How to Influence the Friends of Your Facebook Fans
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View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/
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How to Influence the Friends of Your Facebook Fans
- 1. 33% of U.S. online consumers have made a purchase based on recommendations from Facebook SOURCE: Friday Corner: 10 Mobile Marketing Stats
- 2. 500Mmobile monthly active users worldwide. SOURCE: newsroom.fb.com, April 2012
- 3. Fans and their friends overall bought 16% more frequently in store when exposed to paid media Source: The Power of the Like II, comScore and Facebook, June 2012
- 4. WELCOME! #FB4BIZ CHRIS LUO DAN SLAGEN Head of Global SMB Marketing, Head of Paid Marketing, Facebook HubSpot
- 5. Facebook’s to Business 1 2 SUCCESS WORKSHOP 3 4 steps
- 6. Facebook’s Everything on Connect to New Facebook Starts with Your Page 1 2 Fans with Facebook Ads 3 4 Influence the Engage Your Friends of Fans with Quality Your Fans Content steps
- 7. YOUR PAGE 1 THE WORLD
- 8. ACQUIRE FANS 2 INTERACT WITH FANS Connect to New Fans with Facebook Ads
- 9. ENGAGE 3
- 10. Facebook’s 1 2 Influence the 3 4 Friends of Your Fans steps
- 11. Andy likes HubSpot. HubSpot
- 15. Connect to Your Customers
- 16. Connect to Your Customers’ Friends
- 17. People are connecting with their favorite businesses
- 18. These Connections Are Happening on a MASSIVE Scale 901M 3.2B people on Facebook likes and comments on daily
- 19. Fans Are More Valuable When They Impact Their Friends Facebook 901MM users Friends of fans 650K friends Fan base 5K fans
- 20. Grow YOUR Business with Facebook YOUR Company
- 21. 1 3 5 to Influence the Friends of Your Fans 2 4 6 TIPS #FB4BIZ
- 22. 1 SPONSORED STORIES VS FACEBOOK ADS #FB4BIZ
- 23. Ad Sponsored Story
- 24. Ad Sponsored Story Other Stories you can Sponsor: Post Like Post Comment Check-in Event Apps Domain
- 25. 2 RUN PAGE LIKE SPONSORED STORIES #FB4BIZ
- 26. RUN PAGE LIKE SPONSORED STORIES
- 27. SPONSOR YOUR CHECK-INS 3 #FB4BIZ
- 28. Encourage Your Customers to check-in HubSpot Sponsor Chris Check-in Chris checks-in at HubSpot
- 29. DOMAIN LIKE SPONSORED STORY 4 #FB4BIZ
- 30. What happens What you can do www.HubSpot.com Facebook Domain Sponsored Story Great event Free Workshop: Four Steps to Achieving Business Success with Facebook www.hubspot.com How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol
- 31. 5 TRACK THE PERFORMANCE OF YOUR CAMPAIGNS #FB4BIZ
- 32. Best Practice A/B test your ads REVIEW ADS Watch the Response graph MANAGER Monitor your reach (10K+) REGULARLY
- 33. 6 UNDERSTAND THE AD CREATE FLOW #FB4BIZ
- 34. Chose your page (or app/place/event/domain)
- 35. What do you want to promote?
- 36. What do you want people to see?
- 37. What do you want to promote?
- 38. What do you want people to see?
- 39. KEEP AN EYE ON YOUR ESTIMATED REACH
- 40. RUN PAGE LIKE SPONSORED STORIES Narrow Targeting Broader Targeting
- 41. RUN PAGE LIKE SPONSORED STORIES Narrow Targeting Broader Targeting
- 42. THANK CHRIS LUO YOU! Head of Global SMB Marketing Facebook DAN SLAGEN Head of Paid Marketing, HubSpot #FB4BIZ
- 43. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics
- 44. 3 2000 7 50+ 6 15 0 breakout inspiring small reasons days inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! www.InboundConference.com www.InboundConference.com