Robert McKee's "Story," was written for aspiring screenwriters. Here are some powerful thoughts from the intro that should be mastered by every business executive.
jump! Rubberneck: Turn Your Brand Over To a Bunch of Comedians
Making people laugh is a big deal.
Doing so means you have stirred an emotion, caused a reaction, engaged with someone, forged a deeper connection, surprised, delighted or shaken people’s thinking in some way.
Isn’t this something brands should do also? We entered the world of comedy to see what it could teach brands about connecting better with people.
Business storytelling hacks: how to apply story archetypes to business storyt...Andrius Grigorjevas
Business presentations are a form of storytelling. Most of the time they don't work just because they don't have an overarching principle, drama or meaning.
This presentation outlines the most popular types of business pitch/presentation story structures and defineds what they mean.
Salespeople are trained to sell and this includes themselves. Since great salespeople are rare, here are seven interview tips to see if you have found a winner.
Story Telling: What it Means for Your Marketing & How to Sell ItJames Carson
What do The Matrix, Star Wars Episode IV, Gladiator, The Lion King and Avatar have in common?
They are all fundamentally the same story!
All of them contain the same elements of the monomyth, a hero story arch that has used for thousands of years. You can apply this to you marketing strategy to create stories that help consumers, and help them gain an affiliation to your products.
jump! Rubberneck: Turn Your Brand Over To a Bunch of Comedians
Making people laugh is a big deal.
Doing so means you have stirred an emotion, caused a reaction, engaged with someone, forged a deeper connection, surprised, delighted or shaken people’s thinking in some way.
Isn’t this something brands should do also? We entered the world of comedy to see what it could teach brands about connecting better with people.
Business storytelling hacks: how to apply story archetypes to business storyt...Andrius Grigorjevas
Business presentations are a form of storytelling. Most of the time they don't work just because they don't have an overarching principle, drama or meaning.
This presentation outlines the most popular types of business pitch/presentation story structures and defineds what they mean.
Salespeople are trained to sell and this includes themselves. Since great salespeople are rare, here are seven interview tips to see if you have found a winner.
Story Telling: What it Means for Your Marketing & How to Sell ItJames Carson
What do The Matrix, Star Wars Episode IV, Gladiator, The Lion King and Avatar have in common?
They are all fundamentally the same story!
All of them contain the same elements of the monomyth, a hero story arch that has used for thousands of years. You can apply this to you marketing strategy to create stories that help consumers, and help them gain an affiliation to your products.
The Epic of Gilgamesh. Exodus. The Odyssey. Lord of the Rings. Harry Potter. For as long as humans have been telling stories, those stories have taken a familiar shape: the quest.
This hasn’t changed as we’ve moved into digital spaces. Hooking users into an ongoing narrative of pursuit built around your mission is one of the most powerful ways to develop your voice, workflow, calendar, content architecture and strategy.
Make a statement: writing promotional text, a presentation given by Kati Price, a PR and marketing consultant and communications specialist, as part of a workshop on writing an artist's statement or press release to promote a final degree show.
Part of ECCA's Preparing for your Degree Show week 2009 - a programme to help Arts London students make the most of their final show.
Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience InitiativesQuarry
Products fail, leading companies falter, and sales slump when businesses don't have an accurate view of 'the customer.' Does this just happen to poorly managed organizations, or could it happen anywhere? Zombies, Phantoms and Shadows are three very real threats to your customer experience initiatives. We’ll show you where these threats come from and — most importantly — provide tips to help you combat them in your organization.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Forget about advertising what you are selling. Focus on what your audience needs and create meaningful experiences that relate to the things they care about.
Presented at Toolbox Conference 2015, in Thessaloniki, Greece.
When Is Good Good Enough? When Is Excellent Not Enough?Malcolm Out Loud
In pursuit of excellence, we sometimes fall short. Not intentionally mind you, but it happens. Keep in mind that excellence can mean many different things to each of us. Isn't the idea to set the expectation, reach for it and accomplish the goal? Nothing less and nothing more! Which is exactly where the problem lies. Let me explain...
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The Epic of Gilgamesh. Exodus. The Odyssey. Lord of the Rings. Harry Potter. For as long as humans have been telling stories, those stories have taken a familiar shape: the quest.
This hasn’t changed as we’ve moved into digital spaces. Hooking users into an ongoing narrative of pursuit built around your mission is one of the most powerful ways to develop your voice, workflow, calendar, content architecture and strategy.
Make a statement: writing promotional text, a presentation given by Kati Price, a PR and marketing consultant and communications specialist, as part of a workshop on writing an artist's statement or press release to promote a final degree show.
Part of ECCA's Preparing for your Degree Show week 2009 - a programme to help Arts London students make the most of their final show.
Zombies, Phantoms and Shadows: 3 Threats to Your Customer Experience InitiativesQuarry
Products fail, leading companies falter, and sales slump when businesses don't have an accurate view of 'the customer.' Does this just happen to poorly managed organizations, or could it happen anywhere? Zombies, Phantoms and Shadows are three very real threats to your customer experience initiatives. We’ll show you where these threats come from and — most importantly — provide tips to help you combat them in your organization.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Forget about advertising what you are selling. Focus on what your audience needs and create meaningful experiences that relate to the things they care about.
Presented at Toolbox Conference 2015, in Thessaloniki, Greece.
When Is Good Good Enough? When Is Excellent Not Enough?Malcolm Out Loud
In pursuit of excellence, we sometimes fall short. Not intentionally mind you, but it happens. Keep in mind that excellence can mean many different things to each of us. Isn't the idea to set the expectation, reach for it and accomplish the goal? Nothing less and nothing more! Which is exactly where the problem lies. Let me explain...
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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