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Presentation 14 hjfy response time and remax tools 1
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Presentation 14 hjfy response time and remax tools 1

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  • 1. Updated Market Stats 01/02/2013 and Response Time
  • 2. Research has shown that HALF the people who make an online inquiry on a real estate listing WILL BUY in the next 12-18 months. But only 15% close in the next 90 days. That means to be successful meeting the needs of online real estate consumers, real estate agents MUST FOLLOW UP Leads or Clients?
  • 3. Response time They should answer their phone or e-mail when a customer contacts them — or at least reply within a half hour or less. Anything else is unacceptable. With all of the technology available today, they can react quickly, no matter where they are or what they are doing. This is true especially when a prospective buyer or seller is making the first call to an agent. - http://www.realestateproarticles.com/Art/1802/274/Top-10-What-Consumers- Expect-from-a-Real-Estate-Agent.html Follow up must be FAST...45% of consumers expect a personal response (not an auto- responder) within 30 minutes of making an inquiry. Research shows the odds of them becoming your client are 21 times greater if the agent contacts the consumer within FIVE minutes of their online inquiry. -
  • 4. Research suggests… That response time to leads should be even faster than 30 minutes… http://www.leadresponsemanagement.org/lrm_study
  • 5. Updated stats…
  • 6. Leominster - 01453 Sales 2 months = 41 (20.5) Inventory 101 - 11 active flagged = 90 4.3 months inventory prev: 6.34 months inventory (12/06/12)
  • 7. Fitchburg 01420 Sales 2 months = 41 (20.5) Inventory 118-9 active flagged = 109 5.31 months inventory prev: 4.9 months inventory
  • 8. Lunenburg 01462 Sales 2 months 15 (7.5) Inventory 55-5 active flagged = 50 6.6 months inventory prev: 7.87 months inventory
  • 9. Sterling - 01564 Sales 2 months = 13 (6.5) Inventory 26-3 active flagged = 23 3.5 months inventory prev: 3.5 months inventory
  • 10. Lancaster 01523 Sales 17 (8.5) 2 months Inventory 38 - 1 active flagged = 37 6.6 months inventory prev: 8.7 months inventory
  • 11. Westminster 01473 Sales 2 months = 17 (8.5) Inventory 74 - 5 active flagged = 69 8.1 months inventory prev: 9.2 months inventory (over 12 months when I started tracking inventory)
  • 12. Gardner - 01440 Sales 2 months =22 (11) Inventory 65 - 7 active flagged = 58 5.2 months inventory prev: 5.1 months inventory
  • 13. Templeton - 01468 Sales 2 months = 12 (6) Inventory 32 - 1 active flagged = 31 5.16 months inventory prev: 5.0 months inventory
  • 14. Royalston Sales 2 months = 3 Inventory 12-1 active flagged = 11 No data
  • 15. Inventory Comparisons 8/01/2012 01/02/2013 Leominster All Actives 170 101 Fitchburg 187 118 Lunenburg 80 55 Sterling 54 26 Lancaster 80 50 Westminster 75 69 Gardner 95 65 Templeton 59 32 128 Expireds over the last week – usually much lower
  • 16. Is the market transitioning… Or have we arrived at a seller’s market in most areas?
  • 17. Why… Reach out to your friends and neighbors? Because with the team’s target marketing and approach, we can serve clients better than the average agent. You are doing your friends a favor by reminding them that you sell real estate. You know your market better than anyone.
  • 18. Expireds Here are some statistics on Expired listings: • Only 28% will re-list with their current agent • 35% will leave their home off the market for a month or more (Statistics indicate that most of these will re-list with another agent within 90 days) • 37% will re-list with a new agent within 30 days • Over 70% chance YOU can get the listing • Most that re-list will do so with the 1st or 2nd agent that contacts them
  • 19. Tools http://remax-newengland.com/
  • 20. Update Profile
  • 21. Design Center – REMAX.net or access through remax-newengland.com
  • 22. It is going to be a great year!!