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Etsy presentation

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FIT 1012
Kylie Hogan

Etsy presentation

  1. 1. Kylie Hogan FIT1012 September 19, 2013 1Sunday, September 22, 13
  2. 2. 2Sunday, September 22, 13
  3. 3. Overview 2Sunday, September 22, 13
  4. 4. Overview What is Etsy? Etsy is the world's most vibrant marketplace. Etsy celebrates individual creativity in design and craftsmanship by connecting unique people, stories, and items in a playful and meaningful way. Etsy provides a marketplace for crafters, artists, and collectors to sell their handmade creations, vintage goods and crafting supplies. 2Sunday, September 22, 13
  5. 5. Overview What is Etsy? Etsy is the world's most vibrant marketplace. Etsy celebrates individual creativity in design and craftsmanship by connecting unique people, stories, and items in a playful and meaningful way. Etsy provides a marketplace for crafters, artists, and collectors to sell their handmade creations, vintage goods and crafting supplies. Mission Statement “Etsy is the marketplace we make together.” Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world. • We are a mindful, transparent, and humane business. • We plan and build for the long term. • We value craftsmanship in all we make. • We believe fun should be part of everything we do. • We keep it real, always. 2Sunday, September 22, 13
  6. 6. Overview What is Etsy? Etsy is the world's most vibrant marketplace. Etsy celebrates individual creativity in design and craftsmanship by connecting unique people, stories, and items in a playful and meaningful way. Etsy provides a marketplace for crafters, artists, and collectors to sell their handmade creations, vintage goods and crafting supplies. Mission Statement “Etsy is the marketplace we make together.” Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world. • We are a mindful, transparent, and humane business. • We plan and build for the long term. • We value craftsmanship in all we make. • We believe fun should be part of everything we do. • We keep it real, always. Competitors DaWanda, based in Germany, focuses on growing in European countries. Ezebee, based in Switzerland, is a global competitor Bonanza is based in the US and focuses on clothing and fashion Zibbet and MadeIt which are based in Australia iCraft, which is based in Canada 2Sunday, September 22, 13
  7. 7. 3Sunday, September 22, 13
  8. 8. Etsy for iPhone 3Sunday, September 22, 13
  9. 9. Etsy for iPhone 3Sunday, September 22, 13
  10. 10. Etsy for iPhone 3Sunday, September 22, 13
  11. 11. 4Sunday, September 22, 13
  12. 12. Audience &Target 4Sunday, September 22, 13
  13. 13. Audience &Target ✤ Etsy is designed towards a range of people. ✤ Anywhere from children and tweens, to teens and young adults, to adults, and grandparents. ✤ Each individual seller or “shop” are intended for different interests, hobbies and activities. 4Sunday, September 22, 13
  14. 14. Audience &Target ✤ Etsy is designed towards a range of people. ✤ Anywhere from children and tweens, to teens and young adults, to adults, and grandparents. ✤ Each individual seller or “shop” are intended for different interests, hobbies and activities. 4Sunday, September 22, 13
  15. 15. 5Sunday, September 22, 13
  16. 16. About Etsy 5Sunday, September 22, 13
  17. 17. About Etsy ✤ Etsy was launched June 18, 2005 by iospace, a small company of only 3 people. 5Sunday, September 22, 13
  18. 18. About Etsy ✤ Etsy was launched June 18, 2005 by iospace, a small company of only 3 people. ✤ The original version of Etsy took two and a half months to build. 5Sunday, September 22, 13
  19. 19. About Etsy ✤ Etsy was launched June 18, 2005 by iospace, a small company of only 3 people. ✤ The original version of Etsy took two and a half months to build. ✤ Two of the biggest investors are the founders of Flickr and Delicious. 5Sunday, September 22, 13
  20. 20. About Etsy ✤ Etsy was launched June 18, 2005 by iospace, a small company of only 3 people. ✤ The original version of Etsy took two and a half months to build. ✤ Two of the biggest investors are the founders of Flickr and Delicious. ✤ Kalin, the founder of Etsy, says he chose to name the site “Etsy” becuase he wanted a nonsense word in order to build something from scratch. In Italian ‘etsi’ means ‘oh, yes’ and in latin it means ‘and if.’ 5Sunday, September 22, 13
  21. 21. 6Sunday, September 22, 13
  22. 22. Features 6Sunday, September 22, 13
  23. 23. Features ✤ Selling~ a large variety of products are sold on Etsy, including art supplies, handmade products and vintage items. “Vintage” items can only be listed if they are at least 20 years old. 6Sunday, September 22, 13
  24. 24. Features ✤ Selling~ a large variety of products are sold on Etsy, including art supplies, handmade products and vintage items. “Vintage” items can only be listed if they are at least 20 years old. ✤ In order to be able to sell items on etsy, users are required to make a username and then are given the option to create a shop. Each listing that is posted costs $0.20. All listings remain on the page for a maximum of 4 months unless the product is sold sooner. 6Sunday, September 22, 13
  25. 25. Features ✤ Selling~ a large variety of products are sold on Etsy, including art supplies, handmade products and vintage items. “Vintage” items can only be listed if they are at least 20 years old. ✤ In order to be able to sell items on etsy, users are required to make a username and then are given the option to create a shop. Each listing that is posted costs $0.20. All listings remain on the page for a maximum of 4 months unless the product is sold sooner. ✤ The shop owner determines the cost of each item. However, Etsy claims 3.5% of the price of each listing. The shop owners receive a bill at the end of each month for the fees they owe. 6Sunday, September 22, 13
  26. 26. 7Sunday, September 22, 13
  27. 27. Features continued 7Sunday, September 22, 13
  28. 28. Features continued ✤ Buying~ On the homepage, buyers can search for the product description into the search bar or “browse” through a list of options on the left side of the page including Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more. 7Sunday, September 22, 13
  29. 29. Features continued ✤ Buying~ On the homepage, buyers can search for the product description into the search bar or “browse” through a list of options on the left side of the page including Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more. ✤ When a buyer views a product they can view the positive and negative feedback of each seller to determine the reliabiltiy of their shop. Once a buyer has found a product they would like to buy, they can click “Add to Cart” and that places it in their virtual “Shoppping Cart” 7Sunday, September 22, 13
  30. 30. 8Sunday, September 22, 13
  31. 31. Buying 8Sunday, September 22, 13
  32. 32. Buying ✤ When buying a product you can add it into your virutal shopping cart and “check out” on line. 8Sunday, September 22, 13
  33. 33. Buying ✤ When buying a product you can add it into your virutal shopping cart and “check out” on line. 8Sunday, September 22, 13
  34. 34. 9Sunday, September 22, 13
  35. 35. Supported Applications 9Sunday, September 22, 13
  36. 36. Supported Applications 9Sunday, September 22, 13
  37. 37. Supported Applications ✤ Etsy is a free account, and can be integrated with Facebook. 9Sunday, September 22, 13
  38. 38. Supported Applications ✤ Etsy is a free account, and can be integrated with Facebook. ✤ The total of the item being purchased and shipping costs are shown prior to payment. You can use credit or debit cards, and the application “PayPal” is also supported. 9Sunday, September 22, 13
  39. 39. 10Sunday, September 22, 13
  40. 40. How to make an account 10Sunday, September 22, 13
  41. 41. How to make an account ✤ To make an account simply download the app on your mobile phone or visit the website. 10Sunday, September 22, 13
  42. 42. How to make an account ✤ To make an account simply download the app on your mobile phone or visit the website. 10Sunday, September 22, 13
  43. 43. How to make an account ✤ To make an account simply download the app on your mobile phone or visit the website. 10Sunday, September 22, 13
  44. 44. 11Sunday, September 22, 13
  45. 45. Personalization 11Sunday, September 22, 13
  46. 46. Personalization ✤ Once you have made your account, you can personalize your channels by selecting what you are interested in shopping for. 11Sunday, September 22, 13
  47. 47. Personalization ✤ Once you have made your account, you can personalize your channels by selecting what you are interested in shopping for. ✤ Some choices include but are not limited to: Handpicked, Seasonal, For Her, For Him, Gadgets, Home, Kids, Art Supplies, etc. 11Sunday, September 22, 13
  48. 48. Personalization ✤ Once you have made your account, you can personalize your channels by selecting what you are interested in shopping for. ✤ Some choices include but are not limited to: Handpicked, Seasonal, For Her, For Him, Gadgets, Home, Kids, Art Supplies, etc. 11Sunday, September 22, 13
  49. 49. 12Sunday, September 22, 13
  50. 50. Connect with Friends 12Sunday, September 22, 13
  51. 51. Connect with Friends ✤ Many people are using Etsy, and some might want to connect with their friends or family to see what they are looking at and buying. 12Sunday, September 22, 13
  52. 52. Connect with Friends ✤ Many people are using Etsy, and some might want to connect with their friends or family to see what they are looking at and buying. ✤ Simply type in their e-mail address, or name to find their account and follow them. 12Sunday, September 22, 13
  53. 53. Connect with Friends ✤ Many people are using Etsy, and some might want to connect with their friends or family to see what they are looking at and buying. ✤ Simply type in their e-mail address, or name to find their account and follow them. 12Sunday, September 22, 13
  54. 54. 13Sunday, September 22, 13
  55. 55. History 13Sunday, September 22, 13
  56. 56. History ✤ To view your previous search history, and items you have previously viewed you can click on your history. 13Sunday, September 22, 13
  57. 57. History ✤ To view your previous search history, and items you have previously viewed you can click on your history. 13Sunday, September 22, 13
  58. 58. 14Sunday, September 22, 13
  59. 59. Shops 14Sunday, September 22, 13
  60. 60. Shops ✤ You can bookmark different shops you like. Every time you find a seller or store you like there is and option to mark their store in order to keep looking at what they are selling when the seller adds more items. 14Sunday, September 22, 13
  61. 61. Shops ✤ You can bookmark different shops you like. Every time you find a seller or store you like there is and option to mark their store in order to keep looking at what they are selling when the seller adds more items. 14Sunday, September 22, 13
  62. 62. 15Sunday, September 22, 13
  63. 63. 16Sunday, September 22, 13
  64. 64. Watch about Etsy 16Sunday, September 22, 13
  65. 65. Watch about Etsy 16Sunday, September 22, 13

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