ul><ul><li>Where to build </li></ul><ul><li>Fit out </li></ul><ul><li>Maintenance </li></ul>
  5. 5. <ul><li>DIY </li></ul><ul><li>  </li></ul><ul><li>Blogs </li></ul><ul><ul><ul><ul><li>Wordpress </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google </li></ul></ul></ul></ul><ul><li>Website Templates </li></ul><ul><ul><ul><ul><li>template monster </li></ul></ul></ul></ul><ul><li>Content Management Systems </li></ul><ul><ul><ul><ul><li>Business Catalyst </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Joomla </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google </li></ul></ul></ul></ul>
  6. 6. <ul><li>Build from scratch </li></ul><ul><li>  </li></ul><ul><li>Identify your requirements </li></ul><ul><li>Define your budget </li></ul><ul><li>Find a designer </li></ul><ul><li>Find a developer </li></ul><ul><li>Revisit your budget </li></ul><ul><li>Project manage, project manage, project manage </li></ul><ul><li>Testing, testing and more testing </li></ul>
  7. 7. <ul><li>Briefing the developer/designer </li></ul><ul><li>Your website goals </li></ul><ul><li>A description of your business model </li></ul><ul><li>Any information about the visual style of your company </li></ul><ul><li>A description of your target marked including gender, age etc </li></ul><ul><li>A list of websites you like and a list of websites you do not like </li></ul><ul><li>A list of your competitors </li></ul><ul><li>A rough site map including any required functionality (for example e-commerce, secure / member areas, email marketing, forms, a blog, content management, flash etc) </li></ul><ul><li>Whether you need the ability to update your site yourself (content management / CMS) </li></ul>
  8. 8. and then the hard work begins
  9. 9. Thank you Russell Bullen - OMC

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