i-Labs Digital is an Italian company with a consolidated expertise on the e-commerce market. It owns some e-commerce stores for pharmaceutical products, operating both in Italy and Europe. We are looking for a Partner (one per Country), in Latin Countries (Brazil, Mexico, Spain; Portugal, etc) who owns a physical Pharmacy interested to launch an e-commerce store .

1. Launch of an e-commerce store for
pharma products in Latin Countries:
proposed approach and partnership
model
October 2011
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2. OBJECTIVE
The main goal of this presentation is to share:
• key elements for the business model, rules and partnership responsibilities for i-Labs Digital and its
Partners
• revenue models, proposed by i-Labs
• main benefits (in terms of business success) and Partner’s requested characteristics
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3. BACKGROUND
• i-Labs Digital is an Italian company with a consolidated expertise on the e-commerce market; it owns
some e-commerce stores for pharmaceutical products, operating both in Italy and Europe
• i-Labs Digital has a 3 years of experience and a specific know-how on the web marketing activities in
support to the pharmaceutical market
• i-Labs Digital owns good, efficient and optimized brand names for the positioning upon the website
search engines
• i-Labs Digital has developed a specific and operational model aimed to use the best marketing initiatives
and get the maximal outcomes back
• i-Labs Digital can guarantee a rapid implementation and launch, usually within 2 months
• i-Labs Digital is willing to enlarge its website portfolio to South America’s national markets and is, then,
looking for Local Partners (Pharmacy / Pharmaceutical Wholesaler) interested in the pharmaceutical e-
commerce
• i-Labs Digital is an Italian company with a consolidated expertise on the e-commerce market. It owns
some e-commerce stores for pharmaceutical products, operating both in Italy and Europe. We are
looking for a Partner, in Latin Countries (Brazil, Mexico, Spain; Portugal, etc) who owns a physical
Pharmacy interested to launch an e-commerce store in revenue sharing with us.
• Launch of an e-commerce store for pharma products in Latin Countries:
proposed approach and partnership model
3

4. BUSINESS MODEL KEY ELEMENTS
1 Customer
2 E-commerce store/Virtual
• Makes orders through the pharmacy Pharmacy
e-commerce store
• Notifies by e-mail the customer’s
• Fills in required fields order with detail on ordered products,
(name, address, shipping address, chosen payment
phone, etc) method, etc
• Pays the order by • Manages first level help desk
credit card, bank (requests about website technical
transfer, etc issues, etc)
4 Courier
3 Physical Pharmacy
• Manages the product delivery to the
customer • Controls availability of the ordered products
• Makes check on the right payments
execution and its correctness
• Prepares the order to hand it to the courier
• Manages a second level help desk (requests
on product composition, availability, etc)
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5. E–COMMERCE STORE DEVELOPMENT: RULES AND RESPONSIBILITIES
Start-up phase Day by day management
• Develops and delivers the final • Manages a first level Help Desk
web site release (in terms of • Clears up technical issues
graphic, functionalities, etc)
• Manages online marketing activities
• Sets up, together with the physical
pharmacy, products categories • Identifies, together with the physical
and main features pharmacy, marketing initiatives and
promotions
• Uploads the most relevant
products, according to the physical • Periodically updates the products
pharmacy indications portfolio, in line with the physical
pharmacy indications
• Sets up payments tools (Paypal,
credit card, bank transfer, etc)
• Supports i-Labs during the web • Manages the customer orders’
site set-up (product indications, delivery
categories, etc) • Manages a second level Help Desk
• Provides, to i-Labs, information • Identifies, together with i-Labs,
Physical Pharmacy about product that can be sold marketing initiatives and
online promotions
• Identifies, together with i-Labs, the • Supports i-Labs in the products
final price for online products portfolio updating
• Signs in an agreement with one or
more local couriers
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6. WORKING WITH i-LABS: MAIN BENEFITS FOR PARTNERS
i-Labs guarantee several advantages and benefits to the Partners, both the Pharmacist and Pharmaceutical
Wholesaler, interested to start an online e-commerce business based on pharmaceutical products, of which:
1 • An instant grow up of the revenues, due to the increase of orders coming from the e-commerce
channel
2 • The possibility to challenge into a new and highly potential market channel with chances to increase
profitability and brand image, thanks to the low competitiveness (as for now)
3 • i-Labs support during the start up phase and Customer Relationship Management activities, focused on
the online Clients
4 • The achievement of economies of scale with the possibility to negotiate better conditions, with the
suppliers, focused on the product price discount
5 • More visibility towards the Pharmaceutical Companies to launch partnership programs upon the region
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7. WHO i-LABS IS LOOKING FOR
Partner Key Characteristics Description
A big Partner, with an high volume of revenues, usually owns strong
High Revenues business capabilities inside its organization and positioning towards
suppliers and local customers
i-Labs is looking for a Partner with strong IT competencies and the
IT Competencies availability, in terms of time and/or resources, to manage two contemporaries
shops, offline and online
Thanks to the e-commerce possibility to sell products everywhere in the
Product portfolio
Country, the higher is the product portfolio the bigger are the chances to get
availability
online success and increase revenues
The possibility to manage a broad margin between cost and vendor price
Price competition gives the possibility, to the e-commerce business, to set up more customer
appealing price discount level
i-Labs will choose between those Partners located nearby big cities, highly
Location populated regions and/or well connected communication route (i.e.
autoroutes, highways, airports, train stations, etc.)
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8. WHY CHOOSING i-LABS
1 • Strong experience in the e-commerce market both in the
pharmaceutical and food & beverage market
e-Commerce strength
2 • Networking capabilities within the most important actors
points of i-Labs Digital
inside the market, such as: pharmaceutical companies,
couriers, SEO/SEM experts, online comparison shopper,
blog and scientific websites, adv companies, etc.
3 • Technical competencies to develop and manage an e-
commerce website
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9. REVENUE MODEL*
Revenues for Partners
50%
Gross margin is calculated as:
of
+ Revenues (Price x Quantity)
Gross margin - Cost of Good Sold
- Shipping costs (if any)
charger to sender
- Financial transaction costs
(for credit cards, paypal,
etc)
- Variable Marketing costs (i.e.
50% affiliation)
Physical Pharmacy of
Gross margin
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10. CONTACTS
Please contact us if you are interested to be our Partner in your country.
• i-Labs Digital
Piazza di Pietra 26
00186 Rome
Italy
• www.i-labs.it
• Antonio Fois – Managing Director
email: foisa@i-labs.it
mobile: 0039.340.47.69.545
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