Phone systems brisbane 9 reasons to choose zultys

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9 Reasons To
Choose Zultys
“All in One Tidy Box”
By Greg Eicke

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Legal Notice
The Publisher has strived to be as accurate and complete as possible in the creation of this
report, notwithstanding the fact that he does not warrant or represent at any time that the
contents within are accurate due to the rapidly changing nature of the Industry.
While all attempts have been made to verify information provided in this publication, the
Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the
subject matter herein. Any perceived slights of specific persons, peoples, or organisations
are unintentional.
In practical advice books, like anything else in life, there are no guarantees of savings made.
Readers are cautioned to reply on their own judgment about their individual circumstances to
act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial
advice. All readers are advised to seek services of competent professionals in legal,
business, accounting and finance fields.

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Contents
Legal Notice.......................................................................................................................... 2
Introducing Greg Eicke.......................................................................................................... 4
The Zultys Company............................................................................................................. 5
Zultys in Australia .............................................................................................................. 5
The Zultys Products........................................................................................................... 5
The 9 Best Reasons to Choose Zultys .................................................................................. 7
1. Zultys is a Game Changer.......................................................................................... 7
2. Open Standards ......................................................................................................... 7
3. MANY Uses and EASY to Use. .................................................................................. 8
4. Integrated and Easy to Deploy ................................................................................... 8
5. Worldwide World Class support.................................................................................. 9
6. Ongoing Development................................................................................................ 9
7. Green Credentials – Eco Friendly............................................................................. 10
8. All in one neat box.................................................................................................... 10
9. Mobility..................................................................................................................... 12
Testimonials From Our Happy Customers .......................................................................... 13

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Introducing Greg Eicke
My name is Greg Eicke and I’ve been working at the leading edge of voice communications
for the past 27 years. During that time I’ve found the sheer complexity of many phone and
data solutions to be a major frustration. The good news is that the complexity and all of its
painful implications end with Greg Eicke!
Almost three decades in this industry has enabled me to develop what I call ‘brilliantly
simple’ phone solutions. These solutions will make communications and collaboration
second nature for your workforce. And of course they save you big dollars in ongoing phone
costs… another reason why they are brilliant!
When it comes to VoIP, I’ve found that most VoIP Technology vendors stretch the truth
when it comes to what their VoIP systems can do.
I put this document together to help people become aware of the potential options (and
pitfalls) when purchasing new VoIP phone solutions for your business.
I’ve been able to piece all of this together because for the better part of my career I’ve
installed, maintained and sold Telephone Systems. This has also allowed me to provide
sound advice from ‘Feet on the street practical experience. The aim has always been to
achieve the best solution and value for money for my clients.
Now onto the ‘9 Reasons to Choose Zultys…’ I put this document together to help business
owners better understand the techno jargon used today by slick sales people trying to
impress CEO’s and IT professionals. It takes years of hands on experience to understand
telephony. Software and Servers is the domain of IT professionals, IP telephony on a
computer network reveals a complex set of challenges which can only be successfully
deployed with the co-operation of IP Telephony and IT professionals.

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The Zultys Company
After the better part of 3 decades in the industry I’ve seen many changes and developments
in telecommunications. Although VoIP, IP Telephony and Unified Communications shares
the sand pit with your computer network there is a distinctly different approach to telephony.
Now many manufacturers can do wonderful tricks with their VoIP Phone Systems and
Unified Communications. Manufacturers like ShoreTel and Avaya have become fixated on
developing swanky looking sophisticated difficult to use software, ignoring the basic
fundamental telephony features we’re used to having.
Let me explain, imagine you are on a call to a colleague and you’d like to conference
another person in and share your screen and discuss a pending project. Sounds like a fairly
normal requirement in today’s busy business world. With Zultys it’s one simple click and your
done whereas VoIP phone Systems like ShoreTel and Avaya you’d need to hang up and
start another call clicking away feverishly, that’s if it was capable of a web conference.
Zultys in Australia
My connection with Zultys products goes back to 2003 when the Regional Director of Zultys
Technologies Martin Trigg, introduced me to Zultys shortly after entering the Australian
market. Martin’s long term tenure with Zultys and Australian distributers is testament to the
quality of a world class global company. Many other competitive telecom VoIP Phone
System manufacturers like ShoreTel, Avaya and Mitel have experienced regular turbulent
times with Australian based teams and distribution channels.
In my view Zultys is the pioneer of SIP open standards VoIP phone systems unlike their
rivals who use proprietary protocols. This means you’ll never be locked into expensive
proprietary phones that manufacturers like ShoreTel, Cisco, Avaya and Mitel. The open
standards platform safeguards your investment and does not tie you down. Interestingly,
Zultys supports virtually any SIP device, so there is almost no boundary to the potential of a
Zultys IP Telephony Solution.
The Zultys Products
Time honoured telephone systems are inherently very reliable and stable. Then along
comes’ VoIP, IP telephony and Unified Communications. Now we have telephones
socialising with PC’s, Smart Phones and Tablets introducing another set of potential
integration challenges and support concerns. We now have IT professionals working with
Telecom experts in the same sandpit which makes for interesting times. The Zultys VoIP
Phone System is a true all in one solution not relying on a 3rd party server or software and

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meaningfully less reliance on IT professionals. The Zultys all in one box is unique in the IP
Telephony arena.
Constructors like Cisco, ShoreTel and Avaya require expensive 3rd party servers and
Microsoft software in an attempt to compete with the all in one Zultys solution. What’s more
these additional servers swell the cost of ownership with IT support, carbon foot print and not
forgetting the usual replacement in 3 years’ time. We call these “Server Farms” that increase
the necessity for more and more IT resources, costing more and more every year.
Since the Zultys is a SIP standard solution and use standard databases we can truly
integrate the Zultys with customer’s data to create true solutions. While our contenders sell
VoIP phone systems our customers purchase integrated businesses solutions! We can
effortlessly read your databases to intelligently route your clients to the information and
people that they need most. Our potent IVR (Interactive Voice Response) feature can save
huge expanses of your staff’s time and dramatically improve your customer’s satisfaction
with your company.

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The 9 Best Reasons to Choose Zultys
There are many reasons why we’d recommend choosing Zultys for your new phone system.
Here are just nine of them.
1. Zultys is a Game Changer
Over the past 3 years we’ve witnessed a distinct change in who is buying VoIP phone
systems. One noticeable inclusion in the purchasers list is now small businesses with staff of
5 to 15 (including some road warrior staff). Previously small business operator needs didn’t
extend to the value IP Telephony offered. In recent years however the demand on mobility
and higher performance from field based staff has caused businesses to look for solutions
beyond what the traditional phone system can provide.
The world is changing very fast and every business must to remain abreast of technology to
stay competitive. Now the smaller end of town can play in the same markets as their bigger
rivals. This is only one the reasons why we believe the Zultys as an ideal solution for almost
any enterprise. This is truly a David and Goliath story, as the Zultys phone system is a game
changer levelling the playing field. Unified communications enables lean and nimble small
business to take advantage of the huge benefits Zultys offers, potentially leaving the
competition in their wake
2. Open Standards
Unlike almost every other VoIP phone system manufacturer, Zultys support the open
standard SIP protocol for handsets and incoming lines. This means if you want to use say a
Polycom Soundpoint a Cisco IP handset, or simply connect a VoIP trunk, you can.
Proprietary protocols used by ShoreTel, Ayaya and Mitel simply lock you into a manufacturer
and potentially risking deprived development of the product.
What about saving money using VoIP?
Australia’s national broadband network (NBN) will provide the quality infrastructure and
bandwidth to support VoIP, which in techno babble talk means SIP Trunks. To better
understand the techno talk on bandwidth grab a copy of “Here’s How to Understand
Bandwidth” at www.phonesystemsbrisbane.net.au.
As data networks become increasingly more reliable and high speed networks approach
ubiquity, the move toward VoIP will continue. More and more institutions are finding that the
switch makes sense, economically and technologically. VoIP will likely see greater

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integration with online services. VoIP is part of a larger trend toward converged
communications, which promises expanded feature sets and increased reliability and
effectiveness of enterprise communications.
Having said that, we’re puzzled why VoIP Phone System manufacturers like ShoreTel do not
natively support SIP Trunks relying on 3rd party devices in an struggle to claim SIP
compliance.
Oh! By the way, every Zultys system incudes up to 60 SIP Trunk licences FREE…why would
you think about purchasing a rival VoIP phone system without SIP trunks?
According to the 2010 Nemertes benchmark, "Building the Virtual Workplace," 79 of 100
enterprises interviewed were planning to deploy unified communications over the next two
years.
3. MANY Uses and EASY to Use.
Unlike rivals, every component of Zultys is manufactured or developed by their own
engineers. Did you know some manufacturers like Cisco are made up of many different
companies combined in order to maintain advancement? This is widely recognised as
development by acquisition.
MXIE (pronounced Mixy) delivers quick and easy access to a feature rich environment.
Whether you’re a power user, remote worker or a dinosaur MXIE makes your working life
easy. A single click to set up a web conference, dial a number, record a call, chat with
instant message and so much more.
Oh! By the way a soft phone is included with a MXIE licence FREE. Every other VoIP phone
system challenger makes you pay for an additional licence.
Here’s a great question for VoIP phone system manufacturers like ShoreTel, Ayaya, Cisco
and Mitel. Does your system support Terminal services, Windows, Mac and Linux?
4. Integrated and Easy to Deploy
We’ve not enjoyed so much indulgence competing with VoIP phone System opponents like
ShoreTel, Cisco and Avaya because no other IP Telephone System on the market today
packs as many features or as much power & efficiency for the price all in one elegant box.
We believe Zultys is the best value in the industry today. With so much more from 1 efficient
2U Rack Mountable unit and no need for expensive external servers. Features like ACD
(Automatic Call Distribution), Text to Speech, Advanced Voice Mail, Find me Follow me are
Integrated and run on and within a system without the need to add or deploy external

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servers, which seriously escalates the price and significantly complicates the deployment,
maintenance and support.
Administration
Thanks to the elegant and simple to use administrative console interface is a pleasure to
use. Our customer’s easily complete ad’s, moves and changes after just one hour of training.
5. Worldwide World Class support
When things go wrong you want to know you can be supported locally with factory trained
highly skilled technicians. Additionally IP telephony technicians understand computer
networking so you can be sure of excellent working relationships with your IT personnel. All
Zultys products can only be purchased through authorised reseller and dealer channels.
Premium Zultys dealers like Phone Systems Brisbane regularly complete rigorous factory
service and sales training which means you get the very best advice and peace of mind
knowing that you are well supported by a local company. Unlike many other VoIP phone
system manufacturers, Zultys maintains excellent support teams in Australia along with
factory support. It’s not uncommon for factory Zultys engineers monitoring Australian
deployments from California assisting local technicians resolve complex challenges.
6. Ongoing Development
Traditional digital phone systems by and large do not receive the development resources
given VoIP phone systems. A traditional phone system usually varies little from the day of
deployment. A digital phone system does not lend itself to the capabilities and feature rich
progression of Unified Communications which means the initial investment has a limited life
and cannot be re-harvested.
Furthermore this is the case with many VoIP phone system manufacturers where the
redundant equipment life cycle is constrained to the availability of ongoing support from the
manufacturer. Let me explain, manufacturers like Cisco and Avaya build a life cycle into their
equipment. Usually his is approximately 3 to 5 years driving buyers to reinvest additional
funds to remain in touch with technology. Whereas the brilliant Zultys design allows you to
continue gaining leverage without needing to plough more money into hardware.
Imagine buying a brand new car and finding out in 3 years that your pride and joy is no
longer supported because there is a new model?

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In For The Long Haul.
Zultys is only one of two VoIP phone system manufacturers we know of who’ll offer an
incredible 5 year support agreement from purchase date. This demonstrates unwavering
belief in their product united with a passionate commitment to customers.
7. Green Credentials – Eco Friendly
We think the Zutys product is so energy efficient, the term carbon foot print is undeserved;
shall we say a Carbon pin prick is more appropriate.
A fully loaded MX250 provides a complete voice and Unified Communications solution for
250 users while using less energy than a simple house hold light bulb. That’s an envious
carbon footprint of a tiny 1/3 of a watt per user less than a battery powered calculator.
Being up to 6 times more energy efficient than rivals like ShoreTel, Cisco and Avaya, Zultys
engineers have stamped their commitment on carbon reduction.
Furthermore Zultys offers as standard face to face video and web conferencing sanctioning
reductions in travel costs and carbon footprints.
8. All in one neat box
Windows, Mac and Linux environments are all supported by Zultys further depriving IT
expenditure budgets. Meaning Voice Mail, Call Recording, Auto Attendants, Call Centre
Agent Software, Call Reporting, Fax, CRM Integration, Client applications, Remote working
and much more are all contained in one efficient and tidy rack mounted box.
You can relax; Zutys is comfortable in Terminal Server and thin client environments.
Engineered to be brilliantly simple, easy to install and incredibly easy to maintain. Let’s
compare 2 identical installations, Zultys and rivals like ShoreTel and Cisco. The contenders
would still be configuring their expensive server whereas the Zultys technician would be
close to 50% completion. This makes Zultys deployments considerably faster and with lower
cost.
IP Phone system providers like ShoreTel involve expensive servers just to operate
rudimentary features like Fax or Instant Message. Picture the additional cost for multisite
enterprises?

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Superbly feature rich and elegantly simple, a single MX 250 appliance runs on less power
than a 75 watt light bulb. This is why Zultys is typically 20-30% less than their competitors!
And that doesn’t include the extra servers running day and night. We just don’t need all of
that superfluous equipment and extra failure points.
Opponents charge for language packs. Zultys do not. Competitors charge for standard ACD
(Automatic Call Distribution). The standard ACD is included at no extra cost and even
includes a full call accounting that rivals many separately priced applications.
 ACD (Inbound Call Center)
 Call Detail Reporting & Accounting
 Call Record
 Mobile Phone Twinning
 Conferencing
 Advanced CTI
 Secure Chat & Chat Rooms
 Fax Server (Origination and Termination)
 Find me Follow Me
 Instant Message
 Presence
 Redundancy & Failover
 Soft Phone
 Teleworker Support
 True Server based Unified Messaging
 Visual Voice Mail
 SIP, ISDN PRI, Analog Trunks without the need for External Gateways
 Remote Phones don’t require VPN
Yep…all in one tidy and efficient box!

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9. Mobility
It takes more than a laptop and mobile phone to keep remote employees connected today.
Being connected means instant access no matter where and when. Zultys have developed
applications for smart phones and tablets so users can instantly access the same
information on their mobile devices just like they would on their desk top in the office.
Zultys mobile communicator is a real time presence and communications client for Android,
iPhone and BlackBerry that delivers a complete unified communications network experience
to mobile workers. Some of the best features include;
 Rich mobile presence
 Secure Instant Message
 Mobile Privacy – Protect your mobile number
 Single number contact – Eliminate telephone tag
 Corporate directory access
 Hold, Transfer and park calls from your mobile
Did you know?
 60% of employees say they don’t need to be in an office
 32% of employees globally now rely on more than one mobile device
 38% of employees are most productive at home
Cisco Systems Mobility Survey, 2012.
The daily commute to work is stressing out Australian workers more than ever and
technology is badly needed to improve things, according to a new study… technological
solutions include introducing greater flexibility to work from home (35%)…

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Testimonials From Our Happy Customers
I’ve always believed that happy customers who repeat purchase and refer others are the
cornerstone of a successful enterprise. That’s why we bend over backwards to make sure
that our customers are as happy as they can be with their new phone system. Here’s what
just some of our happy customers have said…
Just under half of the businesses in the new Vanson Bourne survey already had a unified
communications strategy in place. Those companies noted 10 percent productivity gains,
and a 21 percent improvement in customer satisfaction, from using the technology. Some six
in ten businesses said unified communications was a key element in supporting the growth
of their company, helping with internal collaboration, greater business efficiency, reduced
travel costs and a more flexible workforce.
“Normally a sales person will tell you anything to make a
sale… he delivered on his promises.”
Ross Tait, CEO - Ballina Toyota.
“Greg recommended the new system
based on our long-term business plans
and the requirements of our recently
opened Melbourne office…”
Deidre Grace, Director - People in Plastic.
“Greg also freely advised, without favour, on
solutions which were outside his commercial realm”.
Tim Isaacs, General Manager – FITEC.

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