1. Why Schema.org?
Report from the 2013 International
Conference on Dublin Core and
Marlene van Ballegooie
University of Toronto Libraries
October 25, 2013
2. Why Schema.org?
• Special half-day session to introduce Schema.org
and reflect on how it is being approached by
those concerned with bibliographic and other
forms of domain specific data.
• Moderated by Richard Wallis, Technology
• Special guests: Dan Brickley (Google), Charles
McCathie Nevile (Yandex), Antoine Isaac
(Europeana), Gildas Illien (BnF)
3. What is Schema.org?
• Schema.org is a vocabulary used to describe
things on the web.
• Aims to improve the web by creating a
structured data markup schema supported by
major search engines.
• Primary usage is for annotating existing Web
• Schema.org can be considered an approach to
4. What is Schema.org?
• Launched in June 2011
• Collaborative effort between:
• Designed for extremely mainstream, mass
6. Schema Bib Extend Community Group
The mission of this group is to discuss and prepare
proposal(s) for extending Schema.org schemas for the
improved representation of bibliographic information
markup and sharing. The group will seek consensus
around, and support for, proposal(s) to the W3C
WebSchemas Group. This Community Group will not,
itself, produce technical specifications.
7. What can it do for libraries?
8. OCLC ‘Perceptions of Libraries, 2010’
9. Where Are Our Users?
Bibliotheque Nationale de France
Report that over 80% of their users come
from a search engine.
10. UTL Strategic Plan
“We will provide leadership in the library and
archives community to address profound
changes taking place in the scholarly
environment, and will be a partner of choice for
the University’s world class researchers who
impact the world through the furthering of
knowledge discovery and the development of
Charting our Future: A Strategic Plan for the University of Toronto Libraries 2013-2018.
11. Schema.org and Libraries
• We need to be where our users are.
• Google does not understand: MARC,
ISBD, RDA, Z39.50, etc.
• Google does understand Schema.org
• Let’s start playing together!