Introduction and overview of Impertion and our business-to-business technology communities

1. Overview of
Impertion
Communities
April 2016

2. Online Communities for the
Technology Sectors Worldwide
CIOshared.com
CFOshared.com
MarTechShared.com
Engineeringshared.com
Impertion Overview www.impertion.com 2
April 2016: 90,000+ Members Globally

3. Where Are We?
3Impertion Overview www.impertion.com

4. What We Do
 Publisher of Online Communities in the Technology Sector
 Communities Are Persona-Based:
 CIO’s (Incl. VP’s, Directors, Managers across IT)
 CFO’s (Incl. VP’s, Directors, Audit, Compliance, Procurement)
 CMO’s (Incl. VP’s, Directors, Managers, Consultants
 Engineers (Mechanical, Electrical, Design, Civil)
 Members join to SHARE
4Impertion Overview www.impertion.com

5. Shared Content
“Insider”
Product
Experience
Q&A
5
Webinars
Events
Research
CredPoints
Research
Webinars
Apps
Free
Templates
Videos
Impertion Overview www.impertion.com

6. Why Is Membership Growing So Quickly?
 More than just editorial
 Dynamic, interactive peer-to-peer sharing by Members that are
engaged
 Editorial alone is being seen by many Executives as too “old
school”
 Social Media 3.0 – we’re breaking the mould!
 We go beyond LinkedIn, Facebook, Twitter, etc
 Sharing of valuable free strategic tools, templates, apps and
research
 Plus…Groups, Q&A, Answer scoring, How-to Videos, Webinars
 Insider – what’s it like to work with solution X?
6Impertion Overview www.impertion.com

7. Rising Above The Noise
 DemandGen Report 2014:
 “87% of B2B buyers either agreed or strongly agreed
that they feel overwhelmed by the amount of content
that is available”
 Trusted Source and Social Credibility are increasingly
important to content engagement.
Impertion Ltd www.impertion.com 7

8. Our Market Positioning
Impertion Ltd www.Impertion.com 8

9. Members by Country - MarTechShared
9Impertion Ltd www.impertion.com
0% 5% 10% 15% 20% 25% 30%
ANZ
SE Asia
EMEA
North America
South America
Other
April 2016: 22,400

10. Members by Country – CFOshared.com
10Impertion Ltd www.impertion.com
0% 5% 10% 15% 20% 25% 30% 35%
USA
UK
Australia
India
Canada
Germany
France
Other
CFOshared.com
Membership by Country
Mostly APAC & LATAM
April 2016: 21,300

11. Members by Country – CIOshared.com
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0% 5% 10% 15% 20% 25% 30%
USA
UK
Australia
India
Canada
Germany
France
Poland
Czech Republic
UAE
Other
CIOshared.com
Membership by Country
Mostly APAC
April 2016: 29,200
Impertion Overview www.impertion.com

12. Members by Country – EngineeringShared.com
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April 2016: 17,500
North America
22%
South America
8%
Europe
31%
Middle East
13%
Asia-Pac
16%
Russia
6%
China
4%
ENGINEERINGSHARED.COM
BREAKDOWN BY REGION
Impertion Overview www.impertion.com

13. Engaging Our Members - Marketing
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Banner / Newsletter Ads
White Paper / Video Downloads
Webinars
Free trial products / demo’s
• Awareness
• Interest
• Evaluation
• Trial
• Purchase
Impertion Overview www.impertion.com

14. Case Study
 White paper download campaign focused on Asia Pacific
 Client: Agency and Major Technology Company
 Topic: Ebook for marketing automation
 Targeting criteria: Marketing decision makers. Companies
with 500+ employees.
 Goal: 600 downloads – reached within three months of
campaign launch
14Impertion Overview www.impertion.com

15. Targeting Criteria
 Industry
 Geography
 Job Title
 Company Size
 Limitations:
 We must have a critical mass of Members to target for your tactic
 A single city, a specific account, or a single industry may be problematic
 Additional qualifying questions (e.g. BANT) will increase the price per lead. We
also have to be respectful of the type / number of questions we ask out Members
to answer.
 We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users”
for example
15Impertion Overview www.impertion.com

16. Research Downloads: Data We Provide To You
 First Name and Last Name
 Job Title
 Company Name
 Email
 Telephone
 City and Country
 Company Size
 Approval by the Member to provide their details to you
16Impertion Overview www.impertion.com

17. Sample Solutions – Guaranteed Results.
 Marketing Qualified Leads (MQL’s): €85 each (all languages)
 Meets basic selection criteria
 Downloads white paper, completes form
 Agrees for Impertion to share details with you for follow up
 Pipeline Qualified Leads (PQL’s): €500 each (English speaking only)
 MQL plus follow up. Lead agrees to next step such as:
 Free workshop
 Free benchmarking / audit call
 Impertion email both Lead and You to arrange a time for the appointment
 Sales Qualified Leads (SQL’s): €800 each (English speaking only)
 PQL plus BANT criteria
 Project identified with Budget, Authority, Need, Timeframe
 Impertion email both Lead and You to arrange a time for the appointment
 Minimum Project Size: €4,500
17Impertion Overview www.impertion.com

18. Premium Sponsorship Packages
Gold Sponsor
 15% Discount
 Maximum of 8 Gold Sponsors
 €20,000 per year
 “Own” a sector
 Customised programme to suit your
needs
Platinum Sponsor
 25% Discount
 Maximum of 3 Platinum Sponsors
 €40,000 per year
 Branding on Home Page
 “Own” 3 Sectors
 Customised programme to suit your
needs
18Impertion Overview www.impertion.com

19. Thank You
We Look Forward To Engaging You With Our Members!
Contact
E: info@Impertion.com
W: www.Impertion.com