ICF 2007 Annual Report Highlights Record Growth

2007

ICF
International Coach Federation
a n n ua l r e p o rt
Advancing the Art, Science and Practice of Professional Coaching

Published May 2008.

Letter from the 2007 ICF President
Moving in ALL the Right Directions!

Dear ICF Members and Friends,

Last year was truly a landmark year for the ICF. As your elected president in
2007, I watched as we reached a record in membership and credentialing levels
in addition to the release of groundbreaking research. It was truly thrilling to be a
part of these wonderful accomplishments with you.

In the pages of this inaugural annual report, you will find an overview of the
association’s accomplishments during 2007. However, it must be noted, this out-
standing progress reflects more than a decade of continual growth and success
as the ICF has matured into today’s leading global organization dedicated to advancing the coaching profession.

The details contained within this annual report demonstrate the association’s solid commitment to our core purpose
of advancing the art, science and practice of professional coaching. Please know that the ICF is committed more
than ever to this mantra and work continues to support it.

The association experienced a significant boost in membership as well as in the number of ICF Credentialed
coaches. In fact, a record number of ICF Credential applications, some 1,400, were received during 2007! At the
end of the year, the ICF had more than 13,000 members in over 80 countries, an increase of more than 1,000
members from the previous year.

The ICF was also excited to be at the forefront of industry research in 2007 and provide the world with the first com-
prehensive global study of coaches, the ICF Global Coaching Study, conducted by PricewaterhouseCoopers. As a
result of this important research, work is already underway to complete a companion client study in early 2009.

During my year as president, coaching in general, as well as the ICF, gained an impressive amount of global media
attention as the value of professional coaching became more widely recognized. Millions of people from diverse
backgrounds and countries were exposed to coaching and the ICF through major media outlets, from well-respect-
ed newspapers to online news sources. Coaching was mentioned in nearly 2,000 articles in 2007, reaching a poten-
tial 420 million readers, while the ICF was specifically noted in more than 700 of those articles.

The ICF enjoyed unprecedented success in 2007. I am confident that together, with a strategic knowledge-based
approach, we can advance the art, science and practice of the coaching profession and reach ever-higher levels of
accomplishment in 2008. Thank you for an incredible year!

Warm regards,
INTERNATIONAL COACH FEDERATION

Kay Cannon, MBA, MCC
2007 ICF President

2

Letter from the Executive Director
The Challenges Ahead

Dear ICF Members and Friends,

While a substantial amount of progress was made during 2007, a significant
number of areas demand the focused attention of our organization in the year
ahead and beyond. Some are of a more urgent nature while others require
definitive action with varying degrees of immediacy.

It most often comes down to available resources, both financial and human, in
the prioritization of strategic imperatives.

The ICF must continue to make knowledge-based decisions in order to proac-
tively address undertakings of key importance and capitalize on opportunities in
a timely manner while ensuring that the necessary infrastructure is in place to sup-
port a truly global organization.

In terms of credentialing, interim solutions are required to provide the capacity to satisfy ever increasing demand. In
the longer term, the movement toward International Organization for Standardization (ISO) compliance will provide
definitive direction for the program’s future development while enhancing its overall value.

Program accreditation is another endeavor in need of streamlining in order to maximize efficiencies and effective-
ness. The global Board of Directors has identified this concern as a mega issue in 2008 and directed staff to pre-
pare a white paper to inform its deliberations in June.

Other topics for serious consideration and further cultivation include expanded chapter support, development of
branded global events, marketing and public relations efforts focusing on the importance of ICF Credentials and
greater consumer awareness of the coaching profession, creation of non-dues revenue streams, more compelling
communication tools, advocacy on behalf of the profession, engagement in cooperative relationships and providing
innovative educational and networking activities for the membership.

This by no means represents the complete agenda of the ICF. As the organization continues to evolve, there will be
new additions to be considered as well as the continuous improvement and refinement of our already identified pro-
gram of work.

The celebration of accomplishments in 2007 needs to be brief. We cannot afford the luxury of simply commemorat-
ing the level of success achieved last year. It is well deserved and yet never enough. A great deal of work remains
to be done and innumerable decisions need to be made. Our sights are consistently set on reaching the next

plateau.

Collectively, ICF volunteer leaders on Committees, the Board of Directors and at the chapter level have the inherent
ability, talent and dedication to transform each and every challenge into opportunities which advance the art, sci-
ence and practice of professional coaching. The staff is committed to supporting the leadership at every juncture.

It is now time to strategically confront the challenges of 2008. Our passionate community remains engaged in the
avid pursuit of new benchmarks.

Cordially,

Gary E. Boyler
Executive Director

3

ICF

A B RIGHT
F UTURE FOR
C OACHING

4

2007 Annual Report

Table of Contents
2007 ICF Board of Directors Page 6

2007 Global Committees Page 8

A Strategic Overview of the ICF Page 9

Prioritized Strategies and Accomplishments of 2007 Page 10

Global Growth Page 12

Building Greater Awareness Through Media Relations Page 14

Organizational Task Force Page 16

Credentialing Enhancements Page 18

Research to Advance the Profession Page 19

2007 ICF Annual International Conference Page 20

Global Outreach Page 22

Additional Milestones of Note Page 24

ICF Financial Overview Page 26

Our Global Journey Continues Page 28

Your Partners in Progress - The ICF Staff Page 28

5

ICF

Knowledge-based Leadership
2007 Board of Directors
During the course of 2007, the global Board of Directors convened at three in-person meetings and
held five teleconferences, approved the strategic plan, selected three priorities for the year,
approved the association’s move to make the credentialing program compliant with the International
Organization for Standardization (ISO) and endorsed the sweeping recommendations of the
Organizational Task Force (OTF).

Drafted in 2006, the strategic plan was adopted by the Board in January at a meeting in
Washington, D.C. The plan detailed five goal areas for the association to work toward in the years
ahead.

Out of these goals, the Board selected three priorities for the organization to specifically focus on
during 2007. These were:
• Increasing the competitive advantage the ICF Credential offers;
• Increasing ICF members’ business development, including promotional education and networking
opportunities; and
• Increase research on the coaching impact delivered by ICF Credentialed coaches.

Levels of accomplishment in each of these specific regards can be found beginning on page 10.

As the global demand for ICF Credentials continues to grow, the Board began to immediately refine
processes during the last calendar year. It also voted to make the credentialing program fully com-
pliant with ISO standards for bodies providing certification for individuals. When all of the enhance-
ments have been finalized and are fully operational, the ICF’s Credentials will gain further global
credibility and deepen the overall value of the program. Additional information on these efforts can
be found on page 18.

Early in the year, the Board impaneled the OTF to recommend an association-wide approach that
provided a high level of engagement with ICF Chapters, regions, organizations and individuals,
which was both exceptionally valuable and mutually beneficial. The task force was composed of
eleven individuals from five continents who held various leadership roles in the ICF. An overview of
the results of this far reaching effort is detailed starting on page 16.

The leadership demonstrated by the Board in 2007 was instrumental in further strengthening the
position of the ICF around the world. The overall recognition of coaching as a valuable and indis-
pensable profession continues to expand globally, and the Board of Directors has been a key advo-
cate of that increased acknowledgement resulting in ever-broadening influence.

6

2007 Annual Report

President President-Elect Past President
Kay Cannon, MBA, MCC Diane Brennan, MBA, MCC Pamela Richarde, MCC
United States United States United States

Vice President Vice President Vice President Secretary/Treasurer
Ginger Cockerham, MCC Søren Holm, PCC David Matthew Prior, MCC Karen Tweedie, PCC
United States Sweden United States Australia

Director Director Director
Richard Bentley, PCC Eva Wong, MCC Vickie Escudé, MCC
United Kingdom China United States

Ira Dressner, PCC Pauline Fleming, MCC Michelle Payne, MCC
United States Canada United States

Garry Schleifer, PCC Marilyn O’Hearne, MCC Daniele Darmouni, MCC
Canada United States France

7

ICF

Creating a Greater Sense of Community
2007 Global Committees

Nearly 100 volunteers, diverse in their coaching specialities, gender, education, experience and
geography, served on Committees in 2007, leveraging vast resources of knowledge and expertise
which nurtures the membership while supporting the awareness, as well as the advancement of the
coaching profession around the world. ICF would like to take the opportunity to specifically recog-
nize the leadership of these important entities.

Conference Education Steering Committee
Steering Committee Chair - Margaret Krigbaum, MCC, United States
Honorary Chair - Julio Olalla, MCC, Chile/United States

Credentialing and Program Accreditation Committee
Chair - Tracy Stevens, MCC, United States
Co-Chair - Sara Boas, MCC, United Kingdom

Ethics and Standards Committee
Co-Chair - Azaria Akashi, MCC, United States
Co-Chair - Sue McMahon, PCC, United States

Finance Committee
Chair - Karen Tweedie, PCC, Australia

Marketing Committee

Chair - Chrissy Carew, MCC, United States

Membership and Community Committee
Chair - Patricia Obuchowski, ACC, United States

Nominating Committee
Chair - Pam Richarde, MCC, United States

Regulatory Committee
Co-Chair - Edward Modell, PCC, United States
Co-Chair - Claire Palmer, ACC, United Kingdom

Research and Education Committee
Co-Chair - Margaret Krigbaum, MCC, United States
Co-Chair - Don Morrow, Canada
8

2007 Annual Report

A Strategic Overview of the ICF
The ICF is the largest worldwide ICF Core Purpose ICF Definition of Coaching
resource for business and person- To advance the art, science and The ICF defines coaching as part-
al coaches, and the source for practice of professional coaching. nering with clients in a thought-
those who are seeking a coach. provoking and creative process
We are a nonprofit, individual that inspires them to maximize
membership organization formed Big Audacious Goal their personal and professional
by professionals worldwide who Coaching is an integral part of potential.
practice business and personal society and ICF members repre-
coaching. sent the highest quality in profes- Coaching is an ongoing relation-
sional coaching. ship which focuses on clients tak-
ing action toward the realization of
their visions, goals or desires.
ICF Core Values
• Integrity: We uphold the highest Coaching uses a process of
standards both for the coaching inquiry and personal discovery to
profession and our organization. build the client's level of aware-
ness and responsibility and
• Excellence: We set and demon- provides the client with structure,
strate standards of excellence for support and feedback.
professional coach quality, qualifi-
cation and competence. The coaching process helps
clients both define and achieve

• Collaboration: We value the professional and personal goals
social connection and community faster and with more ease than
building that occurs through col- would be possible otherwise.
laborative partnership and
co-created achievement.

• Respect: We are inclusive and
value the diversity and richness of
our global stakeholders. We put
people first, without compromising
standards, policies and quality.

9

ICF

Prioritized Strategies and Accomplishments of 2007
The ICF began operating as a knowledge-based organization in accordance with a comprehensive
strategic plan in 2007. The global ICF Board of Directors with the assistance of an association
expert worked, over the course of several months, to complete the plan in late 2006. The Board
reviewed member surveys and other input, as well as current and future trends while working on
this outline. From their work, the Board developed a comprehensive long-range strategic plan to
help guide the ICF.

In 2007, the ICF focused on three prioritized strategies, taken from the strategic plan and selected
by the global ICF Board of Directors. These included:

• Increase the competitive brand advantage that the ICF Credential offers;

• Increase ICF members’ business development, including promotional, education and networking
opportunities; and

• Increase research on the coaching impact delivered by ICF Credentialed coaches.

10

2007 Annual Report

Increase the competitive brand have been implemented to contin- - Began webinar series with
advantage that the ICF ue impacting the membership on a chapter leaders in November –
Credential offers. business level. once a month, chapter leaders call
in to discuss topics such as mar-
Significant progress was made on - The ICF Online Community keting and public relations to run-
this priority in 2007; a great deal was introduced and regular webi- ning an efficient Board of Directors
of ongoing work has been initiated nars were held for both leaders and the roles of chapter leaders,
to meet the growing demand for and members to assist them with and they share best practices with
the ICF Credential and to ensure becoming better familiar with the one another as well.
the effectiveness of the credential- program.
ing process. Increase research on the coach-
- Professional liability insurance ing impact delivered by ICF
- Record number of credentialing was offered to membership. Credentialed coaches.
applications received: 1,411 were
received in 2007 and 1,118 cre- - Initial installments of the chapter Progress remained on target with
dentials were awarded; total and member toolkits were made all strategies and tactics and this
coaches with ICF Credentials sur- available. These living documents goal will be finalized within the first
passed 3,100 by December. will continually be enhanced by quarter of 2008.
the addition of best practices and
- A Role Delineation Task Force additional materials. - Work began on the ICF
was appointed as the first step Research Portal – part of the ICF
toward ISO compliancy. Toolkits added to the collection: Web site.

• ICF Chapter Toolkit;
- Outreach and communication • ICF Chapter Toolkit – Marketing - The increase in credentialing
with all involved in the credential- and PR; and applications was attributed, in
ing process was increased. • ICF Member Toolkit. part, to PricewaterhouseCoopers
(PwC) findings; all four modules
Increase ICF members’ busi- PowerPoint presentations and the final report of the PwC
ness development, including available: study were released in 2007.
promotional, education and net- • ICF Strategic Plan for Chapters;
working opportunities. • Road to Credentialing; - Requests for proposals for the
• Realizing a Bright Future for 2008 client study were sent to ten
Progress on this ambitious priority Coaching with the ICF; and global research firms.
was substantial in 2007 and steps • A Visionary ICF.

11

ICF

Global Growth
The ICF has enjoyed 600 percent • Mexico, the Caribbean, Central • ICF Chapter Bulgaria, Bulgaria;
growth in membership in the last and South America – 1 percent • ICF India, India;
eight years. • North America – 63 percent • ICF Switzerland–Bern,
Switzerland;
In January 2007, the ICF member- Members from several new coun- • ICF Switzerland (Lugano, Ticino,
ship stood at just over 11,000. By tries joined our association in Switzerland - Svizzera Italiana),
December, the membership had 2007, including Nepal, French Switzerland;
surpassed the 13,000 mark. An Guiana and Uruguay. • South Western Mexico, Mexico;
average of 300 to 400 new mem- • Slovak ICF Chapter, Slovak
bers joined the ICF worldwide In line with the increasing mem- Republic; and
each month of 2007. bership roll, numerous chapters • Heartland ICF Chapter (Omaha
and special interest groups (SIGs) Nebraska & Council Bluffs Iowa),
There are more than 80 countries were created in 2007. United States.
that our members call home, and
this number continues to steadily These lists include: ICF Special Interest Groups
rise. • Integrative Coaching; and
ICF Chapters • Self-Care for Coach and Client;
Regional Breakdown: • Baltic Coaching Center,
• Africa – 1 percent Lithuania;
• Asia-Pacific – 10 percent • ICF of Eastern Iowa/Western
• Europe, Middle East – 25 Illinois, United States;
percent • Pittsburgh Coaches Association,

United States;

Members by
Region

As of December 2007.

12

2007 Annual Report

ICF Members Around the World

ICF Membership Growth

Membership Total

Year

13

ICF

Building Greater Awareness Through
Media Relations
Every month, millions of people • Wall Street Journal Europe; Media Relations
around the world are exposed to • ConsultingNewsline; Tools
coaching and to the ICF through • NewsProNet; To assist ICF Chapters and mem-
the media. In 2007, 1,614 clips • Smartmoney.com; bers in promotional efforts, ICF
that mentioned coaching were • National Post in Toronto, Ontario, Headquarters updated two
captured from around the world; Canada; and brochures during 2007: A Leader
the ICF was specifically men- • Manager Seminare Magazine in in Coaching Professionalism and
tioned in 726 of those articles. The Germany. A Guide to Choosing a
combined circulation of each of Professional Coach.
the publications that mentioned Total media impressions continue
the ICF was well over 420 million. to climb dramatically, expressly in A monthly ICF fact sheet was also
terms of both specific mentions of posted each month. This docu-
The ICF is increasingly more read- the ICF and our credentials, up 35 ment included membership and
ily recognized as an important percent from 2006. ICF Credentialing information, in
resource for global media outlets addition to ICF messages and
and enjoys increased exposure in Just over 700 clips, or 45 percent other association information.
prestigious print and electronic of the total clips captured in 2007,
mediums, including mentions in: specifically referenced the ICF. As part of the ICF Library of
• New York Times; Presentations, an updated public
• Wall Street Journal; Of the 726 clips that mentioned relations and marketing toolkit,
• Jerusalem Post; the ICF in 2007, 307 (or 42 per- containing templates, sample
• Washington Post; cent) specifically mentioned the press releases and more, was

• USA Today; ICF Credential. also made available to the mem-
• London Financial Times; bership.
• Newsday; *Of the 726 clips that mentioned
• Credit Swisse Bulletin; the ICF in 2007, 24 (or 3 percent)
• Forbes; specifically mentioned the ICF
• Wall Street Journal Asia; Global Coaching Study conducted
• Executive Travel magazine; by PricewaterhouseCoopers. *ICF
• Training & Development; Headquarters did not begin recording
• Globe and Mail; the PwC mentions until July 2007.
• CBS – Sunday Morning (cover
story);
• CNN;

14

2007 Annual Report

Clips that Mentioned Coaching in 2007

Clips that Mentioned the ICF in 2007

Credentialing Mentions in 2007

15

ICF

A Globally Inclusive Culture
Organizational Task Force
For over a year, the ICF Board ing diversity of the ICF member- ture, finances and a transition
has been in discussion on how to ship, the Board agreed that the plan/timeline.
best enable ICF Chapters, affiliation options needed to be
regions, organizations and individ- reviewed and perhaps revised. Membership Structure
uals to affiliate with the ICF in The OTF’s recommendations
ways that would offer the most To assist with this review, the ICF include two revised membership
value and allow the ICF to retain Organizational Task Force (OTF) categories:
its visibility as a global organiza- was formed. This group worked to
tion. Early in this discussion, it assist the Board and staff in the • An ICF Credentialed Member is
became clear that the association development of options, policies an individual holding a creden-
first needed clear direction–a and plans to offer an equitable tial—Associate Certified Coach
strategic plan–before it could and flexible choice of affiliation (ACC), Professional Certified
determine how to best serve and models to meet the needs of indi- Coach (PCC) or Master Certified
affiliate with members. So the ICF vidual members, entities and Coach (MCC).
Board of Directors postponed this alliances within a clear framework
discussion until ICF’s strategic of policies, structures and • An ICF Member is an individual
plan was complete. accountabilities in the ICF global who is involved in professional
operating environment. coaching, coach teaching or
At its January 2007 strategic plan- coaching research and committed
ning meeting, the ICF Board of The OTF was composed of 11 ICF to ongoing professional develop-
Directors approved a resolution members representing a diversity ment as a coach.
stating that it adopted an organi- of leadership roles, experience

zational approach that offers an and geographic locations. Membership requirements include:
equitable and flexible choice of Included in the task force were paying an annual fee, subscribing
affiliation models to meet the Chapter leaders and Board mem- to the ICF Core Coaching
needs of individual members, enti- bers from Asia, Australia, Europe, Competencies and abiding by the
ties and alliances within a clear Latin America, Canada and the ICF Code of Ethics.
framework of policies, structures United States. The task force was
and accountabilities. lead by ICF President-Elect, Diane Members in developing countries
Brennan, MBA, MCC. (as defined by the Organization for
In the past, there were three offi- Economic Co-Operation and
cial ways to affiliate with ICF–indi- The final recommendations of this Development (OECD) and World
vidual member only, chapter and work had four distinct elements: Bank) would pay a reduced
chartered chapter. With the grow- membership, administrative, struc- annual fee (that represents a per-

16

2007 Annual Report

centage of the regular fee). agreements in place. Regional Service Centers
Regional Service Centers will be
Chapter Structure ICF Partners developed in key geographic
ICF Chapters are the pivotal force Four categories of ICF Partners regions and will support chapters
in positioning coach-related pro- were also established. These part- and individuals not affiliated with a
grams and events as a key strate- ners are not ICF Membership cat- chapter. ICF Headquarters will be
gic component of an organiza- egories. Partner categories financially responsible for the
tion’s success in the city area. include: operations of Regional Service
Centers.
• They are critical vehicles for pro- • Alliances: Coaching organiza-
viding services and delivering tions and associations/organiza- The operation of a Regional
value to members. tions of related professions that Service Center is to provide basic
support coaching. administrative services to the
• They hold strong recruitment chapters and members in specific
capabilities. • Resource/Industry Partners: languages and time zones.
Those who provide coaches with
• They help to increase awareness products or services at a discount- Additionally, the centers will allow
about coaching to the public on ed rate, such as exhibitors, adver- for uniform branding, prevent
the local and regional levels. tisers, suppliers/vendors and train- duplication of efforts, provide wide
ing schools. economies of scale by consolidat-
The OTF’s work took into consid- ing certain functions and provide
eration the chapter journey and • Affiliates: Individuals interested in continuity of service in the envi-

included revisions to ICF Chapter coaching and/or using coaching ronment of changing volunteer
categories. These categories are skills in their non-coaching profes- leadership.
as follows: sions.
The proposed service centers will
• ICF Chapters (developing chap- • Organizational Partners: be stationed throughout the world.
ters): have between five and 50 Corporations, organizations and The OTF has a goal of having two
members. government institutions utilizing Regional Service Centers up and
and promoting coaching. running by the end of 2008.
• ICF Chartered Chapters (devel-
oped chapters): have more than
51 members and are formally
structured entities of the ICF with

17

ICF

Credentialing Enhancements
According to data from the 2006 dling a growing demand in a time- But we have also made even
ICF Global Coaching Study, more ly manner; and more immediate improvements to
than half (52 percent) of all coach- both the credentialing and accredi-
es indicate their clients expect • Operates utilizing globally recog- tation programs:
them to be credentialed. nized standards for objectivity,
validity, reliability and security. • A revised process for training
In order to meet the growing glob- assessors has been introduced
al needs for the ICF Credential, The enhanced credentialing pro- and several coaches began
the ICF has begun to further refine gram will be state of the art in training.
its credentialing system. These regard to efficiency, capacity,
enhancements will be fully compli- responsiveness, and professional- • In 2007, with additional asses-
ant with the International ism. Likewise, it will contain exam- sors added to the volunteer force,
Organization for Standardization ination processes that are objec- 136 trained assessors were con-
(ISO) standards for bodies operat- tive, valid, reliable, and secure ducting training exams in 12 lan-
ing certification of persons. and it will be a true and authentic guages.
measure of coaching competen-
This initiative will increase the cies based on information collect- • An invitation sent to MCCs offer-
ICF’s capacity to satisfy demands ed from a role delineation/job task ing CCEUs for conducting reviews
while streamlining processes to a analysis study. of training programs for accredita-
much more customer-centric and tion resulted in more than 70
less labor-intensive. Expanding Global Credibility expressions of interest to serve in
For the purposes of the ICF, the this capacity.

Enhancing the Current ICF ISO standard serves as a frame-
Credentialing System work for a credentialing program These are further indications of
By enhancing the system, the ICF that meets globally recognized ICF’s commitment to streamlining
will offer a credentialing program standards and procedures of oper- processes and procedures to be
that: ation. It does not dictate the spe- more customer-centric.
cific content or prerequisites
• Continues to truly hold global required to be granted a creden- ICF Credentialing Statistics
credibility and provides permanent tial; rather it provides guidance A record number of 1,411 creden-
value; which promotes the operation of a tialing applications were received
consistent, objective and credible in 2007. By December, 1,118 of
• Is a cutting-edge, competitive program. these coaches were awarded ICF
and robust system capable of han- Credentials.

18

2007 Annual Report

This included: 807 Associate Number of ICF Credentials Per Year
Certified Coaches, 299
Professional Certified Coaches

Number of ICF Credentials Holders
and 12 Master Certified Coaches.

We have experienced a 585
percent growth in credentials
awarded from 2004 to 2007.

Visionary Research
to Advance the
Year

Profession The four modules that compose An Important Next Step
the ICF Global Coaching Study With the ICF Global Coaching
In late 2006, the ICF identified the were released throughout 2007 Study complete, ICF began plan-
need to commission a global sur- and concluded with the Final ning for a companion client study.
vey of the coaching profession. Report which was released in Requests for proposals were sent
The association commissioned October 2007. to ten global research firms in late
PricewaterhouseCoopers to 2007. Submitted proposals were
undertake the ICF Global • Module 1: Profile of Coaching reviewed and budgetary planning
Coaching Study in which 5,415 Industry (March 2007) began. The ICF then began strate-
respondents from 73 countries • Module 2: Revenue (May 2007) gizing on how to compile the

participated. • Module 3: Client Profile (July largest and most globally repre-
2007) sentative sample of individuals
This study surveyed professional • Module 4: Industry Issues and who have experienced coaching in
coaches in various categories, Trends (September 2007) their lives.
including: demographics, coaching
specialties, and estimates of All individual modules and the ICF Research Portal
coaching revenue, as well as to Final Report are available for sale Work continued work on a
establish who uses coaching and through the shopping cart function research portal to be included on
to identify future trends of the on Coachferdation.org. the ICF Web site. The portal will
profession. act as a gateway to resources of
knowledge and will include coach-
ing research in numerous formats.

19

ICF

Knowledge - Diversity - Community
2007 ICF Annual International Conference
The 2007 Annual International ICF Center, presenting views from five 2007 Award Winners
Conference was held in Long continents. Keynote speakers ICF International Prism Award
Beach, California, USA, October included Julio Olalla, MCC, Zainab Two organizations were awarded
31–November 3, 2007. The global Salbi and Kjell Nordstrom. the ICF International Prism Award
nature of this conference was in Long Beach: NASA, the
greater than any conference in In conjunction with the confer- National Aeronautics and Space
ICF history. Every aspect, from the ence, a Global Leadership Forum Administration, and Deloitte and
Hall of Nations opening event to took place for chapter leaders Touche, an audit, tax, consulting
the variety of international speak- from all over the world. The forum and financial advisory services
ers, had a distinctively global feel. consisted of an “Ask the company.
President” Town Hall-style meeting
More than 1,600 individuals from where leaders had the opportunity The ICF International Prism Award
over 40 countries were in atten- to ask Kay Cannon, MBA, MCC; recognizes organizations that
dance at this international con- Pam Richarde, MCC; and Diane have enhanced excellence and
clave, including 86 individuals Brennan, MBA, MCC, various business achievement through
from Japan. With such a large questions, as well as a media their commitment to coaching as a
number, the ICF was able to offer training session with Peter Kerr. leadership strategy with docu-
Japanese translation services dur- During the session, Kerr instructed mented return on investment.
ing the keynote sessions—another global leaders on how to present
historical first in ICF Conference themselves to the media. Kerr’s ICF President’s Award
history. extensive experience and knowl- Also awarded at conference was
edge-base continues to make him

the ICF President’s Award.
Speakers from 20 countries the number one choice for ICF Cannon presented Sir John
graced the educational sessions media training. Whitmore with this
at the Long Beach Convention
Representatives for Prism Award Recipient Representative for Prism Award Kay Cannon with President’s Award
Deloitte and Touche Recipient NASA Recipient, Sir John Whitmore

20

2007 Annual Report

annual award. Whitmore was cho-
sen based upon the work he is
doing to promote coaching
throughout the world.

ICF Chapter Awards
Six chapters were awarded ICF
Chapter Awards in two categories:
the Local Spirit, Global
Presence—Community Activism
Award (recognizes chapters that • Vancouver ICF Post-Conference Education
have established a significant Chapter–Vancouver, Canada—for For four weeks in December and
coaching presence in their com- their “Helping Women in Work” January, the Conference
munities) and the Finding our program. Education Steering Committee
Voice—Marketing/PR Award (rec- offered special hour-long calls for
ognizes chapters that have creat- Recipients of the Finding our MCC conference attendees—com-
ed a successful marketing/public Voice—Marketing/PR Award: plete with CCEU core competency
relations campaign within their • ICF Orange County credits. The sessions continued
communities). Chapter representa- Chapter–Orange County, conversations, connections and
tives were honored at a special California, USA—for their learning initiated at the 2007 con-
dinner during the conference. International Coaching Week ference.
event;

Recipients of the Local Spirit, • ICF New York City Chapter–New
Global Presence—Community York City, New York, USA—for
Activism Award: their work with coaching at Club
• Richmond Area Coaches Getaway, Fitness Magazine’s “You
Association–Virginia, USA—for Can Do It! Challenge,” and “Life
their work with the United Way; Coach TV”; and
• Andean Region and Central • ICF United Kingdom
America ICF Chapter–Bogota, Chapter–United Kingdom
Colombia—for their support of National Chapter—for their work
women with breast cancer; and on two events for corporate con-
sumers of coaching.

21

ICF

Global Outreach
ICF leadership and staff traveled January D.C. Capital Coaches Conference
the globe in 2007 for various • The global Board met in in Washington D.C.
meetings and conferences, repre- Alexandria, Virginia for the first
senting the coaching profession meeting of 2007. • Cannon traveled to London, UK
on behalf of its many members. to confer with several organiza-
These trips are very important for March tions on the benefits and advan-
they allow representation of the • European leaders of the ICF tages of using professional coach-
association at numerous events gathered in Utrecht, Netherlands ing at a meeting sponsored by the
worldwide and they give opportu- to discuss the future of the coach- UK Chapter. Additionally, she
nities for the ICF to continue to ing profession, with representa- attended a meeting on coaching
advance the art, science and prac- tives from more than 11 countries. standards and ethics in Oxford
tice of professional coaching. President-Elect Diane Brennan, where Past President Pam
MBA, MCC, and Assistant Richarde, MCC, addressed
Included in the travel agenda of Executive Director Magdalena attendees.
2007 were three face-to-face glob- Mook were also in attendance.
al Board of Directors’ meetings– • The European Mentoring and
held each year for the Board to • An Organizational Task Force Coaching Council (EMCC) Annual
make executive decisions for the (OTF) meeting was held in Meeting was held in Helsinki,
association; an assortment of trips Toronto, Ontario, Canada. Finland, with Cannon and
to Europe–for ICF leadership to Brennan was Chair of the OTF Brennan representing the ICF.
represent the association at vari- and Cannon was also in atten-
ous events; and ICF representa- dance along with Mook and • Cannon and Secretary/

tives attended the Australasian Executive Director Gary Boyler. Treasurer Karen Tweedie, PCC,
Conference in 2007–where the visited China to promote profes-
ICF President Kay Cannon, MBA, June sional coaching and the ICF at the
MCC, participated in various activ- • The global Board met in International Coaching and
ities. Cincinnati, Ohio for the second Corporate Responsibility
face-to-face meeting of Conference/Fourth Annual
the year. Professional Coaching Awards,
sponsored by Top Human and the
• New Board member China Coaches Association.
Garry Schleifer, PCC,
represented the associa-
Kay Cannon with Sir John
Whitmore and Pam Richarde in UK
tion at the ICF Metro

22

2007 Annual Report

October
• Cannon and Boyler traveled to
Melbourne, Australia to attend the
Gary Boyler, Karen Tweedie and Kay
2007 ICF Australasia Conference. Cannon in Australia

Cannon participated in a live coach-
ing and credentialing session enti-
tled, “Inside the Assessor’s Head,”
and made remarks during the open-
ing general session.

• Brennan and Mook traveled through
Europe for various conferences,
meetings and presentations. Stops
included the Corporate Conference in
the United Kingdom; the European
Mentoring and Coaching Council
(EMCC) in Sweden; the European
Leaders’ Meeting in Bratislava; and
the ICF Netherlands meeting in the
Netherlands.

• The global Board met before the Kay Cannon and Diane Brennan with European

Leaders in the Netherlands
ICF Annual International Conference
in Long Beach, California for the final
face-to-face meeting of the year.
2007 Global Board in Long Beach, California, USA

Karen Tweedie in China

23

ICF

Additional Milestones of Note
Elections for the 2008 ICF Gary Boyler was announced as These successes included the:
Board of Directors the new ICF Executive Director in • launch of the ICF Online
A record number of candidates March 2007. Boyler has more than Community;
submitted applications in 2007, a 30 years of association, marketing • introduction of an ICF Past
total of 21 credentialed members. and hospitality experience at com- Presidents page;
The candidate pool reflected ICF’s panies such as the Project • work on the ICF Research Portal
global nature with skilled and Management Institute (PMI), ; and
accomplished individuals from International Association of • a usability audit of
three continents and more specifi- Holiday Inns, Inc. (IAHI), Meeting Coachfederation.org.
cally 12 countries. Professionals International (MPI)
and Servico Management In 2007, there were 1,012,744 vis-
Following a month of intense Corporation. He is the recipient of its to the ICF Web site. The aver-
deliberation, the ICF Nominating more than 60 awards in market- age length of these visits was
Committee proposed a slate of ing, advertising, editorial writing, eight minutes, 15 seconds.
officers and directors composed of creativity and publications. Boyler
an Australian, five Europeans, a was a strong global addition to the ICF Credential Logos
Canadian and one individual from ICF staff. Redesigned
the United States. The slate, Revised ICF Credential logos
which was accepted by the ICF ICF Chapter Assistance with were made available to ICF
membership, also included the Regulatory Issues Credentialed coaches. These
first non-North American candidate ICF Chapters were encouraged to logos were redesigned in order to
for the chief elected officer posi- appoint a regulatory liaison to be in closer alignment with the

tion of ICF President. serve as a point of contact and overall ICF brand. Consistency in
local guard, monitoring any local displaying all ICF logos is the key
New ICF Executive Director regulatory issues with the assis- toward ensuring strong brand
With the promotion of Lisa Simon, tance of the ICF Regulatory recognition and projecting a con-
ICF's Executive Director for the Committee and ICF Headquarters. sistent image of the association.
past two years, to executive vice
president of Host ICF Online Enhancements
Communications’ association During 2007, the ICF had several
management division, the ICF accomplishments relating to the
began interviewing for a new ICF Web site and systems avail-
executive director. able through the Web site.

24

2007 Annual Report

International Coaching
Week 2007
As part of the communication
strategy for International Coaching
Week, ICF Headquarters encour-
aged ICF Chapters and members
to promote the ICF Global
Coaching Study during February
4-10, 2007. Key findings from the ICF Mourns Key Contributor
study along with regional and
country-specific information for The coaching profession lost a beloved friend and respected colleague with
those areas from which the neces- the passing of Laura Whitworth, MCC, on February 28, 2007. Laura was a
sary sample sizes were received long-time member and key contributor to the International Coach
and sample press materials were Federation.
provided to the membership prior
to International Coaching Week. As a founder of the Professional and Personal Coaches Association
(PPCA) in 1995, Laura spearheaded the formation of an international asso-
New Member Kit Introduced ciation of coaches whose mission was to promote the ever wider use of
In 2007, a new coaching and the principles upon which it is based, stimulate the growth
member kit and development of coaching theory and application, provide a global
containing docu- forum for the education and the free exchange of ideas, and set standards
ments that outline of ethics, qualification and quality. That mission, as well as the ground-

member benefits, breaking work and heart of the PPCA, were woven into the fabric of the
basic ICF International Coach Federation when the PPCA merged with the ICF in
information, and the ICFstrategic 1998.
plan was created for new ICF
members. This kit can be A special memoir tribute was held during the ICF Annual International
accessed and downloaded from Conference in Long Beach, California during the final Super Session on
both the ICF Web site and the file November 3. ICF President Kay Cannon, MBA, MCC, presented a $500
library of the ICF Online contribution to the Laura Whitworth Foundation on behalf of the ICF
Community. Foundation.

25

2007 Annual Report

ICF Financial Overview
Fiscal Year 2008 (ending March 31, 2008)
Pending Audit
All figures shown are in USD.

For Fiscal Year 2008, the ICF realized net income of $491,789 which becomes the annual
contribution to reserves.

Other points of interest include the following:

• Net income for FY 2008 was $30,000 more than FY 2007.
• Although the results for the Annual International Conference were down versus budget, the
shortfall was made up by membership and credentialing.
• With net income projected to be $491K, the reserve balance will be approximately
$1,295,026. This is pending any changes resulting from the audit.

To insure financial stability and be appropriately prudent, the ICF needs to achieve a reserve
equal to six months operating expenses. The assoication has a way to go in order to achieve
this amount, currently equivalent to $2 million.

On the next page are charts depicting FY 2008 revenues and expenses by source as well as
percentage, prior to the audit.

26

Fiscal 2008 Annual Report

Financial Charts


All figures shown are in USD.

27

ICF

Our Global Journey Continues

The ICF moved in a multitude of appropriate directions during 2007 and is poised
to reach many additional milestones in the future.

There are any number of remaining challenges and opportunities to address with-
in the ICF global coaching community. Our passionate and engaged membership
will continue to make an ever increasing number of valuable contributions to both
the profession and the world.

Collectively, with a strategic knowledge-based approach,
we are committed to advancing the art, science and prac-
tice of the coaching profession in order to reach ever
higher levels of accomplishment.

We have already embarked on the next segments of a
mutually beneficial ICF global membership journey to
ensure that coaching is truly an integral part of society.

Your Partners in Progress - The ICF Staff
Gary Boyler, Executive Director Denise Stenzel, Director of Meetings & Events
Magdalena Mook, Assistant Executive Director Jackie Burton, Event Coordinator
Jessica Belsky, Administrative Assistant George Rogers, Director of Credentialing & Program Accreditation
Don Whittle, Director of Membership Wesley Bullock, Credentialing and Program Accreditation Coordinator
Mark Ruth, Research & Education Manager Meaghan Thomas, Credentialing Coordinator
Ann Belcher, Marketing Manager Josh Casey, Sales Account Executive
Kristin Hogue, Marketing Coordinator Sherrie Harvey, Credentialing Assistant
Amy Richardson, Marketing Coordinator

28

2365 Harrodsburg Rd, Suite A325
Lexington, KY 40504

Ph: 888.423.3131 // +1.859.219.3580 // F: +1.859.226.4411
icfheadquarters@coachfederation.org

ICF 2007 Annual Report Highlights Record Growth

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