Premier athletes around the world know the power of getting clear on winning before they get in a race. So they imagine it. They get clear on what it looks like, feels like, & what they must do. They mentally rehearse every movement, every action, every part of the race. They envision themselves racing down the ski slope, clearing the high-jump bar, or breaking the finish line ahead of every one else. It works because the brain doesn't know you can’t run faster, jump higher, or go farther. It only knows what you tell it. It jumps in to start proving itself right & your body steps up to deliver. It’s the same in business. I’m Holly G. Green, the Architect of Pause, thinking to thrive expert, & author of the new book, Using Your Brain to Win. Today’s business leaders have more tasks to accomplish & more responsibilities to fulfill than ever. And none are more important than creating a clear definition of what winning looks like for everyone in your organization. When an organization lacks a clear destination, it usually has many ill-defined ones. Employees feel unmotivated & uncommitted. Time, talent & resources get wasted on products & projects that go nowhere. People end up working on their own personal agendas rather than doing what’s best for the company. Having a clear definition of winning provides focus & clarity for individuals & the organization as a whole. It gets everyone aligned & working in the same direction. It motivates & inspires people to perform at their best. When employees know where they’re going & what they need to do to get there, it becomes much easier to reach your destination. How do you get clear on winning? Start by pausing to think about what really matters. What does winning look like for you? What do you need to do to win? What will it look like when you have won? Answer these questions in as much detail as possible. For example, identify the key operational & financial metrics that you will have achieved. Paint a picture of what your workplace & culture will look & feel like when you have won. Define the attitudes, beliefs, & core values that the organization will be living by. Identify the skills, knowledge, tools, technologies & abilities you will have acquired or enhanced in order to win; the organizational structures you will have in place; the new products or services you will have brought to market; the new customers you will have acquired. Once you have this crystal clear picture of winning in place, share it with everyone in your ecosystem. Not just employees, include customers, vendors, suppliers, partners, alliances - anyone that has a stake in helping you win. Don’t share your vision of winning like you’re giving a quarterly financial report. Use it to inspire people. Talk about why winning is important to to you personally, & why you feel so passionate about where the organization is going. Be sure to point out what’s in it for them when the organization