SEO 101: Learn Search Engine Optimization Basics to Get Found Online in Search Engines
What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particularly in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.
16. Organic Search
multi‐sensor enrollment enterprise biometrics
triad biometrics
authentication software
(database of intentions)
(visitors)
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment digital lpersona
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multi‐sensor enrollment, digital persona
(keywords & seo)
website multi‐sensor enrollment, digital persona
website
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website
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website
website (lead conversion)
website
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17. Organic Search
multi‐sensor enrollment enterprise biometrics
triad biometrics
authentication software
(database of intentions)
(visitors)
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment digital lpersona
multi sensor enrollment digitalpersona
multi‐sensor enrollment, digital persona
l
multi‐sensor enrollment, digital persona
ll d
multi‐sensor enrollment, digital persona
(keywords & seo)
website multi‐sensor enrollment, digital persona
website
website
(links)
website (content)
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website
website
(the web)
(the web)
website
websitewebsite (offer)
website
website website website (crm)
website
ebsite
website
website (lead conversion)
website
website website
website website
18. Organic Search
multi‐sensor enrollment enterprise biometrics
triad biometrics
authentication software
(database of intentions)
(visitors)
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment digital lpersona
multi sensor enrollment digitalpersona
multi‐sensor enrollment, digital persona
l
multi‐sensor enrollment, digital persona
ll d
multi‐sensor enrollment, digital persona
(keywords & seo)
website multi‐sensor enrollment, digital persona
website
website
(links)
website (content)
( )
website
website
(the web)
(the web)
website
websitewebsite (offer)
website
website website website (crm)
website
ebsite
website
website (lead conversion)
website
website website
website website
19. Organic Search
multi‐sensor enrollment enterprise biometrics
triad biometrics
authentication software
(database of intentions)
(visitors)
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment, digital persona
multi‐sensor enrollment digital lpersona
multi sensor enrollment digitalpersona
multi‐sensor enrollment, digital persona
l
multi‐sensor enrollment, digital persona
ll d
multi‐sensor enrollment, digital persona
(keywords & seo)
website multi‐sensor enrollment, digital persona
website
website
(links)
website (content)
( )
website
website
(the web)
(the web)
website
websitewebsite (offer)
website
website website website (crm)
website
ebsite
website
website (lead conversion)
website
website website
website website
25. Off‐Page SEO = 75%
• Recommendations from friends
1. I
1 “I know Brian Halligan”
Halligan
2. “Brian Halligan is a marketing expert”
3 S th Godin: “Brian is a marketing expert”
3. Seth G di “B i i k ti t”
• Links are online recommendations
1. A link: www.HubSpot.com
2. A link with anchor text: Internet Marketing
3. Link from a trusted website
31. Thank You!
Download these slides: Brian Halligan
www.SlideShare.net/HubSpot
/ p CEO & Co Founder, HubSpot
CEO & Co‐Founder HubSpot
Grade your website: Twitter.com/Bhalligan
www.websitegrader.com http://Blog.HubSpot.com