2007 International Coach Federation Annual Report


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2007 International Coach Federation Annual Report

  1. 1. 2007 ICF International Coach Federation a n n ua l r e p o rt Advancing the Art, Science and Practice of Professional CoachingPublished May 2008.
  2. 2. Letter from the 2007 ICF President Moving in ALL the Right Directions! Dear ICF Members and Friends, Last year was truly a landmark year for the ICF. As your elected president in 2007, I watched as we reached a record in membership and credentialing levels in addition to the release of groundbreaking research. It was truly thrilling to be a part of these wonderful accomplishments with you. In the pages of this inaugural annual report, you will find an overview of the association’s accomplishments during 2007. However, it must be noted, this out- standing progress reflects more than a decade of continual growth and success as the ICF has matured into today’s leading global organization dedicated to advancing the coaching profession. The details contained within this annual report demonstrate the association’s solid commitment to our core purpose of advancing the art, science and practice of professional coaching. Please know that the ICF is committed more than ever to this mantra and work continues to support it. The association experienced a significant boost in membership as well as in the number of ICF Credentialed coaches. In fact, a record number of ICF Credential applications, some 1,400, were received during 2007! At the end of the year, the ICF had more than 13,000 members in over 80 countries, an increase of more than 1,000 members from the previous year. The ICF was also excited to be at the forefront of industry research in 2007 and provide the world with the first com- prehensive global study of coaches, the ICF Global Coaching Study, conducted by PricewaterhouseCoopers. As a result of this important research, work is already underway to complete a companion client study in early 2009. During my year as president, coaching in general, as well as the ICF, gained an impressive amount of global media attention as the value of professional coaching became more widely recognized. Millions of people from diverse backgrounds and countries were exposed to coaching and the ICF through major media outlets, from well-respect- ed newspapers to online news sources. Coaching was mentioned in nearly 2,000 articles in 2007, reaching a poten- tial 420 million readers, while the ICF was specifically noted in more than 700 of those articles. The ICF enjoyed unprecedented success in 2007. I am confident that together, with a strategic knowledge-based approach, we can advance the art, science and practice of the coaching profession and reach ever-higher levels of accomplishment in 2008. Thank you for an incredible year! Warm regards,INTERNATIONAL COACH FEDERATION Kay Cannon, MBA, MCC 2007 ICF President 2
  3. 3. Letter from the Executive Director The Challenges AheadDear ICF Members and Friends,While a substantial amount of progress was made during 2007, a significantnumber of areas demand the focused attention of our organization in the yearahead and beyond. Some are of a more urgent nature while others requiredefinitive action with varying degrees of immediacy.It most often comes down to available resources, both financial and human, inthe prioritization of strategic imperatives.The ICF must continue to make knowledge-based decisions in order to proac-tively address undertakings of key importance and capitalize on opportunities ina timely manner while ensuring that the necessary infrastructure is in place to sup-port a truly global organization.In terms of credentialing, interim solutions are required to provide the capacity to satisfy ever increasing demand. Inthe longer term, the movement toward International Organization for Standardization (ISO) compliance will providedefinitive direction for the program’s future development while enhancing its overall value.Program accreditation is another endeavor in need of streamlining in order to maximize efficiencies and effective-ness. The global Board of Directors has identified this concern as a mega issue in 2008 and directed staff to pre-pare a white paper to inform its deliberations in June.Other topics for serious consideration and further cultivation include expanded chapter support, development ofbranded global events, marketing and public relations efforts focusing on the importance of ICF Credentials andgreater consumer awareness of the coaching profession, creation of non-dues revenue streams, more compellingcommunication tools, advocacy on behalf of the profession, engagement in cooperative relationships and providinginnovative educational and networking activities for the membership.This by no means represents the complete agenda of the ICF. As the organization continues to evolve, there will benew additions to be considered as well as the continuous improvement and refinement of our already identified pro-gram of work.The celebration of accomplishments in 2007 needs to be brief. We cannot afford the luxury of simply commemorat-ing the level of success achieved last year. It is well deserved and yet never enough. A great deal of work remainsto be done and innumerable decisions need to be made. Our sights are consistently set on reaching the next INTERNATIONAL COACH FEDERATIONplateau.Collectively, ICF volunteer leaders on Committees, the Board of Directors and at the chapter level have the inherentability, talent and dedication to transform each and every challenge into opportunities which advance the art, sci-ence and practice of professional coaching. The staff is committed to supporting the leadership at every juncture.It is now time to strategically confront the challenges of 2008. Our passionate community remains engaged in theavid pursuit of new benchmarks.Cordially,Gary E. BoylerExecutive Director 3
  5. 5. 2007 Annual ReportTable of Contents2007 ICF Board of Directors Page 62007 Global Committees Page 8A Strategic Overview of the ICF Page 9Prioritized Strategies and Accomplishments of 2007 Page 10Global Growth Page 12Building Greater Awareness Through Media Relations Page 14Organizational Task Force Page 16Credentialing Enhancements Page 18Research to Advance the Profession Page 192007 ICF Annual International Conference Page 20Global Outreach Page 22Additional Milestones of Note Page 24ICF Financial Overview Page 26Our Global Journey Continues Page 28Your Partners in Progress - The ICF Staff Page 28 5
  6. 6. ICF International Coach Federation Knowledge-based Leadership 2007 Board of Directors During the course of 2007, the global Board of Directors convened at three in-person meetings and held five teleconferences, approved the strategic plan, selected three priorities for the year, approved the association’s move to make the credentialing program compliant with the International Organization for Standardization (ISO) and endorsed the sweeping recommendations of the Organizational Task Force (OTF). Drafted in 2006, the strategic plan was adopted by the Board in January at a meeting in Washington, D.C. The plan detailed five goal areas for the association to work toward in the years ahead. Out of these goals, the Board selected three priorities for the organization to specifically focus on during 2007. These were: • Increasing the competitive advantage the ICF Credential offers; • Increasing ICF members’ business development, including promotional education and networking opportunities; and • Increase research on the coaching impact delivered by ICF Credentialed coaches. Levels of accomplishment in each of these specific regards can be found beginning on page 10. As the global demand for ICF Credentials continues to grow, the Board began to immediately refine processes during the last calendar year. It also voted to make the credentialing program fully com- pliant with ISO standards for bodies providing certification for individuals. When all of the enhance- ments have been finalized and are fully operational, the ICF’s Credentials will gain further global credibility and deepen the overall value of the program. Additional information on these efforts can be found on page 18. Early in the year, the Board impaneled the OTF to recommend an association-wide approach that provided a high level of engagement with ICF Chapters, regions, organizations and individuals, which was both exceptionally valuable and mutually beneficial. The task force was composed of eleven individuals from five continents who held various leadership roles in the ICF. An overview of the results of this far reaching effort is detailed starting on page 16. The leadership demonstrated by the Board in 2007 was instrumental in further strengthening the position of the ICF around the world. The overall recognition of coaching as a valuable and indis- pensable profession continues to expand globally, and the Board of Directors has been a key advo- cate of that increased acknowledgement resulting in ever-broadening influence.6
  7. 7. 2007 Annual Report President President-Elect Past President Kay Cannon, MBA, MCC Diane Brennan, MBA, MCC Pamela Richarde, MCC United States United States United StatesVice President Vice President Vice President Secretary/TreasurerGinger Cockerham, MCC Søren Holm, PCC David Matthew Prior, MCC Karen Tweedie, PCCUnited States Sweden United States Australia Director Director Director Richard Bentley, PCC Eva Wong, MCC Vickie Escudé, MCC United Kingdom China United States INTERNATIONAL COACH FEDERATION Director Director Director Ira Dressner, PCC Pauline Fleming, MCC Michelle Payne, MCC United States Canada United States Director Director Director Garry Schleifer, PCC Marilyn O’Hearne, MCC Daniele Darmouni, MCC Canada United States France 7
  8. 8. ICF International Coach Federation Creating a Greater Sense of Community 2007 Global Committees Nearly 100 volunteers, diverse in their coaching specialities, gender, education, experience and geography, served on Committees in 2007, leveraging vast resources of knowledge and expertise which nurtures the membership while supporting the awareness, as well as the advancement of the coaching profession around the world. ICF would like to take the opportunity to specifically recog- nize the leadership of these important entities. Conference Education Steering Committee Steering Committee Chair - Margaret Krigbaum, MCC, United States Honorary Chair - Julio Olalla, MCC, Chile/United States Credentialing and Program Accreditation Committee Chair - Tracy Stevens, MCC, United States Co-Chair - Sara Boas, MCC, United Kingdom Ethics and Standards Committee Co-Chair - Azaria Akashi, MCC, United States Co-Chair - Sue McMahon, PCC, United States Finance Committee Chair - Karen Tweedie, PCC, Australia Marketing CommitteeINTERNATIONAL COACH FEDERATION Chair - Chrissy Carew, MCC, United States Membership and Community Committee Chair - Patricia Obuchowski, ACC, United States Nominating Committee Chair - Pam Richarde, MCC, United States Regulatory Committee Co-Chair - Edward Modell, PCC, United States Co-Chair - Claire Palmer, ACC, United Kingdom Research and Education Committee Co-Chair - Margaret Krigbaum, MCC, United States Co-Chair - Don Morrow, Canada 8
  9. 9. 2007 Annual ReportA Strategic Overview of the ICFThe ICF is the largest worldwide ICF Core Purpose ICF Definition of Coachingresource for business and person- To advance the art, science and The ICF defines coaching as part-al coaches, and the source for practice of professional coaching. nering with clients in a thought-those who are seeking a coach. provoking and creative processWe are a nonprofit, individual that inspires them to maximizemembership organization formed Big Audacious Goal their personal and professionalby professionals worldwide who Coaching is an integral part of potential.practice business and personal society and ICF members repre-coaching. sent the highest quality in profes- Coaching is an ongoing relation- sional coaching. ship which focuses on clients tak- ing action toward the realization of their visions, goals or desires. ICF Core Values • Integrity: We uphold the highest Coaching uses a process of standards both for the coaching inquiry and personal discovery to profession and our organization. build the clients level of aware- ness and responsibility and • Excellence: We set and demon- provides the client with structure, strate standards of excellence for support and feedback. professional coach quality, qualifi- cation and competence. The coaching process helps clients both define and achieve INTERNATIONAL COACH FEDERATION • Collaboration: We value the professional and personal goals social connection and community faster and with more ease than building that occurs through col- would be possible otherwise. laborative partnership and co-created achievement. • Respect: We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality. 9
  10. 10. ICF International Coach Federation Prioritized Strategies and Accomplishments of 2007 The ICF began operating as a knowledge-based organization in accordance with a comprehensive strategic plan in 2007. The global ICF Board of Directors with the assistance of an association expert worked, over the course of several months, to complete the plan in late 2006. The Board reviewed member surveys and other input, as well as current and future trends while working on this outline. From their work, the Board developed a comprehensive long-range strategic plan to help guide the ICF. In 2007, the ICF focused on three prioritized strategies, taken from the strategic plan and selected by the global ICF Board of Directors. These included: • Increase the competitive brand advantage that the ICF Credential offers; • Increase ICF members’ business development, including promotional, education and networking opportunities; and • Increase research on the coaching impact delivered by ICF Credentialed coaches.10
  11. 11. 2007 Annual ReportIncrease the competitive brand have been implemented to contin- - Began webinar series withadvantage that the ICF ue impacting the membership on a chapter leaders in November –Credential offers. business level. once a month, chapter leaders call in to discuss topics such as mar-Significant progress was made on - The ICF Online Community keting and public relations to run-this priority in 2007; a great deal was introduced and regular webi- ning an efficient Board of Directorsof ongoing work has been initiated nars were held for both leaders and the roles of chapter leaders,to meet the growing demand for and members to assist them with and they share best practices withthe ICF Credential and to ensure becoming better familiar with the one another as well.the effectiveness of the credential- program.ing process. Increase research on the coach- - Professional liability insurance ing impact delivered by ICF- Record number of credentialing was offered to membership. Credentialed coaches.applications received: 1,411 werereceived in 2007 and 1,118 cre- - Initial installments of the chapter Progress remained on target withdentials were awarded; total and member toolkits were made all strategies and tactics and thiscoaches with ICF Credentials sur- available. These living documents goal will be finalized within the firstpassed 3,100 by December. will continually be enhanced by quarter of 2008. the addition of best practices and- A Role Delineation Task Force additional materials. - Work began on the ICFwas appointed as the first step Research Portal – part of the ICFtoward ISO compliancy. Toolkits added to the collection: Web site. INTERNATIONAL COACH FEDERATION • ICF Chapter Toolkit;- Outreach and communication • ICF Chapter Toolkit – Marketing - The increase in credentialingwith all involved in the credential- and PR; and applications was attributed, ining process was increased. • ICF Member Toolkit. part, to PricewaterhouseCoopers (PwC) findings; all four modulesIncrease ICF members’ busi- PowerPoint presentations and the final report of the PwCness development, including available: study were released in 2007.promotional, education and net- • ICF Strategic Plan for Chapters;working opportunities. • Road to Credentialing; - Requests for proposals for the • Realizing a Bright Future for 2008 client study were sent to tenProgress on this ambitious priority Coaching with the ICF; and global research firms.was substantial in 2007 and steps • A Visionary ICF. 11
  12. 12. ICF International Coach Federation Global Growth The ICF has enjoyed 600 percent • Mexico, the Caribbean, Central • ICF Chapter Bulgaria, Bulgaria; growth in membership in the last and South America – 1 percent • ICF India, India; eight years. • North America – 63 percent • ICF Switzerland–Bern, Switzerland; In January 2007, the ICF member- Members from several new coun- • ICF Switzerland (Lugano, Ticino, ship stood at just over 11,000. By tries joined our association in Switzerland - Svizzera Italiana), December, the membership had 2007, including Nepal, French Switzerland; surpassed the 13,000 mark. An Guiana and Uruguay. • South Western Mexico, Mexico; average of 300 to 400 new mem- • Slovak ICF Chapter, Slovak bers joined the ICF worldwide In line with the increasing mem- Republic; and each month of 2007. bership roll, numerous chapters • Heartland ICF Chapter (Omaha and special interest groups (SIGs) Nebraska & Council Bluffs Iowa), There are more than 80 countries were created in 2007. United States. that our members call home, and this number continues to steadily These lists include: ICF Special Interest Groups rise. • Integrative Coaching; and ICF Chapters • Self-Care for Coach and Client; Regional Breakdown: • Baltic Coaching Center, • Africa – 1 percent Lithuania; • Asia-Pacific – 10 percent • ICF of Eastern Iowa/Western • Europe, Middle East – 25 Illinois, United States; percent • Pittsburgh Coaches Association,INTERNATIONAL COACH FEDERATION United States; Members by Region As of December 2007. 12
  13. 13. 2007 Annual Report ICF Members Around the World ICF Membership Growth INTERNATIONAL COACH FEDERATIONMembership Total Year 13
  14. 14. ICF International Coach Federation Building Greater Awareness Through Media Relations Every month, millions of people • Wall Street Journal Europe; Media Relations around the world are exposed to • ConsultingNewsline; Tools coaching and to the ICF through • NewsProNet; To assist ICF Chapters and mem- the media. In 2007, 1,614 clips • Smartmoney.com; bers in promotional efforts, ICF that mentioned coaching were • National Post in Toronto, Ontario, Headquarters updated two captured from around the world; Canada; and brochures during 2007: A Leader the ICF was specifically men- • Manager Seminare Magazine in in Coaching Professionalism and tioned in 726 of those articles. The Germany. A Guide to Choosing a combined circulation of each of Professional Coach. the publications that mentioned Total media impressions continue the ICF was well over 420 million. to climb dramatically, expressly in A monthly ICF fact sheet was also terms of both specific mentions of posted each month. This docu- The ICF is increasingly more read- the ICF and our credentials, up 35 ment included membership and ily recognized as an important percent from 2006. ICF Credentialing information, in resource for global media outlets addition to ICF messages and and enjoys increased exposure in Just over 700 clips, or 45 percent other association information. prestigious print and electronic of the total clips captured in 2007, mediums, including mentions in: specifically referenced the ICF. As part of the ICF Library of • New York Times; Presentations, an updated public • Wall Street Journal; Of the 726 clips that mentioned relations and marketing toolkit, • Jerusalem Post; the ICF in 2007, 307 (or 42 per- containing templates, sample • Washington Post; cent) specifically mentioned the press releases and more, wasINTERNATIONAL COACH FEDERATION • USA Today; ICF Credential. also made available to the mem- • London Financial Times; bership. • Newsday; *Of the 726 clips that mentioned • Credit Swisse Bulletin; the ICF in 2007, 24 (or 3 percent) • Forbes; specifically mentioned the ICF • Wall Street Journal Asia; Global Coaching Study conducted • Executive Travel magazine; by PricewaterhouseCoopers. *ICF • Training & Development; Headquarters did not begin recording • Globe and Mail; the PwC mentions until July 2007. • CBS – Sunday Morning (cover story); • CNN; 14
  15. 15. 2007 Annual ReportClips that Mentioned Coaching in 2007 Clips that Mentioned the ICF in 2007 INTERNATIONAL COACH FEDERATION Credentialing Mentions in 2007 15
  16. 16. ICF International Coach Federation A Globally Inclusive Culture Organizational Task Force For over a year, the ICF Board ing diversity of the ICF member- ture, finances and a transition has been in discussion on how to ship, the Board agreed that the plan/timeline. best enable ICF Chapters, affiliation options needed to be regions, organizations and individ- reviewed and perhaps revised. Membership Structure uals to affiliate with the ICF in The OTF’s recommendations ways that would offer the most To assist with this review, the ICF include two revised membership value and allow the ICF to retain Organizational Task Force (OTF) categories: its visibility as a global organiza- was formed. This group worked to tion. Early in this discussion, it assist the Board and staff in the • An ICF Credentialed Member is became clear that the association development of options, policies an individual holding a creden- first needed clear direction–a and plans to offer an equitable tial—Associate Certified Coach strategic plan–before it could and flexible choice of affiliation (ACC), Professional Certified determine how to best serve and models to meet the needs of indi- Coach (PCC) or Master Certified affiliate with members. So the ICF vidual members, entities and Coach (MCC). Board of Directors postponed this alliances within a clear framework discussion until ICF’s strategic of policies, structures and • An ICF Member is an individual plan was complete. accountabilities in the ICF global who is involved in professional operating environment. coaching, coach teaching or At its January 2007 strategic plan- coaching research and committed ning meeting, the ICF Board of The OTF was composed of 11 ICF to ongoing professional develop- Directors approved a resolution members representing a diversity ment as a coach. stating that it adopted an organi- of leadership roles, experienceINTERNATIONAL COACH FEDERATION zational approach that offers an and geographic locations. Membership requirements include: equitable and flexible choice of Included in the task force were paying an annual fee, subscribing affiliation models to meet the Chapter leaders and Board mem- to the ICF Core Coaching needs of individual members, enti- bers from Asia, Australia, Europe, Competencies and abiding by the ties and alliances within a clear Latin America, Canada and the ICF Code of Ethics. framework of policies, structures United States. The task force was and accountabilities. lead by ICF President-Elect, Diane Members in developing countries Brennan, MBA, MCC. (as defined by the Organization for In the past, there were three offi- Economic Co-Operation and cial ways to affiliate with ICF–indi- The final recommendations of this Development (OECD) and World vidual member only, chapter and work had four distinct elements: Bank) would pay a reduced chartered chapter. With the grow- membership, administrative, struc- annual fee (that represents a per- 16
  17. 17. 2007 Annual Reportcentage of the regular fee). agreements in place. Regional Service Centers Regional Service Centers will beChapter Structure ICF Partners developed in key geographicICF Chapters are the pivotal force Four categories of ICF Partners regions and will support chaptersin positioning coach-related pro- were also established. These part- and individuals not affiliated with agrams and events as a key strate- ners are not ICF Membership cat- chapter. ICF Headquarters will begic component of an organiza- egories. Partner categories financially responsible for thetion’s success in the city area. include: operations of Regional Service Centers.• They are critical vehicles for pro- • Alliances: Coaching organiza-viding services and delivering tions and associations/organiza- The operation of a Regionalvalue to members. tions of related professions that Service Center is to provide basic support coaching. administrative services to the• They hold strong recruitment chapters and members in specificcapabilities. • Resource/Industry Partners: languages and time zones. Those who provide coaches with• They help to increase awareness products or services at a discount- Additionally, the centers will allowabout coaching to the public on ed rate, such as exhibitors, adver- for uniform branding, preventthe local and regional levels. tisers, suppliers/vendors and train- duplication of efforts, provide wide ing schools. economies of scale by consolidat-The OTF’s work took into consid- ing certain functions and provideeration the chapter journey and • Affiliates: Individuals interested in continuity of service in the envi- INTERNATIONAL COACH FEDERATIONincluded revisions to ICF Chapter coaching and/or using coaching ronment of changing volunteercategories. These categories are skills in their non-coaching profes- leadership.as follows: sions. The proposed service centers will• ICF Chapters (developing chap- • Organizational Partners: be stationed throughout the world.ters): have between five and 50 Corporations, organizations and The OTF has a goal of having twomembers. government institutions utilizing Regional Service Centers up and and promoting coaching. running by the end of 2008.• ICF Chartered Chapters (devel-oped chapters): have more than51 members and are formallystructured entities of the ICF with 17
  18. 18. ICF International Coach Federation Credentialing Enhancements According to data from the 2006 dling a growing demand in a time- But we have also made even ICF Global Coaching Study, more ly manner; and more immediate improvements to than half (52 percent) of all coach- both the credentialing and accredi- es indicate their clients expect • Operates utilizing globally recog- tation programs: them to be credentialed. nized standards for objectivity, validity, reliability and security. • A revised process for training In order to meet the growing glob- assessors has been introduced al needs for the ICF Credential, The enhanced credentialing pro- and several coaches began the ICF has begun to further refine gram will be state of the art in training. its credentialing system. These regard to efficiency, capacity, enhancements will be fully compli- responsiveness, and professional- • In 2007, with additional asses- ant with the International ism. Likewise, it will contain exam- sors added to the volunteer force, Organization for Standardization ination processes that are objec- 136 trained assessors were con- (ISO) standards for bodies operat- tive, valid, reliable, and secure ducting training exams in 12 lan- ing certification of persons. and it will be a true and authentic guages. measure of coaching competen- This initiative will increase the cies based on information collect- • An invitation sent to MCCs offer- ICF’s capacity to satisfy demands ed from a role delineation/job task ing CCEUs for conducting reviews while streamlining processes to a analysis study. of training programs for accredita- much more customer-centric and tion resulted in more than 70 less labor-intensive. Expanding Global Credibility expressions of interest to serve in For the purposes of the ICF, the this capacity.INTERNATIONAL COACH FEDERATION Enhancing the Current ICF ISO standard serves as a frame- Credentialing System work for a credentialing program These are further indications of By enhancing the system, the ICF that meets globally recognized ICF’s commitment to streamlining will offer a credentialing program standards and procedures of oper- processes and procedures to be that: ation. It does not dictate the spe- more customer-centric. cific content or prerequisites • Continues to truly hold global required to be granted a creden- ICF Credentialing Statistics credibility and provides permanent tial; rather it provides guidance A record number of 1,411 creden- value; which promotes the operation of a tialing applications were received consistent, objective and credible in 2007. By December, 1,118 of • Is a cutting-edge, competitive program. these coaches were awarded ICF and robust system capable of han- Credentials. 18
  19. 19. 2007 Annual ReportThis included: 807 Associate Number of ICF Credentials Per YearCertified Coaches, 299Professional Certified Coaches Number of ICF Credentials Holdersand 12 Master Certified Coaches.We have experienced a 585percent growth in credentialsawarded from 2004 to 2007.Visionary Researchto Advance the YearProfession The four modules that compose An Important Next Step the ICF Global Coaching Study With the ICF Global CoachingIn late 2006, the ICF identified the were released throughout 2007 Study complete, ICF began plan-need to commission a global sur- and concluded with the Final ning for a companion client study.vey of the coaching profession. Report which was released in Requests for proposals were sentThe association commissioned October 2007. to ten global research firms in latePricewaterhouseCoopers to 2007. Submitted proposals wereundertake the ICF Global • Module 1: Profile of Coaching reviewed and budgetary planningCoaching Study in which 5,415 Industry (March 2007) began. The ICF then began strate-respondents from 73 countries • Module 2: Revenue (May 2007) gizing on how to compile the INTERNATIONAL COACH FEDERATIONparticipated. • Module 3: Client Profile (July largest and most globally repre- 2007) sentative sample of individualsThis study surveyed professional • Module 4: Industry Issues and who have experienced coaching incoaches in various categories, Trends (September 2007) their lives.including: demographics, coachingspecialties, and estimates of All individual modules and the ICF Research Portalcoaching revenue, as well as to Final Report are available for sale Work continued work on aestablish who uses coaching and through the shopping cart function research portal to be included onto identify future trends of the on Coachferdation.org. the ICF Web site. The portal willprofession. act as a gateway to resources of knowledge and will include coach- ing research in numerous formats. 19
  20. 20. ICF International Coach Federation Knowledge - Diversity - Community 2007 ICF Annual International Conference The 2007 Annual International ICF Center, presenting views from five 2007 Award Winners Conference was held in Long continents. Keynote speakers ICF International Prism Award Beach, California, USA, October included Julio Olalla, MCC, Zainab Two organizations were awarded 31–November 3, 2007. The global Salbi and Kjell Nordstrom. the ICF International Prism Award nature of this conference was in Long Beach: NASA, the greater than any conference in In conjunction with the confer- National Aeronautics and Space ICF history. Every aspect, from the ence, a Global Leadership Forum Administration, and Deloitte and Hall of Nations opening event to took place for chapter leaders Touche, an audit, tax, consulting the variety of international speak- from all over the world. The forum and financial advisory services ers, had a distinctively global feel. consisted of an “Ask the company. President” Town Hall-style meeting More than 1,600 individuals from where leaders had the opportunity The ICF International Prism Award over 40 countries were in atten- to ask Kay Cannon, MBA, MCC; recognizes organizations that dance at this international con- Pam Richarde, MCC; and Diane have enhanced excellence and clave, including 86 individuals Brennan, MBA, MCC, various business achievement through from Japan. With such a large questions, as well as a media their commitment to coaching as a number, the ICF was able to offer training session with Peter Kerr. leadership strategy with docu- Japanese translation services dur- During the session, Kerr instructed mented return on investment. ing the keynote sessions—another global leaders on how to present historical first in ICF Conference themselves to the media. Kerr’s ICF President’s Award history. extensive experience and knowl- Also awarded at conference was edge-base continues to make himINTERNATIONAL COACH FEDERATION the ICF President’s Award. Speakers from 20 countries the number one choice for ICF Cannon presented Sir John graced the educational sessions media training. Whitmore with this at the Long Beach Convention Representatives for Prism Award Recipient Representative for Prism Award Kay Cannon with President’s Award Deloitte and Touche Recipient NASA Recipient, Sir John Whitmore 20
  21. 21. 2007 Annual Reportannual award. Whitmore was cho-sen based upon the work he isdoing to promote coachingthroughout the world.ICF Chapter AwardsSix chapters were awarded ICFChapter Awards in two categories:the Local Spirit, GlobalPresence—Community ActivismAward (recognizes chapters that • Vancouver ICF Post-Conference Educationhave established a significant Chapter–Vancouver, Canada—for For four weeks in December andcoaching presence in their com- their “Helping Women in Work” January, the Conferencemunities) and the Finding our program. Education Steering CommitteeVoice—Marketing/PR Award (rec- offered special hour-long calls forognizes chapters that have creat- Recipients of the Finding our MCC conference attendees—com-ed a successful marketing/public Voice—Marketing/PR Award: plete with CCEU core competencyrelations campaign within their • ICF Orange County credits. The sessions continuedcommunities). Chapter representa- Chapter–Orange County, conversations, connections andtives were honored at a special California, USA—for their learning initiated at the 2007 con-dinner during the conference. International Coaching Week ference. event; INTERNATIONAL COACH FEDERATIONRecipients of the Local Spirit, • ICF New York City Chapter–NewGlobal Presence—Community York City, New York, USA—forActivism Award: their work with coaching at Club• Richmond Area Coaches Getaway, Fitness Magazine’s “YouAssociation–Virginia, USA—for Can Do It! Challenge,” and “Lifetheir work with the United Way; Coach TV”; and• Andean Region and Central • ICF United KingdomAmerica ICF Chapter–Bogota, Chapter–United KingdomColombia—for their support of National Chapter—for their workwomen with breast cancer; and on two events for corporate con- sumers of coaching. 21
  22. 22. ICF International Coach Federation Global Outreach ICF leadership and staff traveled January D.C. Capital Coaches Conference the globe in 2007 for various • The global Board met in in Washington D.C. meetings and conferences, repre- Alexandria, Virginia for the first senting the coaching profession meeting of 2007. • Cannon traveled to London, UK on behalf of its many members. to confer with several organiza- These trips are very important for March tions on the benefits and advan- they allow representation of the • European leaders of the ICF tages of using professional coach- association at numerous events gathered in Utrecht, Netherlands ing at a meeting sponsored by the worldwide and they give opportu- to discuss the future of the coach- UK Chapter. Additionally, she nities for the ICF to continue to ing profession, with representa- attended a meeting on coaching advance the art, science and prac- tives from more than 11 countries. standards and ethics in Oxford tice of professional coaching. President-Elect Diane Brennan, where Past President Pam MBA, MCC, and Assistant Richarde, MCC, addressed Included in the travel agenda of Executive Director Magdalena attendees. 2007 were three face-to-face glob- Mook were also in attendance. al Board of Directors’ meetings– • The European Mentoring and held each year for the Board to • An Organizational Task Force Coaching Council (EMCC) Annual make executive decisions for the (OTF) meeting was held in Meeting was held in Helsinki, association; an assortment of trips Toronto, Ontario, Canada. Finland, with Cannon and to Europe–for ICF leadership to Brennan was Chair of the OTF Brennan representing the ICF. represent the association at vari- and Cannon was also in atten- ous events; and ICF representa- dance along with Mook and • Cannon and Secretary/INTERNATIONAL COACH FEDERATION tives attended the Australasian Executive Director Gary Boyler. Treasurer Karen Tweedie, PCC, Conference in 2007–where the visited China to promote profes- ICF President Kay Cannon, MBA, June sional coaching and the ICF at the MCC, participated in various activ- • The global Board met in International Coaching and ities. Cincinnati, Ohio for the second Corporate Responsibility face-to-face meeting of Conference/Fourth Annual the year. Professional Coaching Awards, sponsored by Top Human and the • New Board member China Coaches Association. Garry Schleifer, PCC, represented the associa- Kay Cannon with Sir John Whitmore and Pam Richarde in UK tion at the ICF Metro 22
  23. 23. 2007 Annual ReportOctober• Cannon and Boyler traveled toMelbourne, Australia to attend the Gary Boyler, Karen Tweedie and Kay2007 ICF Australasia Conference. Cannon in AustraliaCannon participated in a live coach-ing and credentialing session enti-tled, “Inside the Assessor’s Head,”and made remarks during the open-ing general session.• Brennan and Mook traveled throughEurope for various conferences,meetings and presentations. Stopsincluded the Corporate Conference inthe United Kingdom; the EuropeanMentoring and Coaching Council(EMCC) in Sweden; the EuropeanLeaders’ Meeting in Bratislava; andthe ICF Netherlands meeting in theNetherlands.• The global Board met before the Kay Cannon and Diane Brennan with European INTERNATIONAL COACH FEDERATION Leaders in the NetherlandsICF Annual International Conferencein Long Beach, California for the finalface-to-face meeting of the year. 2007 Global Board in Long Beach, California, USA Karen Tweedie in China 23
  24. 24. ICF International Coach Federation Additional Milestones of Note Elections for the 2008 ICF Gary Boyler was announced as These successes included the: Board of Directors the new ICF Executive Director in • launch of the ICF Online A record number of candidates March 2007. Boyler has more than Community; submitted applications in 2007, a 30 years of association, marketing • introduction of an ICF Past total of 21 credentialed members. and hospitality experience at com- Presidents page; The candidate pool reflected ICF’s panies such as the Project • work on the ICF Research Portal global nature with skilled and Management Institute (PMI), ; and accomplished individuals from International Association of • a usability audit of three continents and more specifi- Holiday Inns, Inc. (IAHI), Meeting Coachfederation.org. cally 12 countries. Professionals International (MPI) and Servico Management In 2007, there were 1,012,744 vis- Following a month of intense Corporation. He is the recipient of its to the ICF Web site. The aver- deliberation, the ICF Nominating more than 60 awards in market- age length of these visits was Committee proposed a slate of ing, advertising, editorial writing, eight minutes, 15 seconds. officers and directors composed of creativity and publications. Boyler an Australian, five Europeans, a was a strong global addition to the ICF Credential Logos Canadian and one individual from ICF staff. Redesigned the United States. The slate, Revised ICF Credential logos which was accepted by the ICF ICF Chapter Assistance with were made available to ICF membership, also included the Regulatory Issues Credentialed coaches. These first non-North American candidate ICF Chapters were encouraged to logos were redesigned in order to for the chief elected officer posi- appoint a regulatory liaison to be in closer alignment with theINTERNATIONAL COACH FEDERATION tion of ICF President. serve as a point of contact and overall ICF brand. Consistency in local guard, monitoring any local displaying all ICF logos is the key New ICF Executive Director regulatory issues with the assis- toward ensuring strong brand With the promotion of Lisa Simon, tance of the ICF Regulatory recognition and projecting a con- ICFs Executive Director for the Committee and ICF Headquarters. sistent image of the association. past two years, to executive vice president of Host ICF Online Enhancements Communications’ association During 2007, the ICF had several management division, the ICF accomplishments relating to the began interviewing for a new ICF Web site and systems avail- executive director. able through the Web site. 24
  25. 25. 2007 Annual ReportInternational CoachingWeek 2007As part of the communicationstrategy for International CoachingWeek, ICF Headquarters encour-aged ICF Chapters and membersto promote the ICF GlobalCoaching Study during February4-10, 2007. Key findings from the ICF Mourns Key Contributorstudy along with regional andcountry-specific information for The coaching profession lost a beloved friend and respected colleague withthose areas from which the neces- the passing of Laura Whitworth, MCC, on February 28, 2007. Laura was asary sample sizes were received long-time member and key contributor to the International Coachand sample press materials were Federation.provided to the membership priorto International Coaching Week. As a founder of the Professional and Personal Coaches Association (PPCA) in 1995, Laura spearheaded the formation of an international asso-New Member Kit Introduced ciation of coaches whose mission was to promote the ever wider use ofIn 2007, a new coaching and the principles upon which it is based, stimulate the growthmember kit and development of coaching theory and application, provide a globalcontaining docu- forum for the education and the free exchange of ideas, and set standardsments that outline of ethics, qualification and quality. That mission, as well as the ground- INTERNATIONAL COACH FEDERATIONmember benefits, breaking work and heart of the PPCA, were woven into the fabric of thebasic ICF International Coach Federation when the PPCA merged with the ICF ininformation, and the ICFstrategic 1998.plan was created for new ICFmembers. This kit can be A special memoir tribute was held during the ICF Annual Internationalaccessed and downloaded from Conference in Long Beach, California during the final Super Session onboth the ICF Web site and the file November 3. ICF President Kay Cannon, MBA, MCC, presented a $500library of the ICF Online contribution to the Laura Whitworth Foundation on behalf of the ICFCommunity. Foundation. 25
  26. 26. 2007 Annual Report ICF Financial Overview Fiscal Year 2008 (ending March 31, 2008) Pending Audit All figures shown are in USD. For Fiscal Year 2008, the ICF realized net income of $491,789 which becomes the annual contribution to reserves. Other points of interest include the following: • Net income for FY 2008 was $30,000 more than FY 2007. • Although the results for the Annual International Conference were down versus budget, the shortfall was made up by membership and credentialing. • With net income projected to be $491K, the reserve balance will be approximately $1,295,026. This is pending any changes resulting from the audit. To insure financial stability and be appropriately prudent, the ICF needs to achieve a reserve equal to six months operating expenses. The assoication has a way to go in order to achieve this amount, currently equivalent to $2 million. On the next page are charts depicting FY 2008 revenues and expenses by source as well as percentage, prior to the audit.26
  27. 27. Fiscal 2008 Annual ReportFinancial Charts INTERNATIONAL COACH FEDERATION All figures shown are in USD. 27
  28. 28. ICF International Coach Federation Our Global Journey Continues The ICF moved in a multitude of appropriate directions during 2007 and is poised to reach many additional milestones in the future. There are any number of remaining challenges and opportunities to address with- in the ICF global coaching community. Our passionate and engaged membership will continue to make an ever increasing number of valuable contributions to both the profession and the world. Collectively, with a strategic knowledge-based approach, we are committed to advancing the art, science and prac- tice of the coaching profession in order to reach ever higher levels of accomplishment. We have already embarked on the next segments of a mutually beneficial ICF global membership journey to ensure that coaching is truly an integral part of society.INTERNATIONAL COACH FEDERATION Your Partners in Progress - The ICF Staff Gary Boyler, Executive Director Denise Stenzel, Director of Meetings & Events Magdalena Mook, Assistant Executive Director Jackie Burton, Event Coordinator Jessica Belsky, Administrative Assistant George Rogers, Director of Credentialing & Program Accreditation Don Whittle, Director of Membership Wesley Bullock, Credentialing and Program Accreditation Coordinator Mark Ruth, Research & Education Manager Meaghan Thomas, Credentialing Coordinator Ann Belcher, Marketing Manager Josh Casey, Sales Account Executive Kristin Hogue, Marketing Coordinator Sherrie Harvey, Credentialing Assistant Amy Richardson, Marketing Coordinator 28
  29. 29. INTERNATIONAL COACH FEDERATION 2365 Harrodsburg Rd, Suite A325 Lexington, KY 40504Ph: 888.423.3131 // +1.859.219.3580 // F: +1.859.226.4411 icfheadquarters@coachfederation.org