Digital Online Marketplaces Versus Going It Alone by Anna Brockway

1. DIGITAL HOME DESIGN
SUMMIT

2. WHAT IS
CHAIRISH?
We are a curated
and full service
marektplace for the
best of vintage.

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THE FASTEST WAY TO SOURCE VINTAGE:
75,000
hand-picked vintage items
ready to ship.

4. EXPLOSIVE GROWTH
+350% GROWTH
+1,000,000 VISITORS MONTHLY
+5,500 SELLERS
#1 GOOGLE RANKING FOR
VINTAGE FURNITURE
“#1 CAN’T LIVE WITHOUT IT APP” -

5. ADAM’S QUESTION
GO IT ALONE OR
JOIN A MARKETPLACE?

6. MY FATHER IN LAW

7. TAH DAH?

8. WHAT’S THE BEST WAY FOR ME
TO EXPLORE ECOMMERCE?

9. OPTION 1
BUILD YOUR OWN STORE

15. RECOMMENDATION

16. HOW MUCH $ CAN I MAKE?
1% Conversion Goal
1500 Unique Visitors
15 Sales @ $50 Margin
$750 for you

17. OPTION 2
AFFILIATE REFERRAL

22. HOW MUCH $ CAN I MAKE?
1% Conversion Goal
1500 Unique Visitors
15 Sales @ $200 ASP = $3000 Referred Sales
5% to 20% Commission= $150 to $600 for you!

23. IT’S ALL ABOUT EYEBALLS

24. THE DECISION
Are you committed to spending significant
time and money to drive traffic?

25. TRAFFIC
DRIVING METHODS
Email Marketing
Organic Rankings
Paid Advertising
Social Marketing
Publicity
Partnerships

26. OPTION 3
Partner with a marketplace
that brings eyeballs to you.

29. GREAT MARKETPLACES
DELIVER
EYEBALLS
How many people shop it?
BRANDING
Will it promote me to new audiences?
TURNKEY OPERATIONS
Does it make my life easier?
MARKETPLACE INSIGHTS
Does it make me smarter?
MONEY
How much does the marketplace take?

30. IT’S ALL ABOUT EYEBALLS

32. BRANDING

33. BRANDED
STOREFRONT

34. NOW STARRING

35. TURNKEY OPERATIONS

36. WE DELIVER

37. MARKETPLACE INSIGHTS

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QUESTIONS?
anna@chairish.com

40. ECOMMERCE OPTIONS
Option 1: Build Your Own Store
• Be prepared for a serious commitment (time + money)
• Traffic, traffic, traffic = to maximize conversion
• If building your own, recommend Shopify
Option 2: Affiliate Marketing
• Good option to supplement revenue
• Traffic, traffic, traffic to maximize conversion
Option 3: Join a Marketplace
• Capitalize on their marketing and traffic driving measures
• Let them do heavy-lifting of operations and fulfillment
• Learn from analytics to help you plan smarter
• We recommend Chairish of course !