Building Brand Equity with iBrams Brand Management
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Learn how top brands are using iBrams brand management software to create consistently engaging customer brand experiences across media, languages, and locales.
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Building Brand Equity with iBrams Brand Management
- 1. businessplan solutionpresentation www.ibrams.com Tuesday, October 23, 12
- 2. TODAY’S AGENDA 01 INTRODUCTIONS/ABOUT US 02 BRANDING VALUE 03 INDUSTRY CHALLENGE 04 ONE TO MANY STORY 05 CREATING A MARCOM FRAMEWORK 07 HOW WE DO IT 08 STRATEGIC BENEFITS 09 CUSTOMER STORIES 10 DEMO 11 Q&A ©2012 Tuesday, October 23, 12
- 3. ABOUT US Name change 2008 to iBrams GmbH & Co. KG HQ Frankfurt am Main 1999 2011 iBrams 5 released Founded 1995 Today Founding Principle: We help our customers in making their marketing processes more efficient and in consistently communicating their brand on an international level. HISTORY OFFICES www.ibrams.com Tuesday, October 23, 12
- 4. GLOBAL PARTNERS Austria Italy United Kingdom France Germany USA HISTORY OFFICES www.ibrams.com Tuesday, October 23, 12
- 5. brand value “On average, Brand Value is 40 percent of a company’s market capitalization” 55% 25% Food & Drink Pharma 30% Automotive 40% average B R A N D VA L U E 15% Retail 70% 30% Luxury Financial Services ©2012 Tuesday, October 23, 12
- 6. INDUSTRY CHALLENGE MARKETING INTEGRATION One of the biggest challenges for companies will be delivering a consistent message across all media outlets EFFICIENTLY... ©2012 Tuesday, October 23, 12
- 7. ONE TO MANY STORY One Message Many Regions Many Regions Many Channels Many Channels Many Formats Many Formats Many Workflows Many Workflows Many Vendors Many Vendors Many Inconsistencies Many Inconsistencies Many Costs DO YOU WANT TO HEAR MORE About THE One TO MANY STORY? ©2012 Tuesday, October 23, 12
- 8. BRand MARKETING integration WHAT - WHO - HOW event driven DATA driven EXECUTION MOVING the customer further down the purchase path ©2012 Tuesday, October 23, 12
- 9. Brand Experience 300,000 + of sku’s online ©2012 Tuesday, October 23, 12
- 10. Brand Experience 3 products in a banner 300,000 + of sku’s online ©2012 Tuesday, October 23, 12
- 11. Brand Experience 3 products in a banner 100’s fsi ts in an produc 300,000 + of sku’s online ©2012 Tuesday, October 23, 12
- 12. Brand Experience A IL Sav i Add ngs o Ens Hom n mo EM ure eDe re t tha p ha t yo otCus n 300 ug t et t omerC prod na he u em are@ cts fo ails e r you mail.h Mem o o si wa nt f mede rial D rom po The t.com ay . Ho me to you ct De r pot addre . To s ma s boo nag k. L du e y ear our n H se t o w. ting s, p ro le a se he re. clic . How lick kh arn ase c er p . Le le ook gs, p re ss b settin add our our ge y 12 to y ana com o m . de pot. epot. T D a y o me m e D er's email.h he Ho a th is F re@ om T g th merCa ant fr oin w of d otCusto s you gift p ail the meDe the em ad o e D add H ou get Giv se at y a Ple ure th Ens ©2012 Tuesday, October 23, 12
- 13. Content RELATIONSHIPS e re . STYLE SHEET h w. lick H o se c rn ea lea . L s, p ok g bo ttin ss se dre your ad ur nage yo to ma m o co . T ot. ot ep Dep d e m RULES Ho PRODUCT INFORMATION PRICING OFFERS LINKS Tags ©2012 Tuesday, October 23, 12
- 14. Content DISCOVERY Savings on more than 300 products for Memorial Day . Add HomeDepotCustomerCare@email.homedepot.com to your address book. Learn How. Ensure that you get the emails you want from The Home Depot. To manage your settings, please click here. BRAND STUDIO Agencies STYLE SHEET CREATIVE RULES PRODUCT INFORMATION PRICING OFFERS LINKS MARKETING INFORMATION Tags ERP CRM PIM ©2012 Tuesday, October 23, 12
- 15. SOLUTION FRAMEWORK BRAND STUDIO Agencies CREATIVE DELIVERY FORMATS IN STORE TEMPLATES IN STORE DIGITAL PRINT EMAIL EVENT TRIGGERS MOBILE TV MARKETING INFORMATION NETWORKED PARTNERS ERP CRM PIM ©2012 Tuesday, October 23, 12
- 16. THE APPROACH Implementing a content production and adaptation framework into your marketing operations... KNOWLEDGE + TECHNOLOGY That is channel/device independent and brand compliant... ©2012 Tuesday, October 23, 12
- 17. HOW WE DO IT STRATEGIC PRODUCTION TECHNOLOGY Marketing operations Global network of Low Technology Infrastructure optimization within your cost local production Services(TIS) delivering infrastructure studios cost reduction 01Discovery 01Human Resources 01Project Management 02Measure (KPIs) 02Brand Preflight 02Asset Management 03Roadmap 03Mechanical Adaptions 03Content Management 04Implemenation 04Trans-creation 04Color Optimization 05Process engineering 05Media Delivery 05Automation APPLYING PRODUCTION INTELLIGENCE TO ALL CHANNEL PRODUCTION ©2012 Tuesday, October 23, 12
- 18. Strategic BENEFITS 01 Simplify your marketing processes 02 Media agnostic marketing framework 03 Lower production and operating costs 04 Convert “brand guidelines” to “brand standards” 05 Increase speed to market globally 06 Create content once and use often 07 Standardized integration with your supply chain 08 Centralized control with local empowerment 09 Global transparency – statistics and reporting ©2012 Tuesday, October 23, 12
- 20. Tuesday, October 23, 12
- 21. VALUE DELIVERED More ThAn 50,000 SKU s event Specific Marketing CUSTOMER Specific BROCHURES ©2012 Tuesday, October 23, 12
- 22. Tuesday, October 23, 12
- 23. VALUE DELIVERED SERVING 2,500 Partners +30% INCREASE SPEED to Market 22 languages ©2012 Tuesday, October 23, 12
- 24. Tuesday, October 23, 12
- 25. SERVING VALUE DELIVERED 4,500 Partners +75% INCREASE SPEED to Market 45% REDUCTION IN PRODUCTION COSTS ©2012 Tuesday, October 23, 12
- 26. DEMO businessplan solutionpresentation www.ibrams.com Tuesday, October 23, 12