Daniel Bartel shares his insights regarding the different business models mobile developers are using to grow their business. - Iran Web and Mobile Conference

1. 20/02/2014
1
Mobile Apps &
- Business
Daniel Bartel (Germany) | Twitter: @danbar87
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About Daniel Bartel
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Hands-on
Consultant
• Corp. Entrepreneurship
• Design Thinking
• Lean Startup
Lean
Entrepreneur
• Human-Centered
• Community-Builder
• 5 Projects, 1 Success
Awesome
Organizer
• Mostly Non-Profit
• Certified SW Facilitator
• OuiShare / KoKonsum
1.Who of you used the Mobile
Phone as an Alarm Clock this
morning?
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@danbar87
2.Who of you used a
Smartphone orTablet today?
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@danbar87

2. 20/02/2014
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Mobile Devices becomes our best
friend!
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@danbar87
Market for SIM-enabled Connections is booming
@danbar87
Data Traffic grows exponentially
@danbar87
Data Traffic grows exponentially
@danbar87

3. 20/02/2014
3
App-Downloads are mostly free!
@danbar87
free paid
Games and Education are Top 2 categories
@danbar87
Source: Statistica.com
App-ocalypse!
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@danbar87
Smartphone is the new Multitool!
@danbar87

4. 20/02/2014
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Knowledge / Education
@danbar87
Stuff
@danbar87
Living
@danbar87
Activities & Goal Keeping
@danbar87

5. 20/02/2014
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Games & Realtime Chats
@danbar87
Pictures / Sharing
@danbar87
Clothes & Microwork
@danbar87
Food
@danbar87

6. 20/02/2014
6
Payment
@danbar87
Location-Based
@danbar87
Carsharing
• Classical / Ad Hoc • p2p
@danbar87
To go: Keyless p2p-Carsharing
@danbar87

7. 20/02/2014
7
Ridesharing
• Ad Hoc
@danbar87
Real-TimeTraffic
@danbar87
Next Level: Aggregation
@danbar87
TV / News
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@danbar87

8. 20/02/2014
8
What are the popular Business
Models?
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@danbar87
1. One-Time Purchase
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@danbar87
2. FreeTrial
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@danbar87
3. Freemium
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@danbar87

9. 20/02/2014
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4. Subscription
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„Das erste Jahr ist KOSTENLOS! (0,99 US-Dollar pro Jahr danach)“
@danbar87
5. Ad-Financed
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@danbar87
6. In-App Purchase
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@danbar87
7. Hardware
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@danbar87

10. 20/02/2014
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8. Agency, Development etc.
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@danbar87
Outlook:
Global KeyTrends in 2014
Top mobile trends 2014 from Golden Gekko
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@danbar87
Context matters for your customers
Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Apps still winning vs. mobile web
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87

11. 20/02/2014
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Apps changing the way enterprises
work
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Market for Wearable will start
in 2014
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
eMail will become #1 marketing
channel
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
B2C - Real time communication
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87

12. 20/02/2014
12
Identity and privacy will find a
balance
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
A few big players shape the mobile
advertising space
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Mobile Payment breakthrough
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Internet of things will go
mainstream
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87

13. 20/02/2014
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6Tips for you
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@danbar87
6Tips to lead the conversation:
1. Experiment with different revenue models
2. Check usage-behaviours of your targeted group
3. Use Lean Startup to stay flexible and adapt
4. Think Hardware and Ecosystem
5. Transfer successful business models to your country
6. Engage in discussions about the future of the web
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@danbar87
Thank you!
hello@baniel-bartel.de
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@danbar87