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Tips
For Making Money
On Udemy
16
I’m making an
average of 

$5000 a month
passive income
on Udemy.
Typically, what
people do
is to put a course
on Udemy with
no audience,
platform
or marketing of
their own.
With no result...
So this is how you
should make money on
Udemy
1. Marketing starts before product creation
1. Marketing starts before product creation
Ask people what they would like to see in your
course. Ask in a relevant Faceb...
This is not only audience research but great
marketing. People need multiple exposures to a
product before purchasing.
Communication with your following continues for the
entire product creation process.
Communication with your following continues for the
entire product creation process.
Continually answer questions, monitor...
2.
Make multiple 
courses
2.
Make multiple 
courses
All successful
instructors have
multiple courses.
Your first video course will never be your best
one. So make sure you keep creating courses
and don’t give up after your fir...
3.
Make free 
courses
3.
Make free 
courses
Free courses are
the best way to
build a following
on Udemy. If
people enjoy your
free course they
w...
You can turn a free course to a paid course at a later
date and then you will be able to promote to the
thousands of peopl...
4. Create an awesome course
4. Create an awesome course
Try to match – as far as you can – the same production
values as the highest quality TV docume...
There’s a great course by Udemy called How to Create
Your Udemy Course and the Wistia Course Creation
Compilation which wi...
5. Collect email addresses
5. Collect email addresses
The best way to get people buying the course is with
your own email list.
Create a lead
magnet on a
branded site
where you deliver
great free
content.
6.
YouTube
6.
YouTube
If you are on
Udemy, you
should add
20-30% of your
paid courses

for free on
YouTube.
YouTube
videos are great
teasers for your
courses. Add a
special discount
coupon in the first
line of the video
description...
7. The individual videos in your course
7. The individual videos in your course
They should be 4-5 minutes in length.
7. The individual videos in your course
They should be 4-5 minutes in length.
Each of the videos should stand on its own a...
Start the video by
saying what
you’re going to do
in the video, do it,
and then finish the
video by saying
what you’ve just...
Brand the
beginning and end
of the videos with
your brand, your
face, your logo,
your web address.
Avoid any mention
of Ud...
Avoid “death by Powerpoint” at all costs.
8.
The sort of
courses you
should create
8.
The sort of
courses you
should create
Create courses
on subjects you
know about.
8.
The sort of
courses you
should create
Provide tangible
benefit to the
audience.
Create courses
on subjects you
know abou...
For this reason career skills (Excel, Photoshop, web
design and development, etc.) are easier subjects than
soft skills (m...
9. The anatomy of a Udemy course
9. The anatomy of a Udemy course
Make sure you are taking the students through a
process which, at its conclusion, will gi...
9. The anatomy of a Udemy course
Make sure you are taking the students through a
process which, at its conclusion, will gi...
Furthermore, we can divide Lectures up into Sections.
Furthermore, we can divide Lectures up into Sections.
These Sections should have a short (1-2 minute)
introductory and con...
A quiz is
recommended
at the end of
every Section
as well.
10.
Course title,
description,
image and
promo video
Titles should communicate the benefit of the
course to the potential students.
Then the subtitle, description and lecture
titles should be worked upon and optimised
with the benefit to the audience in m...
Provide attractive, eye-catching promotions
of the content.
Always put
yourself in the
shoes of your
target market
and
communicate
value to them
with the
course’s
salespage.
Not a graphic designer? No problem.
Udemy will create a course image for you.
11. The pricing of Udemy courses
11. The pricing of Udemy courses
Udemy’s constant discounting and promotions
means customers never expect to pay full pric...
LENGTH OF COURSE’S VIDEO CONTENT
30+ minutes
1-2 hours
2+ hours
Price them high:
SUGGESTED PRICE
free
$49 – $79
$79 – $199
12. Use of Udemy coupon codes
12. Use of Udemy coupon codes
You can create coupons to your paid courses.
12. Use of Udemy coupon codes
You can create coupons to your paid courses.
These coupons can be free or at a discounted pr...
You can offer courses at a discount for a limited
period of time. You can make these offers via
social media, to your email ...
13. Use of Udemy’s announcement system
13. Use of Udemy’s announcement system
There are two types of announcements –
promotional and educational.
Promotional
announcements
can only be sent
to students on
your paid
courses and
they’ll typically
contain a coupon
offer.
Educational
announcements
can be sent to
any of your
students, but are
not allowed to
go to affiliate
links, sales
pages or
...
14. Create relationships with other Udemy instructors
14. Create relationships with other Udemy instructors
The best way to meet other Udemy instructors
online is via the Udemy...
There may be opportunities to cross-promote
each others’ courses… with a reduction, of course.
14. Create relationships with affiliates
14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme
managed by Rakuten LinkShare.
14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme
managed by Rakuten LinkShare.
Affiliates can...
There are
Facebook groups
where you can woo
potential affiliates: 
Udemy Affiliate 

Partners 
(unofficial) and 
Udemy Affiliate 
...
16. After you publish – ensure student happiness
16. After you publish – ensure student happiness
It’s important to only add free students who’re
going to find the course u...
Continual engagement with students via the
discussion or messaging system will ensure
increased customer satisfaction and,...
If Udemy think
your students
like your course
then they’ll
make it
more visible
in the
marketplace.
Further thoughts
on selling your Udemy course
Create a value-packed course with tangible reward
to the student, ie. deliver saleable skills with
proven benefits. And lia...
Sell course reductions using time-limited coupons
to your email list
Sell course
reductions using
time-limited
coupons to your
existing
customers on
Udemy (via
promotional
announcements)
Get other instructors to cross-promote course
reductions using coupons
Sell course reductions using coupons after teaser
videos in YouTube
Sell course reductions using
time-limited coupons on social media
Get affiliates to
cross-promote
course reductions
using coupons
If you're interested in earning
passive income and learning more about
Udemy take this course for free.
If you're interested in earning
passive income and learning more about
Udemy take this course for free.
You can sign up he...
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16 Tips on How To Make Money on Udemy – Passive Income from Teaching Online

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16 Tips on How To Make Money on Udemy – Passive Income from Teaching Online

  1. Tips For Making Money On Udemy 16
  2. I’m making an average of 
 $5000 a month passive income on Udemy.
  3. Typically, what people do is to put a course on Udemy with no audience, platform or marketing of their own. With no results.
  4. So this is how you should make money on Udemy
  5. 1. Marketing starts before product creation
  6. 1. Marketing starts before product creation Ask people what they would like to see in your course. Ask in a relevant Facebook group, LinkedIn group or, even better, to your email list.
  7. This is not only audience research but great marketing. People need multiple exposures to a product before purchasing.
  8. Communication with your following continues for the entire product creation process.
  9. Communication with your following continues for the entire product creation process. Continually answer questions, monitor feedback and create the course accordingly.
  10. 2. Make multiple  courses
  11. 2. Make multiple  courses All successful instructors have multiple courses.
  12. Your first video course will never be your best one. So make sure you keep creating courses and don’t give up after your first or second attempt.
  13. 3. Make free  courses
  14. 3. Make free  courses Free courses are the best way to build a following on Udemy. If people enjoy your free course they will automatically search out your paid content.
  15. You can turn a free course to a paid course at a later date and then you will be able to promote to the thousands of people who joined your free course.
  16. 4. Create an awesome course
  17. 4. Create an awesome course Try to match – as far as you can – the same production values as the highest quality TV documentary.
  18. There’s a great course by Udemy called How to Create Your Udemy Course and the Wistia Course Creation Compilation which will help you on video.
  19. 5. Collect email addresses
  20. 5. Collect email addresses The best way to get people buying the course is with your own email list.
  21. Create a lead magnet on a branded site where you deliver great free content.
  22. 6. YouTube
  23. 6. YouTube If you are on Udemy, you should add 20-30% of your paid courses
 for free on YouTube.
  24. YouTube videos are great teasers for your courses. Add a special discount coupon in the first line of the video description and you’ll get some sales from that.
  25. 7. The individual videos in your course
  26. 7. The individual videos in your course They should be 4-5 minutes in length.
  27. 7. The individual videos in your course They should be 4-5 minutes in length. Each of the videos should stand on its own as a valuable account of how to perform a task or alleviate a problem.
  28. Start the video by saying what you’re going to do in the video, do it, and then finish the video by saying what you’ve just done.
  29. Brand the beginning and end of the videos with your brand, your face, your logo, your web address. Avoid any mention of Udemy or the course name.
  30. Avoid “death by Powerpoint” at all costs.
  31. 8. The sort of courses you should create
  32. 8. The sort of courses you should create Create courses on subjects you know about.
  33. 8. The sort of courses you should create Provide tangible benefit to the audience. Create courses on subjects you know about.
  34. For this reason career skills (Excel, Photoshop, web design and development, etc.) are easier subjects than soft skills (management, leadership, etc.)
  35. 9. The anatomy of a Udemy course
  36. 9. The anatomy of a Udemy course Make sure you are taking the students through a process which, at its conclusion, will give them a skill that is of benefit.
  37. 9. The anatomy of a Udemy course Make sure you are taking the students through a process which, at its conclusion, will give them a skill that is of benefit. An introductory and concluding video is mandatory.
  38. Furthermore, we can divide Lectures up into Sections.
  39. Furthermore, we can divide Lectures up into Sections. These Sections should have a short (1-2 minute) introductory and concluding Lecture, preferably with the course creator talking to camera.
  40. A quiz is recommended at the end of every Section as well.
  41. 10. Course title, description, image and promo video
  42. Titles should communicate the benefit of the course to the potential students.
  43. Then the subtitle, description and lecture titles should be worked upon and optimised with the benefit to the audience in mind. Titles should communicate the benefit of the course to the potential students.
  44. Provide attractive, eye-catching promotions of the content.
  45. Always put yourself in the shoes of your target market and communicate value to them with the course’s salespage.
  46. Not a graphic designer? No problem. Udemy will create a course image for you.
  47. 11. The pricing of Udemy courses
  48. 11. The pricing of Udemy courses Udemy’s constant discounting and promotions means customers never expect to pay full price.
  49. LENGTH OF COURSE’S VIDEO CONTENT 30+ minutes 1-2 hours 2+ hours Price them high: SUGGESTED PRICE free $49 – $79 $79 – $199
  50. 12. Use of Udemy coupon codes
  51. 12. Use of Udemy coupon codes You can create coupons to your paid courses.
  52. 12. Use of Udemy coupon codes You can create coupons to your paid courses. These coupons can be free or at a discounted price and they can expire at a specified date. This is extremely powerful.
  53. You can offer courses at a discount for a limited period of time. You can make these offers via social media, to your email subscribers or to the students on your Udemy paid courses…
  54. 13. Use of Udemy’s announcement system
  55. 13. Use of Udemy’s announcement system There are two types of announcements – promotional and educational.
  56. Promotional announcements can only be sent to students on your paid courses and they’ll typically contain a coupon offer.
  57. Educational announcements can be sent to any of your students, but are not allowed to go to affiliate links, sales pages or squeeze pages.
  58. 14. Create relationships with other Udemy instructors
  59. 14. Create relationships with other Udemy instructors The best way to meet other Udemy instructors online is via the Udemy Studio Facebook Group.
  60. There may be opportunities to cross-promote each others’ courses… with a reduction, of course.
  61. 14. Create relationships with affiliates
  62. 14. Create relationships with affiliates Udemy has a comprehensive affiliate scheme managed by Rakuten LinkShare.
  63. 14. Create relationships with affiliates Udemy has a comprehensive affiliate scheme managed by Rakuten LinkShare. Affiliates can create links to Udemy courses with coupon reductions.
  64. There are Facebook groups where you can woo potential affiliates:  Udemy Affiliate 
 Partners  (unofficial) and  Udemy Affiliate 
 Program (official).
  65. 16. After you publish – ensure student happiness
  66. 16. After you publish – ensure student happiness It’s important to only add free students who’re going to find the course useful and are likely to leave a review.
  67. Continual engagement with students via the discussion or messaging system will ensure increased customer satisfaction and, hopefully that will result in good reviews and good feedback.
  68. If Udemy think your students like your course then they’ll make it more visible in the marketplace.
  69. Further thoughts on selling your Udemy course
  70. Create a value-packed course with tangible reward to the student, ie. deliver saleable skills with proven benefits. And liaise and engage with the students who take the course to ensure great feedback and reviews.
  71. Sell course reductions using time-limited coupons to your email list
  72. Sell course reductions using time-limited coupons to your existing customers on Udemy (via promotional announcements)
  73. Get other instructors to cross-promote course reductions using coupons
  74. Sell course reductions using coupons after teaser videos in YouTube
  75. Sell course reductions using time-limited coupons on social media
  76. Get affiliates to cross-promote course reductions using coupons
  77. If you're interested in earning passive income and learning more about Udemy take this course for free.
  78. If you're interested in earning passive income and learning more about Udemy take this course for free. You can sign up here: http://learn.robcubbon.com/free-courses/

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