Beyond Bullet Points

Today in business we need to connect, present and showcase our ideas to an every dynamic environment. Over the past few decades we have seen the birth of new technologies that have put into our hands applications that have been helpful. Microsoft Office PowerPoint was one of those applications that suddenly gave us slides so that we could show pictures, animations and text.
So for about a decade or two we put a number of things into our presentations. And then we begun to see that our presentations while not providing the imformation to the senders . . . What has gone wrong?
The thing that has gone wrong is this. We got lazy and we expected that MS Office PowerPoint would do our work for us. We forget that we were dealing with human beings and not technolgical robots.
Cliff Atkinson has developed Beyond Bullet Points to re-engage the presenters to learn how to build, showcase and present a PowerPoint presentations so that: a. We can communicate our message effectively . b. We can engage our clients and staffs to the salient/important points of our presentations. c. We can have our receivers comprehend, retain and implement the goals of our presentations.
BBP stands for Beyond Bullet Point and is a presentation paradigm shift from a presenter to a Movie Director. Let me show and tell you what I mean . . .
BBP and Cliff Atkinson lays out 3 crucial concepts that will replace the “old” concepts that bring about Death by PowerPoint. Learning Theory, Using stage, screen and film tools and Using visuals for effects
The Old school of presentation stated that whatever you put in the information pipeline from the sender would be completely understood by the receiver. This has been proven to be false. Most people do not full comprehend, retain or implement new information, only bits and fragments. The better concept is the eye of the needle and a brief understanding of the 3 types of memory. Which are: Sensatory – appeals to the senses for a few second and grabs your attention Short-Term- is held for a brief period of time but then is lost Long-Term – is accessible, recalled and retained for implementation for further action Most people leave the presentation with only bits and pieces of the presentation. The reasons: Their sensatory memory was not engaged so that they were never activated into the presentation. The presentation was not laid out to provide a seamless progression of a story. Too much non-important information was splashed into bullet points in the presentation thus confusing the dual channels (more in a minute about this)
Let’s face it, we all enjoy movies rather than presentation and the reason why is: Aristotle gave us the structure of telling a story; there must be a beginning, a middle and an end. These are concepts that help with long term memory, as they are already lodged in long term memory. A movie address the dual channel concepts (next slide) It appeals to us holistically (Reason, Emotion and Personal credibility)
Remember that you are a person giving a presentation to other person. Each one of us has two eyes and two ears. Not only are you showing your presentation to an audience you are also speaking to your audience. Therefore it is essential that you communication visually and verbally. There are myths that state that reading your bullet points helps your audience to understand your presentation.
Before you enter your presentation in ppt, you must write a script. You must use Reason, Emotion and Personal Credibility to begin your first 5 slides so that you are able to engage your audience. You will then be able to share your story in 3 acts (this is something that we all know and is already available in Long Term Memory) However you script must be in the form of a Headline (like Newspaper Headline) that clearly articulated the main point that you are trying to convey.
In MS PPT 7 there are very helpful slide layouts that are particularly useful in clearly showcasing the main points of your presentation.
The Template answers the 5 most important questions: Who, What, Where, How and Why in the first 5 slides of your presentation. It also provides a framework for your remaining slides in 3 columns. 1 st column – Key Points 2 nd column – Explanation 3 rd column – Detail Key Points, Explanation and Detail (3 Columns of Clarity) The Rule of 3 (3 Key Points / 3 Explanations / 3 Detail Slides per explanations We will then have a 45 / 15 / 5 minute presentation

Beyond Bullet Points

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