SlideShare a Scribd company logo
1 of 35
WCFDavos | Barcelona 
“Visual Storytelling, 
a Socratic Approach” 
Montecarlo 
2014 - May, 23th
We are going to discuss 
some questions about image, 
story and visual language. 
About Visual Storytelling
But first… 
What is Visual Thinking?
What is Visual Storytelling?
“Cinema deals with feelings, sensations, 
intuitions and movement, things that 
communicate to audiences at a level 
not necessarily subject to conscious, 
rational and critical comprehension” 
Alexander Mackendrick
“Cinema is not so much non-verbal 
as pre-verbal” 
Alexander Mackendrick
Reality, Truth 
and other Stories
“If you want to trick someone 
with a photograph, there are lots of 
easy ways to do it. You don’t need Photoshop. 
You don’t need sophisticated digital 
photo-manipulation. You don’t need 
a computer. All you need to do 
is change the caption” 
Errol Morris
“Photography is truth. 
The cinema is truth 
twenty-four times 
per second” 
Jean-Luc Godard
The Kuleshov Effect
The Kuleshov Effect
The Kuleshov Effect
What Are Images?
It is not only about violence. 
You name it: 
Love… 
Sex… 
Friendship… 
Illness… 
… 
And so on.
“The perfect movie would be 
one that had no sound 
and the screen was 
completely blank” 
Kitano Takeshi
And then?
“Mystery is inseparable from chance, 
and our whole universe is a mystery” 
Luís Buñuel
Thank you! 
www.quimicavisual.com 
www.imastrangerheremyself.com 
@Imastranger

More Related Content

Viewers also liked

Montage and Kuleshov Effect
Montage and Kuleshov EffectMontage and Kuleshov Effect
Montage and Kuleshov Effect
Matthew Hartman
 
Principles of Film Theory
Principles of Film TheoryPrinciples of Film Theory
Principles of Film Theory
jejohnston
 
Mise En Scene Analysis
Mise En Scene AnalysisMise En Scene Analysis
Mise En Scene Analysis
kjera
 

Viewers also liked (14)

Periodismo Transmedia. Guía Práctica
Periodismo Transmedia. Guía PrácticaPeriodismo Transmedia. Guía Práctica
Periodismo Transmedia. Guía Práctica
 
When I Grow Up I Want to Be a Horse - On Storytelling and Games
When I Grow Up I Want to Be a Horse - On Storytelling and GamesWhen I Grow Up I Want to Be a Horse - On Storytelling and Games
When I Grow Up I Want to Be a Horse - On Storytelling and Games
 
Montage and Kuleshov Effect
Montage and Kuleshov EffectMontage and Kuleshov Effect
Montage and Kuleshov Effect
 
Transmedia Storytelling - Second Thoughts About Cultural Management
Transmedia Storytelling - Second Thoughts About Cultural ManagementTransmedia Storytelling - Second Thoughts About Cultural Management
Transmedia Storytelling - Second Thoughts About Cultural Management
 
Anuario 2016 AC/E - sección cine
Anuario 2016 AC/E - sección cineAnuario 2016 AC/E - sección cine
Anuario 2016 AC/E - sección cine
 
Transmedia Storytelling on MICE tourism
Transmedia Storytelling on MICE tourismTransmedia Storytelling on MICE tourism
Transmedia Storytelling on MICE tourism
 
Principles of Film Theory
Principles of Film TheoryPrinciples of Film Theory
Principles of Film Theory
 
Film theories
Film theoriesFilm theories
Film theories
 
Mise en scene
Mise en sceneMise en scene
Mise en scene
 
A2 Film theory
A2 Film theoryA2 Film theory
A2 Film theory
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
Mise en scene
Mise en sceneMise en scene
Mise en scene
 
Mise En Scene Analysis
Mise En Scene AnalysisMise En Scene Analysis
Mise En Scene Analysis
 
Mise en scene
Mise en sceneMise en scene
Mise en scene
 

More from Montecarlo -

More from Montecarlo - (18)

"Las estructuras como proceso" - "Structures as Processes"
"Las estructuras como proceso" - "Structures as Processes""Las estructuras como proceso" - "Structures as Processes"
"Las estructuras como proceso" - "Structures as Processes"
 
Location-Based Storytelling
Location-Based StorytellingLocation-Based Storytelling
Location-Based Storytelling
 
"Coffee Machine Stories, Storytelling and Internal Communication"
"Coffee Machine Stories, Storytelling and Internal Communication""Coffee Machine Stories, Storytelling and Internal Communication"
"Coffee Machine Stories, Storytelling and Internal Communication"
 
the broken mirror: reality, identity and crisis in the digital age
the broken mirror: reality, identity and crisis in the digital agethe broken mirror: reality, identity and crisis in the digital age
the broken mirror: reality, identity and crisis in the digital age
 
Branded Content & Transmedia Storytelling
Branded Content & Transmedia StorytellingBranded Content & Transmedia Storytelling
Branded Content & Transmedia Storytelling
 
Inspirational Storytelling (On Public Speaking)
Inspirational Storytelling (On Public Speaking)Inspirational Storytelling (On Public Speaking)
Inspirational Storytelling (On Public Speaking)
 
Brand Content: New Forms of Brand Communication
Brand Content: New Forms of Brand CommunicationBrand Content: New Forms of Brand Communication
Brand Content: New Forms of Brand Communication
 
The Power of Storytelling
The Power of StorytellingThe Power of Storytelling
The Power of Storytelling
 
Storytelling and New Narratives
Storytelling and New NarrativesStorytelling and New Narratives
Storytelling and New Narratives
 
Storytelling, Metaphors and Visions of the World
Storytelling, Metaphors and Visions of the WorldStorytelling, Metaphors and Visions of the World
Storytelling, Metaphors and Visions of the World
 
How Co-create Transmedia Narratives
How Co-create Transmedia NarrativesHow Co-create Transmedia Narratives
How Co-create Transmedia Narratives
 
Camino a casa - proyecto transmedia
Camino a casa - proyecto transmediaCamino a casa - proyecto transmedia
Camino a casa - proyecto transmedia
 
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue""The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
 
Storytelling: Building the Future
Storytelling: Building the FutureStorytelling: Building the Future
Storytelling: Building the Future
 
"Historias que perduran. 1 Mashup + 2 casos de estudio" - Creative Transmedi...
 "Historias que perduran. 1 Mashup + 2 casos de estudio" - Creative Transmedi... "Historias que perduran. 1 Mashup + 2 casos de estudio" - Creative Transmedi...
"Historias que perduran. 1 Mashup + 2 casos de estudio" - Creative Transmedi...
 
From Storytellers to Content Generators. The Evolution of a Job
From Storytellers to Content Generators. The Evolution of a JobFrom Storytellers to Content Generators. The Evolution of a Job
From Storytellers to Content Generators. The Evolution of a Job
 
Narrativas Transmedia: contar para compartir - Festival Audiovisual Creative ...
Narrativas Transmedia: contar para compartir - Festival Audiovisual Creative ...Narrativas Transmedia: contar para compartir - Festival Audiovisual Creative ...
Narrativas Transmedia: contar para compartir - Festival Audiovisual Creative ...
 
Transmedia Storytellling - from Impact to Sense Making
Transmedia Storytellling - from Impact to Sense MakingTransmedia Storytellling - from Impact to Sense Making
Transmedia Storytellling - from Impact to Sense Making
 

Recently uploaded

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 

Recently uploaded (20)

Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 

Visual Storytelling

Editor's Notes

  1. http://www.handmadethinking.com ! Laurence Musgrove
  2. Dan Roam’s Visual Codex. From his book, The Presentation, A Story About Communicating Successfully With Very Few Slides.
  3. Dan Roam’s Visual Codex. From his book, The Presentation, A Story About Communicating Successfully With Very Few Slides.
  4. https://www.youtube.com/watch?v=4gLBXikghE0
  5. Trivialization of the image
  6. http://www.fastcodesign.com/3030529/infographic-of-the-day/hilarious-graphs-prove-that-correlation-isnt-causationThe perfect