Questions To Ask When Hiring a Digital Strategist

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These days, it might feel like everyone's a "digital strategist." Looking to hire one on-staff or as a consultant for your next digital project? Be better prepared. Ask these questions first.

Marketing Business Education

QUESTIONS YOU SHOULD
ASK WHEN HIRING A
“DIGITAL STRATEGIST”
Compiled by
Dr. Augustine Fou
Hollis Thomases
January 2014

EVERYONE SAYS THEY’RE A ...
“DIGITAL STRATEGIST”

BUT HOW CAN YOU
TELL?
Ask them these
questions…

HOW LONG HAVE YOU
BEEN A DIGITAL
STRATEGIST?
DESCRIBE YOUR RELEVANT
EXPERIENCE.

HOW ROUNDED IS YOUR
EXPERIENCE? HAVE YOU ALWAYS
ONLY BEEN A CONSULTANT, OR DO
YOU ALSO HAVE CLIENT- AND
AGENCY-SIDE EXPERIENCE?
WHAT MAKES THESE EXPERIENCES
DIFFERENT FROM A STRATEGIC PLANNING

STANDPOINT?

CAN YOU SHOW ME
SOME ARTICLES OR
SLIDES YOU’VE
PUBLISHED ONLINE?

WHAT’S THE FIRST
THING YOU USUALLY
ASK CLIENTS WHEN

STARTING AN
ENGAGEMENT?

HAVE YOU WORKED AT
A MANAGEMENT

CONSULTING FIRM,
WHICH AND HOW LONG?

WHAT IS YOUR
STRATEGIC
PLANNING PROCESS?

WHAT DOES A TYPICAL
ENGAGEMENT LOOK LIKE?

WHAT ARE THE PHASES
AND DELIVERABLES?

CAN YOU TALK ABOUT A
CASE STUDY OF WHAT YOU
DID FOR A CLIENT AND WHAT
THE STRATEGIC INSIGHT
WAS?

HOLLIS THOMASES – CHIEF DIGITAL STRATEGIST
In 1998, Hollis Thomases founded Maryland-based
Web Ad.vantage, providing strategic digital
marketing and advertising solutions. An awardwinning entrepreneur, Hollis authored the book,
“Twitter Marketing: An Hour a Day,” published in
January 2010 by John Wiley & Sons, and is a
columnist with Inc.com, Social Media Marketing
Magazine, and ClickZ. Hollis also frequently speaks
at industry conferences and association events.
Hollis has delivered cost-effective actions and
insights for an extensive list of clients including
Endo Pharmaceuticals, SANYO Biomedical, DAP
Products, Inc., UNICEF Canada, and Visit
Baltimore.
Hollis Thomases graduated from Cornell University
with a BA in Social Relations. You can find her in
the Twittersphere @hollisthomases, on LinkedIn, by
email or by old-fashioned phone: +011-410-9420488.

DR. AUGUSTINE FOU – CHIEF DIGITAL STRATEGIST
“As more users move to mobile; sites need to
adapt to serve them. But mobile will soon no
longer be considered a separate channel
because usage patterns are the same as
desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

@acfou

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Questions To Ask When Hiring a Digital Strategist

1. QUESTIONS YOU SHOULD ASK WHEN HIRING A “DIGITAL STRATEGIST” Compiled by Dr. Augustine Fou Hollis Thomases January 2014

2. EVERYONE SAYS THEY’RE A ... “DIGITAL STRATEGIST”

3. BUT HOW CAN YOU TELL? Ask them these questions…

4. HOW LONG HAVE YOU BEEN A DIGITAL STRATEGIST? DESCRIBE YOUR RELEVANT EXPERIENCE.

5. HOW ROUNDED IS YOUR EXPERIENCE? HAVE YOU ALWAYS ONLY BEEN A CONSULTANT, OR DO YOU ALSO HAVE CLIENT- AND AGENCY-SIDE EXPERIENCE? WHAT MAKES THESE EXPERIENCES DIFFERENT FROM A STRATEGIC PLANNING STANDPOINT?

6. CAN YOU SHOW ME SOME ARTICLES OR SLIDES YOU’VE PUBLISHED ONLINE?

7. WHAT’S THE FIRST THING YOU USUALLY ASK CLIENTS WHEN STARTING AN ENGAGEMENT?

8. HAVE YOU WORKED AT A MANAGEMENT CONSULTING FIRM, WHICH AND HOW LONG?

9. WHAT IS YOUR STRATEGIC PLANNING PROCESS?

10. WHAT DOES A TYPICAL ENGAGEMENT LOOK LIKE? WHAT ARE THE PHASES AND DELIVERABLES?

11. CAN YOU TALK ABOUT A CASE STUDY OF WHAT YOU DID FOR A CLIENT AND WHAT THE STRATEGIC INSIGHT WAS?

12. HOLLIS THOMASES – CHIEF DIGITAL STRATEGIST In 1998, Hollis Thomases founded Maryland-based Web Ad.vantage, providing strategic digital marketing and advertising solutions. An awardwinning entrepreneur, Hollis authored the book, “Twitter Marketing: An Hour a Day,” published in January 2010 by John Wiley & Sons, and is a columnist with Inc.com, Social Media Marketing Magazine, and ClickZ. Hollis also frequently speaks at industry conferences and association events. Hollis has delivered cost-effective actions and insights for an extensive list of clients including Endo Pharmaceuticals, SANYO Biomedical, DAP Products, Inc., UNICEF Canada, and Visit Baltimore. Hollis Thomases graduated from Cornell University with a BA in Social Relations. You can find her in the Twittersphere @hollisthomases, on LinkedIn, by email or by old-fashioned phone: +011-410-9420488.

13. DR. AUGUSTINE FOU – CHIEF DIGITAL STRATEGIST “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou @acfou

14. RELATED ARTICLES Time to Fix Your Marketing Strategy By: Hollis Thomases, August 2012 It's All About the Strategy, Stupid! By: Hollis Thomases, May 2012 23 Signs Your Web Developer Is Not an Online Marketer By: Hollis Thomases, July 2012 Digital Strategy and How to Tell if Your Agency Has Any By: Augustine Fou, October 2012 Tips for Marketers Selecting a Digital Agency By: Augustine Fou, February 2013

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