Creative & Sustainable Entrepreneurship in China

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Marc van der Chijs is a serial entrepreneur based in Shanghai. He is co-founder Tudou.com and Unitedstyles.com. He will present his ways in using technology to change a ‘push’ business strategy into a sustainable and customer ‘pull’ business model.

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Creative & Sustainable Entrepreneurship in China

  1. 1. Creative & SustainableEntrepreneurship in China Marc van der Chijs
  2. 2. Overview of business activitiesAfter a career with Daimler in Germany, Indonesia and China, I quit my job in 2002and decided to become an entrepreneur in China. Among others I (co-)founded: Tudou.com (2004) – Online video Spil Games Asia (2006) – Online games Unitedstyles (2011) – Online fashionAlso an active angel investor and advisor for Chinese Internet start-ups
  3. 3. HOW DO I START MY COMPANIES?
  4. 4. MY STRATEGY:Never do italone
  5. 5. MY STRATEGY:Launchearlyand iterate quickly
  6. 6. MY STRATEGY:Get thebest peopleyou will earn it back eventually
  7. 7. MY STRATEGY:Use yournetwork
  8. 8. CHINA CHALLENGES
  9. 9. CHINA CHALLENGES:Government
  10. 10. CHINA CHALLENGES:Competition
  11. 11. CHINA CHALLENGES:A differentInternet
  12. 12. CHINA CHALLENGES:Guanxi(“network”)
  13. 13. BUILDING ACREATIVE AND SUSTAINABLE BUSINESS:Tudou.com – Online Video
  14. 14. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:TUDOU.COMPut thecustomer central
  15. 15. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:TUDOU.COM“Be TheDirector OfYour Own Life”
  16. 16. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:TUDOU.COMMade-for-InternetContent
  17. 17. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:TUDOU.COMIs a freewebsitesustainable?
  18. 18. BUILDING A CREATIVE AND SUSTAINABLE BUSINESS:unitedstyles.com – Online Fashion
  19. 19. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:UNITEDSTYLES.COMPut thecustomer central
  20. 20. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:UNITEDSTYLES.COMEcologicalProduction:Inkjet printing
  21. 21. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:UNITEDSTYLES.COMEfficientproduction:piece-by-piece
  22. 22. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:UNITEDSTYLES.COMEcologicalproduction:put workerscentral
  23. 23. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:UNITEDSTYLES.COMTransparency
  24. 24. BUILDING A CREATIVE &SUSTAINABLE BUSINESS:UNITEDSTYLES.COMIs piece-by-pieceproductionsustainable?
  25. 25. Thanks for your attention! Marc van der Chijs Twitter: @chijs Facebook.com/chijs Blog: www.marc.cn

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