Marc van der Chijs is a serial entrepreneur based in Shanghai. He is co-founder Tudou.com and Unitedstyles.com. He will present his ways in using technology to change a ‘push’ business strategy into a sustainable and customer ‘pull’ business model.

1. Creative & Sustainable
Entrepreneurship in China
Marc van der Chijs

2. Overview of business activities
After a career with Daimler in Germany, Indonesia and China, I quit my job in 2002
and decided to become an entrepreneur in China. Among others I (co-)founded:
Tudou.com (2004) – Online video
Spil Games Asia (2006) – Online games
Unitedstyles (2011) – Online fashion
Also an active angel investor and advisor for Chinese Internet start-ups

3. HOW DO I START MY COMPANIES?

4. MY STRATEGY:
Never do it
alone

5. MY STRATEGY:
Launch
early
and iterate quickly

6. MY STRATEGY:
Get the
best people
you will earn it back eventually

7. MY STRATEGY:
Use your
network

8. CHINA CHALLENGES

9. CHINA CHALLENGES:
Government

10. CHINA CHALLENGES:
Competition

11. CHINA CHALLENGES:
A different
Internet

12. CHINA CHALLENGES:
Guanxi
(“network”)

13. BUILDING A
CREATIVE AND SUSTAINABLE
BUSINESS:
Tudou.com – Online Video

14. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
TUDOU.COM
Put the
customer central

15. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
TUDOU.COM
“Be The
Director Of
Your Own Life”

16. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
TUDOU.COM
Made-for-
Internet
Content

17. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
TUDOU.COM
Is a free
website
sustainable?

18. BUILDING A
CREATIVE AND SUSTAINABLE
BUSINESS:
unitedstyles.com – Online Fashion

19. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
UNITEDSTYLES.COM
Put the
customer central

20. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
UNITEDSTYLES.COM
Ecological
Production:
Inkjet printing

21. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
UNITEDSTYLES.COM
Efficient
production:
piece-by-piece

22. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
UNITEDSTYLES.COM
Ecological
production:
put workers
central

23. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
UNITEDSTYLES.COM
Transparency

24. BUILDING A CREATIVE &
SUSTAINABLE BUSINESS:
UNITEDSTYLES.COM
Is piece-by-
piece
production
sustainable?

25. Thanks for your attention!
Marc van der Chijs
Twitter: @chijs
Facebook.com/chijs
Blog: www.marc.cn