Personal Information
Organization / Workplace
Reading, United Kingdom United Kingdom
Occupation
Global strategic messaging and content manager at Orange Business Services
Industry
Technology / Software / Internet
Website
http://www.scribd.com/HelenMcI
About
Communications professional with extensive international experience in the IT and telecoms sectors. Has worked on fast moving campaigns at two top global communications agencies (PR, AR and contract publishing) and in-house on integrated sales and digital marketing campaigns across the enterprise, retail, banking, travel, healthcare, maritime, integrated transport, energy, government and consumer vertical sectors.
Specialties: message development and content creation to drive sales enablement (including design and web agency management), media and analyst relations (including regional PR network management), digital media, internal and executive communications, corporate affairs and iss...
Tags
brand
differentiation
personas
earned
paid
owned
google analytics
seo
landing page
online pr
integrated marketing
conversion
sales funnel
internal comms
intranet
engagement
sharepoint
all-hands meetings
webcasts
#interview #quotable #media #journalist
#pr
#smo #inbound-marketing #web-design
#seo
storytelling
infographics
bitly
image seo
photo stories
graphs
See more
- Presentations
- Documents
- Infographics
Web Trends to Watch in 2014
David King
•
10 years ago
Women in Healthcare by @Rock_Health
Rock Health
•
12 years ago
How To Produce a Podcast (And Use it to Get More Clients)
BrightIdeas.co
•
10 years ago
Great (SharePoint) intranets in the modern age
James Robertson
•
10 years ago
SDN/NFV: Create a network that’s ahead of your business
Orange Business Services
•
7 years ago
Seeing is believing: why images hold the key to high impact communications
Helen McInnes
•
10 years ago
Media interview tips: how to be quotable and memorable
Helen McInnes
•
10 years ago
6 Steps to boost your prospect funnel and sales conversion rate with truly integrated, creative marketing campaigns
Helen McInnes
•
10 years ago
How great internal comms has an immediate impact on your bottom line
Helen McInnes
•
10 years ago
Creating a targeted content marketing strategy final
Helen McInnes
•
9 years ago