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Immedion’s  Perspec/ve
Frank  Mobley
April  23,  2014
2	
  
About  Immedion
Immedion  is  SC  and  Western  NC’s  premier  data  center  and  Cloud  
services  provider,  offering  outsourced  IT  infrastructure  services  and  
solu/ons  that  help  lower  costs,  maximize  internal  resources  and  keep  
valuable  informa/on  technology  secure  and  available  24x7x365.    
Ø Founded  in  2006
Ø Data  center  loca/ons  in  Greenville,  Columbia,    
Asheville,  and  North  Charleston
Ø Approximately  30k  sq  U  of  data  center  space
Ø Services  Set
Ø Cloud  Services  (Infrastructure  as  a  Service)
Ø Coloca/on  and  network  services
Ø Managed  IT  (Server  management,  data  backup,  network  security,  
custom  solu/on  development)
Ø  Migra/on  to  the  Cloud
Ø  20+  companies  from  onsite  physical  infrastructure  to  hosted  
Cloud  and  Hybrid  Cloud
Ø  Primarily  small  and  medium  enterprises  (up  to  $20MM)
Ø  Larger  enterprises  are  deploying  private  Clouds
Ø  Intense  focus  on  data  security
Ø  HIPAA  and  PCI  regula/ons
Ø  Staying  out  of  the  news
Ø  Increased  sales  ac/vity  
Ø  “Get  me  out  of  the  computer  room    
business”
Ø  “I  need  a  secondary  /  DR  site”
	
  
3	
  
What  We  are  Seeing
4	
  
Immedion  Market  Comparisons
Contribu/ng  Factors  to  Upstate  Dominance
Ø  60%  of  Immedion  management  team  is  based  in  Greenville
Ø  Controller  and  Marke/ng  Director  are  in  Columbia
Ø  Greenville  site  was  first  facility  of  its  type  in  SC
	
  
Jan-­‐08	
  
May-­‐08	
  
Sep-­‐08	
  
Jan-­‐09	
  
May-­‐09	
  
Sep-­‐09	
  
Jan-­‐10	
  
May-­‐10	
  
Sep-­‐10	
  
Jan-­‐11	
  
May-­‐11	
  
Sep-­‐11	
  
Jan-­‐12	
  
May-­‐12	
  
Sep-­‐12	
  
Jan-­‐13	
  
May-­‐13	
  
Sep-­‐13	
  
Jan-­‐14	
  
Market	
  Growth	
  
Greenville	
   Columbia	
   Asheville	
   Charleston	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
AVL	
   CAE	
   CHS	
   GSP	
  
Sales	
  by	
  Market	
  as	
  a	
  %	
  of	
  Total	
  	
  
2013	
   2014	
   Combined	
  
Ø  Unique  value  proposi/on  –  mul/ple  sites  interconnected  
with  high  speed  fiber
Ø  Networking  and  collabora/on  opportuni/es
Ø  NEXT
Ø  Innoventure
Ø  GSATC  /  Tech  AUer  5
Ø  Innovision  
Ø  Charleston  Digital  Corridor
Ø  Compe//ve,  dependable  power
Ø  Talented  and  commifed  staff
Ø  Solid  investors
Ø  Comporium  (Rock  Hill)
Ø  Home  Telecom  (Monks  Corner)	
  
	
   5	
  
Leading  Contributors  to  Success
6	
  
Primary  Challenges
1.  Acquisi/on  and  Reten/on  of  Talent
Ø  Unique  combina/on  of  hands-­‐on  technical  and  customer-­‐facing  skills
Ø  Entry-­‐level  IT  staff  willing  to  work  shiUs  
  

2.  Customer  Acquisi/on
	
  
	
  
Thank  You!

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IT-oLogy Summit on Information Technology: Regional Impact and Issues in SC Upstate

  • 2. 2   About  Immedion Immedion  is  SC  and  Western  NC’s  premier  data  center  and  Cloud   services  provider,  offering  outsourced  IT  infrastructure  services  and   solu/ons  that  help  lower  costs,  maximize  internal  resources  and  keep   valuable  informa/on  technology  secure  and  available  24x7x365.     Ø Founded  in  2006 Ø Data  center  loca/ons  in  Greenville,  Columbia,     Asheville,  and  North  Charleston Ø Approximately  30k  sq  U  of  data  center  space Ø Services  Set Ø Cloud  Services  (Infrastructure  as  a  Service) Ø Coloca/on  and  network  services Ø Managed  IT  (Server  management,  data  backup,  network  security,   custom  solu/on  development)
  • 3. Ø  Migra/on  to  the  Cloud Ø  20+  companies  from  onsite  physical  infrastructure  to  hosted   Cloud  and  Hybrid  Cloud Ø  Primarily  small  and  medium  enterprises  (up  to  $20MM) Ø  Larger  enterprises  are  deploying  private  Clouds Ø  Intense  focus  on  data  security Ø  HIPAA  and  PCI  regula/ons Ø  Staying  out  of  the  news Ø  Increased  sales  ac/vity   Ø  “Get  me  out  of  the  computer  room     business” Ø  “I  need  a  secondary  /  DR  site”   3   What  We  are  Seeing
  • 4. 4   Immedion  Market  Comparisons Contribu/ng  Factors  to  Upstate  Dominance Ø  60%  of  Immedion  management  team  is  based  in  Greenville Ø  Controller  and  Marke/ng  Director  are  in  Columbia Ø  Greenville  site  was  first  facility  of  its  type  in  SC   Jan-­‐08   May-­‐08   Sep-­‐08   Jan-­‐09   May-­‐09   Sep-­‐09   Jan-­‐10   May-­‐10   Sep-­‐10   Jan-­‐11   May-­‐11   Sep-­‐11   Jan-­‐12   May-­‐12   Sep-­‐12   Jan-­‐13   May-­‐13   Sep-­‐13   Jan-­‐14   Market  Growth   Greenville   Columbia   Asheville   Charleston   0%   10%   20%   30%   40%   50%   60%   AVL   CAE   CHS   GSP   Sales  by  Market  as  a  %  of  Total     2013   2014   Combined  
  • 5. Ø  Unique  value  proposi/on  –  mul/ple  sites  interconnected   with  high  speed  fiber Ø  Networking  and  collabora/on  opportuni/es Ø  NEXT Ø  Innoventure Ø  GSATC  /  Tech  AUer  5 Ø  Innovision   Ø  Charleston  Digital  Corridor Ø  Compe//ve,  dependable  power Ø  Talented  and  commifed  staff Ø  Solid  investors Ø  Comporium  (Rock  Hill) Ø  Home  Telecom  (Monks  Corner)     5   Leading  Contributors  to  Success
  • 6. 6   Primary  Challenges 1.  Acquisi/on  and  Reten/on  of  Talent Ø  Unique  combina/on  of  hands-­‐on  technical  and  customer-­‐facing  skills Ø  Entry-­‐level  IT  staff  willing  to  work  shiUs     2.  Customer  Acquisi/on