Nowadays, there is great pressure for people to do more than just drive when driving. In consequence driver distraction concepts are necessary to be developed to assure driver safety. Jeff Greenberg, Senior Technical Leader at Ford Research & Advanced Engineering, analysed the design challenges of driver distraction in automotive HMI in this detailed presentation, which he presented at last year's Automotive Cockpit HMI USA conference. Read it here: http://bit.ly/GreenbergSlideshare