One page overview of the Microserver market and the brand attributes which led IT Pros to vote for HP as the market leader.

1. Document # BRANDPROFILE2014002 v1 Copyright 2014© IT Brand Pulse. All rights reserved. Page 1 of 1
2014 Microserver Brand Leader Survey
HP: 2014 Microserver Market Leader
Market Overview
Shipments of low power and easy to install Microservers are growing at close to 50% every year and expected to represent more than 10% of all server shipments by 2016. HP establishing early incumbency in the minds of Enterprise IT Pros by pioneering this class of server and by introducing its first Microserver in 2010.
IT Pros Select HP as Market Leader
In 2013, the IT community selected HP as the Microserver market leader for the first time, and did so again in 2014. This survey result mirrors HP share leadership for Microservers shipped to the enterprise market .
HP Brand Values Which Stand-Out
In the 2014 Microserver brand leader survey, HP swept every category except for Price. The selection of HP in five categories indicates that HP brand and market share leadership are based on customer satisfaction with a whole product including best-in-class Performance, Service & Support, and Innovation.
IT Brand Pulse Brand Leader Surveys
In a sea of high-powered IT advertising, the Brand Leader Program delivers survey data which captures the perceptions of IT professionals. Brand Leader Surveys are not vendor sponsored and cover hundreds of IT categories each year – from servers, storage and networking to software and other broad IT market segments. Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database. Learn more about brand leader surveys at www.itbrandpulse.com.
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