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Transmedia Storytelling on MICE tourism


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My presentation at the 2nd Forum of Meeting Tourism or how Transmedia Geo-located Storytelling can help to improve the MICE (Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events) Tourism experience. Complementary presentation to "Storytelling, Events, Experiences (Designing Emotions)"

Published in: Business
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Transmedia Storytelling on MICE tourism

  1. 1. transmedia on mice tourism. -new forms of Communication: storytelling applied to immersive located experiences-­‐   . montecarlo - @imastranger   20 Fòrum de Turisme de Reunions de Catalunya - 2016, March, 17th-
  2. 2. today’s objective is... learn about the opportunities transmedia location-based storytelling brings to brand communication on mice tourism  
  3. 3. who am I (from where I stand)  
  4. 4. how did we come to this?  
  5. 5. digital society  
  6. 6. from impact to relationship  
  7. 7. from offer to demand  
  8. 8. transmedia win-win society  
  9. 9. Storytelling connected brains  
  10. 10. stories build worlds  
  11. 11. empathic listening  
  12. 12. return of the personal experience  
  13. 13. time-expanded experience  
  14. 14. multi-level immersion  
  15. 15. multipath stories  
  16. 16. geo-located storytelling  
  17. 17. live the brand  
  18. 18. customer-prescriptor  
  19. 19. tell me a fact and I’ll learn. tell me a truth and I’ll believe. but tell me a story and it will live in my heart forever @Imastranger