5 Tips On Writing Compelling Call-to-Action Copy

•

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HubSpot

Download HubSpot’s free ebook "An Introduction to Effective Calls-to-Action:" http://bit.ly/CTA-Ebook

Business Technology

5 TIPS ON WRITING COMPELLING
CALL-TO-ACTION COPY

1 “
Verbs generate
the most shares
on Twitter.

2 Numbers Make You Specific

VAGUE & CLEAR &
ABSTACT SPECIFIC

2
“
There’s a
correlation
between digits &
press release
views.

3 Use Them for Shorter Copy:

WITH EASE EASILY

3 “
Adverbs are
the least shared
on Twitter.

4
“
Most engaging
press release titles
are 90 to 150 characters
long.

LEARN MORE
ABOUT CALLS-TO-ACTION:

Download HubSpot’s free ebook:
http://bit.ly/CTA-Ebook

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