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A Fight To The Death: Inbound Vs. Outbound Marketing
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A Fight To The Death: Inbound Vs. Outbound Marketing

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Marketing has been a powerful strategy even from the apparition of the first business, and it always managed to adapt to all the changes that came through. With the development of the Internet, …

Marketing has been a powerful strategy even from the apparition of the first business, and it always managed to adapt to all the changes that came through. With the development of the Internet, marketing has also developed, becoming an even more powerful strategy, and changing in such a way that right now we can easily differentiate two forms of marketing, i.e. inbound and outbound marketing.

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  • 1. A Fight To The Death: Inbound Vs. Outbound Marketing virginiaseo.org /blog/f ight-death-inbound-vs-outbound-marketing/ Chris Dill Inbound vs outbound marketing Marketing has been a powerf ul strategy even f rom the apparition of the f irst business, and it always managed to adapt to all the changes that came through. With the development of the Internet, marketing has also developed, becoming an even more powerf ul strategy, and changing in such a way that right now we can easily dif f erentiate two f orms of marketing, i.e. inbound and outbound marketing. The History of Outbound For many years such strategies as billboards and TV commercials have been the most used ones, allowing people to learn about all the new products that used to be available on the market. This strategy is called outbound marketing, and right now it has a serious competitor which relies in communication and valuable content, reaching its customers through social media. This competitor is called inbound marketing and it is gaining more power than ever. Many startup business are getting to use inbound marketing because it is less expensive and more ef f icient. The statistics show that outbound marketing is inef f icient, and theref ore 44% of promotional mail is never opened, going directly to the recycle bin, 86% of people change the TV channel during commercials, and 84% of people leave a website because of the advertisements. Analyzing these numbers, one might easily see that while spending a f ortune on dif f erent ways of commercials, they are actually scaring away people, instead of attracting them. And while outbound marketing is scaring away the majority of the population, the inbound marketing is f inding the perf ect means of attracting them. Inbound marketing values the communication with customers, providing services, inf ormation, entertainment, and value. People are reading paying attention to all the blogs, podcasts, and inf ormation f rom social media, being attracted by the innovative methods used online. Theref ore, instead of pushing unwanted products and services towards the client, inbound marketing is trying to attract the attention with valuable inf ormation, earning the interest rather than buying it. In With The New: Inbound Marketing Inbound marketing doesn’t go directly to the client, but it is f ound online thanks to the SEO strategies and all the social media platf orms, attracting only the targeted audience who will be able to read valuable content, being educated and entertained. Since they are those who give the money, the customers f eel that they should
  • 2. be in control of the marketing, and it is well known that the outbound marketing has always been the one in control. However the inbound marketing is created, placed strategically online, and then the job is done. The next move will be made by the customer, and not by the company. It is no wonder that in this way the customer will f eel in charge, being able to make his own decisions, choosing the best deal f rom the market. We live in an era when people have the possibility of looking af ter high quality products sold at reasonable prices, and they have the liberty of f inding them on their own. Analyzing the actual situation, inbound marketing is more powerf ul than the outbound marketing, being the best strategy. Image Credit: Google Chrome billboard – f rom Sheepcote Street by Elliot Brown Chris Dill SEO Expert at Virginia SEO Christopher Dill is a Christian entrepreneur who loves web design, marketing, and anything on a computer. He is the creator and author of The Dill Design, a local Virginia web design company. He also runs Virginia SEO, which is a SEO and inbound marketing company. Chris is currently f inishing up his Master of Inf ormation Systems at University of Phoenix, and works by day as a Senior Network Engineer. Latest posts by Chris Dill (see all) A Fight To The Death: Inbound Vs. Outbound Marketing - April 13, 2014 Optimize Your On-Page – Robots and Sitemaps (Part II of II) - April 7, 2014 SEO Video Training – Session 3: On-Page, Meta Tags, Robots, and Sitemap.xml - March 31, 2014

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