Success lies in asking Right Questions at Right times!! A business leader, owner, top management professionals must seek questions to grow, improve their business.A great question is one you can ask yourself, one that disturbs your status quo and scares you a little bit- Seth Godin.

1. Right Questions
at
Right times!!

2. Success lies in asking
Right Questions
at
Right times!!
How often do you have questions for your
business?
How often you pursue a question till you
get the right solution?

3. Do you OR your company regularly assess-
– New ways of doing business? Refining the business
model?
– Building New Capabilities & alignment of products &
services with latest market trends.
– Introducing new technologies and processes?
– Performance against Peers and need for new Metrics
and measures?
– People skills, capabilities & training requirements?
– Setting new standards of providing value to the
customers?

4. Do you know your business inside-out?
• Are you aware of?
– Brand Value, perception of your products & services, ability to attract
customers & prospects?
– External threats within and outside your industry?
– Consumer aspirations across target segments?
– Customers/ Segments that generate maximum revenue and your most
profitable customers?
• Do you know?
– About the disruptive changes, next potential big shift or change within
your industry, geography or markets?
– How right strategies and technologies can be of big help for your growth
and profitability?

5. Where does your time go?
• Are these on your priority list?
– Areas that are critical for running the business and need an immediate
fix.
– Areas that are critical for success and need to be enhanced further.
– Areas that are redundant and yet eating up your resources?
• Do you know what % of your Time, Money & Effort goes into
– Running the company as is
– Making small & insignificant changes
– Keeping it ahead of the competition & making it Future Ready

6. Financials-Do you regularly ask what is-
– % Growth of your company against your competitors &
Industry?
– Real growth % after adjusting the inflation?
– % profitability against your competitors & Industry?
– Cost of Operations, margins, capacity utilization and
productivity against your competitors & industry?
– Cost of ownership of assets (TCO) , Internal rate of return
and Return on Investments ( IRR) & (ROI)?
– Profitability of your projects, customers & operations?

7. Customers-Do you know?
– What your customers are saying about your products &
services?
– What is your market share & what % of customers are you
reaching out & servicing within the segment?
– Which other customers segments may need your products &
services?
– What are the reasons potential customers may choose your
competitor products & services?
– Which of your customers are most profitable to you and
which of your customers are drain on your margins?
– What alternate plans you have if there is drastic reduction in
demand for your products & services?

8. Products & Services-
– What is it that is missing in your products or services as against
your competitors & why is it so?
– What is the timeline when your current products or services will
be out of life?
– How would potential customers know about your products &
services? Is there any other way you would like them to know?
What are you doing about it?
– What is the “value for money” of your products & services to the
customers?
– What is the recall effect & Value of your “brand”?
– Which new product/ service have you introduced recently or
are working on currently.

9. Operations-
– How efficient are your operations against your competitors &
Industry? At what frequency you assess it?
– To what extent you use latest technology & IT Systems to
automate and enhance your operations?
– When was the last time you upgraded your machinery?
– Do you think you have best of the processes?
– Do you regularly identify ways to enhance quality?
– Do you regularly identify ways to minimize costs?
– When was the last time you reviewed / automated your
processes?

10. People-
– Is your staff aware of your objectives, goals and targets?
– Are your people motivated and committed to give their best
for the business?
– Are you able to attract and retain talent?
– Do you regularly assess the performance & productivity of
your people?
– Do you regularly upgrade skills of your employees?
– What is your per employee business and how does it
compare with your competitors & Industry?
– Do you have right structures to get best from your people

11. What is the next big idea that you are working on?
Keep on repairing
Problems from
the Past
Make changes to
face the present
challenges
Make
business
ready
for the
future
& do you have the required expertise?
OR are you confused with right choices?

12. We don’t pretend nor we say
We have answers to all your questions
In fact, by asking more questions, We ensure
You look around for questions across your business
You get the right questions and get your questions right
You focus & prioritize on right questions
You find out the root cause of every problem
You consult experts where you lack knowledge or expertise
You get the right answers for your questions

13. Visit
www.inunison.in
Write to
connect@inunison.in
Are you ready to seek answers to your
questions?
Are you eager to explore new ways of
solving your problems?